Pink &RosaYour Online-Boutique                       1
AGENDA1.             Mission     TheMagic of Affiliate Marketing2.          Market Research     Germany                   ...
1. Mission       Makethelovers of pink productshappyOnline Shop specialized in high-quality Pink Products                 ...
TheMagic of Affiliate Marketing                   GOODS - SHIPPING - RISK                                              Mer...
2. Market Research                     5
2. Market Research131 Person                        17 Person                   40%                   49%                 ...
2. Market Research15% 31% 34% 15% 5%                           Do youknowthe „pink“ in Chinese                           m...
2. Market ResearchWürdest du für ein Produkt exklusiv in der   Comparedwithotherproducts, the pinkFarbe pink/rosa mehr b...
2. Market ResearchDo youwant such a companylikeus?                                   9
3. PlacePINK-ROSA.de              PINK-粉色.cn                             fěnsè                                       10
3. Place                                              “Every minutes to sell 2358                                         ...
3. Place               Pink & Rosa Germany                                China Market  Market                    Concepti...
4. Promotion   PULL StrategyInbound Marketing     Adwords   SEO & SEA                    13
4. Promotion     PUSH Strategy     Public Relation        Online PressBlogs, Forum, Communties     Printed PressMagazine f...
4. Promotion selection of products                                       X-Mas           Creation of PR                   ...
5. Products              16
6. Price & Budget            Start-upCostTrademarkregistration                1.000 CHY       350 €Commercial application ...
6. Price & BudgetMonthlyFixedInternethost                                 100 CHY      50 €DepreciationInvest -24 Mon.    ...
6. Price & Budget            Transactionvolume per monthAffiliatecommission                                10%           1...
7. SWOTStrengths     Weakness                         20
7. SWOTOpportunities        Threats                               21
Pink &RosaYour Online-Boutique                       22
Start Invest Juni2012                         9.000€                       Germany           China                   spend...
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Studienarbeit www.rosa-pink.de affiliate shop China & Germany

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Studienarbeit an der Hochschule für Wirtschaft und Recht Berlin für das Seminar "English for International Business & Economics".
Implementierung des Konzeptes auf dem chinesischen & deutschen Markt.

Ursprüngliches Konzept hier zum Download
Powerpoint http://www.slideshare.net/benwiegelmann/rosa-pink-slideshare
Marketingplan http://www.slideshare.net/benwiegelmann/studienleistung-wwwpinkrosade-marketingplan

Benotung 1,3
Semester 5
Juni 2012


Was ist unser Angebot?
Eines von Fachleuten und Liebhabern geprüftes Sortiment von pink-rosa Produkten,
für den deutschen B2C-Internet-Markt.

Warum Rosa und Pink ?
Pink und Rosa sind Farben, welche nur schwachen saisonalen Trends unterworfen sind (siehe Anhang 1), da diese Farben geschlechtsspezifische Assoziation hervorrufen und speziell für Babies, Teenager aber auch erwachsenen Frauen als Weibliche-Identifikation gelten. Die Farbe polarisiert auch sehr schön, welches in der Markenbildung als positiv zu betrachten ist!
Obwohl nur 5% der 131 befragten Personen die Farbe pink-rosa lieben, haben insgesamt 66% der Befragten bereits relevante Artikel in pink-rosa gekauft (siehe Interpretation der Umfrage).
Bei Computer-, Gadgets-, tragbare Elektronik- und Telekommunikations-Produkten lässt sich aktuell durch Google Suchanfragen erkennen, dass die Farbe pink-rosa häufiger gesucht wird als andere Farben wie Rot, Gelb, Blau, Grün, Silber.

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Studienarbeit www.rosa-pink.de affiliate shop China & Germany

