Inf luence in the design of web sites
Split/Multivariate Test Like Crazy!
Optimize Design
Scratch my back, I’ll scratch yours.
Source: http://visualwebsiteoptimizer.com
30% more signups than the original “Start a Highrise Account”
People will do things that they see other people are doing.
People will tend to obey authority figures
People are easily persuaded by other people that they like.
Paul Bloom, TED Talk
Perceived scarcity will generate demand.
6.3%

increase in sales
If people commit, orally or in writing, to an idea or goal, they
are more likely to honor that commitment
- Dan Ariely, TED Talk
 Test Everything
 Learn Persuasion Tactics
 http://visualwebsiteoptimizer.com
 http://www.getelastic.com
 http://www.ted.com
 http://www.linkedin.com/in/jozzua
 http://www.jozzua.com/
Persuasion design
Persuasion design
Persuasion design
Persuasion design
Persuasion design
Persuasion design
Persuasion design
Persuasion design
Persuasion design
Persuasion design
Persuasion design
Persuasion design
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Persuasion design

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Una buena muestra de las leyes de la Persuasión aplicadas al diseño online.

Published in: Marketing, Technology, Business
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Persuasion design

  1. 1. Inf luence in the design of web sites
  2. 2. Split/Multivariate Test Like Crazy!
  3. 3. Optimize Design
  4. 4. Scratch my back, I’ll scratch yours.
  5. 5. Source: http://visualwebsiteoptimizer.com
  6. 6. 30% more signups than the original “Start a Highrise Account”
  7. 7. People will do things that they see other people are doing.
  8. 8. People will tend to obey authority figures
  9. 9. People are easily persuaded by other people that they like.
  10. 10. Paul Bloom, TED Talk
  11. 11. Perceived scarcity will generate demand.
  12. 12. 6.3% increase in sales
  13. 13. If people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment
  14. 14. - Dan Ariely, TED Talk
  15. 15.  Test Everything  Learn Persuasion Tactics
  16. 16.  http://visualwebsiteoptimizer.com  http://www.getelastic.com  http://www.ted.com
  17. 17.  http://www.linkedin.com/in/jozzua  http://www.jozzua.com/
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