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Tumblr Social Media Week SP 2012

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My presentation this year at the February SMW in São Paulo, Brazil.

My presentation this year at the February SMW in São Paulo, Brazil.

Published in Business , Technology
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Transcript

  • 1. Thursday, February 16, 12
  • 2. 1. O Tumblr no Mundo 2. O Que é o Tumblr? 3. Nossa Comunidade 4. O Tumblr e as Marcas 5. Nossa Comunidade Offline 6. O Tumblr em 2012Thursday, February 16, 12
  • 3. O Tumblr no MundoThursday, February 16, 12
  • 4. Destribuição Geográfica Estados Unidos Brasil Canada Outros Reino Australia Unido Total 15 bilhões de visitas / mês Source: QuantcastThursday, February 16, 12
  • 5. Visitas mensais Janeiro 2012 Em Junho de 2010 o Brasil gerava 313 milhões de page views por mês. Hoje, o Brasil gera mais de 2 bilhões de visitas (no total são 15 bilhões / mês). 13% de todo tráfico ao Tumblr vem do Brasil. Source: Quantcast Maio 2009Thursday, February 16, 12
  • 6. Densidade de Blogs Houve um crescimento de 680% de blogs no Brasil no último ano. Nos EUA, o crescimento foi de 280%.Thursday, February 16, 12
  • 7. Distribuição Geográfica 35-49 54% 46% 18-34 Female Male 23% 46% 50+ 13% 13-17 18% Source: QuantcastThursday, February 16, 12
  • 8. 8 Millhões+ 7 Millhões+ 4 Millhões+ visitantes unicos / mês novos posts / dia blogs no Tumblr (120 milhões total) (56 milhões total) (40 milhões total) Source: Quantcast, 32 Minutos por visita (23 minutos total) Google AnalyticsThursday, February 16, 12
  • 9. O Que é o Tumblr?Thursday, February 16, 12
  • 10. Thursday, February 16, 12
  • 11. Thursday, February 16, 12
  • 12. Uma rede de pessoas encontrando e compartilhando coisas legais.Thursday, February 16, 12
  • 13. Publique O Que Quiser. Text Images Quotes Links Chats Audio VideoThursday, February 16, 12
  • 14. Por fora, um blog. http://ginafrombrazil.tumblr.comThursday, February 16, 12
  • 15. Por dentro, uma rede. http://ginafrombrazil.tumblr.comThursday, February 16, 12
  • 16. Descubra coisas novas. http://tumblr.com/explore http://tumblr.com/spotlightThursday, February 16, 12
  • 17. Customize tudo.Thursday, February 16, 12
  • 18. Customize tudo. http://http://www.tumblr.com/customizeThursday, February 16, 12
  • 19. Seja Ouvido. 18,367 notes unikus reblogged your photo post: “Rainborough II” by hifry liked your photo post: “Rainborough II” by Aakash haleysblueeyes reblogged your photo post: “Rainborough screwyouplato liked your photo post: “Rainborough II” by willmk reblogged your photo post: “Rainborough II” by titus-andonicus reblogged your photo post: “Rainborou kelsowelso reblogged your photo post: “Rainborough II” hyped-up-teacup reblogged your photo post: “Rainb sinbandera reblogged your photo post: “Rainborough II” sinbandera liked your photo post: “Rainborough II” psalms27 liked your photo post: “Rainborough II” by feelthebassinyourheart liked your photo post: “Rain unikus reblogged your photo post: “Rainborough II”Thursday, February 16, 12
  • 20. Seja Descoberto. http://http://newyork.neighborhoodr.comThursday, February 16, 12
  • 21. O Que Estão Dizendo Por Aí Tumblr Makes Blogging Blissfully Weblogs? Been there, done that. Facebook? Its full of kids. Twitter? Thats so 2006, darling. No, the smart thing to be Easy doing online these days is tumblelogging, which is to weblogs what text messages are to email - short, to the point, and direct. Tumblr—which is beloved by its Collect Every Moment Wherever You Go. Browsing through various CEO Spotlight: Tumbling is a fast users for its clean interface, ease Internet. Its a beautiful mix of everything and anything, from the shocking to of blogging, and its form tumblelogs is like sifting through the Lost and Found Department of the entire of use and community. the spectacular. catching on. Marketers trying to keep pace with Twitter and Facebook Its blogging, the way blogging may want to check out another emerging social media was meant to be. platform: Tumblr.Thursday, February 16, 12
  • 22. Nossa ComunidadeThursday, February 16, 12
  • 23. Pretty Colors http://prettycolors.tumblr.com/archiveThursday, February 16, 12
  • 24. Garfield Minus Garfield http://garfieldminusgarfield.netThursday, February 16, 12
  • 25. Asleep On The Subway http://asleeponthesubway.tumblr.com/Thursday, February 16, 12
  • 26. Fuck Yeah Ryan Gosling http://fuckyeahryangosling.tumblr.comThursday, February 16, 12
  • 27. Sad Keanu http://http://sadkeanu.tumblr.com/Thursday, February 16, 12
  • 28. Eat Sleep Draw http:///eatsleepdraw.comThursday, February 16, 12
  • 29. Neighborhoodr! http://http://newyork.neighborhoodr.comThursday, February 16, 12
  • 30. From Me To YouThursday, February 16, 12
  • 31. PhotosetsThursday, February 16, 12
  • 32. Fica Vai Ter BoloThursday, February 16, 12
  • 33. Humor em Gráfico http://humoremgrafico.tumblr.com///Thursday, February 16, 12
  • 34. Exalta Tumblr http://exaltatumblr.tumblr.com////Thursday, February 16, 12
  • 35. Ego Estagiário http://www.egoestagiario.com/Thursday, February 16, 12
  • 36. Sei Lá Como Escreve http://www.egoestagiario.com/Thursday, February 16, 12
  • 37. O Tumblr e as MarcasThursday, February 16, 12
  • 38. Barack Obama http://http://barackobama.tumblr.comThursday, February 16, 12
  • 39. Beyoncé http://http://helloblueivycarter.tumblr.comThursday, February 16, 12
  • 40. Olympus http://penready.comThursday, February 16, 12
  • 41. Coca-Cola http://coca-cola.tumblr.com//Thursday, February 16, 12
  • 42. Ann TaylorThursday, February 16, 12
  • 43. Ann Taylor http://artshesaid.com/Thursday, February 16, 12
  • 44. Ann Taylor http://artshesaid.com/ http://artshesaid.com/Thursday, February 16, 12
  • 45. Ann Taylor http://artshesaid.com/ http://artshesaid.com/Thursday, February 16, 12
  • 46. Oscar PR Girl http:///oscarprgirl.tumblr.com/Thursday, February 16, 12
  • 47. The Guardian http://coca-cola.tumblr.com//Thursday, February 16, 12
  • 48. IBM http://coca-cola.tumblr.com//Thursday, February 16, 12
  • 49. Newsweek http://newsweek.tumblr.comThursday, February 16, 12
  • 50. E ainda...Thursday, February 16, 12
  • 51. Nossa Comunidade OfflineThursday, February 16, 12
  • 52. Meetups http://www.tumblr.com/meetupsThursday, February 16, 12
  • 53. Curitiba: Tumblr Meetup 2011Thursday, February 16, 12
  • 54. O Tumblr em 2012Thursday, February 16, 12
  • 55. Perguntas? E-mail: gina@tumblr.com Twitter: @ginagThursday, February 16, 12