<ul><li>Job search is a workflow.  </li></ul><ul><li>Think farming.  </li></ul><ul><li>NO SHORTCUTS.  </li></ul><ul><li>NO...
<ul><li>The total number of Americans receiving unemployment benefits fell  </li></ul><ul><li>From  6.16 million </li></ul...
<ul><li>&quot;The improvement in continuing claims has  more to do with  unemployed people   exhausting their benefits   t...
So you’re looking for a job
<ul><li>You’ve got your cover letter and 3 different versions of your resume </li></ul>
<ul><li>WHO CARES </li></ul>
Economic Data Continued claims are now at  5.73 million  - the  all time record.
<ul><li>There are more jobs being lost than created. </li></ul><ul><li>- David Silverman   </li></ul>The U.S. Department o...
<ul><li>LOTS OF PEOPLE ARE LOOKING FOR WORK </li></ul>
<ul><li>AND ALL OF THEM HAVE RESUMES </li></ul>
<ul><li>“ Brands are built on   what people are saying   about you,  not   what you’re saying about yourself.” </li></ul><...
Google search <ul><li>“write a resume” - 289,000 results </li></ul><ul><li>“resume advice” - 103,000 results </li></ul><ul...
<ul><li>“ For every 1,470 resumes, there’s 1 job offer made and accepted”  </li></ul><ul><li>Richard Bolles, bestselling a...
<ul><li>1,700 jobs, many of them online, with 13 interviews but no solid offers  </li></ul><ul><li>http://www.mercurynews....
I Applied for 300 Jobs (Still Didn't Hear from McDonald's) <ul><li>I wasn't  unqualified  but rather  not as qualified as ...
<ul><li>http://www.slate.com/id/2216238/?from=rss </li></ul>
 
<ul><li>Insanity : doing the same thing over and over again and expecting different results.    Albert Einstein  </li></ul>
Seth Godin16:20-20:37 <ul><li>http://www.youtube.com/watch?v=AZnYRaQfjK4 </li></ul>
Better-Sameness
<ul><li>If you do what   you have  always done,  you will get   what you  have always gotten... </li></ul><ul><li>Tony Rob...
A RESUME IS AN EXCUSE TO REJECT YOU
Hiring Process <ul><li>Employer Post a Job Opening </li></ul><ul><li>You Apply online, with written application, or with a...
Once you send me your resume I can say” Oh They're missing this or they’re missing that and Boo  You’rE Out
David vs Goliath Looked at every war fought in the past 200 years between strong and weak combatants.  The Goliaths, he fo...
David vs  Goliath <ul><li>When underdogs choose not to play by Goliath’s rules, they win. </li></ul>
 
Pepsi Video <ul><li>http://www.youtube.com/watch?v=8rWbg4-dw1g </li></ul>
So What is your Plan <ul><li>a fool  with a plan  can beat a genius with  no plan.   </li></ul><ul><li>    -- Boone Picken...
<ul><li>“ You can’t hit a target you can’t see. You can’t accomplish wonderful things with your life if you have no idea o...
<ul><li>Spend all of your time and effort looking for the ‘wrong’ job and not only will you be unable to convince a potent...
<ul><li>When you can align your  values and passions  with  what you do   </li></ul><ul><li>and how you do it,  </li></ul>...
Narrow your focus Become a specialist rather than a generalist Specialist are perceived to know more and have a higher qua...
Dominate your niche Subway Starbucks Toys R Us How to Dominate Your Niche by  Brian Clark http://www.copyblogger.com/how-t...
Think  Strengths   not  Weaknesses <ul><li>Ranks 61st in sand saves.  </li></ul><ul><li>Ranks 1 st  in consistent driving ...
 
How Most People look for Work <ul><li>Want Ads/ Sunday Papers </li></ul><ul><li>Internet </li></ul><ul><li>Employment Agen...
How Employers Fill Jobs <ul><li>Internal Networks </li></ul><ul><li>Job Postings </li></ul><ul><li>External Networks (Prof...
How do you look for job openings <ul><li>Job Boards   percentage of job-seekers who actually get their jobs off the boards...
<ul><li>Cold Calling  --  Approximately   10-20 percent  of people in search find their jobs by cold calling on potential ...
How are recruiters looking for applicants <ul><li>Demise of the major job boards   </li></ul><ul><li>Increased focus on to...
<ul><li>Recruiters must build relationships </li></ul><ul><li>The   ability to find   great people and   build relationshi...
5 New Recruiter Skills for Success by  Kevin Wheeler  May 8, 2009, 5:55 am ET
SEO   The adoption of consumer marketing principles to recruiting .   <ul><li>Replacing individual postings will be search...
 
http:// www.youtube.com/watch?v =l-w-1Et2E5g&feature=related 409 to 610
the rise of Web 2.0, social media, blogs, Twitter, and LinkedIn,  <ul><li>It's also obvious that your best employees have ...
Time of possession will become the dominant recruiting metric for hiring top people   <ul><li>The sourcing sweet spot of t...
LETS START LOOKING FOR EMPLOYMENT IN A DIFFERENT WAY
<ul><li>http:// www.youtube.com/watch?v =jpEnFwiqdx8 </li></ul><ul><li>107 second mark </li></ul>
Personal Branding  (Google Search) <ul><li>A friend advertised on Craigslist for a housekeeper. </li></ul><ul><li>Three  i...
<ul><li>The first search turned up a MySpace page. There was a picture of the applicant, drinking beer from a funnel.  </l...
<ul><li>The second search turned up a personal blog. The most recent entry said, </li></ul><ul><li>&quot;I am applying for...
<ul><li>The 3rd? There were only six matches, and the sixth was from the local police department, indicating that the appl...
How not to use Social Media <ul><li>http:// www.youtube.com/watch?v = OhBmWxQpedI   </li></ul><ul><li>46 second mark </li>...
How is Social Media used by Hiring Managers <ul><li>A Poll completed by  Digital Brand Expressions  and  InterBiznet , sur...
<ul><li>A hazard of social networking is people will read what you write </li></ul><ul><li>Fed Ex </li></ul>
 
<ul><li>Henson takes down Twitter account </li></ul><ul><li>Now that he's apologized for calling fans &quot;dim wits,&quot...
Town Requires Job Seekers to Reveal Social Media Passwords <ul><li>http://www.abajournal.com/news/town_requires_job_seeker...
Guidelines wanted for teachers on Facebook <ul><li>&quot;I think Facebook is too open to interpretation and too many thing...
Be Careful of What you post on Twitter for your job search! <ul><li>http://ow.ly/fjz7   </li></ul>
<ul><li>At Least 250+ Followers on Twitter Preferred. </li></ul><ul><li>http://ow.ly/hXDk  </li></ul>
<ul><li>BUSTED: Burglar Arrested After Checking  Facebook  During Robbery </li></ul><ul><li>http://mashable.com/2009/09/17...
 
