In today’s connection
Marketing has become about adding
value and earning attention.
Publishing has become more accessible.
Opportunities for inﬂuence have changed.
Publishing a book isn’t
reserved exclusively for traditional
publishers and authors anymore.
Books can be a valuable asset for
any brand, business, or cause.
5 WAYS BOOKS HELP BRANDS, BUSINESSES,
AND CAUSES INCREASE REVENUE.
Books help you…
1 Share your unique brand story.
2 Position you as an expert.
3 Differentiate you from your competition at the sales table.
4 Start further into the sales process because the prospect already
knows about you and your philosophy of business.
5 Create a foundational piece on which all other
messaging is formed and crafted.
If you truly want to leverage the
age of inﬂuence, publishing a
book needs to be on your short
list of priorities.
In a time when technology is
making publishing accessible to
more and more people, books
may be the new business card.
BEN STROUP ENTERPRISES
LINKEDIN: Ben Stroup
GOOGLE+: +Ben Stroup Enterprises
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