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Persuasion design

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Una buena muestra de las leyes de la Persuasión aplicadas al diseño online.

Una buena muestra de las leyes de la Persuasión aplicadas al diseño online.

Published in: Marketing, Technology, Business

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  • 1. Inf luence in the design of web sites
  • 2. Split/Multivariate Test Like Crazy!
  • 3. Optimize Design
  • 4. Scratch my back, I’ll scratch yours.
  • 5. Source: http://visualwebsiteoptimizer.com
  • 6. 30% more signups than the original “Start a Highrise Account”
  • 7. People will do things that they see other people are doing.
  • 8. People will tend to obey authority figures
  • 9. People are easily persuaded by other people that they like.
  • 10. Paul Bloom, TED Talk
  • 11. Perceived scarcity will generate demand.
  • 12. 6.3% increase in sales
  • 13. If people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment
  • 14. - Dan Ariely, TED Talk
  • 15.  Test Everything  Learn Persuasion Tactics
  • 16.  http://visualwebsiteoptimizer.com  http://www.getelastic.com  http://www.ted.com
  • 17.  http://www.linkedin.com/in/jozzua  http://www.jozzua.com/