Political communication through social media

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Presentation given for the Swedish The Green Party, nov 2010.

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  • Photo: Bente Kalsnes
  • http://www.flickr.com/photos/thivierr/1392328331/
  • http://www.flickr.com/photos/webgol/2957548/sizes/o/in/photostream/
  • http://www.flickr.com/photos/branimir/181875640/
  • Political communication through social media

    1. 1. Bente Kalsnes Communication Advisor, Origo.no @benteka MILJÖPARTIET DE GRÖNA: POLITICAL COMMUNICATION THROUGH SOCIAL MEDIA
    2. 2. TWO MAIN TOPICS OF MY TALK: DIALOGUE COLLABORATION
    3. 3. DIALOGUE RESPOND LISTEN COMMUNICATEPARTICIPATE SHARE
    4. 4. LESS SHOUTING…
    5. 5. MORE DIALOGUE…
    6. 6. I asked my friends on different social networks:
    7. 7. BLOG POST ABOUT DON’TS FOR POLITICAL BLOGGERS
    8. 8. DON’TS
    9. 9. 1. Don’t lie, be open. 2. Don’t be impolite. Manners count, online as well. 3. Don’t leave comments unanswered. Pick some and respond. 4. Don’t let you blog look like a collection of Letters to the editor. 5. Don't write pieces that are journalistically 'complete' (i.e. leave room for readers to allow them to complete thoughts). 6. Don’t underestimate your readers. They are (at least) as smart as you are. 7. Don’t act like someone else. Be yourself. Be brave. 8. Don’t use ghost writers. If you have to, why bother with a blog? 9. Don’t hide your sources. Link to them. 10. Don’t use sarcasm. No matter how clever and witty you are, tons of people will misunderstand.
    10. 10. DO’S
    11. 11. CONTENT IS STILL KING!
    12. 12. DEFINE WHAT IS THE PURPOSE OF YOUR BLOG. TELL IT TO YOUR READERS.
    13. 13. READ THE COMMENTS AND DECIDE WHICH TO RESPOND TO. EXPLAIN YOUR DIALOG POLICY TO THE READERS
    14. 14. LEARN FROM YOUR READERS AND TREAT THEM WITH RESPECT.
    15. 15. BE CREATIVE! COMMUNICATE WITH MORE THAN WORDS; IMAGES, VIDEO, ANIMATIONS, DATA VIZUALISATIONS,ETC.
    16. 16. SPREAD YOUR CONTENT TO MANY PLACES AND PLATFORMS (BUT REMEMBER TO ADJUST THE MESSAGE TO THE PLATFORM)
    17. 17. GIVE YOUR READERS ”ASSIGNMENTS”; ENCOURAGE SPECIFIC FEEDBACK (COMMENTS, IDEAS, LINKS, IMAGES, ETC)
    18. 18. GET FANS AND CHEER ON EACH OTHER. HELP EACH OTHER SPREAD THE MESSAGE AND THE ATTENTION.
    19. 19. USE YOUR BLOG AND SOCIAL MEDIA NETWORK TO BRAINSTORM POLITICAL IDEAS.
    20. 20. FOLLOW RELEVANT CONVERSATIONS OTHER PLACES, COMMENT, LINK TO THEM AND WHY NOT BRING THE CONVERSATIONS ”BACK HOME” TO YOUR BLOG?
    21. 21. SURPRISE US! WRITE ABOUT SOMETHING DIFFERENT FOR A CHANGE.
    22. 22. IF YOU MANAGE: WRITE SHORTER, EASIER, FUNNIER.
    23. 23. HOWEVER: Are politicians really interested in dialogue? Are they capable of keeping a dialoging with hundreds, even thousands of individuals?
    24. 24. Number of comments on the last blog posts: 0 10 20 30 40 50 60 70 80 90 Erna Solberg Carl Bildt Jens Stoltenberg
    25. 25. TALKING DOING
    26. 26. COLLABORATE INNOVATE CO-CREATE SHAREOPEN DATA weGOV
    27. 27. GOAL FOR TECHPOLITICS: SMARTER, MORE EFFICIENT GOVERNMENT EASIER TO PARTICIPATE IN POLITICS FOR CITIZENS
    28. 28. Thanks for sharing images with CC licenses: Shouting man: http://www.flickr.com/photos/thivierr/1392328331/ Action: http://www.flickr.com/photos/micahe/2563154869/ Dialogue:http://www.flickr.com/photos/webgol/2957548/sizes/o/in/photostream/ Post-its http://www.flickr.com/photos/branimir/181875640/ Chairs: Bente Kalsnes
    29. 29. THAT’S ALL, FOLKS! bente@origo.no @benteka

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