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Social Media in Ministry

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Louisiana Baptist Convention invited me to present on how to use social media in ministry to build community and ultimately drive funding. The goal of this presentation was to give a basic …

Louisiana Baptist Convention invited me to present on how to use social media in ministry to build community and ultimately drive funding. The goal of this presentation was to give a basic understanding of the strategy and principles behind social media.

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Transcript

  • 1. Social Media in Ministry... Louisiana Baptist Convention September 2009 Staff Meeting
  • 2. Social Media Use Survey Results
    • 82%  use Social Media today  
    • to communicate with 
    • pastors and churches.
  • 3. Social Media Use Survey Results
    • Highest response to application use was:
    • Facebook
  • 4. Social Media Use Survey Results
    • Highest response to posture toward Social Media was: 
    • "I know what Social Media is, 
    • and I'm experimenting with 
    • different applications."
  • 5. Social Media Use Survey Results
    • Highest response to electronics owned and used: 
      • Cell Phone
      • Laptop
      • Digital Camera
  • 6. Social Media Use Survey Results
    • Expectations of this presentation: 
      • Social Media Effectiveness
      • Tools/Uses
      • Time Management
      • Voluntary Group Learning
  • 7. Goals and Objectives
    • Session 1 - Theory 
    • 1. Define Social Media
    • 2. Provide an Overview of Platforms and Tools
    • 3. Outline a Few Guiding Principles
  • 8. Goals and Objectives
    •  
    • Session 2 - Practice
    • 4. Craft Your Social Media Strategy
    • 5. Manage Your Time
    • 6. 10 Commandments of Social Media
  • 9. What is Social Media?
    • Social media
    • From Wikipedia, the free encyclopedia
    • Social media is online  content  created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content .  
  • 10. What is Social Media?
    • Social media
    • From Wikipedia, the free encyclopedia
    • ...It's a fusion of sociology and technology, t ransforming monologues (one to many) into dialogues (many to many) and ...
  • 11. What is Social Media?
    • Social media
    • From Wikipedia, the free encyclopedia
    • ...is the democratization of information , transforming people from content readers into publishers.... 
  • 12. But What Does That Mean?
    • Social Media represents 3 important realities:
    • 1. Content rules.
  • 13. But What Does That Mean?
    • Social Media represents 3 important realities:
    • 1. Content rules.
    • 2. You can be ignored.
  • 14. But What Does That Mean?
    • Social Media represents 3 important realities:
    • 1. Content rules.
    • 2. You can be ignored.
    • 3. You're not in control.
  • 15. Overview of Platforms and Tool s
    •  
    Just a few examples...
  • 16. Overview of Platforms and Tools
    • Platforms:
    • 1. Desktop/Laptop
    • 2. Cell Phone/Smart Phone
    • Common Characteristics:
    • 1. Web-based
    • 2. Free (Open Source)
    • Tools:
    • 1. Content
    • 2. Photos
    • 3. Audio/Video
    • Common Characteristics:
    • 1. Integration
    • 2. Collaboration
  • 17. Outline a Few Guiding Principles
    • Rules to live by in a Social Media world
    • 1. You are who you are online.
  • 18. Outline a Few Guiding Principles
    • Rules to live by in a Social Media world
    • 1. You are who you are online.
    • 2. Google matters.
  • 19. Outline a Few Guiding Principles
    • Rules to live by in a Social Media world
    • 1. You are who you are online.
    • 2. Google matters.
    • 3. Content creates opportunity.
  • 20. Outline a Few Guiding Principles
    • Rules to live by in a Social Media world
    • 1. You are who you are online.
    • 2. Google matters.
    • 3. Content creates opportunity.
    • 4. The power rests with the individual.
  • 21. Outline a Few Guiding Principles
    • Rules to live by in a Social Media world
    • 1. You are who you are online.
    • 2. Google matters.
    • 3. Content creates opportunity.
    • 4. The power rests with the individual.
    • 5. If you don't exist online ... you don't exist.
  • 22. Questions?
    • In Review: Session 1 - Theory 
    • 1. Define Social Media
    • 2. Provide an Overview of Platforms and Tools
    • 3. Outline a Few Guiding Principles
  • 23. Next Session: Practice
    • 4. Craft Your Social Media Strategy
    • 5. Manage Your Time
    • 6. 10 Commandments of Social Media
  • 24. Craft Your Social Media Strategy
    • You have an
    • important choice to make.
    • Which path will you choose?
  • 25. Craft Your Social Media Strategy
    • You have an
    • important choice to make.
    • Which path will you choose?
  • 26. Craft Your Social Media Strategy
    • Social Media is Communication.
    Message  Sender
  • 27. Craft Your Social Media Strategy
    • Basic Principles of Communication
    • 1. Carefully define the message you want to send.
  • 28. Craft Your Social Media Strategy
    • Basic Principles of Communication
    • 1. Carefully define the message you want to send.
    • 2. Clearly identify your intended audience.
  • 29. Craft Your Social Media Strategy
    • Basic Principles of Communication
    • 1. Carefully define the message you want to send.
    • 2. Clearly identify your intended audience.
    • 3. Remove all obstacles and barriers.
  • 30. Craft Your Social Media Strategy
