•54%                           of Households Have
Someone Who's Been Without Work
This Year
http://www.stumbleupon.com/su/...
The Census Bureau projects
By 2018, that there will be roughly 21.8
     million more adults in the U.S

             than...
95 percent of the increase in population will
                  be over 55
    and more than half will be over 65
A potential gap of 6 million unfilled jobs
Nearly half of these jobs will be in
            the social sectors

•   Health Care and Social Assistance
•   Educational...
Permanent White Water
ongoing uncertainly
• A time of
 and turbulence we can't
 see where these changes
 are headed although we
 want to make ce...
―We have no idea what is going to
  happen in the future, no one has a clue
  what the world will be like in even 5
  year...
The only constant is
• Rate of change is accelerating.
Everyone naturally   avoids and fears change
People want things to stay the same
  but at the same time get better.
Hope is not
a job search strategy
BUT
All growth, progress, advancement requires
A
Law of Control


you feel POSITIVE about yourself
to the degree in which you
 feel




              In Control
You feel negative




to the degree that you feel
not in control
Whatever you sow

   you will reap
Then plant
different seeds
“Am I able?”
“Am I willing”
I CAN’T

I WON’T
• Often we are not willing to do what it takes
  to achieve our goals.
          »                   Jan Peter Aursnes
Neuroscience
• when you’re in the
  unknown sometimes
  experience gets in the
  way
Habituation
• http://www.youtube.com/watch?v=oSQJP4
  0PcGI&feature=player_embedded
Aug 1929 – Mar 1933
How Most People look for Work
•   Want Ads/ Sunday Papers
•   Internet
•   Employment Agencies
•   Word of Mouth
•   Direc...
How Employers Fill Jobs
• Internal Networks
• Job Postings
• External Networks (Professional
  Organizations)
• Placement ...
How do you look for job openings

• Job Boards percentage of job-
 seekers who actually get their jobs
 off the boards is ...
• Cold Calling -- Approximately 10-
 20 percent of people in search find
 their jobs by cold calling on potential
 decisio...
CareerXroads 8th Annual Source
          of Hire Study:


CareerBuilder is accountable for 3.95%
             of external ...
27.3% of new hires resulting from
 employee referrals


80% of jobs found from networking

                           Adri...
http://hiremecapitaldistrict.posterous.com/
Insanity
doing the same thing over and
   over again and expecting
        different results.
                   Albert Ei...
How do your actions track




 to things that are important
• Jobs seekers spend   68%       of their time
  looking at online job postings

• –and less than one-third of their time
...
Google search
• ―write a resume‖ - 21,600,000 results
• ―resume advice‖ - 53,700,000 results
• ―cover letter advice‖ - 24,...
Evaluation:
the most important part of the process
Failure is success if we learn from it
       » Malcolm Forbes
The recession is not the
 obstacle.
The obstacle is to abandon conventional job
 hunting methods
―If you don’t know where you’re
going, any road will get you there.‖




                         - Cheshire Cat
• “You can’t hit a target you can’t see.
  You can’t accomplish wonderful things
  with your life if you have no idea of
 ...
Be concrete
• The more specific you are about what you
  want to do, the easier it becomes to
  develop a strategy to acco...
Strategy Before Tactics

                Why?
Because you fill sandbags before a flood.

Because you don’t ask someone to ...
So What is your Plan
a fool with a plan can
 beat a genius with no
 plan.
            -- Boone Pickens
Mark Granovetter Study
           Getting a Job
• 56% of people find employment through a
  personal connection

• 18.8 Ad...
The Strength of
Weak Ties
Of those who used a contact to get a job

16.7% saw their contact regularly

55.6% saw their con...
People were not getting job through
their friends, they were getting jobs
     through their associations
1973
Focus on the who before the how.


