Enterprise Search, Helge Legernes, Findwise

© FINDWISE 2008
Beyond text search
Søgeløsninger idag og imorgen
København 8 oktober 2009

Agenda
Findwise
Søg idag – hovedområder og forskjeller
Trender og eksempler
Evt. noe om ROI

Findwise
Your Partner In Finding The Right Information At The Right Time
Etablert 2005
33 Findability spesialister
Etablert i
Danmark
Norge
Sverige
Konsulent selskap som bygger løsninger, basert på enterprise search plattformer, for informasjons intensive virksomheter
Weleverage businessvaluewithsearchtechnology

Findwise
> 60 Findability projekter
Ekspert kompetanse innen implementasjoner basert på:
Søg produkt plattformer
Open source

Noen av våre kunder

Søgigår
Tekstbasert
Lite bruker vennlig GUI
Vertikalt

Tradisjonelt søg
MAIL SEARCH
DMS SEARCH
SITE SEARCH
CORPORATE
SEARCH
BI SEARCH
ECOMMERCE
SEARCH
SITE SEARCH
Mail
System
DMS,
CMS
Datamarts
eMail
Documents
Intranet
Documents
Datawarehouse
Intranet
Documents
RDBMS
Legacy Data
The Corporation
ERP, CRM
Teknologiorientert
Vertikalt
Isolert

Legacy Data
Portals
Rich Media
XML Elements,
XPath
Internet
RDBMS
RSS Feeds,
Data Streams
DMS, CMS, Files
Applications
Email
Søg som integrasjonsplattform
Market Management Solutions
Risk Management Solutions
Surveillance & Enforcement Solutions
Information Management Solutions
eCommerce Solutions
Online Media Solutions
Mobile Solutions
Corporate Operations Solutions
Embedded Application Solutions
Options
Sökplattform
UNSTRUCTURED
STRUCTURED

MONETIZATION: drive REVENUE/ COSTSAVING by
creatinguniqueuserexperiencesthat match
customers to relevant assets
INFORMATION DISCOVERY: drive EFFECTIVENESS and COLLABORATION
By creating interactive user experiences
that match queries to relevant assets
Hovedområder for søg løsninger
Disse områder stiller forskjellig krav til søg plattformene !

Hva er særeget med søg innen ”monetization” ?
Strukturert og ikke kompleks informasjon
Få informasjons typer
Få datakilder
Faste navigatorer kan brukes
Ikke triviellt å personifisere
All data er ”offentlig” for alle brukere
Brukeren er klar over hva han/honsøger etter
Uinteressant med andre brukere, unntatt ”anbefalinger”

Hva er spesielt med søg innen ”information discovery” ?
Såvel strukturert som ustrukturert informasjon
Kompleks informasjon
Mange informasjons typer
Mange datakilder
Behov for intelligente navigatorer
Behov for rollebasert søg
Forskjellige behørighets nivåer
Brukeren håper å finne informasjon som kan brukes
Samarbeids parametere(Collaborative elements)

Søg
Imorgen
I fremtiden

1-2 keywords
Large # of results
Legacy Data
Portals
Rich Media
XML Elements,
XPath
Internet
RDBMS
RSS Feeds,
Data Streams
DMS, CMS, Files
Applications
Email
Beyond textual search – the interactive dialogue
Facilitate a dialogue:
- Basedon realtime content
analysis
- Differentkindsof
navigationtechniques
Setof multiple contextualrelevancemodels
Minimize # of hits
and increase contextual
relevance
Interacts / guides the user to the information

Differentcategoriesof ”heavyduty” ball bearings
The system keepstrackof ”Peoplewithknowledge”, regardingthequerytopic
Customersusingthis type ofbb
Personalisedsearch – the system has storedcontextual info. abouttheuser, hence displays relevant information to for userlinked to thequery
(here ball bearings for heavydutyminingmachines)
Project documentation for projects run withthis type ofbb
Interactive – collaborative search
vs non interactive search

Example: real time analysis of what people are reading

User centric
Trender idag
Personalisation / rolebasedsearch
Peoplewithknowledge
Searchanalytics
analyse thequery log
to understand theuser’s INTENT
for tuning relevance and contentsources

We will see a more predictive approach by the search solutions
device
history
role
context
Fremtiden
Coretechnology
Developmentof more contentanalysis and indexalgorithms
Predictiveanalysis
Userinteraction
Even furtherinteraction
Understandingtheusers INTENT
Understanding form ”where” theuser is searching

Fremtiden
More and more rich media on internet will accelerate the search technology within rich media
From custom-made specialization to commodity
Google – Similar images
Automatic picture recognition
Metadata
Tags
http://similar-images.googlelabs.com/
Face recognition in cameras
Will have more 3D on internet
http://photosynth.net/Default.aspx
User driven !
Rich media navigationtechniques

Summering hovedtrender
Mere bruker interaksjon
Mere avanserte dokumentprosserings algoritmer
Søg utvikling mot Rich media
Hva med cloud computing ?

User
is king
Bruker sentrisk dialog driven søgning !
Understand
Intent
Understand
content
Facilitate
dialogue
Provide
contextual
relevance

Spørgsmål

Helge Legernes
helge.legernes@findwise.se
Tak!

Dersom mer tid....

Hva er nytten med søg innen ”information discovery” ?
BETTER BUSINESS OUTCOME
Searchindex
Unlock business value tier 2
Unlock business value tier 1
Data Warehouse
Media
Applikationer
RDBMS
Lagretdata
CMS
Mail
Internet
Portal
Strukturertdata
Ustrukturert data

ROI parametere
Tidbesparelse
Bruker mindre tid til å søge
Mer gennbruk av data
Samarbeids effekter – Collborative effects
Mer samarbeid
Mer innovasjon
Blandningen av søg innen strukturert og ustrukturert data kan gi feedback til:
Produksjons prosessen
Salgsprosessen

Leverandørene

Hvordan velge løsning ?
1
Behov
3
2
Källor
Teknisk
”miljö”

Kravbild
Coresearch technology
Arkitektur och skalbarhet
Leverantören
Krav
Produkt
Administrering och analysverktyg
Konnektivitet och säkerhet
© FINDWISE

QUERY PROCESSING
CONTENTREFINEMENT
SEARCH
RESULT PROCESSING
Generic Search Platform Architecture
Index content. Alert users proactively. Preserve context. Flexible schema.
Enrich content for enhanced relevancy, automatic identification of entities, and semantic scopes.
Transform user queries to leverage enhanced relevancy
SEARCH
STRUCTURED
DATA
UNSTRUCTURED
DATA
Apply business rule based ranking to results. Real-time analysis provides navigators
Capture content from web sites, file servers, databases, content systems, and legacy app’s.

STRUCTURED
DATA
QUERY PROCESSING
CONTENTREFINEMENT
UNSTRUCTURED
DATA
SEARCH
RESULT PROCESSING
RICH MEDIA
Extended Search Platform, for rich media
Speech to text
Differentkindsof scene detectionsschemes
Rich media detectioncapabilities
SEARCH
Differentstandalonesw
Integratedsw
All withpossibilities to import
Metadata
tools

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Enterprise Search, Helge Legernes, Findwise

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Enterprise Search, Helge Legernes, Findwise — Presentation Transcript