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Develop for the New Web: Educate and Listen
 

Develop for the New Web: Educate and Listen

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Developing content for the web.

Developing content for the web.

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    Develop for the New Web: Educate and Listen Develop for the New Web: Educate and Listen Presentation Transcript

    • "Making Money with Social Media" Are you there web?  It's me, Market.
      • Social Media
        • what's trending
        • social media to-do list
        • who's doing it right 
        • impact on search (SMO)
      Educate me! Listening to me! It's Me, Market!
      • User Experience
        • content's impact on search
        • content for branding & conversion
        • don't forget your goals
    • Engaging in Social Media Generally Speaking
      • People are already talking about your brand and products online, whether you are there or not!
      • Are you managing your brand reputation, or do you need to?
    • Are you ready for business? Internet deals are HOT right now... for who?
    • Social Media To-Do List
      • Be an expert, not a salesperson Solve people's problems (share your knowledge)
      • Spend time engaging with your audience
      • Learn something new!   Be a real person List the accounts of key employees   Look for Quality, not Quantity 1 Loyal fan trumps 100's of inactive followers
    • Be an Expert, not a Salesperson
    • Spend time engaging with your audience Listen and learn!
    • Be a Real Person
    • Look for Quality, not Quantity Quality Content Are you posting what the market wants to hear? Quality Followers Are your followers also contributors... do they care? Quality Engagement Are you solving others problems or offering banter? Started adding quotes & videos and interacting with followers
    • Social Media's Impact on Search
      • Within the first page of results for "Nucci's Bistro"
    • Location's Impact on Search
      • Example: "rest" search on Google
      • Logged in to Gmail on another tab
      • Social Media
        • what's trending
        • social media to-do list
        • who's doing it right 
        • impact on search (SMO)
      • User Experience
        • content's impact on search
        • branding & conversion
        • don't forget your goals
      So what else is there?
    • How big is search? September 2010 Search Usage  Stats from www.searchenginewatch.com Google Sites 66.1% Yahoo Sites 16.7% Microsoft Sites 11.2% ASK Networks 3.7% <- just folded on tuesday AOL Networks 2.3%
    • Great Content's Impact on Search
      • What navigation is more usable?
    • Images' Impact on Search
      • Video Thumbnails
      • Example: &quot;photoshop&quot; search on Google Instant
    • Media's Impact on Search
      • Video Thumbnails
      • Example: &quot;lady ga&quot; search on Google Instant
    • Developing the Right Content What would serve your customers best? Is this spam? Tell the story with media, not text!
      • &quot;Content Strategy is Information Architecture Over Time&quot; -  McGrane
    • Content to-do list
      • Consider writing a blog Don't need to call it &quot;blog&quot; but writing will open doors
      • Add engaging media in the mix
      • Interesting stuff makes me click & stay (images, video)   Make all pages landing pages &quot;I googled it&quot;   Keep it concise You do 1 thing very well, so don't have 20 options
    • Content
      • Consider treating your website like a blog...
    • Content for Branding Consider video or photos  to help increase visit time. Repurpose content images & text web TV video & strategy
    • Make all pages landing pages
      • Every page on your site should be a quality landing page
      • that has a clear Call to Action .
    • Keep it Concise 5 menus 42 Links 2,000 + words 1 menus 4 Links 51 words
    • Keep it Concise
      • Be deliberate about your goals.
      • &quot;Don't make me think&quot;
      • Make content matter.
      • Make the market matter.
      Educate & Listen
    • Me Brad Edwards @beparadigm [email_address] www.visionvideointeractive.com