Politics 2.0: How to use social media in a political context - and why it\'s cheap
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Politics 2.0: How to use social media in a political context - and why it\'s cheap

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Four cases of social media within a political context.

Four cases of social media within a political context.

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Politics 2.0: How to use social media in a political context - and why it\'s cheap Presentation Transcript

  • 1. Politics 2.0: How to use social media in a political context - and why it’s cheap Bente Kalsnes Journalist and social media enthusiast bente.kalsnes@gmail.com http://bentekalsnes.wordpress.com
  • 2.  
  • 3. Def. social media
    • Content created by random Internet users rather than a specific group or person.
    • Internet-based tools for sharing and discussing information among people.
    • Ex. YouTube, Wikipedia or blogs with comments.
  • 4.  
  • 5. Social media’s timeline
    •  2005 and beyond - Web 2.0 applications and user generated content take over.
  • 6. By Brian Solis, Flickr,CC
  • 7. Four examples of political campaigns
    • SMS - Amnesty International Norway
    • Facebook - Jens Stoltenberg, Norwegian prime minister
    • Blog - Global Voices
    • The perfect social media campaign - Atheist Bus
  • 8. Amnesty International Norway
  • 9. Amnesty’s SMS campaign Three reasons why they use it:
    •  Revenue opportunities
    •  Engage people in campaigns
    • Attract new members
    • Success: 80.000 in SMS database (Amnesty has 50.000 members in Norway)
    • Has used it since 2003.
  • 10. Amnesty (cont.) Lessons learned:
    • Outsource technology
    • Make a good deal with a service provider
    • Don’t send SMS too often
    • Integrate SMS within the whole communication strategy
  • 11. Norway’s Prime Minister Jens Stoltenberg
  • 12.  
  • 13. Why is the Prime Minister on Facebook?
    • To meet new supporters (young)
    • To get ideas, suggestions, create debates
    • To mobilize supporters
    • To share videos, images, speeches
    • 12 000 fans
    • Stolenberg had no experience with Facebook, learned from his kids.
    • Stolenberg among the 30-40 most popular politicians on Facebook
  • 14.  
  • 15.  
  • 16.  
  • 17. Advocacy blog
  • 18. What every advocacy blog needs
    • Background information
    • Current update
    • Clear goal
    • ” Get involved” page
    • Contact e-mail
  • 19. Make the blog center of action
    • You are the leader of the community (clear mission)
    • Know your community (competence, ideas, nationality)
    • Select an action (e-petition, write to rep, boycott, sign a pledge, offline action)
    • Mobilize your community (make it easy)
  • 20. The Atheist Bus campaign
  • 21. Atheist Bus: Why is it the perfect social media campaign?
    • Quirky and simple idea
    • Celebrity backing
    • Organisational support
    • Online and offline media
    • Dedicated team (2 people)
    • Simple and c heap technology (Wordpress, Justgiving)
  • 22.  
  • 23. Further reading
    • Blog for a cause (Global Voices) http://advocacy.globalvoicesonline.org/projects/guide-blog-for-a-cause/
    • Online Politics 101 (e.politics) http://www.epolitics.com/download-online-politics-101/
    • techPresident http://www.techpresident.com/
  • 24. Questions? [email_address] http://bentekalsnes.wordpress.com/