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Looking for Employment?

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Focus on what will really find you work

Focus on what will really find you work

Published in: Career, Business

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Transcript

  • 1. 1 st Moment of Truth
  • 2. “When the employer comes intocontact with any aspect of the jobseeker, however remote, and therebyhas an opportunity to form animpression.”
  • 3. What type ofresponse are you getting
  • 4. Action vs. Activity
  • 5. ACTIONis purpose-driven and strategic. It isbased on knowing where you wantto go and acting in way that gets youthere
  • 6. ACTIVITYaction without strategy
  • 7. • My advice for anyone trying to succeed is, make the highest-end product you can, and then target the tiny handful of people- the microaudience- who are likely to buy it.
  • 8. • Forget the masses. Targeting the latter is too much like trying to win the lottery- though great when it happens (however unlikely), there are just too many damn variables outside your control.
  • 9. Word of mouth is generated bysurprise and delight or anger. You dont win because you did a good job, you win because you dramatically exceeded expectations.
  • 10. HIRING Research Engage HiringPROCESS DecisionJob Seeker Enter Build relationship; Get hired consideration set Persuade to hireEmployer Collect Info Assess Options; Hire a candidate Get more info
  • 11. Zero Moment of TruthThe moment you check online for reviews or additionalinformation before you make a decision about a product orservice.The ZMOT occurs when a person checks a movie’s reviewsbefore buying tickets, or compares hotel reviews before finallymaking a decision about that romantic getaway.
  • 12. Start focusing on the whonot the how
  • 13. Noah didnt wait for his ship to come in He built one
  • 14. usabjt@labor.state.ny.us