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Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
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Studienleistung - Guerilla Marketing - Ambient - Ambush - Sensation

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Studienleistung an der Hochschule für Wirtschaft und Recht Berlin im Seminar English for Marketing. …

Studienleistung an der Hochschule für Wirtschaft und Recht Berlin im Seminar English for Marketing.

Die drei Varianten des Guerilla Marketing
- Ambient
- Ambush
- Sensation

Benotung 1,0
Semester 4
Jan 2012

Published in: Design, Business, News & Politics
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  • 1. Ben Wiegelmann 16.05.2011 - English for MarketingBerlin School of Economics and Law
  • 2. Guerilla Marketing
  • 3. Problems of Marketing Expensive Similar Anti Ineffectiv eOverkill
  • 4. Guerilla Marketing
  • 5. Guerilla Marketing
  • 6. Guerilla Marketing is an advertising strategy in which low-cost unconventional means are utilized, often in a localized fashion or large network ofindividual cells, to convey or promote a product or an idea. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently word of mouth.
  • 7. 3 types of Guerilla Marketing Ambient
  • 8. 3 types of Guerilla Marketing Ambient Sensation
  • 9. 3 types of Guerilla Marketing Ambient Sensation Ambush
  • 10. 3 types of Guerilla Marketing Ambient Sensation Ambush
  • 11. THANK YOU !!!  SourcesBerg, F.; Hampel, S.;Hippner, H.: Gurilla Marketing. In:WISU, Nr.3,2010, s.351-356.Levinson J.C., Schöbitz, B.: Guerilla Marketing des 21. Jahrhunderts; Campus 2008 www.gmarketing.com

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