IF YOUR PRODUCT STINKSSOCIAL MEDIA WON’T FIX IT
If you’re good at it people will offer you a job and If you’re not then why on earth would someone actually hire you Go get good at it -Seth Godin
People using Social Media dont care about the technologythey care aboutthe communication the technology enables
• As technology changes the tools we use to communicate we still use the same behavior patterns that we have evolved over thousands of years
Only 2 years ago, employers spent• about $30 billion on advertising, career fairs, and headhunters with about $8.5 billion of that spent on newspaper, job board, and other forms of recruitment advertising.
• As the recession hit in 2008 and 2009, the total spending on recruitment advertising dropped by about two-thirds to about $3.5 billion:
93% OF BUYING DECISIONS START WITH AN ONLINE GOOGLE SEARCH.
LinkedIn Profiles - More Accurate Than Resumes• "LinkedIn profiles maintained by a candidate are more accurate than the Resume maintained by the same candidate...:• http://www.fistfuloftalent.com/2010/03/linkedin-profiles--- more-accurate-than-resumes-sad-but-true.html
According to recent U.S study by Cross Tab Marketing:• 75% of HR departments are now required to research candidates online. That means they’re looking candidates up on Google, Facebook, LinkedIn and Twitter.• 70% of U.S recruiters and HR professionals say they have rejected candidates based on information they found online.• 85% of employers say that positive online reputation influences their hiring decisions at least to some extent. And nearly half say a strong online reputation influences their decisions to a great extent.
Percent of recruiters and HR professionals who use these types of sites when researching applicants•• Search engines 78%• Social networking sites 63%• Photo and video sharing sites 59%• Professional and business networking sites 57%• Personal Web sites 48%• Blogs 46%• News sharing sites (e.g. Twitter) 41%• Online forums and communities 34%• Virtual world sites 32%• Web sites that aggregate personal information 32%• Online gaming sites 27%• Professional background checking services 27%• Classifieds and auction sites 25%• None of these 2%
• Some of her friends from LA tagged some pictures of Debbie at the nightclub last week
Personal Branding (Google Search)• A friend advertised on Craigslist for a housekeeper.Three interesting resumes came to the top.She googled each persons name.
• The first search turned up a MySpace page. There was a picture of the applicant, drinking beer from a funnel.• Under hobbies, the first entry was, "binge drinking."
• The second search turned up a personal blog. The most recent entry said,• "I am applying for some menial jobs that are below me, and Im annoyed by it. Ill certainly quit the minute I sell a few paintings." Seths Blog: Personal branding in the age of Google sethgodin.typepad.com/.../personal-branding-in- the-age-of-google.html
• The 3rd? There were only six matches, and the sixth was from the local police department, indicating that the applicant had been arrested for shoplifting two years earlier.• Three for three.• Google never forgets
Insanitydoing the same thing over and over again and expecting different results. Albert Einstein
• Jobs seekers spend 68% of their time looking at online job postings• –and less than one-third of their time reaching out to others (UpMo.com)
Evaluation:the most important part of the process
How do your actions track to things that are important
• If you are not making progress on a particular goal, attempt to do a root cause analysis to determine why.
• By honestly analyzing your lack of progress can you determine steps to take to change this picture.
Failure is success if we learn from it » Malcolm Forbes
―If you don’t know where you’regoing, any road will get you there.‖ - Cheshire Cat
• “You can’t hit a target you can’t see. You can’t accomplish wonderful things with your life if you have no idea of what they are. You must first become absolutely clear about what you want.‖ —Brian Tracy, Maximum Achievement
Be concrete• The more specific you are about what you want to do, the easier it becomes to develop a strategy to accomplish it.
Mark Granovetter Study Getting a Job• 56% of people find employment through a personal connection• 18.8 Advertisements/ Placement Agencies• 20% Applied Directly
The Strength ofWeak TiesOf those who used a contact to get a job16.7% saw their contact regularly55.6% saw their contact only occasionally28% saw their contact rarely• http://www.flickr.com/photos/alishalynn/3362812680
People were not getting job throughtheir friends, they were getting jobs through their associations
Relationship Centric GoalsWho Can Accelerate my Ability to Achieve that Goal
Using your contacts insight just as a resume conduit creates a huge missed opportunity
• Ask what their department is working on• What business opportunities their company is focused on• How they interface with the department you’re interested in• What are the top corporate initiatives, and company concerns/risks?• What bothers your contact about their company• What’s bugging their boss?
Some topics you might want to ask about:• Marketing decisions: who are your target markets? Why?• What’s the plan moving forward?• How does the company generate prospecting lists?• How is sales organized?• Who builds sales demos?• Incentive programs for customers… and incentive programs for the salespeople… motivate what behaviors?• Are products discounted?• Who responds to RFPs? Who finds out about them?• Invoicing & collections: how quickly do your clients pay?• How tight are the daily delivery routes?• How well is the warehouse managed? What does it look like? How disciplined are the workers there?• What’s the real impact of unionization on the floor workers?• Real estate: does your company own or lease? Why?• Who owns purchasing decisions?• Does the company hedge fuel purchases?• Major client accounts: how much of the overall revenue do they represent?• What does the company do with its cash? Does it have a huge checking account? Does it invest in 1-year bonds?• Who is on the Board of Directors, and why?• What are the company’s loan obligations? What impact do those obligations have on the firm’s ability to take risks or make investments?• What new strategic projects are planned for next year?• What strategic projects are being considered?• What does top management see as the number one obstacle to growth?• What do the rank and file see as the number one obstacle to growth?
The Internet isnt connecting us as much as we think it isNominally, you have a lot more relationships — but in reality, few, if any, are actually valuable.
• Real relationships are patterns of mutual investment. I invest in you, you invest in me. » Umair Haque
• The reason very few people are willing to refer job leads and opportunities is because they don’t yet trust you enough to make a referral.
• * site:linkedin.com (inurl:pub OR inurl:in) (―business analyst‖ OR ―business analysis‖) (―crystal reports‖ OR other similar tools like informatica, abinitio etc) ―washington DC metro area‖ -dir –jobs
• http://myfirstfail.com/wp-content/uploads/2009/06/mff-eviltwin.jpg• http://www.redwinebuzz.com/winesooth/wp-content/uploads/2009/02/sign-realitycheck.jpg• http://media.photobucket.com/image/acceptance/salviaforme/album2/pastsign.jpg• http://static5.channels.com/thumbnails/-choice-tv--f198995.jpg• http://www.thebusyfool.com/wp-content/uploads/2009/05/fotolia_5665994_xs.jpg• http://careersuccess.typepad.com/my_weblog/2010/01/what-are-you-getting-better-at.html• http://www.personalbrandingblog.com/msnbc-misunderstands-role-of-social-media-in-job- search/?utm_source=twitterfeed&utm_medium=twitter• http://online.wsj.com/article/SB10001424052748704405704575596594085394812.html?mod=djemTMB_h• http://humanresources.about.com/od/performancemanagement/a/goal_setting_3.htm• Rory Sutherland: Life Lessons from an Ad Man 5:37