Recruiters must build relationships
• ability to find great people and build
relationships with them should be the core competence of
every recruiter. This is what all great recruiters do. Recruiters within
organizations need to get out of the organization and get to know people at all levels
and professions who might be useful to their firm. They need to use
technology to help create the initial
relationship, and then they need to leverage that
by using social media including Twitter,
blogs, websites, and anything else that will
create authentic interaction with a potential candidate.
• Kevin Wheeler May 8, 2009, 5:55 am ET
5 New Recruiter Skills for Success
by Kevin Wheeler May 8, 2009, 5:55 am ET
The adoption of consumer marketing
principles to recruiting.
• Replacing individual postings will be search
engine optimized talent hubs, where candidates
can search for jobs by class and company (e.g.,
all Flash developers at Google).
• These are company- and job-specific niche
boards that will replace the need for aggregators
and all public boards. At these sites prospects
can submit resumes, be funneled to specific
openings, or just be followers.
• Skip to Time 409 to 610
Employee referral programs
• It's also obvious that your best employees
have heard of, or personally know, the
best people in your industry and in their
field of expertise.
• Tapping into this network through a
employee referral program will be a critical
component of tomorrow's programs
Time of possession will become
the dominant recruiting metric
for hiring top people
• The sourcing sweet spot of the near future will
be to get these people to call you on the first day
they decide to get serious about considering a
new career opportunity.
• It's pretty obvious that those candidates found
on day one are of higher quality than those
found after they've been looking 2-3 weeks.
(Note: good recruiting agencies are already
THE INTERNET IS ONE BIG
Examples of How Consumers
Online Presences are hurting them
in the Job Search
• A friend advertised on Craigslist
for a housekeeper.
Three interesting resumes came to
She googled each person's name.
• The first search turned up a MySpace
page. There was a picture of the
applicant, drinking beer from a funnel.
• Under hobbies, the first entry was,
• The second search turned up a personal
blog. The most recent entry said,
• "I am applying for some menial jobs that
are below me, and I'm annoyed by it. I'll
certainly quit the minute I sell a few
Seth's Blog: Personal branding in the age of
• The 3rd? There were only six
matches, and the sixth was from
the local police department,
indicating that the applicant had
been arrested for shoplifting two
• Three for three.
• Google never forgets
A hazard of social networking
is people will read what you
Social Media Restrictions - What Workers
Should Know Before They Post
Social media has become pervasive for personal and business use. Sixty-one percent of full-time workers reported they have a social
networking profile. Among them:
• Half of workers (51 percent) spend time on their social networking page during the workday; 11 percent spend one hour or more.
• 25 percent include information about their employer in their communications on social networking sites such as Facebook and MySpace;
15 percent include company information on Twitter; 13 percent of workers with personal blogs say they blog about their companies.
• 13 percent of workers are "friends" with their boss on their social networking profile.
• 22 percent of workers have separate social networking profiles for personal and business use.
• With social media becoming a key avenue for employers to promote their brands, products and services and job opportunities, companies
are taking a closer look at how messages about the company are communicated.
• 37 percent of employers have a policy on whether workers can communicate about the company on social media sites; 17 percent have
implemented a stricter policy on employees communicating about the company on social media sites in the last year.
• 21 percent prohibit employees from communicating about the company. Thirteen percent have designated certain employees to post on
behalf of the company.
• 16 percent monitor social networking profiles of employees and 14 percent monitor blogs.
• Internet Usage Nearly three-in-five workers (58 percent) admitted they use the Internet for non-work related activities while at the office.
Twenty-one percent will typically spend one hour or more on personal Internet use while at work.
Workers are advised to limit their Internet searches to those related to work or to designate their lunch hour or break time for these
• 20 percent of employers have fired someone for using the Internet for non-work related activities.
• 5 percent of employers have fired someone for holiday shopping online at work.
• Half of employers (50 percent) block employees from accessing certain Web sites while at work.
Search Engines Get
• In a deal announced just hours after
Microsoft debuted integration of "tweets"
into Bing, Google said it would also be
indexing real-time Twitter messages in
Town Requires Job Seekers to
Reveal Social Media Passwords
Guidelines wanted for teachers
• "I think Facebook is too open to
interpretation and too many things can
happen — photos of people in
inappropriate situations, teachers as
well as students," said Faith Mellenger.
At Least 250+ Followers on
Building a Website
• Buy a personal domain name For a year,
it only costs about $9. You can search for
and buy domain names at
www.godaddy.com. Even if you aren‟t
ready for their own Web site, buying a
domain name is like buying a plot of land:
You own it so that when you are ready,
you can build on it.
Building a Blog
Creating a Linkedin Profile
• Optimize your profile with keywords relevant to your job
field (so you‟re found in searches)
• Join groups- alumni, professional groups with in your job
fields or interests, or start your own group
• Answer questions to show your expertise in your career
• Identify who will be most helpful in your job search and
how they are connected to where you would like to work.
