Your SlideShare is downloading. ×
#Virgin active-link on brochure does not work
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

#Virgin active-link on brochure does not work

387

Published on

How do you increase the effectiveness of #VirginActiveSingapore marketing campaign? …

How do you increase the effectiveness of #VirginActiveSingapore marketing campaign?
Brochure Link for #VirginActiveSingapore website points to another website (IIS7)

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
387
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 2. BENTSAI.COMHow do you increase the effectiveness of #VirginActiveSingapore marketing campaign?Brochure Link for #VirginActiveSingapore website points to another website (IIS7)Create customers dissatisfactionLoss of potential customers (How much is the worth of one customer over the projected lifespanof #VirginActive presence in Singapore? That is the first layer-direct effect. How about thesecond layer of influence; recommendation of friends to join the club by the potentialcustomer?Reflect poorly on the performance of Marketing and Information Technology departmentReason to reduce the Bonus of the people involved in the business process from marketingcampaign planning, brochure design, management, vendor printing out brochures, etc for agreater share of the gross profit to be turned into Bonus for others.#VirginActive | Link on Brochure does not work
  • 3. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 4. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 5. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 6. BENTSAI.COMGreater Awareness at zero cost through E-BrochureAn E-Brochure where people could download off your website and Facebook easily. Thedownload link should be easily viewed on the page upon loading. This would promote easysharing of club with colleagues at work, family and friends in addition to the hardcopybrochure where the distribution reach is much more limited. The E-version is free and usesthe softcopy design which was used to print the hardcopy.You may consider that not everyone is able to open PDF files especially on older computers andOS in developing countries. If you intend to open branches in developing countries. You maylike to consider distributing E-Brochures in HTML format as a webpage. All computers havethe basic Internet Explorer to open such files without need to purchase and install additionalsoftware at cost and may require intensive system resources to load the brochure.Target All Companies located around primary club site - Raffles Place. Approach theirMarketing department. Strike a deal and get the companies marketing team to broadcastthe E-Brochure with the Freebies and E-brochure through email to the staff. Most companiesallow this if this is a Win-Win situation for all stakeholders. You may consider approachingmy company as at #GreatEasternLifeAssurance, the health of our policyholders and staff areof the utmost importance to us. Only with good health would you have time to spend withyour loved ones.#VirginActive | Link on Brochure does not work
  • 7. BENTSAI.COMNavigating to #VirginActiveSingapore Facebook on smartphonesUsed search term "VirginActive Singapore" on Apple Iphone 5 - Facebook app during 11.45am on17 June 2013. There was no Facebook suggestion loaded and was unable to locate Facebookpage. After sending comment as user Debbie Nung, i tried to input the same search term onthe same day at 11.02pm. The Facebook suggestion shows the page and was able to locateand access #VirginActiveSingapore Facebook.After i liked #VirginActiveSingapore Facebook page, i tried to @VirginActiveSingapore on mystatus post to share with my friends. The @ mention feature does not work. How effectivewould the marketing campaign be if my friends dont have a link on my status post to access#VirginActiveSingapore Facebook page?I do not think #VirginActiveSingapore is on Twitter as there is no reference on their brochures.I would recommend #VirginActiveSingapore to consider Google+ as a marketing channel.#VirginActive | Link on Brochure does not work
  • 8. BENTSAI.COMOne Month Free MembershipI thoroughly enjoyed the games i played with #VirginActiveSingapore during their marketingcampaign. I picked a locker number. Opened the locker and won a free towel, stress ball andbrochure. Useful Freebies Finally! In addition, i was presented with a one month freemembership with no strings attached. After carefully reading their site, they will auto renewyour gym membership for two weeks unless sufficient notification was given.#VirginActive | Link on Brochure does not work
  • 9. BENTSAI.COMLoving #VirginActiveSingapore Everyday!Beautifully designed BrochureSimplistic layoutInformativeColorful, appealing yet easy on the eyesGood color contrastRight sizeNo information overload / clutterReputable brand with global presence - Sir Richard Charles Nicholas Branson is a Business IconPrinted on quality brochureState of the Art FacilitiesFun, Charming, Friendly and Courteous StaffThe place to go to recharge your batteries to get ready for the next challenge.Did i convince you?#VirginActive | Link on Brochure does not work
  • 10. BENTSAI.COMShare the below brochure with your colleagues, family and friends through email:Brochure 1 - to be opened with internet browserBrochure 2 - PDF versionBrochure 3 - Word DocumentYou may save all or any selected image files in this post.Too troublesome? Copy the URL website link of this post and share to your buddies.#VirginActive | Link on Brochure does not work
  • 11. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 12. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 13. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 14. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 15. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 16. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 17. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 18. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 19. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 20. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 21. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 22. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 23. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 24. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 25. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 26. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 27. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 28. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 29. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 30. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 31. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 32. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 33. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 34. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 35. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 36. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 37. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 38. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 39. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 40. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 41. BENTSAI.COM#VirginActive | Link on Brochure does not work
  • 42. BENTSAI.COM#VirginActive | Link on Brochure does not work

×