IF YOUR PRODUCT STINKSSOCIAL MEDIA WON’T FIX IT
If you’re good at it people will   offer you a job and If you’re  not then why on earth would   someone actually hire you ...
People using Social Media     dont care about the technologythey care aboutthe communication the technology enables
• As technology changes the tools we  use to communicate we still use the  same behavior patterns that we have  evolved ov...
Only 2 years ago, employers spent• about $30 billion               on  advertising, career fairs, and headhunters  with ab...
• As the recession hit in 2008 and 2009, the        total spending on recruitment  advertising dropped by about two-thirds...
Market Share 2010         6.35%   3.31%   3.30%84.73%
93% OF BUYING DECISIONS  START WITH AN ONLINE    GOOGLE SEARCH.
LinkedIn Profiles - More Accurate            Than Resumes• "LinkedIn profiles maintained by a  candidate are more accurate...
According to recent U.S study by       Cross Tab Marketing:• 75% of HR departments are now required to  research candidate...
Percent of recruiters and HR professionals who use     these types of sites when researching applicants••   Search engines...
• Some of her friends from LA tagged some  pictures of Debbie at the nightclub last  week
Personal Branding          (Google Search)• A friend advertised on Craigslist  for a housekeeper.Three interesting resumes...
• The first search turned up a MySpace  page. There was a picture of the  applicant, drinking beer from a funnel.• Under h...
• The second search turned up a personal  blog. The most recent entry said,• "I am applying for some menial jobs that  are...
• The 3rd? There were only six  matches, and the sixth was from  the local police department,  indicating that the applica...
IS THE NEW RESUME
A hazard of social networking is people will read what you write                Fed Ex
How Most People look for Work•   Want Ads/ Sunday Papers•   Internet•   Employment Agencies•   Word of Mouth•   Direct Con...
How Employers Fill Jobs• Internal Networks• Job Postings• External Networks (Professional  Organizations)• Placement Emplo...
• Job Boards represent 13.2% of external hires.• Monster and CareerBuilder account for more  than half the job board hires...
CareerXroads 8th Annual Source         of Hire Study:CareerBuilder is accountable for      3.95% of external hires       M...
27.3% of new hires resulting from employee referrals80% of jobs found from networking                           Adriana Ll...
CareerXroads Source of Hire             Study• 1 hire for every 15 referrals• making this category the most efficient  sou...
http://hiremecapitaldistrict.posterous.com/
Insanitydoing the same thing over and   over again and expecting        different results.                   Albert Einstein
• Jobs seekers spend   68%       of their time  looking at online job postings• –and less than one-third of their time  re...
Evaluation:the most important part of the process
How do your actions track to things that are important
• If you are not making progress on a  particular goal, attempt to do a root cause  analysis to determine why.
• By honestly analyzing your lack of  progress can you determine steps to take  to change this picture.
Failure is success if we learn from it       » Malcolm Forbes
―If you don’t know where you’regoing, any road will get you there.‖                         - Cheshire Cat
• “You can’t hit a target you can’t see.  You can’t accomplish wonderful things  with your life if you have no idea of  wh...
Be concrete• The more specific you are about what you  want to do, the easier it becomes to  develop a strategy to accompl...
Mark Granovetter Study           Getting a Job• 56% of people find employment through a  personal connection• 18.8 Adverti...
The Strength ofWeak TiesOf those who used a contact to get a job16.7% saw their contact regularly55.6% saw their contact o...
People were not getting job throughtheir friends, they were getting jobs     through their associations
1973
Focus on the who before the how.                           Liz Lynch
Relationship Centric GoalsWho Can Accelerate my Ability to Achieve               that Goal
Using your contacts insight just as a resume conduit creates a huge missed opportunity
• Ask what their department is working on• What business opportunities their company is focused  on• How they interface wi...
Some topics you might want to ask                 about:•    Marketing decisions: who are your target markets? Why?•    Wh...
The Internet isnt connecting us as much as we think it isNominally, you have a lot more relationships — but in reality, fe...
• Real relationships are patterns of mutual  investment.       I invest in you, you invest in me.          » Umair Haque
• The reason very few people are willing to  refer job leads and opportunities is  because they don’t yet trust you enough...
start giving back before you start              taking
• Favors are the currency of success.        » Tim Sanders
• Offer your support, expertise, and  resources to people before asking them  for favors.• Heather Mundell
The obstacle is to abandon conventional job hunting methods
Metcalf’s LawN(n-1)/2• quantifying the "value" of a  network• 20(20-1)/2• 190
Forzana Ali
Boolean Search Strings
Job Fair+Times Union    Job Fair not Albany,NY
• * site:linkedin.com (inurl:pub OR  inurl:in) (―business analyst‖ OR  ―business analysis‖) (―crystal reports‖  OR other s...
QR Codes
• Having ideas or knowing stuff does not  bring success. Implementation is where  you make things happen.  – Chris Garrett
• Ben Thomas• usabjt@labor.state.ny.us
•   http://myfirstfail.com/wp-content/uploads/2009/06/mff-eviltwin.jpg•   http://www.redwinebuzz.com/winesooth/wp-content/...
