Gruvi Presentation Bfi day back info
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Gruvi Presentation Bfi day back info

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Notes and details from Gruvi's presentation to the film studios in the UK

Notes and details from Gruvi's presentation to the film studios in the UK

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Transcript

  • 1. fans for filmsFriday, 20 January 2012
  • 2. We help fans engage with your film on Social MediaFriday, 20 January 2012
  • 3. • Facebook App Development • Community Management • Facebook Ad DeploymentFriday, 20 January 2012
  • 4. Why is Facebook Becoming so Important for FilmFriday, 20 January 2012
  • 5. Friday, 20 January 2012
  • 6. Friday, 20 January 2012
  • 7. Friday, 20 January 2012
  • 8. Friday, 20 January 2012
  • 9. builds appsFriday, 20 January 2012
  • 10. Basic Tab DemoFriday, 20 January 2012
  • 11. Complete landing page • Unique video fan gating system • Display all video content • Showtimes • Rate, comment and engage • Basic quiz and games • Share the trailerFriday, 20 January 2012
  • 12. Video Fan Gate Trailers and clips are displayed behind a shield. Average conversion rate of visitors to fans is around 40%.Friday, 20 January 2012
  • 13. Locate Showtimes User Settings • Set location • Choose cinemas Showtimes •Get reminded •Choose showtimesFriday, 20 January 2012
  • 14. Games and Quizzes • Dwell times are measured in minutes. • 10 - 25% of your fan base will engage, often multiple timesFriday, 20 January 2012
  • 15. Express your Opinion • Want To See It • Join the conversation around each piece of content. • See what each of your friends are discussing • Share opinions to Facebook’s news feedFriday, 20 January 2012
  • 16. Share the Experience Plenty of opportunities to share • Like, comment or subscribe • Want to see it (or buy) • Quick rating or reviews • Quiz results Trailer is shared.Friday, 20 January 2012
  • 17. Tracking Application Usage •Video plays and completions •Quiz and promotion engagements •No of comments & comment reviews •No of shares & skipped shares •Leader board information Advertising Tracking •Which online adverts are creating the most likes (additional service)Friday, 20 January 2012
  • 18. Tracking • User interaction rates for the page • Popular content postings • Engagement rates for the page • Who are your engaged fansFriday, 20 January 2012
  • 19. Complex Game ApplicationsFriday, 20 January 2012
  • 20. runs ads & manages communitiesFriday, 20 January 2012
  • 21. • Identify the key assets (actors) and themes (subject) • Relevant events in popular culture • Relevant interest groups and targetingFriday, 20 January 2012
  • 22. • Run hundreds of bait campaigns micro targeting • Optimize in realtime based on response • Continually adapt the campaign to avoid fatigueFriday, 20 January 2012
  • 23. • Check response and interaction rates on the page • Dove tail in the communication planning • Adjust based on interactionFriday, 20 January 2012
  • 24. Tips to Advertising 1. Create a landing page experience that ties into the advertising and encourages the user to click ‘like’. 2. Longer advertising window - its 100% more effective to advertise with a smaller daily budget over a long timeframe 3. Good bright images of the actors faces - these adverts consistently performed better than generic pictures or poster images 4. Large Image stock - image fatigue requires that we regularly swap images on ads to prevent the from becoming stale 5. Manage your communication plan - talk to the fans you buy - look at their demographics, interests and what they react or ignore on your page, continually adjust your advertising based on this dataFriday, 20 January 2012
  • 25. Danish Case StudyFriday, 20 January 2012
  • 26. Key Results With a 7800€ Budget Advertising • 37,7 Million impressions from FB ads, • 26,800 clicks = 10,132 fans bought fans. Application • 39% of page visitors liked the page, • 20% of fans played the application (on average 2.5 times) • Results are shared 20% of the timeFriday, 20 January 2012
  • 27. • Every wall post by the community manager reached approx 50% of fans creating on average 18,000 news feed impressionsFriday, 20 January 2012
  • 28. • 670,000 unique people saw a message (73,000 saw 21+ messages) within their Facebook experienceFriday, 20 January 2012
  • 29. Impact of Good Community ManagementFriday, 20 January 2012
  • 30. Fan Page Managed By Gruvi • Number of fans = 11,112 • Relative interactivity = 356.26 - fans regularly posted and commented • Engaged Fans = 9.8%Friday, 20 January 2012
  • 31. Fan Page Not Managed by Gruvi • Number of Fans = 17, 496 • Relative Interactivity = 94.3 - fans we’re inactive bar occasionally liking posts • Engaged fans = 3.36% Not Managed by GruviFriday, 20 January 2012
  • 32. Summary • We provide a full marketing service for app development, Facebook ad buy and community management • We create highly engaging app experiences for your fans, • These are highly effective in converting, engaging and getting your fans to share their experiences, • We can scale across multiple territories, • We can scale across multiple platforms, • Our tracking provides actionable data,Friday, 20 January 2012
  • 33. Thank you! Ben Johnson James Hobbis ben@gruvi.tv james@gruvi.tv +45 313 706 72 +44 797 969 5690Friday, 20 January 2012