SEO Search Engine Optimization The process of improving the volume and quality of traffic to a web site from search engine...
Overview <ul><li>Relative and Searchable Content </li></ul><ul><li>Domain Information </li></ul><ul><li>Search Engine Inde...
Content <ul><li>Well structured and organized copy </li></ul><ul><ul><li>Contains headers and sub-headers (break it up) </...
Content What we don’t do! <ul><ul><li>Don't let it take the passion out of our Web copy  (just because we have to use cert...
Domain Info <ul><li>Registration </li></ul><ul><ul><li>Length of registration is most important “ give SEO time ” </li></u...
Search Engine Indexing <ul><li>Natural or “Organic” Results </li></ul><ul><ul><li>Placement is the most important marketin...
Blogging <ul><li>Up to date information </li></ul><ul><ul><li>Search Engines love “new content” </li></ul></ul><ul><ul><li...
Social Ecosystem <ul><li>Del.icio.us  –  social (book marking) link sharing </li></ul><ul><li>Digg  –  social article shar...
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Seo Brown Bag

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Presentation on SEO and what Paulsen Marketing utilizes for all web products.

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Seo Brown Bag

  1. 1. SEO Search Engine Optimization The process of improving the volume and quality of traffic to a web site from search engines via &quot;natural&quot; (&quot;organic&quot; or &quot;algorithmic&quot;) search results.
  2. 2. Overview <ul><li>Relative and Searchable Content </li></ul><ul><li>Domain Information </li></ul><ul><li>Search Engine Indexing </li></ul><ul><li>Blog (fresh content) </li></ul><ul><li>Social Media Ecosystem </li></ul>
  3. 3. Content <ul><li>Well structured and organized copy </li></ul><ul><ul><li>Contains headers and sub-headers (break it up) </li></ul></ul><ul><ul><li>Copy blocks contain relevant high-impact keywords </li></ul></ul><ul><ul><li>Lists (ordered and not) are important to search engines </li></ul></ul><ul><li>Unique and concise metadata </li></ul><ul><ul><li>Unique titles with Page name first (best for book marking) </li></ul></ul><ul><ul><li>Keywords limited to 14ish </li></ul></ul><ul><ul><li>Description limited to 150 characters </li></ul></ul><ul><ul><li>All images/graphics have meta data (alt or title) </li></ul></ul>
  4. 4. Content What we don’t do! <ul><ul><li>Don't let it take the passion out of our Web copy (just because we have to use certain words doesn't mean we have to sound flat) </li></ul></ul><ul><ul><li>Don't let it turn Web copy into brochure copy (they're two separate mediums and should be treated that way) </li></ul></ul><ul><ul><li>Don't let it keep the site content from working with the site visuals (work with the artist and programmer to find ways to keep it SEO friendly and compelling) </li></ul></ul>
  5. 5. Domain Info <ul><li>Registration </li></ul><ul><ul><li>Length of registration is most important “ give SEO time ” </li></ul></ul><ul><ul><li>SEM important for micro sites or young domains! </li></ul></ul><ul><li>Server configuration </li></ul><ul><ul><li>301 redirects are a permanent way to forward traffic </li></ul></ul><ul><ul><li>404 landing pages with more relevant information </li></ul></ul>
  6. 6. Search Engine Indexing <ul><li>Natural or “Organic” Results </li></ul><ul><ul><li>Placement is the most important marketing tool Heat Maps </li></ul></ul><ul><li>Submissions to the 3 giants </li></ul><ul><ul><li>Google http://www.google.com/webmasters/ </li></ul></ul><ul><ul><li>Yahoo http://siteexplorer.search.yahoo.com/ </li></ul></ul><ul><ul><li>MSN http://webmaster.live.com/ </li></ul></ul><ul><ul><li>These 3 search engines make up 95% of web traffic today </li></ul></ul>
  7. 7. Blogging <ul><li>Up to date information </li></ul><ul><ul><li>Search Engines love “new content” </li></ul></ul><ul><ul><li>Allows users to subscribe via feed reader </li></ul></ul><ul><ul><li>Make it visible via RSS feed FeedBurner </li></ul></ul><ul><li>Blogosphere </li></ul><ul><ul><li>Blogroll – linkbacks - backlinks </li></ul></ul><ul><li>Blog Search Engines </li></ul><ul><ul><li>Bloglines – Blogscope – Technorati – Google Blog Search </li></ul></ul>
  8. 8. Social Ecosystem <ul><li>Del.icio.us – social (book marking) link sharing </li></ul><ul><li>Digg – social article sharing (blog book marks) </li></ul><ul><li>Facebook – social networking platform (personal websites) </li></ul><ul><li>Twitter – micro-blogging platform with discussion capabilities </li></ul><ul><li>Flickr – image sharing social networks </li></ul><ul><li>Youtube – video sharing social networks </li></ul><ul><li>Slideshare – presentation sharing social networks </li></ul>

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