                           Liz Lynch
Relationship Centric Goals


Who Can Accelerate my Ability to Achieve
               that Goal
Those with
specialized knowledge
Those who actively network
Those who've already achieved
TOP 3 Job Search Mistakes Most People are
                   Making

You believe networking yields instant
 results



 ht...
Job search
    is a workflow.
    Think farming.

 NO SHORTCUTS.

NO SILVER BULLETS.

                     @jtomblanco
Using your contacts insight just as a resume
 conduit creates a huge missed opportunity
Instead, ask for insight and gather data
• Ask what their department is working on

• What business opportunities their company is focused
  on

• How they interfa...
• Real relationships are patterns of mutual
  investment.
       I invest in you, you invest in me.

          » Umair Haq...
• The reason very few people are willing to
  refer job leads and opportunities is
  because they don’t yet trust you enou...
start giving back before you start
              taking
• Favors are the currency of success.
        » Tim Sanders
What If You looked for a DATE
the same way you looked for work
• http://www.youtube.com/watch?v=7FRwC
  s99DWg&feature=player_embedded
LinkedIn Profiles - More Accurate
            Than Resumes
• "LinkedIn profiles maintained by a
  candidate are more accur...
According to recent U.S study by
       Cross Tab Marketing:
• 75% of HR departments are now required to
  research candid...
Forzana Ali
IF YOUR PRODUCT SUCKS




SOCIAL MEDIA WON’T FIX IT
Dominate your niche




http://www.youtube.com/watch?v=PHhfDkLrOpA
So, why choose you?
The answer to that question is your
 competitive advantage

I will choose you when your advantages are...
Examples of your Competitive Advantage

• Hard-to-replicate Talent
• Hard-earned skills
• Higher productivity due to insig...
Potential employers want to
see one thing above all else:


   PROOF OF YOUR
       SKILLS
“Brands are built on what
 people are saying about you,
 not what you’re saying about
 yourself.”
                Guy Kawa...
Developing your personal brand
The Brand Called You                      Creating your BRAND
•      Resume
•      http://oddee.com/item_96996.aspx
•     ...
Only 2 years ago, employers spent

• about   $30 billion on
 advertising, career fairs, and headhunters
 with about $8.5 b...
• As the recession hit in 2008 and 2009, the
        total spending on recruitment
  advertising dropped by about two-thir...
Market Share 2010




         14.46%   9.55%   3.01%
71.07%
The Greatest enemy of your continued
development is your Comfort Zone
Life Is learning –
• when you settle in and become overly
  content with what you (already) know, you
  stifle your own pe...
Time is the most valuable coin in your
  life

you and you alone will determine how
 that coin will be spent



          ...
The gift of
unemployment is………




       TIME
      Douglas E. Welch
Human beings are to independent action
what cats are to
  swimming.
"You cannot build a reputation
 on what you are going to do."

