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Cross-cultural management training modules

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Description of cross-cultural training modules available to professionals and business school students

Description of cross-cultural training modules available to professionals and business school students

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  • 1. Working with India: Cross-cultural management training programmes 30th March 2013 version © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 1
  • 2. Agenda Page 1. 2. 3. 4. Why cross-cultural management ? Why InAlliance ? Our approach Generic cross-cultural management modules India-specific modules 3 8 15 21 INTELLECTUAL PROPERTY RIGHTS & DISCLAIMER This document is the exclusive property of InAlliance Consulting. It is intended solely to its primary recipient and may not be communicated, disseminated, reproduced, or copied in whole or in part without the prior consent of InAlliance Consulting. Concepts, tools, information represented herein are the result of the expertise of InAlliance Consulting. While this document has been produced with due professional care using data collected with our best attention, the recipient recognises that this document does not constitute recommendations, advice, or other suggestions to implement any of the ideas presented. In particular, financial, fiscal and legal information contained herein shall be verified by the recipient before attempting any implementation. This document shall not be complete without the accompanying verbal explanations by InAlliance Consulting. © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 2
  • 3. Over the last centuries, technology has dramatically reduced the physical communication and travel times between very diverse regions of the World Travel duration between Europe and China Illustration 2012: ~ 0,03 sec. 1990: ~ 12 hours 1271: ~ 900 days Within 150 years, travel time between Europe and China was reduced by a factor of 240 Sources : Recherche documentaire, analyse InAlliance © InAlliance Consulting, a NeoFocus Group company – All rights reserved 1850: ~ 120 days Training modules 2012-2013 3
  • 4. Converted to distances, it is as if the World had shrunk by 240 in 150 years Illustration 240 © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 4
  • 5. Cultural and natural variations, however, have not shrunk has much Simulation: a 1/240 scaled World easily fits into Switzerland… Illustration ? ? ? ? © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 5
  • 6. As a result, we are regularly confronted to cultural differences in all aspects of our lives, and technology can hardly help resolve them. Cross-cultural training, however, can help greatly. © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 6
  • 7. The environment in which an individual grows, lives and works directly impacts his / her thought processes and behaviour Family Friends Natural environment Professional circle Institutions Society Economy History Religion Source : analyse InAlliance © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 7
  • 8. An individual’s behaviour – visible to all – is indeed directly dependent on his value system – which remains hidden to outsiders Behaviour Visible Dress Festivals Languages Food Invisible Traditions Family ties Regional culture History Value system © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 8
  • 9. Cross-cultural trainings aim at understanding the cultures in presence and their respective impact on the individuals, and bridging this gap, to avoid common pitfalls in multicultural teamwork and relationships Communication gap Diverging objectives Source : analyse InAlliance © InAlliance Consulting, a NeoFocus Group company – All rights reserved Diverging decisions Diverging issue resolutions Diverging result interpretation Training modules 2012-2013 9
  • 10. Agenda Page 1. 2. 3. 4. Why cross-cultural management ? Why InAlliance ? Our approach Generic cross-cultural management modules India-specific modules © InAlliance Consulting, a NeoFocus Group company – All rights reserved 3 8 15 21 Training modules 2012-2013 10
  • 11. To conduct our trainings, we leverage our students’ and our own real life experience, theoretical concepts and tools, and we ensure appropriation of the learnings through ad-hoc workshops Universal concepts • • • • • • Tools • Values Behaviour Beliefs Language Social organisation Etc… • • • Hofstede’s cultural dimensions Adler’s cultural differences reconciliation Hall’s high & low context Etc… Theory Field Students’ experience • • • Case studies Exposure to foreign cultures Preconceptions (supplemented by teacher’s experience if required) © InAlliance Consulting, a NeoFocus Group company – All rights reserved Workshops • • • Country specific Goal specific Individual or group assignments Training modules 2012-2013 11