 
Bill Swartz Photostream Can you believe I called in sick and this picture was taken an hour after I ran a 5k? I definitely...
Determining Online Presence <ul><li>http:// www.onlineidcalculator.com/index.php </li></ul>
 
 
 
Developing your personal brand
 
Seth Godin  <ul><li>http://www.youtube.com/watch?v=AZnYRaQfjK4 </li></ul><ul><li>1230 mark </li></ul>
The Brand Called You <ul><li>Creating your BRAND </li></ul><ul><li>Resume </li></ul><ul><li>http://www.resumebucket.com/sa...
SOME SAY <ul><li>“ Well, that’s fine, but I don’t have those” </li></ul>
<ul><li>YEAH WELL THAT’S THE POINT </li></ul>
After Today's Class you’ll have <ul><li>Linkedin </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Ou...
<ul><li>1 st  order of business </li></ul><ul><li>Do you have a portfolio </li></ul><ul><li>Do you have your portfolio pos...
<ul><li>Potential employers want to see one thing above all else: </li></ul><ul><li>PROOF OF YOUR SKILLS </li></ul>
<ul><li>If you're looking for innovators, people who are going to create things that have never been created before or sol...
What Social Profiling Sites are you a part of Ziggs Zoominfo Naymz Ziki Claim ID Ning Orkut Xanga Myspace Linkedin Gobigne...
 
 
Do you know where you want to work
 
<ul><li>Book of Lists </li></ul><ul><li>http:// www.pipl.com / </li></ul><ul><li>On-Line Directories </li></ul><ul><li>Dun...
Who do you know at the places you want to work
Where <ul><li>Target A  Target B  Target C </li></ul><ul><li>1.  1.  1. </li></ul><ul><li>2.  2.  2. </li></ul><ul><li>3. ...
Networking List <ul><li>Friends </li></ul><ul><li>Relatives </li></ul><ul><li>Former Employees </li></ul><ul><li>Former Co...
<ul><li>Who knows you by name  </li></ul><ul><li>Who enjoys spending time with you and you enjoy/enjoyed spending time wit...
Have You Developed a Networking plan?
Every deal has three parts <ul><li>Courtship, negotiation and marriage .,..  </li></ul>
Courtship <ul><li>You win  when you are respectful,  </li></ul><ul><li>diligent, enthusiastic, engaging, outgoing, and  re...
Courtship <ul><li>Do your homework, research people's backgrounds </li></ul><ul><li>Learn about their kids </li></ul><ul><...
<ul><li>Hint:  </li></ul><ul><li>if you skip the courtship part, the other two stages probably won't come up.  </li></ul>
<ul><li>If Boldness is not natural  </li></ul><ul><li>neither is timidity  </li></ul><ul><li>but rather an acquired habit ...
<ul><li>Fears of Consequences of a bold action are out of proportion to reality  </li></ul>
Set your Own  NETWORKING GOALS <ul><li>Events to attend </li></ul><ul><li>People to meet  </li></ul><ul><li>Emails to writ...
Contact Management System <ul><li>http:// www.jibberjobber.com </li></ul><ul><li>http://www.slideshare.net/jasonalba/what-...
70-80 percent get their jobs through  NETWORKING
<ul><li>It’s about starting a conversation and building a relationship  </li></ul>
Networking <ul><li>Don’t Make  Cold Ca lls   MAKE WARM CALLS </li></ul><ul><li>Use these 4 rules :  </li></ul><ul><li>1. C...
Mark  Granovetter  Study  Getting a Job <ul><li>56% of people find employment through a personal connection </li></ul><ul>...
The Strength of Weak Ties <ul><li>Of those who used a contact to get a job   </li></ul><ul><li>16.7% saw their contact reg...
People were not getting job through their friends, they were getting jobs through their associations
Sonia Ali
 
 
 
<ul><li>BE INFORMED   </li></ul><ul><li>about whom  you meet/talk with </li></ul><ul><li>Find a point  of common ground   ...
PROVIDING VALUE <ul><li>Email articles of interest, links or other cool stuff OF VALUE (not spam)  </li></ul><ul><li>Publi...
<ul><li>FOLLOW UP  or  FAIL </li></ul><ul><li>Ping all the time   80 percent of building and maintaining relationships is ...
<ul><li>JOIN   associations  </li></ul><ul><li>There is an association for everything. If you want  to meet the  movers an...
Go to where the people are. Visibility creates opportunities.   
How much do you read
Do you have an RSS Feed http:// www.youtube.com/results?search_type =& search_query = rss+in+plain+english&aq =2&oq= rss
Blogs RSS Feeds <ul><li>www.Alltop.com </li></ul><ul><li>Comment on Blog Posts </li></ul><ul><li>http:// www.disqus.com / ...
DO YOU HAVE A <ul><li>Visual Resume </li></ul><ul><li>http:// www.slideshare.net/saranyan/visualresume </li></ul><ul><li>h...
 
 
Ning.com <ul><li>Discover or create new social networks for your interests and passions  </li></ul><ul><li>http://www.thef...
What is Twitter? “Twitter is instant messaging made available to the public,”  Hugh Hewitt.   http://www.bitrebels.com/gee...
Enhance your Social Circle
Twitter trumps New York Times, Wall Street Journal <ul><li>In April, according to Compete, Twitter drew 19.4 million uniqu...
Twitter trumps New York Times, Wall Street Journal <ul><li>Twitter surpassed The New York Times and The Wall Street Journa...
Expand your Social Network
How Can I Use it in My Job Search <ul><li>1)Claim your name  </li></ul><ul><li>2)Upload a Professional Head Shot </li></ul...
4 Steps to Find Your Ideal Job on Twitter <ul><li>http://blog.brand-yourself.com/2009/4-steps-to-find-your-ideal-job-on-tw...
<ul><li>aggregate and organize content being shared on the internet as it happens. We do this by constantly indexing live ...
 
How do I use twitter for the Job search <ul><li>Step 1: Identify Your Brand’s Keywords </li></ul><ul><li>Do a search on yo...
<ul><li>To keep the process simple, batch your tips and advice. I use  www.TweetLater.com  to schedule my timeless tweets,...
RT or Retweet <ul><li>One of the greatest aspects of Twitter is how quickly word of mouth spreads globally.  If a user thi...
TwitterJobSearch.com <ul><li>Leverage Twitter for Your Job Search  http://short.to/hi7o </li></ul><ul><li>http:// twtjobs....
<ul><li>By company </li></ul><ul><li>@ attjobs  – Jobs at AT&T @ mtvnetworksjobs  - Jobs at MTV @ TRCareers  – Jobs from T...
<ul><li>By job type </li></ul><ul><li>@ findinternships  – Internships and entry level jobs for college students @ freelan...
CEO’s that use Twitter <ul><li>http://images.businessweek.com/ss/09/05/0508_ceos_who_twitter/ </li></ul>
/ <ul><li>Find your contacts within an organization </li></ul><ul><li>Find the Agency profile </li></ul><ul><li>Find peopl...
<ul><li>has  276 million  unique monthly visitors--double the traffic of any of the Big Four, including Google, Yahoo!, MS...
<ul><li>Facebook Chat: 1 Billion Messages Sent Per Day  </li></ul><ul><li>Facebook  users send an average of 4-5 IMs a day...
Forzana’s Facebook <ul><li>http://www.facebook.com/home.php?#/profile.php?id=100000015306247 </li></ul>
<ul><li>LinkedIn Real time Monitor </li></ul><ul><li>http://newin.linkedinlabs.com/ </li></ul>
Metcalf’s Law  N(n-1)/2 <ul><li>quantifying the &quot;value&quot; of a network  </li></ul><ul><li>20(20-1)/2 </li></ul><ul...
Leverage  <ul><li>Hi  , </li></ul><ul><li>My name is _____ and I am very interested in working for the _______. I recently...
Leverage the referral you have  <ul><li>Hi ______, </li></ul><ul><li>My name is ____ and I was referred by ______ to speak...
<ul><li>1 x 0 = 0 </li></ul>If  1  stands for the information learned  and  0  stands for your follow through and use of t...
<ul><li>&quot;You cannot build a reputation on what you are going to do.&quot;   </li></ul><ul><li>-Henry Ford  </li></ul>
<ul><li>Having no time to network is a pure myth, and more often than not it’s just a convenient excuse for inaction. </li...
The gift of unemployment is………  TIME   Douglas E. Welch
RICHARD ST. JOHN SECRETS OF SUCCESS IN 8 WORDS, 3 MINUTES <ul><li>Persist through CRAP </li></ul><ul><li>C RITICISM  </li>...
NOW WHAT <ul><li>Think RAVE </li></ul><ul><li>R elationship </li></ul><ul><li>A ffiliations </li></ul><ul><li>V alue excha...
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Batavia Social Networking and the Job Search