  1. 1. Pink &RosaYour Online-Boutique 1
  2. 2. AGENDA1. Mission TheMagic of Affiliate Marketing2. Market Research Germany China3. Place4. Promotion5. Product6. Price & Budget7. SWOT 2
  3. 3. 1. Mission Makethelovers of pink productshappyOnline Shop specialized in high-quality Pink Products Purpose No produktion - No warehousing Income of 2.500 EURO p.m. - 25.000 CHY p.m. lowrisk, lowcost, smallinvestment just work 1day per week 3
  4. 4. TheMagic of Affiliate Marketing GOODS - SHIPPING - RISK Merchant Amazon etc. IntermediationInternet User WWW Pink & Rosa % Affiliate 4
  5. 5. 2. Market Research 5
  6. 6. 2. Market Research131 Person 17 Person 40% 49% 9% 2% 1% 28% 72% 2% 1% 56% 39% 2% 100% Students 6
  7. 7. 2. Market Research15% 31% 34% 15% 5% Do youknowthe „pink“ in Chinese meaning? 56% 44% 7
  8. 8. 2. Market ResearchWürdest du für ein Produkt exklusiv in der Comparedwithotherproducts, the pinkFarbe pink/rosa mehr bezahlen? productwhichyouhavealreadybought was higherornot? 2% 4% 5% 0% 2% 87% 8
  9. 9. 2. Market ResearchDo youwant such a companylikeus? 9
  10. 10. 3. PlacePINK-ROSA.de PINK-粉色.cn fěnsè 10
  11. 11. 3. Place “Every minutes to sell 2358 clothes, the length of sold out clothes can reach the moon and come back twice.” China network shopping market scale will exceed to 1 trillion RMB (≈124.7 billion EUR) and up to 1.18405 trillion RMB (≈147,651,035,000 EUR)(1)The network shopping transaction scale (one hundred million)(2)Growth rate(3)Growth accounting for the proportion of total retail sales 11
  12. 12. 3. Place Pink & Rosa Germany China Market Market Conception Programming Web layoutpink-rosa.de fen-se.cn publicrelation -Government license -affiliatepartner income income 12
  13. 13. 4. Promotion PULL StrategyInbound Marketing Adwords SEO & SEA 13
  14. 14. 4. Promotion PUSH Strategy Public Relation Online PressBlogs, Forum, Communties Printed PressMagazine forgirls&women 14
  15. 15. 4. Promotion selection of products X-Mas Creation of PR Womensday Press Release strongestbirth Valentin Day6/12 7 8 9 10 11 12 1/13 2 3 4 5 6 7 8 Development Beta Introduction Phase 11 12 1/13 2 3Mature 4 Develop. Beta Introduction Phase Girls‘ day Press Release Qixi Day Spring Festival Labour Day 15
  16. 16. 5. Products 16
  17. 17. 6. Price & Budget Start-upCostTrademarkregistration 1.000 CHY 350 €Commercial application 800 CHY 100 €Webdesign 8.000 CHY 2.000 €SEO consult - Workshop 5.000 CHY 1.000 € averagepriceHost registrationfee 1 CHY 50 €SEA Advertisingcosts start phase 5.600 CHY 600 €OpportunitycostBen Ke-Ma 1.500 €OpportunitycostMelanie 2.400 CHY 1.500 € 17Sum 22.801 CHY 7.100€
  18. 18. 6. Price & BudgetMonthlyFixedInternethost 100 CHY 50 €DepreciationInvest -24 Mon. 950 CHY 296 €entrepreneurialprofit2*8hWo/7 € 640 CHY 448 € Monthly VariableTarget Google Ads 2.600 CHY 250 €Cost 4.290 CHY 1.044 € 18
  19. 19. 6. Price & Budget Transactionvolume per monthAffiliatecommission 10% 10%Mediatedturnover 200.000 CHY 35.000 €Averageprice of products €45,- 260 CHY 769 pieces 778 pieces.Sales Commission 20.000 CHY 3.500€ Profit per month 12.710 CHY 2.456€ 19Break Even Point 165 pieces 232 pieces.
  20. 20. 7. SWOTStrengths Weakness 20
  21. 21. 7. SWOTOpportunities Threats 21
  22. 22. Pink &RosaYour Online-Boutique 22
  23. 23. Start Invest Juni2012 9.000€ Germany China spending income spending income Cashflow Profit Juni 12 2.100 6.900 -2.100 Juli 12 2.000 4.900 -2.000 August 12 3.000 1.900 -3.000 Oktober 12 500 1.400 -500 November 12 1.044 356 -1.044 Dezember 12 1.044 1.800 280 832 476 Januar 13 1.044 4.000 1.000 2.788 1.956 Februar 13 1.044 2.000 1.000 2.744 -44 März 13 1.044 3.000 429 500 4.771 2.027 April 13 1.044 2.500 429 1.000 6.798 2.027 Mai 13 1.044 3.000 429 1.000 9.325 2.527 Juni 13 1.044 2.000 429 3.000 12.852 3.527 Juli 13 1.044 2.000 429 2.000 15.379 2.527 August 13 1.044 2.500 429 3.000 19.406 4.027 Oktober 13 1.044 3.000 429 2.000 22.933 3.527 November 13 1.044 4.000 429 3.000 28.460 5.527 Dezember 13 1.044 5.000 429 3.000 34.987 6.527 Januar 14 1.044 5.000 429 4.000 42.514 7.527 23 Februar 14 1.044 3.000 429 5.000 49.041 6.527
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