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Transcript

  • 1.  
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11. Branding
    • http://www.slideshare.net/adamkmiec/branding-101-presentation
  • 12. "Branding Only Works on Cattle,"
    • http://www.marketingpower.com/ResourceLibrary/Pages/Marketing%20Matters/MarketingMattersNewsletter101308/Brands_are_Dead_Transitioning_From_Brands_to_Behaviors.aspx
  • 13.  
  • 14.  
  • 15. The Customer experience
    • The sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier.
  • 16. The Experience Economy:
    • Work Is Theater & Every Business a Stage
    • http://www.amazon.com/Experience-Economy-Theater-Every-Business/dp/0875848192/ref=sr_1_3?ie=UTF8&s=books&qid=1271705894&sr=8-3
  • 17.  
  • 18.  
  • 19. “ As a venture capitalist, I have to listen to hundreds of entrepreneurs pitch their companies. Most of these pitches are crap!!!
            • Guy Kawasaki
  • 20. The Art of Pitching Ideas
    • Problem
    • Your solution
    • Business model
    • Underlying magic/technology
    • Marketing and sales
    • Competition
    • Team
    • Projections and milestones
    • Status and timeline
    • Summary and call to action
  • 21.  
  • 22.  
  • 23. Get in their HEADS
    • TALK TO THE MARKET
    • http://www.ustream.tv/recorded/4118856
    • 2535
    • 2806-28.29
  • 24. The Paradox of Choice - Why More Is Less
  • 25.  
  • 26. IF YOUR PRODUCT SUCKS SOCIAL MEDIA WON’T FIX IT
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32. Niche thyself
    • http://www.youtube.com/watch?v=PHhfDkLrOpA
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40. Passive vs. Active
  • 41.  
  • 42.  
  • 43.  
  • 44. Newsletters
    • Send a regular scheduled communication
  • 45.  
  • 46.  
  • 47.  
  • 48. How to Engage and what to use
    • http://www.slideshare.net/101ayman/a-cmos-guide-to-the-social-media-landscape
  • 49.
    • http://www.slideshare.net/wendymaynard/social-media-bootcampportland
    • http://www.slideshare.net/OptimalResume/marketing-your-social-media-presence