  • 12. Trainings are conducted by trained professionals with at least 15 years of operational, consulting and training experience in cross-border business projects Trainer profile: Benoit Teppe • Active professional • Managing Director of InAlliance Consulting, a consulting firm specialised in Indian market entry for European companies • Senior consultant at NeoFocus Strategy Consulting • International work experience • 12 years experience with India • Lived and worked 10 years in the United Kingdom • Educated at Sheffield Hallam University and Chartered Institute of Marketing, UK • Industry experience • Conducted approximately 30 market entry projects for European and Indian small and medium enterprises • Operated the market entry of a General Electric subsidiary in India • Conducts trainings at Valeo and Thales • Institutional recognition • Lecturer in cross-cultural management at Université de Paris XII, IMEA, Institut Vatel • Correspondent for India of the French Federation of Mechanical Engineering Industries (FIM) for 4 years ; • Guest speaker at various company executive conferences (MIDEST, Chambers of Commerce and Industry, etc…) • « International Expert » accredited by AWEX, Belgium © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 12
  • 13. Our cross-cultural management clients are large and small companies as well as business and management schools Client references Participants’ comments (non-exhaustive) « An excellent training session, very interactive, and proposing focused solutions» (HR manager, multinational company) « Good explanation of the risks involved, and of authority and punctuality in India» (Quality Manager, mechanical engineering industry) « Excellent module, very exhaustive. I wish it were conducted over a longer session » (Student, Master 2 International Business Management) « Excellent, thank you for your professionalism» (Project director, services SME) « Exactly what we needed » (Program manager, business school) « Very good presentation, bringing really robust resolutions to cultural differences» (Project leader, automotive industry) © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 13
  • 14. Each training course is designed specifically for a given client, banking on our pre-existing modules and, if required, custom-built content Example 1 Target audience • • Example 2 Target audience Participants : 16 Project managers, HR manager, Business Unit legal and finance director Company : large european multinational with several overseas commercial and industrial operations • • Issues identified • • • • Target alignment between teams Slipping deadlines Lack of communication Foreign teams do not feel « in » the company Issues identified • • • Training provided • Modules : • Introduction to cross-cultural management tools • Working effectively with Indian people • Format : 2 x 4hr training sessions, 1 x 4hr workshop, spread on 2 days • Results : • Recommendations were structured and put forward to the management by the personnel trained • 8 of the 10 concrete solutions are being implemented Future employers are increasingly asking for some foundation knowledge on BRIC countries Indian culture unknown or misunderstood by students « Good feelings » about Indian economy, but no foundation knowledge Training provided Workshops : • Determination of 10 actionable levers and concrete solutions to reduce or eliminate identified issues • Training group recommendations to the management: specific HR policy and hierarchy modifications to selected foreign operations • Participants : 12 international management students aged 22 to 25, no experience with India, 6 months work experience (placement) School : well rated European Business School Modules : • Economical and geopolitical positioning of India • Culture and society, physical environnement • Institutions • Indian infrastructures : transport and energy • Entry barriers, strategies and options • One sector snapshot (automotive, choice made by school) • © InAlliance Consulting, a NeoFocus Group company – All rights reserved • Workshops : • Case study (small groups) : fantasy European company considering an entry in the Indian market. • Format : 2 x 4hr training sessions, 1 x 4hr workshop, spread on 2 days Training modules 2012-2013 14
  • 15. Agenda Page 1. 2. 3. 4. Why cross-cultural management ? Why InAlliance ? Our approach Generic cross-cultural management modules India-specific modules © InAlliance Consulting, a NeoFocus Group company – All rights reserved 3 8 15 21 Training modules 2012-2013 15
  • 16. CC01 Why cross-cultural management ? Topics covered • • • • History of great migrations Adaptation to environment Contraction of distances Cross-cultural exposure Sample training material Target audience Any professional or student Duration 1 to 2h depending on number of participants and degree of participation © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 16
  • 17. CC02 Universal concepts Topics covered • • • • • • • Institutions Social stratification Beliefs Values Prejudice Stereotype Etc… Sample training material Target audience Any professional or student Duration 1 to 4h depending on number of participants and degree of participation © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 17
  • 18. CC03 Influence of the cultural gap on cross-border business and projects Topics covered • • • • Encoding and decoding : progress of the idea towards the message and viceversa Cultural impact on interpretation « High context », « low context » cultures Language variations : « Indian English » Sample training material Target audience Any professional or student Duration 1 to 2h depending on number of participants and type of workshops © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 18
