The Internet is People
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From the Elgg conference, December 2008. See http://benwerd.com/2008/12/the-internet-is-people/ for notes and description.

From the Elgg conference, December 2008. See http://benwerd.com/2008/12/the-internet-is-people/ for notes and description.

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The Internet is People Presentation Transcript

  • 1. THE INTERNET IS PEOPLE Ben Werdmuller December 1, 2008
  • 2. Social network
  • 3. Social network adj. Relating to human society and its members.
  • 4. Social network n. An interconnected system of things or people.
  • 5. Social network n. An interconnected group of people.
  • 6. Networks of people are complicated.
    • Not discrete (may overlap)
    • 7. Different, but not distinct, contexts (may communicate or meet in a variety of ways)
      • More formal, or specialised, networks have more restrictions
    • Subject to personalities
  • 8. Some ways to communicate within networks
    • Face to face
    • 9. The post
    • 10. Phone
    • 11. SMS, MMS
    • 12. Fax, email
    • 13. (Etc)
    • 14. Web
  • 15. Social networks don't live on the web.
    • Flickr is a photo sharing site.
    • 16. Delicious is a bookmarking tool.
    • 17. Last.fm lets you discover new music based on your preferences.
    • 18. Facebook is a utility that lets you keep track of your existing friends.
  • 19. "If you need scale in order to create value, it's hard to get scale, because there's little incentive for the first people to use the product. [...] The system should be useful for user number one." - Joshua Schachter, inventor of Delicious, Technology Review, 2006
  • 20. Social networking tools
    • Have features appropriate to the network
      • One common feature: people
    • Amplify the network effect
    • 21. Don't try to create the network
    • 22. (New network connections may arise through a purpose)
  • 23. Long ago, at a university far, far away ...
    • (500 miles away, give or take)
    • 24. Educational community software inflexible, expensive, underused
    • 25. Top-down organisation
    • 26. Little community focus
    • 27. Elsewhere, a revolution was taking place ...
  • 28. "If I went in there and said, Hey, you're using that tag wrong, people would just tell me [where to go]" - Joshua again (Or to put it another way: people are individuals.)
  • 29. Elgg 0.x: the 'personal information landscape' (2004)
    • A niche social networking tool
    • 30. User maintains full control over their data and persona
    • 31. Granular, cross-site privacy settings
    • 32. Cross-site tagging
    • 33. Discovery through relevant connections
    • 34. Freedom to customise an individual site
  • 35. Elgg 1.x: the 'social application engine' (2008)
    • Maintains principles
    • 36. Much greater flexibility
    • 37. No features as standard; why mandate blogs? Or profiles?
    • 38. Easier to create a new function
    • 39. Easier to support different platforms
  • 40. Me My university (Elgg) My friends (Facebook) My place of work (Sharepoint) My obsessive Doctor Who fandom (Livejournal)
  • 41. In summary
    • Social networks are made of people
    • 42. Elgg is one way to facilitate a social network
    • 43. The best social apps have another main purpose
    • 44. Platform(s) and feature(s) should be chosen based on the needs of the network
    • 45. Social networking tools don't have any required features (except users)
  • 46.
    • What do you want to do?
  • 47. Thanks for listening! Enjoy the day. Ben Werdmuller [email_address] http://elgg.org/ http://benwerd.com/ http://twitter.com/benwerd/