• My advice for anyone trying to succeed is, make the highest-end product you can, and then target the tiny handful of people- the microaudience- who are likely to buy it.
• Forget the masses. Targeting the latter is too much like trying to win the lottery- though great when it happens (however unlikely), there are just too many damn variables outside your control.
Word of mouth is generated bysurprise and delight or anger. You dont win because you did a good job, you win because you dramatically exceeded expectations.
HIRING Research Engage HiringPROCESS DecisionJob Seeker Enter Build relationship; Get hired consideration set Persuade to hireEmployer Collect Info Assess Options; Hire a candidate Get more info
Zero Moment of TruthThe moment you check online for reviews or additionalinformation before you make a decision about a product orservice.The ZMOT occurs when a person checks a movie’s reviewsbefore buying tickets, or compares hotel reviews before finallymaking a decision about that romantic getaway.