  • 19. CC04 Introduction to cross-cultural management tools Topics covered • • • • G. Hofstede : 5 cultural dimensions E. Hall : High Context vs. Low Context C. Jung : feminine model, masculine model N. Adler : closing the cultural gap Sample training material Target audience • • Mid to top level executives (technical or functional attributions) facing or likely to face issues in multicultural teams, such as communication, team cohesion, target alignment, reporting exhaustiveness, deadline keeping, etc… Business Schools Duration 1 to 2h depending on number of participants and type of workshops © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 19
  • 20. CC05 Working effectively with foreign teams Topics covered Cultural dimensions of the relevant countries according to G. Hofstede : • Power distance • Long-term orientation • Masculinity index • Uncertainty avoidance • Individualism Sample training material Target audience • • Mid to top level executives (technical or functional attributions) facing or likely to face issues in multicultural teams, such as communication, team cohesion, target alignment, reporting exhaustiveness, deadline keeping, etc… Business Schools Duration 4 to 8h depending on number of participants, type of workshops, objectives of the training (conceptual training or collective coaching on specific business cases) © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 20
  • 21. Agenda Page 1. 2. 3. 4. Why cross-cultural management ? Why InAlliance ? Our approach Generic cross-cultural management modules India-specific modules © InAlliance Consulting, a NeoFocus Group company – All rights reserved 3 8 15 21 Training modules 2012-2013 21
  • 22. IN01 India: Economical and geopolitical positioning Topics covered • • • • • Genesis and current state of the strategical and political relations of India vs the rest of the world Regional focus: relations with Pakistan, Bangladesh, China, etc… Monetary policy, debts Commercial exchanges Foreing Direct Investments (FDI) Sample training material Target audience Any professional or student Duration 1 to 2h depending on number of participants and degree of participation © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 22
  • 23. IN02 India: Culture and society, physical environment Topics covered • • • • • Socio-economic hierarchy, wealth distribution Key periods of Indian history Religious scenario North-South cultural divide Physical geography : climate, seas, mountains, deserts, etc… Sample training material Target audience Any professional or student Duration 2 to 3h depending on number of participants and degree of participation © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 23
  • 24. IN03 India: Institutions Topics covered • • • • • Organisation of legislative, judiciary and executive powers Attributions of federal / state powers Introduction to India modern legal system Education Corruption Sample training material Target audience Any professional or student Duration 2 to 3h depending on number of participants and degree of participation © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 24
  • 25. IN04 India: Infrastructures: transport and energy Topics covered • • Logistic challenge : • Air transport • Rail transport • Road transport Energy challenge : • Primary sources • Energy production distribution Sample training material and Target audience Any professional or student Duration 1 to 2h depending on number of participants and degree of participation © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 25
  • 26. IN05 India: market entry barriers, strategies and options Topics covered • • • • • Customs policy Evolution, structure and current level of customs duty on some products families Legal terms for setting-up Regulated / banned sectors Choice factors on strategy and form of entry Sample training material Target audience Mid to high level executives with some basic knowledge of India and pondering entry strategies in India Business Schools Duration 2 to 3h depending on number of participants and degree of participation © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 26
  • 27. IN06 India: industry sector snapshots Topics covered • • • • • Structure, value chain Top players Geographical concentrations Market metrics, trends and perspectives Drivers of evolution / disruption Sample training material Target audience Mid to high level executives with some basic knowledge of India and pondering entry strategies in India Business Schools Duration 2 to 3h per sector depending on sector, number of participants, degree of participation Currently available sectors : automotive industry, energy, defence, aerospace, agriculture, pharmaceuticals. Other sectors on request © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 27
  • 28. 33, avenue Philippe Auguste 75011 Paris France Tel : +33 1 44 64 10 35 Fax : +33 1 44 64 10 36 www.inalliance.eu contact@inalliance.eu © InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 28

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