0
 
 
 
 
 
 
 
 
 
 
Branding  <ul><li>http://www.slideshare.net/adamkmiec/branding-101-presentation </li></ul>
&quot;Branding Only Works on Cattle,&quot;  <ul><li>http://www.marketingpower.com/ResourceLibrary/Pages/Marketing%20Matter...
 
 
The Customer experience <ul><li>The sum of all experiences a customer has with a supplier of goods or services, over the d...
The Experience Economy:  <ul><li>Work Is Theater & Every Business a Stage </li></ul><ul><li>http://www.amazon.com/Experien...
 
 
“ As a venture capitalist, I have to listen to hundreds of entrepreneurs pitch their companies. Most of these pitches are ...
The Art of Pitching Ideas  <ul><li>Problem  </li></ul><ul><li>Your solution  </li></ul><ul><li>Business model  </li></ul><...
 
 
Get in their HEADS  <ul><li>TALK TO THE MARKET  </li></ul><ul><li>http://www.ustream.tv/recorded/4118856 </li></ul><ul><li...
The Paradox of Choice - Why More Is Less
 
IF YOUR PRODUCT SUCKS  SOCIAL MEDIA WON’T FIX IT
 
 
 
 
 
Niche thyself <ul><li>http://www.youtube.com/watch?v=PHhfDkLrOpA </li></ul>
 
 
 
 
 
 
 
Passive vs. Active
 
 
 
Newsletters  <ul><li>Send a regular scheduled communication  </li></ul>
 
 
 
How to Engage and what to use <ul><li>http://www.slideshare.net/101ayman/a-cmos-guide-to-the-social-media-landscape </li><...
<ul><li>http://www.slideshare.net/wendymaynard/social-media-bootcampportland </li></ul><ul><li>http://www.slideshare.net/O...
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  1. 11. Branding <ul><li>http://www.slideshare.net/adamkmiec/branding-101-presentation </li></ul>
  2. 12. &quot;Branding Only Works on Cattle,&quot; <ul><li>http://www.marketingpower.com/ResourceLibrary/Pages/Marketing%20Matters/MarketingMattersNewsletter101308/Brands_are_Dead_Transitioning_From_Brands_to_Behaviors.aspx </li></ul>
  3. 15. The Customer experience <ul><li>The sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. </li></ul>
  4. 16. The Experience Economy: <ul><li>Work Is Theater & Every Business a Stage </li></ul><ul><li>http://www.amazon.com/Experience-Economy-Theater-Every-Business/dp/0875848192/ref=sr_1_3?ie=UTF8&s=books&qid=1271705894&sr=8-3 </li></ul>
  5. 19. “ As a venture capitalist, I have to listen to hundreds of entrepreneurs pitch their companies. Most of these pitches are crap!!! <ul><ul><ul><ul><ul><li>Guy Kawasaki </li></ul></ul></ul></ul></ul>
  6. 20. The Art of Pitching Ideas <ul><li>Problem </li></ul><ul><li>Your solution </li></ul><ul><li>Business model </li></ul><ul><li>Underlying magic/technology </li></ul><ul><li>Marketing and sales </li></ul><ul><li>Competition </li></ul><ul><li>Team </li></ul><ul><li>Projections and milestones </li></ul><ul><li>Status and timeline </li></ul><ul><li>Summary and call to action </li></ul>
  7. 23. Get in their HEADS <ul><li>TALK TO THE MARKET </li></ul><ul><li>http://www.ustream.tv/recorded/4118856 </li></ul><ul><li>2535 </li></ul><ul><li>2806-28.29 </li></ul>
  8. 24. The Paradox of Choice - Why More Is Less
  9. 26. IF YOUR PRODUCT SUCKS SOCIAL MEDIA WON’T FIX IT
  10. 32. Niche thyself <ul><li>http://www.youtube.com/watch?v=PHhfDkLrOpA </li></ul>
  11. 40. Passive vs. Active
  12. 44. Newsletters <ul><li>Send a regular scheduled communication </li></ul>
  13. 48. How to Engage and what to use <ul><li>http://www.slideshare.net/101ayman/a-cmos-guide-to-the-social-media-landscape </li></ul>
  14. 49. <ul><li>http://www.slideshare.net/wendymaynard/social-media-bootcampportland </li></ul><ul><li>http://www.slideshare.net/OptimalResume/marketing-your-social-media-presence </li></ul>
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