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Batavia Social Networking and the Job Search

  1. 1. <ul><li>Job search is a workflow. </li></ul><ul><li>Think farming. </li></ul><ul><li>NO SHORTCUTS. </li></ul><ul><li>NO SILVER BULLETS. </li></ul><ul><ul><ul><ul><ul><li>@jtomblanco </li></ul></ul></ul></ul></ul>
  2. 2. <ul><li>The total number of Americans receiving unemployment benefits fell </li></ul><ul><li>From 6.16 million </li></ul><ul><li>to </li></ul><ul><li>6.09 million. </li></ul>
  3. 3. <ul><li>&quot;The improvement in continuing claims has more to do with unemployed people exhausting their benefits than it does with a strong pickup in hiring activity.&quot; </li></ul>
  4. 4. So you’re looking for a job
  5. 5. <ul><li>You’ve got your cover letter and 3 different versions of your resume </li></ul>
  6. 6. <ul><li>WHO CARES </li></ul>
  7. 7. Economic Data Continued claims are now at 5.73 million - the all time record.
  8. 8. <ul><li>There are more jobs being lost than created. </li></ul><ul><li>- David Silverman </li></ul>The U.S. Department of Labor reported in June that job seekers outnumber reported job openings by about 6 to 1.
  9. 9. <ul><li>LOTS OF PEOPLE ARE LOOKING FOR WORK </li></ul>
  10. 10. <ul><li>AND ALL OF THEM HAVE RESUMES </li></ul>
  11. 11. <ul><li>“ Brands are built on what people are saying about you, not what you’re saying about yourself.” </li></ul><ul><li>Guy Kawasaki </li></ul>
  12. 12. Google search <ul><li>“write a resume” - 289,000 results </li></ul><ul><li>“resume advice” - 103,000 results </li></ul><ul><li>“cover letter advice” - 13,800 results </li></ul>
  13. 13. <ul><li>“ For every 1,470 resumes, there’s 1 job offer made and accepted” </li></ul><ul><li>Richard Bolles, bestselling author, What Color is Your Parachute? </li></ul>
  14. 14. <ul><li>1,700 jobs, many of them online, with 13 interviews but no solid offers </li></ul><ul><li>http://www.mercurynews.com/breakingnews/ci_12310659?nclick_check=1 </li></ul>
  15. 15. I Applied for 300 Jobs (Still Didn't Hear from McDonald's) <ul><li>I wasn't unqualified but rather not as qualified as other applicants — </li></ul><ul><li>the results speak for themselves: three hundred résumés sent, eight interviews, and two real prospects , both doing something I think I would hate. </li></ul><ul><li>-Richard Dorment </li></ul><ul><li>http://www.esquire.com/features/best-job-searches-0709?src=digg </li></ul>
  16. 16. <ul><li>http://www.slate.com/id/2216238/?from=rss </li></ul>
  17. 18. <ul><li>Insanity : doing the same thing over and over again and expecting different results. Albert Einstein </li></ul>
  18. 19. Seth Godin16:20-20:37 <ul><li>http://www.youtube.com/watch?v=AZnYRaQfjK4 </li></ul>
  19. 20. Better-Sameness
  20. 21. <ul><li>If you do what you have always done, you will get what you have always gotten... </li></ul><ul><li>Tony Robbins </li></ul>
  21. 22. A RESUME IS AN EXCUSE TO REJECT YOU
  22. 23. Hiring Process <ul><li>Employer Post a Job Opening </li></ul><ul><li>You Apply online, with written application, or with a resume and cover letter </li></ul><ul><li>You are immediately rejected based on their requirements or you move to the next stage </li></ul>
  23. 24. Once you send me your resume I can say” Oh They're missing this or they’re missing that and Boo You’rE Out
  24. 25. David vs Goliath Looked at every war fought in the past 200 years between strong and weak combatants. The Goliaths, he found, won in 71.5 per cent of the cases. What happened when underdogs acknowledged their weakness and chose an unconventional strategy? David’s winning percentage went from 28.5 to 63.6. Ivan Arreguin- Toft
  25. 26. David vs Goliath <ul><li>When underdogs choose not to play by Goliath’s rules, they win. </li></ul>
  26. 28. Pepsi Video <ul><li>http://www.youtube.com/watch?v=8rWbg4-dw1g </li></ul>
  27. 29. So What is your Plan <ul><li>a fool with a plan can beat a genius with no plan. </li></ul><ul><li>   -- Boone Pickens </li></ul>
  28. 30. <ul><li>“ You can’t hit a target you can’t see. You can’t accomplish wonderful things with your life if you have no idea of what they are. You must first become absolutely clear about what you want .” </li></ul><ul><li>— Brian Tracy, Maximum Achievement </li></ul>
  29. 31. <ul><li>Spend all of your time and effort looking for the ‘wrong’ job and not only will you be unable to convince a potential employer of your motivation and enthusiasm, but you will also be leading yourself along the road to future unhappiness. </li></ul>
  30. 32. <ul><li>When you can align your values and passions with what you do </li></ul><ul><li>and how you do it, </li></ul><ul><li>you gain energy and reduce stress . </li></ul>
  31. 33. Narrow your focus Become a specialist rather than a generalist Specialist are perceived to know more and have a higher quality
  32. 34. Dominate your niche Subway Starbucks Toys R Us How to Dominate Your Niche by Brian Clark http://www.copyblogger.com/how-to-dominate-your-niche/
  33. 35. Think Strengths not Weaknesses <ul><li>Ranks 61st in sand saves.  </li></ul><ul><li>Ranks 1 st in consistent driving distance </li></ul><ul><li>Which do you suspect Tiger Woods focuses most of his effort?  He spends 90% of his time on his swing,  making it even stronger. </li></ul>
  34. 37. How Most People look for Work <ul><li>Want Ads/ Sunday Papers </li></ul><ul><li>Internet </li></ul><ul><li>Employment Agencies </li></ul><ul><li>Word of Mouth </li></ul><ul><li>Direct Contact with Employers </li></ul>
  35. 38. How Employers Fill Jobs <ul><li>Internal Networks </li></ul><ul><li>Job Postings </li></ul><ul><li>External Networks (Professional Organizations) </li></ul><ul><li>Placement Employment Agencies </li></ul><ul><li>Civil Service Lists </li></ul>
  36. 39. How do you look for job openings <ul><li>Job Boards percentage of job-seekers who actually get their jobs off the boards is relatively low about 5-10 percent </li></ul><ul><li>Recruiters -- About 10-20 percent of people in search find their jobs through recruiters </li></ul>
  37. 40. <ul><li>Cold Calling -- Approximately 10-20 percent of people in search find their jobs by cold calling on potential decision makers in companies </li></ul><ul><li>Networking -- Close to 70-80 percent of people in search get their jobs through networking </li></ul>
  38. 41. How are recruiters looking for applicants <ul><li>Demise of the major job boards </li></ul><ul><li>Increased focus on top performers vs. the masses . </li></ul><ul><li>A basic principle of consumer marketing is to identify an ideal target customer and develop messages that meet their motivating needs </li></ul><ul><li>until the recent past, most recruitment advertising has been targeted to attract average performers </li></ul>