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Times Union Job Fair

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Social Media in the Job Search presentation at the Times Union Job Fair in Albany, NY by Ben Thomas

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Times Union Job Fair

  1. 1. IF YOUR PRODUCT STINKSSOCIAL MEDIA WON’T FIX IT
  2. 2. If you’re good at it people will offer you a job and If you’re not then why on earth would someone actually hire you Go get good at it -Seth Godin
  3. 3. People using Social Media dont care about the technologythey care aboutthe communication the technology enables
  4. 4. • As technology changes the tools we use to communicate we still use the same behavior patterns that we have evolved over thousands of years
  5. 5. Only 2 years ago, employers spent• about $30 billion on advertising, career fairs, and headhunters with about $8.5 billion of that spent on newspaper, job board, and other forms of recruitment advertising.
  6. 6. • As the recession hit in 2008 and 2009, the total spending on recruitment advertising dropped by about two-thirds to about $3.5 billion:
  7. 7. Market Share 2010 6.35% 3.31% 3.30%84.73%
  8. 8. 93% OF BUYING DECISIONS START WITH AN ONLINE GOOGLE SEARCH.
  9. 9. LinkedIn Profiles - More Accurate Than Resumes• "LinkedIn profiles maintained by a candidate are more accurate than the Resume maintained by the same candidate...:• http://www.fistfuloftalent.com/2010/03/linkedin-profiles--- more-accurate-than-resumes-sad-but-true.html
  10. 10. According to recent U.S study by Cross Tab Marketing:• 75% of HR departments are now required to research candidates online. That means they’re looking candidates up on Google, Facebook, LinkedIn and Twitter.• 70% of U.S recruiters and HR professionals say they have rejected candidates based on information they found online.• 85% of employers say that positive online reputation influences their hiring decisions at least to some extent. And nearly half say a strong online reputation influences their decisions to a great extent.
  11. 11. Percent of recruiters and HR professionals who use these types of sites when researching applicants•• Search engines 78%• Social networking sites 63%• Photo and video sharing sites 59%• Professional and business networking sites 57%• Personal Web sites 48%• Blogs 46%• News sharing sites (e.g. Twitter) 41%• Online forums and communities 34%• Virtual world sites 32%• Web sites that aggregate personal information 32%• Online gaming sites 27%• Professional background checking services 27%• Classifieds and auction sites 25%• None of these 2%
  12. 12. • Some of her friends from LA tagged some pictures of Debbie at the nightclub last week
  13. 13. Personal Branding (Google Search)• A friend advertised on Craigslist for a housekeeper.Three interesting resumes came to the top.She googled each persons name.
  14. 14. • The first search turned up a MySpace page. There was a picture of the applicant, drinking beer from a funnel.• Under hobbies, the first entry was, "binge drinking."
  15. 15. • The second search turned up a personal blog. The most recent entry said,• "I am applying for some menial jobs that are below me, and Im annoyed by it. Ill certainly quit the minute I sell a few paintings." Seths Blog: Personal branding in the age of Google sethgodin.typepad.com/.../personal-branding-in- the-age-of-google.html
  16. 16. • The 3rd? There were only six matches, and the sixth was from the local police department, indicating that the applicant had been arrested for shoplifting two years earlier.• Three for three.• Google never forgets
  17. 17. IS THE NEW RESUME
  18. 18. A hazard of social networking is people will read what you write Fed Ex
  19. 19. How Most People look for Work• Want Ads/ Sunday Papers• Internet• Employment Agencies• Word of Mouth• Direct Contact with Employers
  20. 20. How Employers Fill Jobs• Internal Networks• Job Postings• External Networks (Professional Organizations)• Placement Employment Agencies• Civil Service Lists
  21. 21. • Job Boards represent 13.2% of external hires.• Monster and CareerBuilder account for more than half the job board hires• http://www.careerxroads.com/news/SourcesOfHi re10.pdf
  22. 22. CareerXroads 8th Annual Source of Hire Study:CareerBuilder is accountable for 3.95% of external hires Monster 3.14% HotJobs 1.35%
  23. 23. 27.3% of new hires resulting from employee referrals80% of jobs found from networking Adriana Llames
  24. 24. CareerXroads Source of Hire Study• 1 hire for every 15 referrals• making this category the most efficient source by far.
  25. 25. http://hiremecapitaldistrict.posterous.com/
  26. 26. Insanitydoing the same thing over and over again and expecting different results. Albert Einstein
  27. 27. • Jobs seekers spend 68% of their time looking at online job postings• –and less than one-third of their time reaching out to others (UpMo.com)
  28. 28. Evaluation:the most important part of the process
  29. 29. How do your actions track to things that are important
  30. 30. • If you are not making progress on a particular goal, attempt to do a root cause analysis to determine why.
  31. 31. • By honestly analyzing your lack of progress can you determine steps to take to change this picture.
