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Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
Gruvi Presentation Bfi day back info
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Gruvi Presentation Bfi day back info

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Notes and details from Gruvi's presentation to the film studios in the UK

Notes and details from Gruvi's presentation to the film studios in the UK

Published in: Technology
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Transcript

  1. fans for filmsFriday, 20 January 2012
  2. We help fans engage with your film on Social MediaFriday, 20 January 2012
  3. • Facebook App Development • Community Management • Facebook Ad DeploymentFriday, 20 January 2012
  4. Why is Facebook Becoming so Important for FilmFriday, 20 January 2012
  5. Friday, 20 January 2012
  6. Friday, 20 January 2012
  7. Friday, 20 January 2012
  8. Friday, 20 January 2012
  9. builds appsFriday, 20 January 2012
  10. Basic Tab DemoFriday, 20 January 2012
  11. Complete landing page • Unique video fan gating system • Display all video content • Showtimes • Rate, comment and engage • Basic quiz and games • Share the trailerFriday, 20 January 2012
  12. Video Fan Gate Trailers and clips are displayed behind a shield. Average conversion rate of visitors to fans is around 40%.Friday, 20 January 2012
  13. Locate Showtimes User Settings • Set location • Choose cinemas Showtimes •Get reminded •Choose showtimesFriday, 20 January 2012
  14. Games and Quizzes • Dwell times are measured in minutes. • 10 - 25% of your fan base will engage, often multiple timesFriday, 20 January 2012
  15. Express your Opinion • Want To See It • Join the conversation around each piece of content. • See what each of your friends are discussing • Share opinions to Facebook’s news feedFriday, 20 January 2012
  16. Share the Experience Plenty of opportunities to share • Like, comment or subscribe • Want to see it (or buy) • Quick rating or reviews • Quiz results Trailer is shared.Friday, 20 January 2012
  17. Tracking Application Usage •Video plays and completions •Quiz and promotion engagements •No of comments & comment reviews •No of shares & skipped shares •Leader board information Advertising Tracking •Which online adverts are creating the most likes (additional service)Friday, 20 January 2012
  18. Tracking • User interaction rates for the page • Popular content postings • Engagement rates for the page • Who are your engaged fansFriday, 20 January 2012
  19. Complex Game ApplicationsFriday, 20 January 2012
  20. runs ads & manages communitiesFriday, 20 January 2012
  21. • Identify the key assets (actors) and themes (subject) • Relevant events in popular culture • Relevant interest groups and targetingFriday, 20 January 2012
  22. • Run hundreds of bait campaigns micro targeting • Optimize in realtime based on response • Continually adapt the campaign to avoid fatigueFriday, 20 January 2012
  23. • Check response and interaction rates on the page • Dove tail in the communication planning • Adjust based on interactionFriday, 20 January 2012
  24. Tips to Advertising 1. Create a landing page experience that ties into the advertising and encourages the user to click ‘like’. 2. Longer advertising window - its 100% more effective to advertise with a smaller daily budget over a long timeframe 3. Good bright images of the actors faces - these adverts consistently performed better than generic pictures or poster images 4. Large Image stock - image fatigue requires that we regularly swap images on ads to prevent the from becoming stale 5. Manage your communication plan - talk to the fans you buy - look at their demographics, interests and what they react or ignore on your page, continually adjust your advertising based on this dataFriday, 20 January 2012
  25. Danish Case StudyFriday, 20 January 2012
  26. Key Results With a 7800€ Budget Advertising • 37,7 Million impressions from FB ads, • 26,800 clicks = 10,132 fans bought fans. Application • 39% of page visitors liked the page, • 20% of fans played the application (on average 2.5 times) • Results are shared 20% of the timeFriday, 20 January 2012
  27. • Every wall post by the community manager reached approx 50% of fans creating on average 18,000 news feed impressionsFriday, 20 January 2012
  28. • 670,000 unique people saw a message (73,000 saw 21+ messages) within their Facebook experienceFriday, 20 January 2012
  29. Impact of Good Community ManagementFriday, 20 January 2012
  30. Fan Page Managed By Gruvi • Number of fans = 11,112 • Relative interactivity = 356.26 - fans regularly posted and commented • Engaged Fans = 9.8%Friday, 20 January 2012
  31. Fan Page Not Managed by Gruvi • Number of Fans = 17, 496 • Relative Interactivity = 94.3 - fans we’re inactive bar occasionally liking posts • Engaged fans = 3.36% Not Managed by GruviFriday, 20 January 2012
  32. Summary • We provide a full marketing service for app development, Facebook ad buy and community management • We create highly engaging app experiences for your fans, • These are highly effective in converting, engaging and getting your fans to share their experiences, • We can scale across multiple territories, • We can scale across multiple platforms, • Our tracking provides actionable data,Friday, 20 January 2012
  33. Thank you! Ben Johnson James Hobbis ben@gruvi.tv james@gruvi.tv +45 313 706 72 +44 797 969 5690Friday, 20 January 2012

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