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  1. 2. <ul><li> </li></ul><ul><li> </li></ul>
  2. 3. The Usage Lifecycle
  3. 17. <ul><li> </li></ul>
  5. 20. So What's the Big Deal
  6. 29. Is Social Media A Fad <ul><li> </li></ul><ul><li> </li></ul>
  7. 30. <ul><li> </li></ul>
  9. 34.   One third of U.S. teens text 100 times a day
  10. 35. <ul><li> </li></ul>
  11. 39. Fastest Growing Demographic on Facebook : Women Over 55 <ul><li> </li></ul>
  12. 41. Only 2 years ago, employers spent <ul><li>about $30 billion on advertising, career fairs, and headhunters with about $8.5 billion of that spent on newspaper, job board, and other forms of recruitment advertising. </li></ul>
  13. 42. <ul><li>As the recession hit in 2008 and 2009, the total spending on recruitment advertising dropped by about two-thirds to about $3.5 billion: </li></ul>
  14. 45. What is Twitter? <ul><li>“ Twitter is instant messaging made available to the public” Hugh Hewitt </li></ul>
  15. 46. How to create a bio <ul><li> </li></ul>
  16. 48. Here’s why Twitter is one of the best social media platforms for listening: <ul><li>Real-time results. We’ve all heard examples of how breaking news spreads immediately on Twitter. Because of Twitter’s real-time search engine, you can get a quick pulse of public opinion. </li></ul><ul><li>Wide reach. Twitter is useful to many different types and sizes of businesses. </li></ul><ul><li>Direct feedback. You hear what people are saying as they say it. </li></ul>
  17. 49. <ul><li> </li></ul><ul><li> </li></ul>
  18. 50. Twitter <ul><li>mark each tweet with a hashtag (#) denoting that you are associating it with that chat or topic. </li></ul><ul><li>Why Tweet? </li></ul><ul><li>Be seen as an expert </li></ul><ul><li>Connect with other experts and resources </li></ul><ul><li>Do real time research </li></ul><ul><li>Nurture relationships with other industry leaders </li></ul><ul><li>Own your niche </li></ul><ul><li>-Maria Elena Duron </li></ul>
  19. 51. <ul><li>Twitter data: 105M reg user, 180M unique visitors/mo, but 75% traffic outside of > those are beautiful stats! </li></ul>
  20. 54. <ul><li>Twitter is fast becoming a ‘search engine for conversations’ </li></ul><ul><ul><ul><ul><ul><li>Penny Power </li></ul></ul></ul></ul></ul>
  21. 61. Text Messaging and Chat Abbreviations <ul><li>A Guide to Understanding Text Messages, Chat Acronyms, and Twitter Messages </li></ul><ul><li> </li></ul>
  22. 62. Twitter trumps New York Times, Wall Street Journal <ul><li>In April, according to Compete, Twitter drew 19.4 million unique visitors </li></ul><ul><li> drew 15.6 million </li></ul><ul><li> drew 12.2 million </li></ul>
  23. 63. Twitter Short List <ul><li>Who should we follow </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Making long URLs usable! </li></ul><ul><li> </li></ul><ul><li>Set up Twitter on a schedule </li></ul><ul><li> </li></ul><ul><li>I’m searching for information </li></ul><ul><li> </li></ul><ul><li>Create a Custom Background </li></ul><ul><li> </li></ul>
  24. 64. Twitter <ul><li>Giving away access to information rewards the giver by building followers. </li></ul>
  25. 65. <ul><li>The more followers, the more information comes to the giver to distribute </li></ul><ul><li>which in turn builds more followers </li></ul><ul><ul><li>Rosabeth Moss Kanter </li></ul></ul>
  26. 66. Ways to Increase your Twitter Followers <ul><li>Target Power Tweeters </li></ul><ul><li>Tweet o Clock lets you know the best time to contact a particular Tweeter and displays their most active timeframes – http:// </li></ul><ul><li> Utilise Good Karma </li></ul><ul><li>Tweet Deck allows you to create and manage Twitter lists. You can easily create a list of people who you want to monitor that week in order to reply to any cries for help – http:// </li></ul><ul><li>Tweet During Rush Hour </li></ul><ul><li>However, the most active hour for people engaging in the twittersphere is between 1pm and 2pm every day </li></ul>
  27. 67. <ul><li>Follow Other People </li></ul><ul><li>Who Should I Follow analyses your Twitter profile based on Bio, existing friends and Tweets and then generates a list of recommended people you should follow. You can alter the list based on location and popularity – http:// </li></ul><ul><li>Interact with your Followers </li></ul><ul><li>Tweet Beep is a very effective tool that sends you alerts for a range of specified keywords. This will ensure you never miss an opportunity to join or reply to a conversation - http:// / </li></ul><ul><li>Be a Resource </li></ul><ul><li>Twit Doc allows you to upload a document, image or video and share it across Twitter – http:// / </li></ul><ul><li>Follow other People with the same Interest </li></ul><ul><li>Twitterrel allows you to find people who have a similar interest as you – http:// </li></ul><ul><li>Make people Aware </li></ul><ul><li>Put links to your Twitter profile everywhere. Link it on your blog, Facebook Fan Page, email signature, and everywhere else you have a presence online. </li></ul>
  28. 68. <ul><li>  Utilise the Hash Tag </li></ul><ul><li>Twit Scoop displays in real-time the words which are buzzing right now on twitter so take advantage and utilise the hash key for relevant trending topics – http:// / </li></ul><ul><li>Get Retweeted </li></ul><ul><li>ReTweet Radar puts together a cloud of terms that are currently being retweeted, ranks most retweeted users of Twitter and ranks the links that are being retweeted. If a topic close to your industry is a tending topic to retweet, get involved in the action – http:// / </li></ul>
  29. 69. RSS Feed http:// =& search_query = rss+in+plain+english&aq =2&oq= rss
  30. 70. What is a Blog? <ul><li>is a type of website , with regular entries of commentary, descriptions of events, or other material such as graphics or video. </li></ul>
  31. 71.
  32. 72.
  33. 73. <ul><li> </li></ul><ul><li>Read 600 Popular Magazines Online for Free! – Maggwire </li></ul><ul><li>http:// =Or3qv7esFcU&feature= player_embedded # </li></ul>
  34. 79. <ul><li> </li></ul>
  35. 80. Display all your social profiles and other online activities in one place. <ul><li> </li></ul>
  36. 84. Are you looking to embed your social business card in your website or your email signature <ul><li> </li></ul>
  37. 86. Sales is about connecting with the customer <ul><li>creating real value </li></ul><ul><li>and solving their problems </li></ul><ul><li>I don’t think sales is just about the pitch. </li></ul>
  38. 87. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>