Politics 2.0: How to use social media in a political context - and why it\'s cheap
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Politics 2.0: How to use social media in a political context - and why it\'s cheap

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Four cases of social media within a political context.

Four cases of social media within a political context.

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    Politics 2.0: How to use social media in a political context - and why it\'s cheap Politics 2.0: How to use social media in a political context - and why it\'s cheap Presentation Transcript

    • Politics 2.0: How to use social media in a political context - and why it’s cheap Bente Kalsnes Journalist and social media enthusiast bente.kalsnes@gmail.com http://bentekalsnes.wordpress.com
    •  
    • Def. social media
      • Content created by random Internet users rather than a specific group or person.
      • Internet-based tools for sharing and discussing information among people.
      • Ex. YouTube, Wikipedia or blogs with comments.
    •  
    • Social media’s timeline
      •  2005 and beyond - Web 2.0 applications and user generated content take over.
    • By Brian Solis, Flickr,CC
    • Four examples of political campaigns
      • SMS - Amnesty International Norway
      • Facebook - Jens Stoltenberg, Norwegian prime minister
      • Blog - Global Voices
      • The perfect social media campaign - Atheist Bus
    • Amnesty International Norway
    • Amnesty’s SMS campaign Three reasons why they use it:
      •  Revenue opportunities
      •  Engage people in campaigns
      • Attract new members
      • Success: 80.000 in SMS database (Amnesty has 50.000 members in Norway)
      • Has used it since 2003.
    • Amnesty (cont.) Lessons learned:
      • Outsource technology
      • Make a good deal with a service provider
      • Don’t send SMS too often
      • Integrate SMS within the whole communication strategy
    • Norway’s Prime Minister Jens Stoltenberg
    •  
    • Why is the Prime Minister on Facebook?
      • To meet new supporters (young)
      • To get ideas, suggestions, create debates
      • To mobilize supporters
      • To share videos, images, speeches
      • 12 000 fans
      • Stolenberg had no experience with Facebook, learned from his kids.
      • Stolenberg among the 30-40 most popular politicians on Facebook
    •  
    •  
    •  
    • Advocacy blog
    • What every advocacy blog needs
      • Background information
      • Current update
      • Clear goal
      • ” Get involved” page
      • Contact e-mail
    • Make the blog center of action
      • You are the leader of the community (clear mission)
      • Know your community (competence, ideas, nationality)
      • Select an action (e-petition, write to rep, boycott, sign a pledge, offline action)
      • Mobilize your community (make it easy)
    • The Atheist Bus campaign
    • Atheist Bus: Why is it the perfect social media campaign?
      • Quirky and simple idea
      • Celebrity backing
      • Organisational support
      • Online and offline media
      • Dedicated team (2 people)
      • Simple and c heap technology (Wordpress, Justgiving)
    •  
    • Further reading
      • Blog for a cause (Global Voices) http://advocacy.globalvoicesonline.org/projects/guide-blog-for-a-cause/
      • Online Politics 101 (e.politics) http://www.epolitics.com/download-online-politics-101/
      • techPresident http://www.techpresident.com/
    • Questions? [email_address] http://bentekalsnes.wordpress.com/