5 WAYS

CONTENT MARKETING IS CHANGING

TRADITIONAL BOOK PUBLISHING
Publishing a book used to be the
primary method people used to
spread their ideas across a 

large audience.
Not anymore.
Today, there are more options
than ever for people to 

distribute content thanks to
content marketing.
Blogs
Twitter
Facebook
Google+
LinkedIn
eBooks
Newsletters

Podcasts
YouTube
“We still need ideas, and ideas need
containers. We’ve developed more and more
ways for those ideas to travel and to have
...
5 WAYS CONTENT MARKETING IS 

CHANGING TRADITIONAL BOOKS
1 Books are just one channel by which we can communicate our mess...
Books are not shaping content
marketing anymore.
Rather, books are a tool in the
content marketer’s toolbox.
It’s the only way books––as we

know them––will survive.
TWITTER: @ben_stroup
LINKEDIN: Ben Stroup
E-MAIL: ben@benstroup.com
!
GOOGLE+: +Ben Stroup Enterprises
WEB: benstroup.com
...
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5 Ways Content Marketing Changes Book Publishing

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Books are no longer the end game but a means by which you achieve your core organizational objectives. Discover how you can use a book to accelerate what you're already doing. Learn how to use content to move people to action: http://goo.gl/us0z3.

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5 Ways Content Marketing Changes Book Publishing

  1. 1. 5 WAYS CONTENT MARKETING IS CHANGING TRADITIONAL BOOK PUBLISHING
  2. 2. Publishing a book used to be the primary method people used to spread their ideas across a large audience.
  3. 3. Not anymore.
  4. 4. Today, there are more options than ever for people to distribute content thanks to content marketing.
  5. 5. Blogs Twitter Facebook Google+ LinkedIn eBooks Newsletters Podcasts YouTube
  6. 6. “We still need ideas, and ideas need containers. We’ve developed more and more ways for those ideas to travel and to have impact, and now it’s up to us to figure out how to build an ecosystem around them….” ! - Seth Godin
  7. 7. 5 WAYS CONTENT MARKETING IS CHANGING TRADITIONAL BOOKS 1 Books are just one channel by which we can communicate our message. Content marketing reveals that we must diversify our communication channels because every segment of our audience has their own combination of content consumption habits. 2 Books are an introduction to a conversation rather than a seminal work to sit on the shelf. Content marketing birthed “drip campaigns.” Give me a little over a long period of time. 3 Books are written with multiple readers in mind. Content marketing refines our ability to gain the permission necessary to get the attention of the people we need to reach. 4 Books aren’t the product; they are a gateway to a trust-based relationship. Content marketing provides a systematic way to build value into your target audience so––over time––others begin to develop trust for your brand, business, or cause. 5 Books are about what the author wants to say. Content marketing is based on questions our target audience is already asking and the obstacles they are already facing.
  8. 8. Books are not shaping content marketing anymore.
  9. 9. Rather, books are a tool in the content marketer’s toolbox.
  10. 10. It’s the only way books––as we know them––will survive.
  11. 11. TWITTER: @ben_stroup LINKEDIN: Ben Stroup E-MAIL: ben@benstroup.com ! GOOGLE+: +Ben Stroup Enterprises WEB: benstroup.com BEN STROUP ENTERPRISES

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