• Align your status updates with your blog, twitter account
and or facebook and create content relevant to your
• LinkedIn announced a new beta feature
this week, Real-Time Profile Matches,
intended to help make it easier for users to
find the right jobs, and for hiring
companies to find the right talent.
• What's you‟re opinion on the Video
Regardless of what you thought
look again closely
what do you have that‟s been viewed
Imagine if it was well done?
• Potential employers want to see one thing
above all else:
PROOF OF YOUR SKILLS
• If you're looking for innovators, people
who are going to create things that
have never been created before or
solve problems that haven't been
solved, you can't look at their resumes
and find evidence that they've
accomplished what you want them to
accomplish. It hasn't been done, so it's
not going to be on their resumes
Develop a portfolio post it online
Develop a Personal Marketing Plan
Manage your time and contacts
Contact Management System
• There is an association for
everything. If you want to meet the
movers and shakers directly, you have
to become a joiner.
Do you have an RSS Feed
Blogs RSS Feeds
• Comment on Blog Posts
• Pick strategic “targets” to comment
• Drop a highly-relevant links
DO YOU HAVE A
• Visual Resume
• Discover or create new social networks for
your interests and passions
What is Twitter?
“Twitter is instant messaging made available to the public,”
• In the World According to Twitter, giving away
access to information rewards the giver by
building followers. The more followers, the more
information comes to the giver to distribute,
which in turn builds more followers. The process
cannot be commanded or controlled; followers
opt in and out as they choose. The results are
transparent and purely quantitative; network size
is all that matters. Networks of this sort are self-
organizing and democratic but without any
Twitter for the Job Hunt
On Twitter and in the Workplace,
It's Power to the Connectors
• Twitter is fast becoming a „search engine
» Penny Power
Twitter trumps New York Times,
Wall Street Journal
• In April, according to Compete, Twitter
drew 19.4 million unique visitors, while
NYTimes.com drew 15.6 million and
WSJ.com drew 12.2 million.
Twitter trumps New York Times,
Wall Street Journal
• Twitter surpassed The New York Times
and The Wall Street Journal in unique
visitors last month, due in part to the
followers that celebrity tweeters such as
Oprah Winfrey and Ashton Kutcher draw.
How Can I Use it in My Job Search
1)Claim your name
2)Upload a Professional Head Shot
3)Customize your Background www.twitbacks.com
4)Tweet useful information only publish posts that add value to your
followers (time spent per day: 5 minutes) The best way to engage
your Twitter audience is by sharing fun, useful, or witty advice that
will help them solve their problems. It‟s fast to come up with these –
use quotes, facts from your industry, great pictures, ideas on other
people they can follow.
4 Steps to Find Your Ideal Job on
How do I use twitter for the Job
• Step 1: Identify Your Brand’s Keywords
• Do a search on yourself and see what comes up. You may find someone
with your name has coveted the top fold. From there, identify what
keywords you can use to differentiate yourself from this person. Should you
be using your full name? Your middle initial? Your affiliation with an
organization or a type of work? Figure out how you want people to find you
so you can build your brand around these keywords.
• Step 2: Become a Blog Reader & Commenter
• Begin reading career-related content on blogs for 10 minutes daily. This will
help you stay-up-to date and in-the-know. Then, start posting thoughtful,
well-written, professional comments on these blogs related to your field of
interest. Don‟t know where to find these blogs? Go to www.AllTop.com –
they are like a magazine rack of online blogs. There, you‟ll be able to find
dozens of blogs related to your career aspirations so that you can post
comments to enhance your credibility as a knowledgeable member of your
field/industry. Better still, if you are reading this, you are on a blog RIGHT
NOW. So, take 2 extra minutes to post a comment and you‟ll be on your
• To keep the process simple, batch your tips and advice. I use
www.TweetLater.com to schedule my timeless tweets, and space them
out evenly throughout the day. HINT: The most active Twitter days are
Monday through Wednesday and the peak Twitter times are early
afternoon (noon, specifically). You could spend 25-35 minutes a week
writing advice or 5 minutes a day to take advantage of this form of
• Answer questions (time spent per day: 5 minutes)
• I use Twitter‟s search engine to find questions in my area of expertise.
Let‟s say I wanted to brand myself as an MBA Application Consultant. I
would use the search term “GMAT ?”
• You can subscribe to any search terms you want via RSS by using
“Feed for this Query” on the right sidebar. It‟s really important to
choose your queries wisely. The trick is to a) pick a search term that is
very specific and b) include the question mark – this particular query
only produces two to three items per day.
30-Minute Brand Building for Twitter | Personal Branding Blog
RT or Retweet
• One of the greatest aspects of Twitter is how quickly
word of mouth spreads globally. If a user thinks another
users tweet is interesting, they may choose to retweet
what they say. In this instance, the member will repeat
what the twitter user said. Example: “Did Jeremiah got a
doctorate in Twitter?” if a second user sees this and
agrees, they will echo it back in the following way:
“Retweet: @Jowyang Did Jeremiah got a doctorate in
Twitter?”. In a shortened version, they may also use RT,
an abbreviated version of Retweet, it would go like this:
“RT: Did Jeremiah got a doctorate in Twitter?”. And in
case you‟re wondering, no I didn‟t get a doctorate in
Twitter, but I did get my undergrad in Twitter. BT a
Bachelors of Twittering.
