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  1. 2. <ul><li>http://www.youtube.com/watch?v=obGIbsOfdL0 </li></ul><ul><li>http://www.youtube.com/watch?v=L29BCQFfqVo </li></ul>
  2. 3. The Usage Lifecycle
  3. 17. <ul><li>http://www.infographicsshowcase.com/wp-content/uploads/2010/04/my-digital-life-2.jpg </li></ul>
  4. 19. So What's the Big Deal
  5. 28. Is Social Media A Fad <ul><li>http://www.youtube.com/watch?v=ypmfs3z8esI&feature=related </li></ul><ul><li>http://www.bitrebels.com/geek/social-media-a-fad-amazing-stats-reveal-answer/ </li></ul>
  6. 29. <ul><li>http://www.slideshare.net/willgray/101-ways-to-use-social-media-3606342 </li></ul>
  7. 30. DEMOGRAPHICS
  8. 33. <ul><li>http://www.youtube.com/watch?v=pT4EbM7dCMs </li></ul>
  9. 37. Fastest Growing Demographic on Facebook : Women Over 55 <ul><li>http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55 </li></ul>
  10. 39. Only 2 years ago, employers spent <ul><li>about $30 billion on advertising, career fairs, and headhunters with about $8.5 billion of that spent on newspaper, job board, and other forms of recruitment advertising. </li></ul>
  11. 40. <ul><li>As the recession hit in 2008 and 2009, the total spending on recruitment advertising dropped by about two-thirds to about $3.5 billion: </li></ul>
  12. 43. What is Twitter? <ul><li>“ Twitter is instant messaging made available to the public” Hugh Hewitt </li></ul>http://www.youtube.com/watch?v=ddO9idmax0o
  13. 44. How to create a bio <ul><li>http://www.personalbrandingblog.com/18-sources-of-personal-branding-credibility/ </li></ul>
  14. 46. <ul><li>http://www.vimeo.com/2356559 </li></ul><ul><li>Tweetgrid.com </li></ul>
  15. 47. Twitter <ul><li>mark each tweet with a hashtag (#) denoting that you are associating it with that chat or topic. </li></ul><ul><li>Why Tweet? </li></ul><ul><li>Be seen as an expert </li></ul><ul><li>Connect with other experts and resources </li></ul><ul><li>Do real time research </li></ul><ul><li>Nurture relationships with other industry leaders </li></ul><ul><li>Own your niche </li></ul><ul><li>-Maria Elena Duron </li></ul>
  16. 48. <ul><li>Twitter data: 105M reg user, 180M unique visitors/mo, but 75% traffic outside of twitter.com > those are beautiful stats! </li></ul>
  17. 51. <ul><li>Twitter is fast becoming a ‘search engine for conversations’ </li></ul><ul><ul><ul><ul><ul><li>Penny Power </li></ul></ul></ul></ul></ul>
  18. 55. Text Messaging and Chat Abbreviations <ul><li>A Guide to Understanding Text Messages, Chat Acronyms, and Twitter Messages </li></ul><ul><li>http://www.webopedia.com/quick_ref/textmessageabbreviations.asp </li></ul>
  19. 56. Twitter trumps New York Times, Wall Street Journal <ul><li>In April, according to Compete, Twitter drew 19.4 million unique visitors </li></ul><ul><li>NYTimes.com drew 15.6 million </li></ul><ul><li>WSJ.com drew 12.2 million </li></ul>
  20. 57. Twitter Short List <ul><li>Who should we follow </li></ul><ul><li>www.twellow.com </li></ul><ul><li>http://listorious.com/ </li></ul><ul><li>Making long URLs usable! </li></ul><ul><li>TinyURL.com </li></ul><ul><li>Set up Twitter on a schedule </li></ul><ul><li>www.Tweetlater.com </li></ul><ul><li>I’m searching for information </li></ul><ul><li>www.twendz.com </li></ul><ul><li>Create a Custom Background </li></ul><ul><li>http://www.mytweetspace.com/ </li></ul>
  21. 58. Twitter <ul><li>Giving away access to information rewards the giver by building followers. </li></ul>
  22. 59. <ul><li>The more followers, the more information comes to the giver to distribute </li></ul><ul><li>which in turn builds more followers </li></ul><ul><ul><li>Rosabeth Moss Kanter </li></ul></ul>