  39. 42. <ul><li>Recruiters must build relationships </li></ul><ul><li>The ability to find great people and build relationships with them should be the core competence of every recruiter. This is what all great recruiters do . Recruiters within organizations need to get out of the organization and get to know people at all levels and professions who might be useful to their firm. They need to use technology to help create the initial relationship , and then they need to leverage that by using social media including Twitter, blogs, websites, and anything else that will create authentic interaction with a potential candidate. </li></ul><ul><li>Kevin Wheeler May 8, 2009, 5:55 am ET </li></ul>
  40. 43. 5 New Recruiter Skills for Success by Kevin Wheeler May 8, 2009, 5:55 am ET
  41. 44. SEO The adoption of consumer marketing principles to recruiting . <ul><li>Replacing individual postings will be search engine optimized talent hubs, where candidates can search for jobs by class and company (e.g., all Flash developers at Google). </li></ul><ul><li>These are company- and job-specific niche boards that will replace the need for aggregators and all public boards.  At these sites prospects can submit resumes, be funneled to specific openings, or just be followers. </li></ul>
  42. 46. http:// www.youtube.com/watch?v =l-w-1Et2E5g&feature=related 409 to 610
  43. 47. the rise of Web 2.0, social media, blogs, Twitter, and LinkedIn, <ul><li>It's also obvious that your best employees have heard of, or personally know, the best people in your industry and in their field of expertise. </li></ul><ul><li>Tapping into this network through a employee referral program will be a critical component of tomorrow's programs </li></ul>
  44. 48. Time of possession will become the dominant recruiting metric for hiring top people <ul><li>The sourcing sweet spot of the near future will be to get these people to call you on the first day they decide to get serious about considering a new career opportunity. </li></ul><ul><li>It's pretty obvious that those candidates found on day one are of higher quality than those found after they've been looking 2-3 weeks. (Note: good recruiting agencies are already doing this.) </li></ul>
  45. 49. LETS START LOOKING FOR EMPLOYMENT IN A DIFFERENT WAY
  46. 50. <ul><li>http:// www.youtube.com/watch?v =jpEnFwiqdx8 </li></ul><ul><li>107 second mark </li></ul>
  47. 51. Personal Branding (Google Search) <ul><li>A friend advertised on Craigslist for a housekeeper. </li></ul><ul><li>Three interesting resumes came to the top. </li></ul><ul><li>She googled each person's name. </li></ul>
  48. 52. <ul><li>The first search turned up a MySpace page. There was a picture of the applicant, drinking beer from a funnel. </li></ul><ul><li>Under hobbies, the first entry was, &quot;binge drinking.&quot; </li></ul>
  49. 53. <ul><li>The second search turned up a personal blog. The most recent entry said, </li></ul><ul><li>&quot;I am applying for some menial jobs that are below me, and I'm annoyed by it. I'll certainly quit the minute I sell a few paintings.&quot; </li></ul>Seth's Blog: Personal branding in the age of Google sethgodin.typepad.com/.../personal-branding-in-the-age-of-google.html
  50. 54. <ul><li>The 3rd? There were only six matches, and the sixth was from the local police department, indicating that the applicant had been arrested for shoplifting two years earlier. </li></ul><ul><li>Three for three. </li></ul><ul><li>Google never forgets </li></ul>
  51. 55. How not to use Social Media <ul><li>http:// www.youtube.com/watch?v = OhBmWxQpedI </li></ul><ul><li>46 second mark </li></ul>
  52. 56. How is Social Media used by Hiring Managers <ul><li>A Poll completed by Digital Brand Expressions and InterBiznet , surveyed 100 hiring managers at various sized companies on how they use social media in the hiring process. </li></ul><ul><li>Of the hiring managers surveyed, 75 percent said they use LinkedIn , 48 percent said they use Facebook and 26 percent said they use Twitter to research potential candidates before making a job offer. </li></ul><ul><li>When it comes to sourcing candidates, 66 percent of hiring managers use LinkedIn, 23 percent use Facebook and 16 percent use Twitter . </li></ul>
  53. 57. <ul><li>A hazard of social networking is people will read what you write </li></ul><ul><li>Fed Ex </li></ul>
  54. 59. <ul><li>Henson takes down Twitter account </li></ul><ul><li>Now that he's apologized for calling fans &quot;dim wits,&quot; Washington Redskins rookie Robert Henson is apparently done with Twitter. </li></ul>
  55. 60. Town Requires Job Seekers to Reveal Social Media Passwords <ul><li>http://www.abajournal.com/news/town_requires_job_seekers_to_reveal_social_media_passwords </li></ul>
  56. 61. Guidelines wanted for teachers on Facebook <ul><li>&quot;I think Facebook is too open to interpretation and too many things can happen — photos of people in inappropriate situations, teachers as well as students,&quot; said Faith Mellenger. </li></ul>
  57. 62. Be Careful of What you post on Twitter for your job search! <ul><li>http://ow.ly/fjz7 </li></ul>
  58. 63. <ul><li>At Least 250+ Followers on Twitter Preferred. </li></ul><ul><li>http://ow.ly/hXDk </li></ul>
  59. 64. <ul><li>BUSTED: Burglar Arrested After Checking Facebook During Robbery </li></ul><ul><li>http://mashable.com/2009/09/17/facebook-robber-arrested/ </li></ul>
  60. 67. Bill Swartz Photostream Can you believe I called in sick and this picture was taken an hour after I ran a 5k? I definitely was not sick although I was sick at the time this picture was taken                            
  61. 68. Determining Online Presence <ul><li>http:// www.onlineidcalculator.com/index.php </li></ul>
  62. 72. Developing your personal brand
  63. 74. Seth Godin <ul><li>http://www.youtube.com/watch?v=AZnYRaQfjK4 </li></ul><ul><li>1230 mark </li></ul>
