WHITE P APER IBM Offers ISVs a Fast Track for Virtual Appliance Deployment on New IBM PureSystems Sponsored by: IBM Mary Johnston Turner Jed Scaramella August 2012 IDC OPINIONwww.idc.com Increasing use of virtualization and cloud architectures is creating new challenges for enterprise-class ISVs that must deploy and integrate solutions across a myriad of unique customer environments and infrastructure platforms. As a result, enterprise customers and ISVs are exploring a range of new and more simplified infrastructureF.508.935.4015 architectures and application software deployment and support strategies. Converged systems that combine hardware and software elements create a simplified and integrated server, network, and storage platform that can improve operational efficiencies and increase time to value. Interviews with a number of applicationP.508.872.8200 software ISVs indicate that virtual appliances optimized for converged systems are becoming important delivery options because: Virtual appliances can be deployed more quickly and integrated into existing customer environments much more efficiently — often in hours rather than weeks.Global Headquarters: 5 Speen Street Framingham, MA 01701 USA Virtual appliances optimized for converged systems can provide significant application performance improvements because the system is optimized for the needs of the application and can be maintained in a more stable and consistently managed state. ISVs are able to reach new groups of customers, engage new types of channel partners, and launch innovative go-to-market programs by delivering a solution that can be easily downloaded and installed and remotely managed. Many ISVs interviewed by IDC see virtual appliances optimized for converged systems as a game changer that will help them create more varied and cost-effective delivery and support models over time. IN THIS WHITE P APER This white paper discusses the application deployment and management challenges created by increasing enterprise use of virtualization and cloud architectures. It discusses the use of virtual appliances optimized for deployment on converged systems as one option for addressing these challenges. Profiles of three ISV partners in IBMs recently launched Ready for IBM PureSystems program describe the benefits and business impacts of this strategy.