1 st   Moment of Truth
“When the employer comes intocontact with any aspect of the jobseeker, however remote, and therebyhas an opportunity to fo...
What type ofresponse are you     getting
Action vs. Activity
ACTIONis purpose-driven and strategic. It isbased on knowing where you wantto go and acting in way that gets youthere
ACTIVITYaction without strategy
• My advice for anyone trying to succeed  is, make the highest-end product you  can, and then target the tiny handful of  ...
• Forget the masses. Targeting the latter is too  much like trying to win the lottery- though  great when it happens (howe...
Word of mouth is generated bysurprise and delight or anger.      You dont win because you did a good      job, you win bec...
HIRING       Research            Engage                HiringPROCESS                                                Decisi...
Zero Moment of TruthThe moment you check online for reviews or additionalinformation before you make a decision about a pr...
Start focusing on the whonot the how
Noah didnt wait for his ship to           come in         He built one
usabjt@labor.state.ny.us
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Upcoming SlideShare
Loading in...5
×

Looking for Employment?

419

Published on

Focus on what will really find you work

Published in: Career, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
419
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Looking for Employment?

  1. 1. 1 st Moment of Truth
  2. 2. “When the employer comes intocontact with any aspect of the jobseeker, however remote, and therebyhas an opportunity to form animpression.”
  3. 3. What type ofresponse are you getting
  4. 4. Action vs. Activity
  5. 5. ACTIONis purpose-driven and strategic. It isbased on knowing where you wantto go and acting in way that gets youthere
  6. 6. ACTIVITYaction without strategy
  7. 7. • My advice for anyone trying to succeed is, make the highest-end product you can, and then target the tiny handful of people- the microaudience- who are likely to buy it.
  8. 8. • Forget the masses. Targeting the latter is too much like trying to win the lottery- though great when it happens (however unlikely), there are just too many damn variables outside your control.
  9. 9. Word of mouth is generated bysurprise and delight or anger. You dont win because you did a good job, you win because you dramatically exceeded expectations.
  10. 10. HIRING Research Engage HiringPROCESS DecisionJob Seeker Enter Build relationship; Get hired consideration set Persuade to hireEmployer Collect Info Assess Options; Hire a candidate Get more info
  11. 11. Zero Moment of TruthThe moment you check online for reviews or additionalinformation before you make a decision about a product orservice.The ZMOT occurs when a person checks a movie’s reviewsbefore buying tickets, or compares hotel reviews before finallymaking a decision about that romantic getaway.
  12. 12. Start focusing on the whonot the how
  13. 13. Noah didnt wait for his ship to come in He built one
  14. 14. usabjt@labor.state.ny.us
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×