1. Liquid Cartons are Shaping Up Quite Nicely
Liquid cartons have made steady progress over the last five years, and are forecast to rise in
importance. Usage continues to widen; however, it is the carton’s strength in two key categories, soft
drinks and milk, which drives volumes, with much of the growth centred on Asia-Pacific. Standard brick
cartons dominate, but it is the innovative use of shaped cartons that will be fundamental to future
growth. Furthermore, carton use is benefiting from a strong, developing eco-friendly reputation.
Euromonitor International's Liquid Cartons market are Shaping Up Quite Nicely global briefing offers
an insight into to the size and shape of the packaging market, highlights the effect of emerging
geographies, categories and consumer trends on the packaging landscape. It identifies the leading pack
types, offers strategic analysis of key factors influencing the packaging market - be they packaging
innovations, consumption growth, category switching, economic/lifestyle influences, legislation or
environmental issues. Forecasts illustrate how the market is set to change and criteria for success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution
data.
Why buy this report?
* Get a detailed picture of the Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago, Singapore,
Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts
worldwide, Euromonitor International has a unique capability to develop reliable information
resources to help drive informed strategic planning.
Liquid Cartons are Shaping Up Quite Nicely
Euromonitor International
October 2011
Introduction
Overview
Competitive Environment

2. Focus on Beverages
Focus on Packaged Food
Future Prospects
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