    • Basic Principles of Communication
    • 1. Carefully define the message you want to send.
    • 2. Clearly identify your intended audience.
    • 3. Remove all obstacles and barriers.
    • 4. Measure effectiveness ... and measure again.
  • 31. Craft Your Social Media Strategy
    • There is no 
    • one-size-fits-all
    • strategy!
  • 32. Craft Your Social Media Strategy
    • My Three-Leg Strategy
    Blog (Content)
  • 33. Craft Your Social Media Strategy
    • My Three-Leg Strategy
    Twitter (Conversation) Blog (Content)
  • 34. Craft Your Social Media Strategy
    • My Three-Leg Strategy
    Twitter (Conversation) Facebook (Relational) Blog (Content)
  • 35. Craft Your Social Media Strategy
    • 5 Steps to Creating Your Strategy
    • 1. Decide if Social Media is right for you.
  • 36. Craft Your Social Media Strategy
    • 5 Steps to Creating Your Strategy
    • 1. Decide if Social Media is right for you.
    • 2. Learn one tool/platform at a time. (Pace yourself.)
  • 37. Craft Your Social Media Strategy
    • 5 Steps to Creating Your Strategy
    • 1. Decide if Social Media is right for you.
    • 2. Learn one tool/platform at a time. (Pace yourself.)
    • 3. Commit to building value through content.
  • 38. Craft Your Social Media Strategy
    • 5 Steps to Creating Your Strategy
    • 1. Decide if Social Media is right for you.
    • 2. Learn one tool/platform at a time. (Pace yourself.)
    • 3. Commit to building value through content.
    • 4. Facilitate a conversation. (Don't dictate.)
  • 39. Craft Your Social Media Strategy
    • 5 Steps to Creating Your Strategy
    • 1. Decide if Social Media is right for you.
    • 2. Learn one tool/platform at a time. (Pace yourself.)
    • 3. Commit to building value through content.
    • 4. Facilitate a conversation. (Don't dictate.)
    • 5. Stick with it. (Don't expect immediate results.)
  • 40. Manage Your Time
    • 3 Realities You Need To Keep In Mind
    • 1. Learning takes place "off the clock."
  • 41. Manage Your Time
    • 3 Realities You Need To Keep In Mind
    • 1. Learning takes place "off the clock."
    • 2. Nothing works "out of the box."
  • 42. Manage Your Time
    • 3 Realities You Need To Keep In Mind
    • 1. Learning takes place "off the clock."
    • 2. Nothing works "out of the box."
    • 3. Evaluate and adjust your habits.
  • 43. Manage Your Time
    • Basic Tools You Can Use
    • 1. Blogs/Blog Aggregators
    • 2. Twitter Search
    • 3. Google Alerts
    • 4. E-newsletters
    • Become a content junky!
    • Platforms
    • 1. Laptops
    • 2. Flip Video Recorders
    • 3. Digital Cameras
    • 4. Smart Phones
    • Invest in the smart phone!
  • 44. Manage Your Time
    • There are unlimited ways to monitor, measure, and participate in the Social Media revolution. 
    • Some are advanced. Some are basic. 
    • The key is to start DOING something today.
  • 45. 10 Commandments of Social Media
    • 1. Encourage User-Generated Content.
  • 46. 10 Commandments of Social Media
    • 1. Encourage User-Generated Content.
    • 2. Make it shareable.
  • 47. 10 Commandments of Social Media
    • 1. Encourage User-Generated Content.
    • 2. Make it shareable.
    • 3. Keep relationships the primary focus.
  • 48. 10 Commandments of Social Media
    • 1. Encourage User-Generated Content.
    • 2. Make it shareable.
    • 3. Keep relationships the primary focus.
    • 4. Provide value.
  • 49. 10 Commandments of Social Media
    • 1. Encourage User-Generated Content.
    • 2. Make it shareable.
    • 3. Keep relationships the primary focus.
    • 4. Provide value.
    • 5. Create excellent content.
  • 50. 10 Commandments of Social Media
    • 1. Encourage User-Generated Content.
    • 2. Make it shareable.
    • 3. Keep relationships the primary focus.
    • 4. Provide value.
    • 5. Create excellent content.
    • 6. Use Social Media strategically, not casually.
  • 51. 10 Commandments of Social Media
    • 1. Encourage User-Generated Content.
    • 2. Make it shareable.
    • 3. Keep relationships the primary focus.
    • 4. Provide value.
    • 5. Create excellent content.
    • 6. Use Social Media strategically, not casually.
    • 7. Keep it short and simple.
  • 52. 10 Commandments of Social Media
    • 1. Encourage User-Generated Content.
    • 2. Make it shareable.
    • 3. Keep relationships the primary focus.
    • 4. Provide value.
    • 5. Create excellent content.
    • 6. Use Social Media strategically, not casually.
    • 7. Keep it short and simple.
    • 8. Measure ... and measure again. 
  • 53. 10 Commandments of Social Media
    • 1. Encourage User-Generated Content.
    • 2. Make it shareable.
    • 3. Keep relationships the primary focus.
    • 4. Provide value.
    • 5. Create excellent content.
    • 6. Use Social Media strategically, not casually.
    • 7. Keep it short and simple.
    • 8. Measure ... and measure again. 
    • 9. Market your Social Media presence.
  • 54. 10 Commandments of Social Media
    • 1. Encourage User-Generated Content.
    • 2. Make it shareable.
    • 3. Keep relationships the primary focus.
    • 4. Provide value.
    • 5. Create excellent content.
    • 6. Use Social Media strategically, not casually.
    • 7. Keep it short and simple.
    • 8. Measure ... and measure again. 
    • 9. Market your Social Media presence.
    • 10. Be patient.
  • 55. Any Questions? Join  the  Revolution!
  • 56. Contact Information
    • Profile: benstroup.com
    • Blog: domoreministry.com
    • Twitter: @domoreministry
    • Facebook: Ben Stroup