Political communication through social media

Miljöpartiet de gröna:
POLITICAL
COMMUNICATION
THROUGH
SOCIAL MEDIA
Bente KalsnesCommunicationAdvisor,
Origo.no
@benteka

TWO MAIN TOPICS OF MY TALK:
DIALOGUE
COLLABORATION

Respond
Listen
Share
DIALOGUE
Communicate
Participate

Less shouting…

More Dialogue…

I asked my friendsondifferentsocialnetworks:

BLOG POST ABOUT DON’TS FOR POLITICAL BLOGGERS

Don’ts

Don’t lie, be open.
Don’t be impolite. Manners count, online as well.
Don’t leave comments unanswered. Pick some and respond.
Don’t let you blog look like a collection of Letters to the editor.
Don't write pieces that are journalistically 'complete' (i.e. leave room for readers to allow them to complete thoughts).
Don’t underestimate your readers. They are (at least) as smart as you are.
Don’t act like someone else. Be yourself. Be brave.
Don’t use ghost writers. If you have to, why bother with a blog?
Don’t hide your sources. Link to them.
Don’t use sarcasm. No matter how clever and witty you are, tons of people will misunderstand.

Do’s

Contentis still king!

Define what is the purpose of your blog. Tell it to your readers.

Readthecomments and
decidewhich to respond to.
Explainyour dialog policy
to thereaders

Learn from yourreaders
and treatthemwith
respect.

Be creative!
Communicatewith more than
words; images, video, animations,
data vizualisations,etc.

Spreadyourcontent to many
places and platforms (but
remember to adjustthemessage
to theplatform)

Giveyourreaders
”assignments”;
encouragespecific
feedback (comments,
ideas, links, images,
etc)

Get Fans and cheeroneachother.
Helpeachotherspreadthe
message and theattention.

Useyourblog and social media
network to brainstorm
Politicalideas.

Follow relevant conversations
Otherplaces, comment, link to
them and Why not bring the
conversations ”back home” to your
Blog?

Surpriseus! Writeabout
somethingdifferent for
a change.

If you manage:
Write shorter, Easier, Funnier.

HOWEVER:
Are politiciansreallyinterested in dialogue?
Are theycapableofkeeping a dialogingwithhundreds, even thousandsofindividuals?

Numberofcommentsonthe last blog posts:

Talking
Doing

INNOVATE
CO-CREATE
weGOV
COLLABORATE
SHARE
OPEN DATA

GOAL FOR TECHPOLITICS:
SMARTER, MORE EFFICIENT
GOVERNMENT
EASIER TO PARTICIPATE IN
POLITICS FOR CITIZENS

Thanks for sharing images with CC licenses:
Shouting man: http://www.flickr.com/photos/thivierr/1392328331/
Action: http://www.flickr.com/photos/micahe/2563154869/
Dialogue:http://www.flickr.com/photos/webgol/2957548/sizes/o/in/photostream/
Post-itshttp://www.flickr.com/photos/branimir/181875640/
Chairs: Bente Kalsnes

THAT’S ALL,FOLKS!
bente@origo.no
@benteka

Political communication through social media

by Bente Kalsnes on Nov 30, 2010

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Political communication through social media — Presentation Transcript