  64. 75. The Brand Called You <ul><li>Creating your BRAND </li></ul><ul><li>Resume </li></ul><ul><li>http://www.resumebucket.com/sample-cover-letters/Internet/Sample-Google-Administrator-Cover-Letter.html </li></ul><ul><li>http://bokardo.com/archives/the-blog-is-the-new-resume/ </li></ul><ul><li>http://www.resumerabbit.com/index.jsp?pid=c7d63b3c64a2198cfa05e529eaaf9903&AID=5835241&CJPID=3423657 </li></ul><ul><li>http://www.employmentdigest.net/2009/09/resume-keywords-for-job-search-success/ </li></ul><ul><li>Cover Letter </li></ul><ul><li>http://snipr.com/k6aos#job </li></ul><ul><li>http:// www.gradversity.com /guerrilla-cover-letters/ </li></ul><ul><li>References </li></ul><ul><li>Business Card </li></ul><ul><li>http:// creativebits.org/cool_business_card_designs </li></ul><ul><li>http:// www.mydropcard.com / </li></ul><ul><li>Portfolio </li></ul><ul><li>http://www.employmentdigest.net/2009/08/when-to-introduce-your-30-60-90-day-plan-to-a-hiring-manager/ </li></ul><ul><li>http:// www.visualcv.com/www/indexc.html </li></ul><ul><li>http://jefffisherlogomotives.blogspot.com/2008/06/prepare-for-any-marketing-or-promotion.html </li></ul><ul><li>Web-site </li></ul><ul><li>www.Myhusbandneedsajob.com </li></ul><ul><li>http:// www.yola.com / </li></ul><ul><li>Blog </li></ul><ul><li>http:// www.posterous.com / </li></ul><ul><li>http:// www.twittershouldhireme.com / </li></ul><ul><li>Linkedin Profile </li></ul><ul><li>http:// www.youtube.com/watch?v =IzT3JVUGUzM&feature=related </li></ul><ul><li>Facebook Profile </li></ul><ul><li>Twitter Profile </li></ul><ul><li>Video Resume </li></ul><ul><li>http:// www.islandreefjob.com /#/Clare </li></ul><ul><li>http:// www.youtube.com/watch?v =NApAlPH4hqA </li></ul><ul><li>http://vimeo.com/437470 </li></ul><ul><li>Wardrobe </li></ul><ul><li>http://www.ordinarypeopleonly.com/wp-content/uploads/2008/11/guidelines.pdf </li></ul><ul><li>Email </li></ul><ul><li>http:// www.constantcontact.com/features/tours.jsp </li></ul><ul><li>Interviewing Skills </li></ul><ul><li>http://www.howtonailaninterview.com/ </li></ul><ul><li>Mistake #7: Not memorizing a 90-second &quot;verbal resume.&quot; </li></ul>
  65. 76. SOME SAY <ul><li>“ Well, that’s fine, but I don’t have those” </li></ul>
  66. 77. <ul><li>YEAH WELL THAT’S THE POINT </li></ul>
  67. 78. After Today's Class you’ll have <ul><li>Linkedin </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Outline of 100 word bio </li></ul><ul><li>One sentence Bio </li></ul><ul><li>Idea’s for a visual resume and video resume </li></ul>
  68. 79. <ul><li>1 st order of business </li></ul><ul><li>Do you have a portfolio </li></ul><ul><li>Do you have your portfolio posted on line </li></ul>
  69. 80. <ul><li>Potential employers want to see one thing above all else: </li></ul><ul><li>PROOF OF YOUR SKILLS </li></ul>
  70. 81. <ul><li>If you're looking for innovators, people who are going to create things that have never been created before or solve problems that haven't been solved, you can't look at their resumes and find evidence that they've accomplished what you want them to accomplish. It hasn't been done, so it's not going to be on their resumes </li></ul>
  71. 82. What Social Profiling Sites are you a part of Ziggs Zoominfo Naymz Ziki Claim ID Ning Orkut Xanga Myspace Linkedin Gobignetwork Groups.google Tpix.net Meetup Bolt Jigsaw Wink Plaxo Doostang Listal Ryze Ecademy Etc etc You get the point
  72. 85. Do you know where you want to work
  73. 87. <ul><li>Book of Lists </li></ul><ul><li>http:// www.pipl.com / </li></ul><ul><li>On-Line Directories </li></ul><ul><li>Dun’s Regional Directory </li></ul><ul><li>Chamber of Commerce Directories </li></ul><ul><li>Upstate NY Business Directory </li></ul><ul><li>Yellow Pages </li></ul><ul><li>http://www.criticat.com/ </li></ul><ul><li>www. glassdoor .com/ </li></ul><ul><li>INC 500 </li></ul><ul><li>Forbes List for America's Best Small Companies Local Business Newspapers </li></ul><ul><li>http://www.hooversbiz.com/2009/06/16/using-hoovers-in-your-job-search-for-free/ </li></ul><ul><li>http://www.google.com/Top/Business/ </li></ul>Finding information on Companies
  74. 88. Who do you know at the places you want to work
  75. 89. Where <ul><li>Target A Target B Target C </li></ul><ul><li>1. 1. 1. </li></ul><ul><li>2. 2. 2. </li></ul><ul><li>3. 3. 3. </li></ul>
  76. 90. Networking List <ul><li>Friends </li></ul><ul><li>Relatives </li></ul><ul><li>Former Employees </li></ul><ul><li>Former Co-Workers </li></ul><ul><li>Service Provides </li></ul><ul><li>Professional Organizations </li></ul>
  77. 91. <ul><li>Who knows you by name </li></ul><ul><li>Who enjoys spending time with you and you enjoy/enjoyed spending time with them </li></ul><ul><li>Who has some sort of idea what you do and you have some sort of idea what they do </li></ul><ul><li>Who has recommended or referred you to others </li></ul>
  78. 92. Have You Developed a Networking plan?
  79. 93. Every deal has three parts <ul><li>Courtship, negotiation and marriage .,.. </li></ul>
  80. 94. Courtship <ul><li>You win when you are respectful, </li></ul><ul><li>diligent, enthusiastic, engaging, outgoing, and relentless in your search to make a connection </li></ul>
  81. 95. Courtship <ul><li>Do your homework, research people's backgrounds </li></ul><ul><li>Learn about their kids </li></ul><ul><li>Visit them--don't make them visit you. </li></ul><ul><li>Look people in the eye, ask hard but engaging questions </li></ul>
  82. 96. <ul><li>Hint: </li></ul><ul><li>if you skip the courtship part, the other two stages probably won't come up. </li></ul>
  83. 97. <ul><li>If Boldness is not natural </li></ul><ul><li>neither is timidity </li></ul><ul><li>but rather an acquired habit </li></ul><ul><li>to avoid conflict and rejection </li></ul>
  84. 98. <ul><li>Fears of Consequences of a bold action are out of proportion to reality </li></ul>
  85. 99. Set your Own NETWORKING GOALS <ul><li>Events to attend </li></ul><ul><li>People to meet </li></ul><ul><li>Emails to write </li></ul><ul><li>Calls to make </li></ul><ul><li>Articles/physical mail to send </li></ul>
  86. 100. Contact Management System <ul><li>http:// www.jibberjobber.com </li></ul><ul><li>http://www.slideshare.net/jasonalba/what-is-jibberjobber </li></ul>
  87. 101. 70-80 percent get their jobs through NETWORKING
  88. 102. <ul><li>It’s about starting a conversation and building a relationship </li></ul>
  89. 103. Networking <ul><li>Don’t Make Cold Ca lls MAKE WARM CALLS </li></ul><ul><li>Use these 4 rules : </li></ul><ul><li>1. Convey credibility: mention a familiar person or institution. </li></ul><ul><li>2. GET FACE TIME </li></ul><ul><li>3. State your value proposition: what can you do for them? </li></ul><ul><li>4. Be prepared to offer a compromise: go big at the outset, leaving room for compromise. </li></ul>51 Thoughts on Networking By Scott Ginsberg
  90. 104. Mark Granovetter Study Getting a Job <ul><li>56% of people find employment through a personal connection </li></ul><ul><li>18.8 Advertisements/ Placement Agencies </li></ul><ul><li>20% Applied Directly </li></ul>
