How to save your local newspaper with social tools
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How to save your local newspaper with social tools

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Presentation at Re:publica, Berlin

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How to save your local newspaper with social tools How to save your local newspaper with social tools Presentation Transcript

  • How to save yourlocalnewspaper withdigital tools? A Norwegian case: Origo and A- pressen Bente Kalsnes CommunicationAdvisor, Origo @benteka bente@bengler.no http://blogg.origo.no/ http://www.flickr.com/photos/timo/10689184/
  • Ourphilosophy: Usethe web in a smart way to improvetheprintednew spaper(majortyofrevenue still in print)
  • Underskog (socialcalendar)
  • 2581 kommentarer
  • How to make a ”journalisticHawk Sandwich”, aka a digital environmentwhereyourreaderswant to contribute and sharewiththelocalcommunity and thenewsroom?
  • We’vebuilt: Social network (similar to NING.com); blogging, photosharing, socialcalendar
  • We’vebuilt: Social network for theNorwegian Labour party, My Labour Party
  • We’vebuilt: Closedsocialnetworkabouttrafficsafety for younggirls
  • We’vebuilt: Digital hearingsite for theNorwegian IT Ministry aboutinternet-relatedtopics
  • We’vebuilt: Cultural calendars for localcounties
  • • But now, let’sfocuson NEWSPAPERS • First, a short descriptionofthe media market in Norway
  • Norwegiannewspaper facts • 230 newspapers in Norway • 1,6 average - numberofnewspapersNorwe giansread EVERY day • Financial press support by government (310 mill NOK/ 40 mill euro) • We’reworkingwith A- pressen, media consortiumowning 50 local and regional newspapers
  • Absurd circulationnumbers: VG, Washington Post: Norway’slargestnew spaper: 710.000 344.000 (2005)
  • Media trends • Tabloids • Localnewspaper, nichepapers • Regional newspapers • Onlinenews
  • Internet access Norway 1996 – 2009 Percent Source: Consumer & Media. http://www.tns-gallup.no/default.aspx?aid=9080712 16
  • (Halogen.no, feb-10)
  • Origo fascilitatethe media transition from…
  • MONOLOG
  • DIALOG
  • Traditional newspapers Traditional online news Readers’ sites 1757 - 1997 1997 - 2007 2005 - 2009
  • Readers become contributors … and they talk about what is important for them
  • Online editorial news vs user created content Professional online content User created content 2006 ca 100 news websites Twitter 10 Underskog 10.0002009 User createdd content Origo - A-pressen’s news sites: Underskog- 20.000 Facebook ca 5.000 articles, images, Twitter 105.000 Blink/Nettby comments a week Origo 155.000 Facebook 2.200.000 Origo-users: ca 35.000 image, comments, events a week Redaksjonene creating 7 times more Origo users are already content than the journalists 100 nettaviser EspenSystad - A-pressenDigitaleMedier
  • Tools for cooperation Blogging, image sharing, socialcalendar, filesharing, etc Group blogging is common at Origo Easy to distributecontent to Twitter and Facebook
  • The uniquethingsabout Origo: Connected to localcommunities Distributionchannel (newspapers, Facebook, Twitter) Roleverification Open and closedgroups
  • Digital tool for the newspapers The newspapers are using Origo to gather user created  content (comments, blog posts, images)  Each newspaper has a geographic area (local zone) Importes from Origo to the online site  and the newspaper
  • A-pressen’s goal for 2010: Print 30.000 newspaperpagesbasedo nusercreatedcontent
  • Bergensavisen RomerikesBlad AvisaNordland Nordlys Firda SarpsborgArbeiderblad Telemarksavisa StjørdalensBlad Lofotposten Rogalands Avis Siste.no TidensKrav Glåmdalen OpplandArbeiderblad Østlands-Posten HelgelandArbeiderblad RanaBlad RingerikesBlad FinnmarkDagblad HardangerFolkeblad Fremover Firdaposten Smaalenenes Avis Lofot-Tidende ArbeidetsRett Kvinnheringen Moss Dagblad Hadeland Namdalsavisa AkershusAmtstidende Opdalingen Demokraten HaldenArbeiderblad Aura Avis Finnmarken Bygdeposten AvisaNordhordland AustAgderBlad Rakkestad Avis Eikerbladet Glåmdalen Østlands-Posten Enebakk Avis Bergensavisen Local zones Malvik-Bladet Jarlsberg Øyene Vestby Avis Tvedestrandsposten IndreAkershusBlad PorsgrunnsDagblad Ås Avis
  • These people have at least one thing in common. They care about something and want to share it with others.
  • Firda.no Papir-Firda Firdas Origo-sone Fjordaglimt Jølster Nettionen Nationen Origo sone Helen registers an event in a local zone. Nationen.no Papir- Nationen
  • 36
  • Web to print
  • Boyracing in Firda . Foto:Aslakr, Flickr, CC
  • First article
  • Follow up: Articlebasedont hecomments
  • The debate takes off
  • Jan Herstad, er previous mayor
  • Frontpage in thenewspap er
  • The debatecont inuesonpri nt
  • Lørdagsavisa
  • Someotherexamples
  • First comment
  • 1. Started as a blog entry 2. Profiled on the website 3. More debate 4. Good print article 5. More debate
  • We askquestion simple one We find a hobby metroown meteorologist with his hobby weather station
  • Local patriots (song contest) Enthusiastic comments
  • Origo: Mobile verificationsince 2007
  • • Clear rules, journalists should be present in comment section • Be strict on personal attacts • Encourage good comments • Encourage people to add profile picture
  • Manuallyverifiedr oles
  • Comments via Origo, Facebook, Twitter, Gmail • Differentlevelsofregistration: Facebook, Twitter, Gmail, Origo • Highestlevelofverification – verifynamewithCensus Distributecontent via Facebook/Twitter
  • Thanks! Bente Kalsnes CommunicationAdvisor, Origo @benteka bente@bengler.no http://blogg.origo.no/ http://www.flickr.com/photos/timo/10689184/