  23. 60. Ways to Increase your Twitter Followers <ul><li>Target Power Tweeters </li></ul><ul><li>Tweet o Clock lets you know the best time to contact a particular Tweeter and displays their most active timeframes – http:// tweetoclock.com </li></ul><ul><li> Utilise Good Karma </li></ul><ul><li>Tweet Deck allows you to create and manage Twitter lists. You can easily create a list of people who you want to monitor that week in order to reply to any cries for help – http:// www.tweetdeck.com </li></ul><ul><li>Tweet During Rush Hour </li></ul><ul><li>However, the most active hour for people engaging in the twittersphere is between 1pm and 2pm every day </li></ul>
  24. 61. <ul><li>Follow Other People </li></ul><ul><li>Who Should I Follow analyses your Twitter profile based on Bio, existing friends and Tweets and then generates a list of recommended people you should follow. You can alter the list based on location and popularity – http:// www.whoshouldifollow.com </li></ul><ul><li>Interact with your Followers </li></ul><ul><li>Tweet Beep is a very effective tool that sends you alerts for a range of specified keywords. This will ensure you never miss an opportunity to join or reply to a conversation - http:// tweetbeep.com / </li></ul><ul><li>Be a Resource </li></ul><ul><li>Twit Doc allows you to upload a document, image or video and share it across Twitter – http:// www.twitdoc.com / </li></ul><ul><li>Follow other People with the same Interest </li></ul><ul><li>Twitterrel allows you to find people who have a similar interest as you – http:// www.twitterel.com </li></ul><ul><li>Make people Aware </li></ul><ul><li>Put links to your Twitter profile everywhere. Link it on your blog, Facebook Fan Page, email signature, and everywhere else you have a presence online. </li></ul>
  25. 62. <ul><li>  Utilise the Hash Tag </li></ul><ul><li>Twit Scoop displays in real-time the words which are buzzing right now on twitter so take advantage and utilise the hash key for relevant trending topics – http:// www.twitscoop.com / </li></ul><ul><li>Get Retweeted </li></ul><ul><li>ReTweet Radar puts together a cloud of terms that are currently being retweeted, ranks most retweeted users of Twitter and ranks the links that are being retweeted. If a topic close to your industry is a tending topic to retweet, get involved in the action – http:// www.retweetradar.com / </li></ul>
  26. 63. RSS Feed http:// www.youtube.com/results?search_type =& search_query = rss+in+plain+english&aq =2&oq= rss
  27. 64. What is a Blog? <ul><li>is a type of website , with regular entries of commentary, descriptions of events, or other material such as graphics or video. </li></ul>
  28. 65. http://www.tinkernut.com/archives/1793
  29. 66. Huffingtonpost.com
  30. 67. <ul><li>www.alltop.com </li></ul><ul><li>Read 600 Popular Magazines Online for Free! – Maggwire </li></ul><ul><li>http:// www.youtube.com/watch?v =Or3qv7esFcU&feature= player_embedded # </li></ul>
  31. 73. <ul><li>http://www.allfacebook.com/2009/12/facebook-privacy-new/ </li></ul>
  32. 74. Display all your social profiles and other online activities in one place. <ul><li>http://chi.mp/ </li></ul>
  33. 78. Are you looking to embed your social business card in your website or your email signature <ul><li>http://www.retaggr.com/ </li></ul>
  34. 80. Sales is about connecting with the customer <ul><li>creating real value </li></ul><ul><li>and solving their problems </li></ul><ul><li>I don’t think sales is just about the pitch. </li></ul>
  35. 81. <ul><li>http://www.slideshare.net/avarry/digital-natives-presentation-3685513 </li></ul><ul><li>http://ow.ly/1x9KZ </li></ul>

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