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Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
Marketingnoncredit
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Marketingnoncredit
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Marketingnoncredit

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Transcript

  • 1.  
  • 2.  
  • 3.  
  • 4.  
  • 5.  
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  • 7.  
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  • 10.  
  • 11. Branding <ul><li>http://www.slideshare.net/adamkmiec/branding-101-presentation </li></ul>
  • 12. &amp;quot;Branding Only Works on Cattle,&amp;quot; <ul><li>http://www.marketingpower.com/ResourceLibrary/Pages/Marketing%20Matters/MarketingMattersNewsletter101308/Brands_are_Dead_Transitioning_From_Brands_to_Behaviors.aspx </li></ul>
  • 13. &nbsp;
  • 14. &nbsp;
  • 15. The Customer experience <ul><li>The sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. </li></ul>
  • 16. The Experience Economy: <ul><li>Work Is Theater &amp; Every Business a Stage </li></ul><ul><li>http://www.amazon.com/Experience-Economy-Theater-Every-Business/dp/0875848192/ref=sr_1_3?ie=UTF8&amp;s=books&amp;qid=1271705894&amp;sr=8-3 </li></ul>
  • 17. &nbsp;
  • 18. &nbsp;
  • 19. “ As a venture capitalist, I have to listen to hundreds of entrepreneurs pitch their companies. Most of these pitches are crap!!! <ul><ul><ul><ul><ul><li>Guy Kawasaki </li></ul></ul></ul></ul></ul>
  • 20. The Art of Pitching Ideas <ul><li>Problem </li></ul><ul><li>Your solution </li></ul><ul><li>Business model </li></ul><ul><li>Underlying magic/technology </li></ul><ul><li>Marketing and sales </li></ul><ul><li>Competition </li></ul><ul><li>Team </li></ul><ul><li>Projections and milestones </li></ul><ul><li>Status and timeline </li></ul><ul><li>Summary and call to action </li></ul>
  • 21. &nbsp;
  • 22. &nbsp;
  • 23. Get in their HEADS <ul><li>TALK TO THE MARKET </li></ul><ul><li>http://www.ustream.tv/recorded/4118856 </li></ul><ul><li>2535 </li></ul><ul><li>2806-28.29 </li></ul>
  • 24. The Paradox of Choice - Why More Is Less
  • 25. &nbsp;
  • 26. IF YOUR PRODUCT SUCKS SOCIAL MEDIA WON’T FIX IT
  • 27. &nbsp;
  • 28. &nbsp;
  • 29. &nbsp;
  • 30. &nbsp;
  • 31. &nbsp;
  • 32. Niche thyself <ul><li>http://www.youtube.com/watch?v=PHhfDkLrOpA </li></ul>
  • 33. &nbsp;
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  • 35. &nbsp;
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  • 37. &nbsp;
  • 38. &nbsp;
  • 39. &nbsp;
  • 40. Passive vs. Active
  • 41. &nbsp;
  • 42. &nbsp;
  • 43. &nbsp;
  • 44. Newsletters <ul><li>Send a regular scheduled communication </li></ul>
  • 45. &nbsp;
  • 46. &nbsp;
  • 47. &nbsp;
  • 48. How to Engage and what to use <ul><li>http://www.slideshare.net/101ayman/a-cmos-guide-to-the-social-media-landscape </li></ul>
  • 49. <ul><li>http://www.slideshare.net/wendymaynard/social-media-bootcampportland </li></ul><ul><li>http://www.slideshare.net/OptimalResume/marketing-your-social-media-presence </li></ul>

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