                     -Henry Ford
• Experience comes with time
• No shortcuts
Good Judgment comes with
       experience
And experience comes from bad
           judgment
If things are not going well
then you’ll probably learn allot
       and get better later
FAIL FAST
Learn Fast
FIX FAST
• Ben Thomas
• usabjt@labor.state.ny.us
•   http://myfirstfail.com/wp-content/uploads/2009/06/mff-eviltwin.jpg
•   http://www.redwinebuzz.com/winesooth/wp-content...
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  1. 1. •54% of Households Have Someone Who's Been Without Work This Year http://www.stumbleupon.com/su/2TS9R3/www.theatlantic.com/business/archive/2010/04/54-of-households-have- someone-whos-been-without-work-this-year/39263/
  2. 2. The Census Bureau projects By 2018, that there will be roughly 21.8 million more adults in the U.S than in 2008
  3. 3. 95 percent of the increase in population will be over 55 and more than half will be over 65
  4. 4. A potential gap of 6 million unfilled jobs
  5. 5. Nearly half of these jobs will be in the social sectors • Health Care and Social Assistance • Educational services • Nonprofits • The Performing Arts • Museums • Libraries • Government
  6. 6. Permanent White Water
  7. 7. ongoing uncertainly • A time of and turbulence we can't see where these changes are headed although we want to make certain when tossed from the boat we swim rather than sink. -Peter B. Vaill
  8. 8. ―We have no idea what is going to happen in the future, no one has a clue what the world will be like in even 5 years. The only thing that any of us can know for certain life will continue to change at a rapid pace.― -Sir Ken Robinson
  9. 9. The only constant is
  10. 10. • Rate of change is accelerating.
  11. 11. Everyone naturally avoids and fears change
  12. 12. People want things to stay the same but at the same time get better.
  13. 13. Hope is not a job search strategy
  14. 14. BUT All growth, progress, advancement requires
  15. 15. A
  16. 16. Law of Control you feel POSITIVE about yourself
  17. 17. to the degree in which you feel In Control
  18. 18. You feel negative to the degree that you feel
  19. 19. not in control
  20. 20. Whatever you sow you will reap
  21. 21. Then plant different seeds
  22. 22. “Am I able?”
  23. 23. “Am I willing”
  24. 24. I CAN’T I WON’T
  25. 25. • Often we are not willing to do what it takes to achieve our goals. » Jan Peter Aursnes
  26. 26. Neuroscience
  27. 27. • when you’re in the unknown sometimes experience gets in the way
  28. 28. Habituation
  29. 29. • http://www.youtube.com/watch?v=oSQJP4 0PcGI&feature=player_embedded
  30. 30. Aug 1929 – Mar 1933
  31. 31. How Most People look for Work • Want Ads/ Sunday Papers • Internet • Employment Agencies • Word of Mouth • Direct Contact with Employers
  32. 32. How Employers Fill Jobs • Internal Networks • Job Postings • External Networks (Professional Organizations) • Placement Employment Agencies • Civil Service Lists
  33. 33. How do you look for job openings • Job Boards percentage of job- seekers who actually get their jobs off the boards is relatively low about 5-10 percent • Recruiters -- About 10-20 percent of people in search find their jobs through recruiters
  34. 34. • Cold Calling -- Approximately 10- 20 percent of people in search find their jobs by cold calling on potential decision makers in companies • Networking -- Close to 70-80 percent of people in search get their jobs through networking
  35. 35. CareerXroads 8th Annual Source of Hire Study: CareerBuilder is accountable for 3.95% of external hires Monster 3.14% HotJobs 1.35%
  36. 36. 27.3% of new hires resulting from employee referrals 80% of jobs found from networking Adriana Llames
  37. 37. http://hiremecapitaldistrict.posterous.com/
  38. 38. Insanity doing the same thing over and over again and expecting different results. Albert Einstein
  39. 39. How do your actions track to things that are important
  40. 40. • Jobs seekers spend 68% of their time looking at online job postings • –and less than one-third of their time reaching out to others (UpMo.com)
  41. 41. Google search • ―write a resume‖ - 21,600,000 results • ―resume advice‖ - 53,700,000 results • ―cover letter advice‖ - 24,800 results
  42. 42. Evaluation: the most important part of the process
