How to Identify The Right Word Count For Your ebook

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eBooks are a powerful tool in the content marketer's toolbox. Discover what form and function will fit what you want to achieve. Learn how to use content to move people to action: http://goo.gl/us0z3.

eBooks are a powerful tool in the content marketer's toolbox. Discover what form and function will fit what you want to achieve. Learn how to use content to move people to action: http://goo.gl/us0z3.

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  • 1. HOW TO: IDENTIFY THE RIGHT WORD COUNT FOR YOUR NEXT eBOOK
  • 2. Fact: eBooks are a viable and legitimate content distribution channel for individuals and organizations alike.
  • 3. However, not every eBook needs to be the size of a traditional eBook.
  • 4. Can a 15,000 word eBook have the same impact as a 30,000 word traditional book?
  • 5. Absolutely!
  • 6. eBooks give authors the chance to focus on saying something that matters instead of reaching a particular word count.
  • 7. How do you identify the right word count for your eBook?
  • 8. 3 PRIMARY WORD-COUNT RANGES FOR YOUR NEXT EBOOK: THE 3,000 - 5,000 WORD eBOOK ! GOAL: Start a conversation. DISTRIBUTION IDEA: Offered as a free download or as a low cost resource. DESCRIPTION: Can easily be read in one sitting. ! What you should know: ! • Create it using latent blog post content or previously published material. • Focus on the how––connecting the why with the what. • Link it together in a series to create momentum around a specific idea, campaign, or 
 content plan.
  • 9. THE 15,000 - 20,000 WORD eBOOK ! GOAL: Share vision or go in depth into a key idea. DISTRIBUTION IDEA: Can be printed (if cost-effective) and offered as a free download or low cost resource. DESCRIPTION: Can be read in 1-3 sittings. ! What you should know: ! • A great alternative to a traditional book size and allows you to create new eBooks on a 
 regular basis. • Utilize these for annual publications, vision campaigns, or establishing authority around a key issue or idea.
  • 10. THE 30,000 - 50,000 WORD eBOOK ! GOAL: Make a traditional book available electronically. DISTRIBUTION IDEA: These pieces are typically released less frequently than smaller eBook editions allow. Every 2-3 years. DESCRIPTION: The size of many traditional books. ! What you should know: ! • The most expensive option and will take the longest time to produce. • A great way for authors with previously published material to package and offer through their website or other popular online channels.
  • 11. TWITTER: @ben_stroup LINKEDIN: Ben Stroup E-MAIL: ben@benstroup.com ! GOOGLE+: +Ben Stroup Enterprises WEB: benstroup.com BEN STROUP ENTERPRISES