  32. 32. Failure is success if we learn from it » Malcolm Forbes
  33. 33. ―If you don’t know where you’regoing, any road will get you there.‖ - Cheshire Cat
  34. 34. • “You can’t hit a target you can’t see. You can’t accomplish wonderful things with your life if you have no idea of what they are. You must first become absolutely clear about what you want.‖ —Brian Tracy, Maximum Achievement
  35. 35. Be concrete• The more specific you are about what you want to do, the easier it becomes to develop a strategy to accomplish it.
  36. 36. Mark Granovetter Study Getting a Job• 56% of people find employment through a personal connection• 18.8 Advertisements/ Placement Agencies• 20% Applied Directly
  37. 37. The Strength ofWeak TiesOf those who used a contact to get a job16.7% saw their contact regularly55.6% saw their contact only occasionally28% saw their contact rarely• http://www.flickr.com/photos/alishalynn/3362812680
  38. 38. People were not getting job throughtheir friends, they were getting jobs through their associations
  39. 39. 1973
  40. 40. Focus on the who before the how. Liz Lynch
  41. 41. Relationship Centric GoalsWho Can Accelerate my Ability to Achieve that Goal
  42. 42. Using your contacts insight just as a resume conduit creates a huge missed opportunity
  43. 43. • Ask what their department is working on• What business opportunities their company is focused on• How they interface with the department you’re interested in• What are the top corporate initiatives, and company concerns/risks?• What bothers your contact about their company• What’s bugging their boss?
  44. 44. Some topics you might want to ask about:• Marketing decisions: who are your target markets? Why?• What’s the plan moving forward?• How does the company generate prospecting lists?• How is sales organized?• Who builds sales demos?• Incentive programs for customers… and incentive programs for the salespeople… motivate what behaviors?• Are products discounted?• Who responds to RFPs? Who finds out about them?• Invoicing & collections: how quickly do your clients pay?• How tight are the daily delivery routes?• How well is the warehouse managed? What does it look like? How disciplined are the workers there?• What’s the real impact of unionization on the floor workers?• Real estate: does your company own or lease? Why?• Who owns purchasing decisions?• Does the company hedge fuel purchases?• Major client accounts: how much of the overall revenue do they represent?• What does the company do with its cash? Does it have a huge checking account? Does it invest in 1-year bonds?• Who is on the Board of Directors, and why?• What are the company’s loan obligations? What impact do those obligations have on the firm’s ability to take risks or make investments?• What new strategic projects are planned for next year?• What strategic projects are being considered?• What does top management see as the number one obstacle to growth?• What do the rank and file see as the number one obstacle to growth?
  45. 45. The Internet isnt connecting us as much as we think it isNominally, you have a lot more relationships — but in reality, few, if any, are actually valuable.
  46. 46. • Real relationships are patterns of mutual investment. I invest in you, you invest in me. » Umair Haque
  47. 47. • The reason very few people are willing to refer job leads and opportunities is because they don’t yet trust you enough to make a referral.
  48. 48. start giving back before you start taking
  49. 49. • Favors are the currency of success. » Tim Sanders
  50. 50. • Offer your support, expertise, and resources to people before asking them for favors.• Heather Mundell
  51. 51. The obstacle is to abandon conventional job hunting methods
  52. 52. Metcalf’s LawN(n-1)/2• quantifying the "value" of a network• 20(20-1)/2• 190
  53. 53. Forzana Ali
  54. 54. Boolean Search Strings
  55. 55. Job Fair+Times Union Job Fair not Albany,NY
  56. 56. • * site:linkedin.com (inurl:pub OR inurl:in) (―business analyst‖ OR ―business analysis‖) (―crystal reports‖ OR other similar tools like informatica, abinitio etc) ―washington DC metro area‖ -dir –jobs
  57. 57. QR Codes
  58. 58. • Having ideas or knowing stuff does not bring success. Implementation is where you make things happen. – Chris Garrett
  59. 59. • Ben Thomas• usabjt@labor.state.ny.us
  60. 60. • http://myfirstfail.com/wp-content/uploads/2009/06/mff-eviltwin.jpg• http://www.redwinebuzz.com/winesooth/wp-content/uploads/2009/02/sign-realitycheck.jpg• http://media.photobucket.com/image/acceptance/salviaforme/album2/pastsign.jpg• http://static5.channels.com/thumbnails/-choice-tv--f198995.jpg• http://www.thebusyfool.com/wp-content/uploads/2009/05/fotolia_5665994_xs.jpg• http://careersuccess.typepad.com/my_weblog/2010/01/what-are-you-getting-better-at.html• http://www.personalbrandingblog.com/msnbc-misunderstands-role-of-social-media-in-job- search/?utm_source=twitterfeed&utm_medium=twitter• http://online.wsj.com/article/SB10001424052748704405704575596594085394812.html?mod=djemTMB_h• http://humanresources.about.com/od/performancemanagement/a/goal_setting_3.htm• Rory Sutherland: Life Lessons from an Ad Man 5:37

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