30-Minute Brand Building for Twitter |
Personal Branding Blog
• Leverage Twitter for Your Job Search http://short.to/hi7o
• http://twtjobs.com/ resume for twitter
• 5 Methods I Used To Get A Job Through Twitter
Top 50 Employers Recruiting on
• By company
• @attjobs – Jobs at AT&T
@mtvnetworksjobs - Jobs at MTV
@TRCareers – Jobs from Thomson Reuters
• By field
• @alldevjobs - Developer jobs
@ArtDirectorJobs – Art director jobs
@cwjobs - Copywriter jobs
@jobsinhiphop – Jobs in Hip-Hop
@journalism_jobs - Jobs in journalism
@juicyjobs – Green jobs
@libgig_jobs - Library Jobs
@mediabistrojobs - Media job listings from mediabistro.com
@medical_jobs - Medical jobs
@media_pros – Jobs for media professionals
@narmsjobs – Retail marketing jobs
@PRSAjobcenter – Jobs in public relations, communications and marketing
@reflectx - Physical Therapy jobs
@seojobs - SEO job listings
@socialmediajob - Jobs in social media
@travelmaxallied - Healthcare jobs
@travelnursejob - Jobs for traveling nurses
@usmusicjobs - US Music Jobs
@web_design_jobs - Web design and other graphics jobs
• By job type
• @findinternships – Internships and entry level jobs for college students
@freelance_jobs – Freelance jobs
@heatherhuhman – Entry level jobs and internships
@Project4Hire – Freelance and temporary jobs
@jewish_jobs - Jewish job listings
• By region
• @MyBristolJobs – Job listings from mybristoljobs.co.uk
@chicagowebjobs – Web-related jobs in Chicago
@ChicagoTechJobs – Technology jobs in the greater Chicago area
@ITJobsLondon – IT jobs in London
@ITJobsSydney – IT jobs in Sydney, Australia
@JobsBoston - Jobs in the greater Boston area
@jobshawaii – Jobs in Hawaii
@NewYorkTechJobs – Technology jobs in the greater New York area
@PDXJobs – Jobs in Portland, Oregon
@sdjobs - San Diego technology jobs
• @sfmobilejobs – Mobile Web and Digital Media jobs in Silicon Valley
@mtltweetjobs - PR/marketing/social media/tech jobs in Montreal
@TopJobsInLondon - Top jobs in London, UK
@web20jobs - UK-based web 2.0 jobs
• @JobAngels – Helping the unemployed find jobs
@indeed - One search. All jobs
@jobshouts – General job postings
@simplyhired - Job search site
• @StartUpHire – Jobs at VC backed companies
@twithire - Job board service
CEO‟s that use Twitter
• Find your contacts within an organization
• Find the Agency profile
• Find people that work within the agency
• has 276 million unique monthly
visitors--double the traffic of any of the Big Four,
including Google, Yahoo!, MSN, and AOL
• Facebook Chat: 1 Billion Messages Sent
• Facebook users send an average of 4-5
IMs a day (there are a little over 200
million Facebook users).
• quantifying the "value" of a
My name is _____ and I am very interested in working for the
_______. I recently applied to the position of ___________ at _____
and noticed that you currently work there.
I would like to schedule a time when we can chat on the phone
about your experiences at __________ and how I can best prepare
myself to work there.
I am very confident that I can bring unique value to your company
and add to the amazing company culture.
I am available Friday afternoon, Saturday all day, and Monday all
day to chat on the phone. My number __________.
Thank you very much and I look forward to connecting.
All the best,
How to get an interview for a position you’re
under qualified for
Posted April 30th, 2009 by JunLoayza
Leverage the referral you have
My name is ____ and I was referred by ______ to speak with you about my interest
in working for _______. I feel that my abilities and experience make me the perfect
candidate for your ___________ at __________.
My experiences make me qualified for this position because I have been able to
develop __________. I have a passion for ______ and learning new _____. I know
that _____ would be the perfect place where I could implement my passions and
watch them grow as well. I am particularly interested in _____because I have a close
relationship with ________, who is the _____at _____. I had the opportunity to see
the company culture and I fell in love with the people and atmosphere of the
I believe that I have the qualities that make a successful _______: I enjoy working in
teams and excel in working with people, I am very detailed oriented and have
excelled in promoting companies using online social media tools, and I am an
I would enjoy speaking to you further about the possibility of a position at ________.
Thank you very much for your time and consideration.
How to get an interview for a
position you’re under qualified for
Posted April 30th, 2009 by JunLoayza
• A Ridiculous(good) list of Social Media
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