  43. 43. Failure is success if we learn from it » Malcolm Forbes
  44. 44. The recession is not the obstacle. The obstacle is to abandon conventional job hunting methods
  45. 45. ―If you don’t know where you’re going, any road will get you there.‖ - Cheshire Cat
  46. 46. • “You can’t hit a target you can’t see. You can’t accomplish wonderful things with your life if you have no idea of what they are. You must first become absolutely clear about what you want.‖ —Brian Tracy, Maximum Achievement
  47. 47. Be concrete • The more specific you are about what you want to do, the easier it becomes to develop a strategy to accomplish it.
  48. 48. Strategy Before Tactics Why? Because you fill sandbags before a flood. Because you don’t ask someone to marry you before you ask her on a date.
  49. 49. So What is your Plan a fool with a plan can beat a genius with no plan. -- Boone Pickens
  50. 50. Mark Granovetter Study Getting a Job • 56% of people find employment through a personal connection • 18.8 Advertisements/ Placement Agencies • 20% Applied Directly
  51. 51. The Strength of Weak Ties Of those who used a contact to get a job 16.7% saw their contact regularly 55.6% saw their contact only occasionally 28% saw their contact rarely • http://www.flickr.com/photos/alishalynn/3362812680
  52. 52. People were not getting job through their friends, they were getting jobs through their associations
  53. 53. 1973
  54. 54. Focus on the who before the how. Liz Lynch
  55. 55. Relationship Centric Goals Who Can Accelerate my Ability to Achieve that Goal
  56. 56. Those with specialized knowledge
  57. 57. Those who actively network
  58. 58. Those who've already achieved
  59. 59. TOP 3 Job Search Mistakes Most People are Making You believe networking yields instant results http://www.mscareergirl.com/2010/03/24/3-job-search-mistakes-most-people-are-making/
  60. 60. Job search is a workflow. Think farming. NO SHORTCUTS. NO SILVER BULLETS. @jtomblanco
  61. 61. Using your contacts insight just as a resume conduit creates a huge missed opportunity
  62. 62. Instead, ask for insight and gather data
  63. 63. • Ask what their department is working on • What business opportunities their company is focused on • How they interface with the department you’re interested in • What are the top corporate initiatives, and company concerns/risks? • What bothers your contact about their company • What’s bugging their boss?
  64. 64. • Real relationships are patterns of mutual investment. I invest in you, you invest in me. » Umair Haque
  65. 65. • The reason very few people are willing to refer job leads and opportunities is because they don’t yet trust you enough to make a referral.
  66. 66. start giving back before you start taking
  67. 67. • Favors are the currency of success. » Tim Sanders
  68. 68. What If You looked for a DATE the same way you looked for work
  69. 69. • http://www.youtube.com/watch?v=7FRwC s99DWg&feature=player_embedded
  70. 70. LinkedIn Profiles - More Accurate Than Resumes • "LinkedIn profiles maintained by a candidate are more accurate than the Resume maintained by the same candidate...: • http://www.fistfuloftalent.com/2010/03/linkedin-profiles--- more-accurate-than-resumes-sad-but-true.html
  71. 71. According to recent U.S study by Cross Tab Marketing: • 75% of HR departments are now required to research candidates online. That means they’re looking candidates up on Google, Facebook, LinkedIn and Twitter. • 70% of U.S recruiters and HR professionals say they have rejected candidates based on information they found online. • 85% of employers say that positive online reputation influences their hiring decisions at least to some extent. And nearly half say a strong online reputation influences their decisions to a great extent.
  72. 72. Forzana Ali
  73. 73. IF YOUR PRODUCT SUCKS SOCIAL MEDIA WON’T FIX IT
  74. 74. Dominate your niche http://www.youtube.com/watch?v=PHhfDkLrOpA
  75. 75. So, why choose you? The answer to that question is your competitive advantage I will choose you when your advantages are greater than the competition
  76. 76. Examples of your Competitive Advantage • Hard-to-replicate Talent • Hard-earned skills • Higher productivity due to insight or organization allowing you to be cheaper • Existing relationships • A network effect supporting you (respected references and trusted sources within your job field • Unique story that resonates with your target audience • Emotional intelligence • Connection to community
