Developing Evidence based Strategy to tackle Smoking in Pregnancy using views of Service Users<br />Research(Need to increase sizeof top left quadranti.e. promote stop smoking and increase engagement with service)<br />Strategy <br />(Operationaldetails developed from stakeholder views) <br />
Women’s Experience of Smoking Cessation Support during Pregnancy<br />A Modi,1 L Wilkins,1 B Hanratty2<br />1. NHS Oldham<br />2. University of Liverpool<br />email@example.com<br />
Qualitative research was carried outto assess the experiences of women who smoked during pregnancy of the stop smoking support in Oldham <br />Results showed there were conflicting influences around stopping smoking and engaging with services<br />The slide shows how original research can be used to develop a strategy to address smoking in pregnancy<br />Clear focussed message<br />
The heuristic model on the left, shows the findings of the research representing conflicting influences<br />This suggests that promoting stopping smoking and engaging with pregnant women who smoke would reduce the proportion of women who smoke one needs to make the upper left quadrant larger<br />This was used to develop the strategy as shown in the chart on the right of the slide<br />Pleasing to the eye<br />
The research report was sponsored by the Primary Care Trust to develop their strategy to address smoking in pregnancy<br />The report was disseminated and presented to the various stakeholders<br />The resultant strategy was evidence based and centred around the service user<br />Potential to aid decision making<br />
Qualitatively assess the population's heath needs allows development of effective action<br />Assess the evidence relating to the effectiveness of health interventions, programmes and services, and apply this to improve services<br />Influence the development of policies<br />Public Health Research<br />Public Health competencies<br />
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