  91. 105. The Strength of Weak Ties <ul><li>Of those who used a contact to get a job </li></ul><ul><li>16.7% saw their contact regularly </li></ul><ul><li>55.6% saw their contact only occasionally </li></ul><ul><li>28% saw their contact rarely </li></ul><ul><li>http://www.flickr.com/photos/alishalynn/3362812680 </li></ul>
  92. 106. People were not getting job through their friends, they were getting jobs through their associations
  93. 107. Sonia Ali
  94. 111. <ul><li>BE INFORMED </li></ul><ul><li>about whom you meet/talk with </li></ul><ul><li>Find a point of common ground </li></ul><ul><li>Provide value </li></ul>51 Thoughts on Networking By Scott Ginsberg
  95. 112. PROVIDING VALUE <ul><li>Email articles of interest, links or other cool stuff OF VALUE (not spam) </li></ul><ul><li>Publish a monthly newsletter. Interview people from your network and feature them as experts. They will take ownership of their inclusion and spread that publication to everyone they know. </li></ul>
  96. 113. <ul><li>FOLLOW UP or FAIL </li></ul><ul><li>Ping all the time 80 percent of building and maintaining relationships is just staying in touch (or “pinging”). Pinging takes effort. You have to keep pinging and pinging and pinging and never stop. </li></ul><ul><li>Repeat and repeat again Becoming front and center in someone’s mental Rolodex is contingent on one invaluable little concept: repetition. </li></ul>
  97. 114. <ul><li>JOIN associations </li></ul><ul><li>There is an association for everything. If you want to meet the movers and shakers directly, you have to become a joiner . </li></ul><ul><li>www.Upcoming.com </li></ul><ul><li>www.Meetup.com </li></ul>
  98. 115. Go to where the people are. Visibility creates opportunities.  
  99. 116. How much do you read
  100. 117. Do you have an RSS Feed http:// www.youtube.com/results?search_type =& search_query = rss+in+plain+english&aq =2&oq= rss
  101. 118. Blogs RSS Feeds <ul><li>www.Alltop.com </li></ul><ul><li>Comment on Blog Posts </li></ul><ul><li>http:// www.disqus.com / </li></ul><ul><li>Pick strategic “targets” to comment </li></ul><ul><li>Drop a highly-relevant link </li></ul>
  102. 119. DO YOU HAVE A <ul><li>Visual Resume </li></ul><ul><li>http:// www.slideshare.net/saranyan/visualresume </li></ul><ul><li>http://www.slideshare.net/benthomas48/vresume2-presentation </li></ul><ul><li>www.FLICKR.com </li></ul>
  103. 122. Ning.com <ul><li>Discover or create new social networks for your interests and passions </li></ul><ul><li>http://www.thefeng.org/ </li></ul><ul><li>http://tipd.com/ </li></ul>
  104. 123. What is Twitter? “Twitter is instant messaging made available to the public,” Hugh Hewitt. http://www.bitrebels.com/geek/social-media-in-plain-english/
  105. 124. Enhance your Social Circle
  106. 125. Twitter trumps New York Times, Wall Street Journal <ul><li>In April, according to Compete, Twitter drew 19.4 million unique visitors, while NYTimes.com drew 15.6 million and WSJ.com drew 12.2 million. </li></ul>
  107. 126. Twitter trumps New York Times, Wall Street Journal <ul><li>Twitter surpassed The New York Times and The Wall Street Journal in unique visitors last month, due in part to the followers that celebrity tweeters such as Oprah Winfrey and Ashton Kutcher draw. PaidContent.org (5/11) </li></ul>
  108. 127. Expand your Social Network
  109. 128. How Can I Use it in My Job Search <ul><li>1)Claim your name </li></ul><ul><li>2)Upload a Professional Head Shot </li></ul><ul><li>3)Customize your Background www.twitbacks.com </li></ul><ul><li>http://www.webdesignerhelp.co.uk/index.php/2009/04/over-30-creative-twitter-profile-backgrounds/ </li></ul><ul><li>http://twitter.com/cgcconestopAli </li></ul><ul><li>4)Tweet useful information only publish posts that add value to your followers (time spent per day: 5 minutes) The best way to engage your Twitter audience is by sharing fun, useful, or witty advice that will help them solve their problems. It’s fast to come up with these – use quotes, facts from your industry, great pictures, ideas on other people they can follow. </li></ul>
  110. 129. 4 Steps to Find Your Ideal Job on Twitter <ul><li>http://blog.brand-yourself.com/2009/4-steps-to-find-your-ideal-job-on-twitter/ </li></ul>
  111. 130. <ul><li>aggregate and organize content being shared on the internet as it happens. We do this by constantly indexing live updates from services including Twitter, Flickr, Digg, Delicious and more </li></ul><ul><li>Scoopler .com </li></ul>
  112. 132. How do I use twitter for the Job search <ul><li>Step 1: Identify Your Brand’s Keywords </li></ul><ul><li>Do a search on yourself and see what comes up. You may find someone with your name has coveted the top fold. From there, identify what keywords you can use to differentiate yourself from this person. Should you be using your full name? Your middle initial? Your affiliation with an organization or a type of work? Figure out how you want people to find you so you can build your brand around these keywords. </li></ul><ul><li>Step 2: Become a Blog Reader & Commenter </li></ul><ul><li>Begin reading career-related content on blogs for 10 minutes daily . This will help you stay-up-to date and in-the-know. Then, start posting thoughtful, well-written, professional comments on these blogs related to your field of interest. Don’t know where to find these blogs? Go to www.AllTop.com – they are like a magazine rack of online blogs. There, you’ll be able to find dozens of blogs related to your career aspirations so that you can post comments to enhance your credibility as a knowledgeable member of your field/industry. Better still, if you are reading this, you are on a blog RIGHT NOW. So, take 2 extra minutes to post a comment and you’ll be on your way. </li></ul>
  113. 133. <ul><li>To keep the process simple, batch your tips and advice. I use www.TweetLater.com to schedule my timeless tweets, and space them out evenly throughout the day. HINT: The most active Twitter days are Monday through Wednesday and the peak Twitter times are early afternoon (noon, specifically). You could spend 25-35 minutes a week writing advice or 5 minutes a day to take advantage of this form of engagement. </li></ul><ul><li>Answer questions (time spent per day: 5 minutes) </li></ul><ul><li>I use Twitter’s search engine to find questions in my area of expertise. Let’s say I wanted to brand myself as an MBA Application Consultant. I would use the search term “GMAT ?” </li></ul><ul><li>You can subscribe to any search terms you want via RSS by using “Feed for this Query” on the right sidebar. It’s really important to choose your queries wisely. The trick is to a) pick a search term that is very specific and b) include the question mark – this particular query only produces two to three items per day. </li></ul>30-Minute Brand Building for Twitter | Personal Branding Blog personal brand ingblog.com/30-minute- brand -building-for-twitter/