  77. 77. Potential employers want to see one thing above all else: PROOF OF YOUR SKILLS
  78. 78. “Brands are built on what people are saying about you, not what you’re saying about yourself.” Guy Kawasaki
  79. 79. Developing your personal brand
  80. 80. The Brand Called You Creating your BRAND • Resume • http://oddee.com/item_96996.aspx • http://www.resumebucket.com/sample-cover-letters/Internet/Sample-Google-Administrator-Cover-Letter.html • http://bokardo.com/archives/the-blog-is-the-new-resume/ • http://www.resumerabbit.com/index.jsp?pid=c7d63b3c64a2198cfa05e529eaaf9903&AID=5835241&CJPID=3423657 • http://www.employmentdigest.net/2009/09/resume-keywords-for-job-search-success/ • Cover Letter • http://snipr.com/k6aos#job • http://www.gradversity.com/guerrilla-cover-letters/ • References • Business Card • http://www.bitrebels.com/geek/cool-and-unusual-business-card-designs/ • http://creativebits.org/cool_business_card_designs • http://www.mydropcard.com/ • http://businesscard2.com/ • Creating a Bio • http://www.personalbrandingblog.com/18-sources-of-personal-branding-credibility/ • Portfolio • http://www.employmentdigest.net/2009/08/when-to-introduce-your-30-60-90-day-plan-to-a-hiring-manager/ • http://www.visualcv.com/www/indexc.html • http://jefffisherlogomotives.blogspot.com/2008/06/prepare-for-any-marketing-or-promotion.html • Web-site • www.Myhusbandneedsajob.com • http://www.yola.com/ • Blog • http://www.weebly.com/ • http://www.posterous.com/ • http://www.twittershouldhireme.com/ • Linkedin Profile • http://www.youtube.com/watch?v=IzT3JVUGUzM&feature=related • Facebook Profile • Twitter Profile • Video Resume • http://www.islandreefjob.com/#/Clare • http://www.youtube.com/watch?v=NApAlPH4hqA • http://vimeo.com/437470 • Wardrobe • http://www.ordinarypeopleonly.com/wp-content/uploads/2008/11/guidelines.pdf • Email • http://www.constantcontact.com/features/tours.jsp • Interviewing Skills • http://www.howtonailaninterview.com/ • http://www.theladders.com/career-advice/7-interview-questions-uncover-corporate-culture Mistake #7: Not memorizing a 90-second "verbal resume."
  81. 81. Only 2 years ago, employers spent • about $30 billion on advertising, career fairs, and headhunters with about $8.5 billion of that spent on newspaper, job board, and other forms of recruitment advertising.
  82. 82. • As the recession hit in 2008 and 2009, the total spending on recruitment advertising dropped by about two-thirds to about $3.5 billion:
  83. 83. Market Share 2010 14.46% 9.55% 3.01% 71.07%
  84. 84. The Greatest enemy of your continued development is your Comfort Zone
  85. 85. Life Is learning – • when you settle in and become overly content with what you (already) know, you stifle your own personal growth and development. Emily Jasper
  86. 86. Time is the most valuable coin in your life you and you alone will determine how that coin will be spent Carl Sagan
  87. 87. The gift of unemployment is……… TIME Douglas E. Welch
  88. 88. Human beings are to independent action
  89. 89. what cats are to swimming.
  90. 90. "You cannot build a reputation on what you are going to do." -Henry Ford
  91. 91. • Experience comes with time • No shortcuts
  92. 92. Good Judgment comes with experience
  93. 93. And experience comes from bad judgment
  94. 94. If things are not going well then you’ll probably learn allot and get better later
  95. 95. FAIL FAST
  96. 96. Learn Fast
  97. 97. FIX FAST
  98. 98. • Ben Thomas • usabjt@labor.state.ny.us
  99. 99. • http://myfirstfail.com/wp-content/uploads/2009/06/mff-eviltwin.jpg • http://www.redwinebuzz.com/winesooth/wp-content/uploads/2009/02/sign-realitycheck.jpg • http://media.photobucket.com/image/acceptance/salviaforme/album2/pastsign.jpg • http://static5.channels.com/thumbnails/-choice-tv--f198995.jpg • http://www.thebusyfool.com/wp-content/uploads/2009/05/fotolia_5665994_xs.jpg • http://careersuccess.typepad.com/my_weblog/2010/01/what-are-you-getting-better-at.html • http://www.personalbrandingblog.com/msnbc-misunderstands-role-of-social-media-in-job- search/?utm_source=twitterfeed&utm_medium=twitter
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