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Political communication through social media

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Presentation given for the Swedish The Green Party, nov 2010.

Presentation given for the Swedish The Green Party, nov 2010.

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Political communication through social media Political communication through social media Presentation Transcript

  • Miljöpartiet de gröna:
    POLITICAL
    COMMUNICATION
    THROUGH
    SOCIAL MEDIA
    Bente KalsnesCommunicationAdvisor,
    Origo.no
    @benteka
  • TWO MAIN TOPICS OF MY TALK:
    DIALOGUE
    COLLABORATION
  • Respond
    Listen
    Share
    DIALOGUE
    Communicate
    Participate
  • Less shouting…
  • More Dialogue…
  • I asked my friendsondifferentsocialnetworks:
  • BLOG POST ABOUT DON’TS FOR POLITICAL BLOGGERS
  • Don’ts
  • Don’t lie, be open.
    Don’t be impolite. Manners count, online as well.
    Don’t leave comments unanswered. Pick some and respond.
    Don’t let you blog look like a collection of Letters to the editor.
    Don't write pieces that are journalistically 'complete' (i.e. leave room for readers to allow them to complete thoughts).
    Don’t underestimate your readers. They are (at least) as smart as you are.
    Don’t act like someone else. Be yourself. Be brave.
    Don’t use ghost writers. If you have to, why bother with a blog?
    Don’t hide your sources. Link to them.
    Don’t use sarcasm. No matter how clever and witty you are, tons of people will misunderstand.
  • Do’s
  • Contentis still king!
  • Define what is the purpose of your blog. Tell it to your readers.
  • Readthecomments and
    decidewhich to respond to.
    Explainyour dialog policy
    to thereaders
  • Learn from yourreaders
    and treatthemwith
    respect.
  • Be creative!
    Communicatewith more than
    words; images, video, animations,
    data vizualisations,etc.
  • Spreadyourcontent to many
    places and platforms (but
    remember to adjustthemessage
    to theplatform)
  • Giveyourreaders
    ”assignments”;
    encouragespecific
    feedback (comments,
    ideas, links, images,
    etc)
  • Get Fans and cheeroneachother.
    Helpeachotherspreadthe
    message and theattention.
  • Useyourblog and social media
    network to brainstorm
    Politicalideas.
  • Follow relevant conversations
    Otherplaces, comment, link to
    them and Why not bring the
    conversations ”back home” to your
    Blog?
  • Surpriseus! Writeabout
    somethingdifferent for
    a change.
  • If you manage:
    Write shorter, Easier, Funnier.
  • HOWEVER:
    Are politiciansreallyinterested in dialogue?
    Are theycapableofkeeping a dialogingwithhundreds, even thousandsofindividuals?
  • Numberofcommentsonthe last blog posts:
  • Talking
    Doing
  • INNOVATE
    CO-CREATE
    weGOV
    COLLABORATE
    SHARE
    OPEN DATA
  • GOAL FOR TECHPOLITICS:
    SMARTER, MORE EFFICIENT
    GOVERNMENT
    EASIER TO PARTICIPATE IN
    POLITICS FOR CITIZENS
  • Thanks for sharing images with CC licenses:
    Shouting man: http://www.flickr.com/photos/thivierr/1392328331/
    Action: http://www.flickr.com/photos/micahe/2563154869/
    Dialogue:http://www.flickr.com/photos/webgol/2957548/sizes/o/in/photostream/
    Post-itshttp://www.flickr.com/photos/branimir/181875640/
    Chairs: Bente Kalsnes
  • THAT’S ALL,FOLKS!
    bente@origo.no
    @benteka