  114. 134. RT or Retweet <ul><li>One of the greatest aspects of Twitter is how quickly word of mouth spreads globally. If a user thinks another users tweet is interesting, they may choose to retweet what they say. In this instance, the member will repeat what the twitter user said. Example: “Did Jeremiah got a doctorate in Twitter?” if a second user sees this and agrees, they will echo it back in the following way: “Retweet: @Jowyang Did Jeremiah got a doctorate in Twitter?”. In a shortened version, they may also use RT, an abbreviated version of Retweet, it would go like this: “RT: Did Jeremiah got a doctorate in Twitter?”. And in case you’re wondering, no I didn’t get a doctorate in Twitter, but I did get my undergrad in Twitter. BT a Bachelors of Twittering. </li></ul>30-Minute Brand Building for Twitter | Personal Branding Blog personal brand ingblog.com/30-minute- brand -building-for-twitter/
  115. 135. TwitterJobSearch.com <ul><li>Leverage Twitter for Your Job Search http://short.to/hi7o </li></ul><ul><li>http:// twtjobs.com / resume for twitter </li></ul><ul><li>http:// www.twibes.com / </li></ul><ul><li>www.twellow.com </li></ul><ul><li>5 Methods I Used To Get A Job Through Twitter </li></ul><ul><li>http://www.twitip.com/5-methods-i-used-to-get-a-job-through-twitter/ </li></ul>
  116. 136. <ul><li>By company </li></ul><ul><li>@ attjobs – Jobs at AT&T @ mtvnetworksjobs - Jobs at MTV @ TRCareers – Jobs from Thomson Reuters </li></ul><ul><li>By field </li></ul><ul><li>@ alldevjobs - Developer jobs @ ArtDirectorJobs – Art director jobs @ cwjobs - Copywriter jobs @ jobsinhiphop – Jobs in Hip-Hop @ journalism_jobs - Jobs in journalism @ juicyjobs – Green jobs @ libgig_jobs - Library Jobs
 @ mediabistrojobs - Media job listings from mediabistro.com @ medical_jobs - Medical jobs @ media_pros – Jobs for media professionals @ narmsjobs – Retail marketing jobs @ PRSAjobcenter – Jobs in public relations, communications and marketing @ reflectx - Physical Therapy jobs @ seojobs - SEO job listings @ socialmediajob - Jobs in social media
 @ travelmaxallied - Healthcare jobs @ travelnursejob - Jobs for traveling nurses
 @ usmusicjobs - US Music Jobs
 @ web_design_jobs - Web design and other graphics jobs
 </li></ul>Top 50 Employers Recruiting on Twitter http://snipr.com/kv05d
  117. 137. <ul><li>By job type </li></ul><ul><li>@ findinternships – Internships and entry level jobs for college students @ freelance_jobs – Freelance jobs @ heatherhuhman – Entry level jobs and internships @Project4Hire – Freelance and temporary jobs @ jewish_jobs - Jewish job listings </li></ul><ul><li>By region </li></ul><ul><li>@ MyBristolJobs – Job listings from mybristoljobs.co.uk @ chicagowebjobs – Web-related jobs in Chicago @ ChicagoTechJobs – Technology jobs in the greater Chicago area @ ITJobsLondon – IT jobs in London @ ITJobsSydney – IT jobs in Sydney, Australia @ JobsBoston - Jobs in the greater Boston area @ jobshawaii – Jobs in Hawaii @ NewYorkTechJobs – Technology jobs in the greater New York area @ PDXJobs – Jobs in Portland, Oregon @ sdjobs - San Diego technology jobs </li></ul><ul><li>@ sfmobilejobs – Mobile Web and Digital Media jobs in Silicon Valley @ mtltweetjobs - PR/marketing/social media/tech jobs in Montreal @ TopJobsInLondon - Top jobs in London, UK @web20jobs - UK-based web 2.0 jobs </li></ul><ul><li>General </li></ul><ul><li>@ JobAngels – Helping the unemployed find jobs @indeed - One search. All jobs @ jobshouts – General job postings @ simplyhired - Job search site </li></ul><ul><li>@ StartUpHire – Jobs at VC backed companies @ twithire - Job board service </li></ul>
  118. 138. CEO’s that use Twitter <ul><li>http://images.businessweek.com/ss/09/05/0508_ceos_who_twitter/ </li></ul>
  119. 139. / <ul><li>Find your contacts within an organization </li></ul><ul><li>Find the Agency profile </li></ul><ul><li>Find people that work within the agency </li></ul>
  120. 140. <ul><li>has 276 million unique monthly visitors--double the traffic of any of the Big Four, including Google, Yahoo!, MSN, and AOL </li></ul>
  121. 141. <ul><li>Facebook Chat: 1 Billion Messages Sent Per Day </li></ul><ul><li>Facebook users send an average of 4-5 IMs a day (there are a little over 200 million Facebook users). </li></ul>
  122. 142. Forzana’s Facebook <ul><li>http://www.facebook.com/home.php?#/profile.php?id=100000015306247 </li></ul>
  123. 143. <ul><li>LinkedIn Real time Monitor </li></ul><ul><li>http://newin.linkedinlabs.com/ </li></ul>
  124. 144. Metcalf’s Law N(n-1)/2 <ul><li>quantifying the &quot;value&quot; of a network </li></ul><ul><li>20(20-1)/2 </li></ul><ul><li>190 </li></ul>
  125. 145. Leverage <ul><li>Hi , </li></ul><ul><li>My name is _____ and I am very interested in working for the _______. I recently applied to the position of ___________ at _____ and noticed that you currently work there. </li></ul><ul><li>I would like to schedule a time when we can chat on the phone about your experiences at __________ and how I can best prepare myself to work there. </li></ul><ul><li>I am very confident that I can bring unique value to your company and add to the amazing company culture. </li></ul><ul><li>I am available Friday afternoon, Saturday all day, and Monday all day to chat on the phone. My number __________. </li></ul><ul><li>Thank you very much and I look forward to connecting. </li></ul><ul><li>All the best, </li></ul>How to get an interview for a position you’re under qualified for Posted April 30th, 2009 by JunLoayza
  126. 146. Leverage the referral you have <ul><li>Hi ______, </li></ul><ul><li>My name is ____ and I was referred by ______ to speak with you about my interest in working for _______. I feel that my abilities and experience make me the perfect candidate for your ___________ at __________. </li></ul><ul><li>My experiences make me qualified for this position because I have been able to develop __________. I have a passion for ______ and learning new _____. I know that _____ would be the perfect place where I could implement my passions and watch them grow as well. I am particularly interested in _____because I have a close relationship with ________, who is the _____at _____. I had the opportunity to see the company culture and I fell in love with the people and atmosphere of the company. </li></ul><ul><li>I believe that I have the qualities that make a successful _______: I enjoy working in teams and excel in working with people, I am very detailed oriented and have excelled in promoting companies using online social media tools, and I am an excellent multi-tasker. </li></ul><ul><li>I would enjoy speaking to you further about the possibility of a position at ________. Thank you very much for your time and consideration. </li></ul><ul><li>Sincerely, </li></ul>How to get an interview for a position you’re under qualified for Posted April 30th, 2009 by JunLoayza
  127. 147. <ul><li>1 x 0 = 0 </li></ul>If 1 stands for the information learned and 0 stands for your follow through and use of the information
  128. 148. <ul><li>&quot;You cannot build a reputation on what you are going to do.&quot; </li></ul><ul><li>-Henry Ford </li></ul>
  129. 149. <ul><li>Having no time to network is a pure myth, and more often than not it’s just a convenient excuse for inaction. </li></ul><ul><li>Liz Lynch </li></ul>
  130. 150. The gift of unemployment is……… TIME Douglas E. Welch
  131. 151. RICHARD ST. JOHN SECRETS OF SUCCESS IN 8 WORDS, 3 MINUTES <ul><li>Persist through CRAP </li></ul><ul><li>C RITICISM </li></ul><ul><li>R EJECTION </li></ul><ul><li>A </li></ul><ul><li>P ressure </li></ul>
  132. 152. NOW WHAT <ul><li>Think RAVE </li></ul><ul><li>R elationship </li></ul><ul><li>A ffiliations </li></ul><ul><li>V alue exchange </li></ul><ul><li>E ngagement </li></ul>
  133. 154. Don't Give Up on Change <ul><li>1. Ownership </li></ul><ul><li>&quot;This will work if, and only if, I make it work. I am going to make this work.&quot; </li></ul><ul><li>2. Time </li></ul><ul><li>Habits that have taken years to develop won't go away in a week. Set time expectations that are 50% to 100% longer than you think you will need to see results — then add a little more. </li></ul>
  134. 155. <ul><li>3. Difficulty </li></ul><ul><li>In setting goals, it's important to accept the fact that real change requires real work. </li></ul><ul><li>4. Distractions </li></ul><ul><li>Plan for distractions in advance. Assume that crazy is the new normal. You will probably be close to the reality that awaits </li></ul><ul><li>5. Maintenance </li></ul><ul><li>Real change requires real effort. The &quot;quick fix&quot; is seldom a meaningful one. Distractions and things that compete for your attention are going to crop up — frequently. </li></ul>
  135. 156. <ul><li>A Ridiculous(good ) list of Social Media Policies </li></ul><ul><li>http://marcmeyer.posterous.com/a-ridciculous-list-of-social-media-policies </li></ul>
  136. 157. <ul><li>How Social Networks Are Changing Everything </li></ul><ul><li>By Jeffrey F. Rayport </li></ul><ul><li>What the Personal Branding Debate Can Teach Us about PR, Social Media & Ourselves </li></ul><ul><li>By Tiffany Monhollon | May 8, 2009 </li></ul><ul><li>Link, Poke & Tweet: Amping Your Personal Brand, Digitally </li></ul><ul><li>http://www.slideshare.net/patchchord/link-poke-tweet?src =embed </li></ul><ul><li>How to Translate What You Do Into What’s In It For Others </li></ul><ul><li>By: Liz Lynch on May 7th, 2009 at 5:15 am </li></ul><ul><li>In Brand Yourself As , Networking , Personal Branding , Positioning | 8 Comments </li></ul><ul><li>http:// www.integritycareertransitions.com/blog/?p =422 </li></ul><ul><li>http://www.kristidaeda.com/2009/05/11/sign-of-the-times-a-job-search-dont/ </li></ul><ul><li>http://www.flickr.com/photos/10073060@N00/2232281538/ </li></ul><ul><li>http://www.flickr.com/photos/26828262@N05/2531159232/in/photostream/ </li></ul><ul><li>6http://www.bloomberg.com/apps/news?pid=20601068&sid=a3g5lqDmy2N8 </li></ul><ul><li>Richard Dorment </li></ul><ul><li>http://www.esquire.com/features/best-job-searches-0709?src=digg </li></ul><ul><li>13 http://sethgodin.typepad.com/seths_blog/2008/03/why-bother-havi.html </li></ul><ul><li>15 http://muse.jhu.edu/login?uri=/journals/international_security/v026/26.1toft.html </li></ul><ul><li>20-25 http://sethgodin.typepad.com/seths_blog/2008/03/why-bother-havi.html </li></ul><ul><li>27 One Step At A Time – The Key To Self-Motivation http://www.integritycareertransitions.com/blog/?p=422 </li></ul><ul><li>28-30 Price vs Value - How to Overcome the Price Barrier http://www.chuckstarnaud.com/node/21 </li></ul><ul><li>31 dan pink career lessons www.slideshare.net/garr/ career -advice- 08 </li></ul><ul><li>33 http://www.thepersonalbrandingblog.com/2009/05/personal-branding-and-stress-management.html </li></ul><ul><li>32-36 How to Translate What You Do Into What’s In It For Others By: Liz Lynch on May 7th, 2009 at 5:15 am http://personalbrandingblog.com/how-to-translate-what-you-do-into-what%E2%80%99s-in-it-for-others/ </li></ul><ul><li>37+38 Job Search Success http://www.slideshare.net/cclibrary/job-search-success-1321441 </li></ul><ul><li>39+ 40 Quintessential Careers: Q&A with Barbara Safani www.quintcareers.com/career_experts/Barbara_Safani.html </li></ul><ul><li>41-45 5 New Recruiter Skills for Success by Kevin Wheeler May 8, 2009, 5:55 am ET http://www.ere.net/2009/05/08/5-new-recruiter-skills-for-success/ </li></ul><ul><li>47+48 What is Your Recruiting Strategy? By Lou Adler, April 22, 2009 http://www.adlerconcepts.com/resources/column/newsletter/what_is_your_recruiting_strate.php </li></ul><ul><li>52-55 Personal branding in the age of Google http://sethgodin.typepad.com/seths_blog/2009/02/personal-branding-in-the-age-of-google.html </li></ul><ul><li>67+68 Why You Need a Portfolio in Your Career Toolbox Trace Cohen </li></ul><ul><li>77-81, 85-91 51 Thoughts on Networking By Scott Ginsberg </li></ul><ul><li>83-85 THE STRENGTH OF WEAK TIES: A NETWORK THEORY REVISITED Mark Granovetter http://www.si.umich.edu/~rfrost/courses/SI110/readings/In_Out_and_Beyond/Granovetter.pdf </li></ul><ul><li>89 http://www.personalbrandingblog.com/personal-brand-and-word-of-mouth-part-4/ </li></ul><ul><li>91-94 sethgodin.typepad.com/.../understanding-business-development.html </li></ul><ul><li>100-101 http://www.smartbrief.com/news/socialmedia/storyDetails.jsp?issueid=74FD04E9-9EEA-4D7B-A779-CCB72FA94069&copyid=0F2858E7-C53F-4FB7-9CC8-D5BF1C00D961&ref=twitter0F2858E7-C53F-4FB7-9CC8-D5BF1C00D961 </li></ul><ul><li>105-107 30-Minute Brand Building for Twitter By: Monica O'Brien on February 11th, 2009 at 5:15 am </li></ul>
  137. 158. <ul><li>116 http://en.wikipedia.org/wiki/Metcalfe's_law </li></ul><ul><li>hiring managers prefer linkedin http://www.cheezhead.com/2009/06/16/jc-hiring-managers-prefer-linked-in/ </li></ul><ul><li>135-136 http://blogs.harvardbusiness.org/goldsmith/2009/09/dont_give_up_on_change.html </li></ul>

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