4 Sacred Rules of Writing Effective Case Studies
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4 Sacred Rules of Writing Effective Case Studies

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Case Studies are powerful tools you can leverage to let your biggest fans say things about you that you can't say about yourself. Learn how to use content to move people to action: http://goo.gl/us0z3

Case Studies are powerful tools you can leverage to let your biggest fans say things about you that you can't say about yourself. Learn how to use content to move people to action: http://goo.gl/us0z3

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4 Sacred Rules of Writing Effective Case Studies Presentation Transcript

  • 1. THE 4 SACRED RULES OF WRITING EFFECTIVE CASE STUDIES
  • 2. Case studies are powerful tools that help others say things about you that you may not necessarily be able to say about yourself.
  • 3. 36% 64% 64% of B2B marketers rate case studies as the most effective content marketing tactic.
  • 4. Case Studies Support The Sales Process By… ! 1. Capturing real world experiences 2. Featuring your biggest champions 3. Providing proof of concept for prospects and leads
  • 5. How can you guarantee your case study produces results?
  • 6. 4 SACRED RULES FOR WRITING EFFECTIVE CASE STUDIES 1 Let your clients and customers do the talking. Don’t put words in their mouths. It will come off as inauthentic and not genuine. 2 Let the experience of your clients or customers drive the story. Case studies are not an opportunity for you to cram in organizational messaging or try to outline your sales pitch. People read case studies because they want to validate their ideas through the experience of others. 3 Always give everyone interviewed a chance to review and approve what you’ve written. Your clients and customers are speaking on your behalf. It only makes sense for you to give them the chance to review. 4 Avoid building a case study around the experience of one client or customer. One experience can easily be discredited as unusual or out of the ordinary. Two is better but still not as strong as three.
  • 7. Obvious Benefits ! 1. Generate new leads. 2. Create helpful resources for sales. 3. Increase brand equity and thoughtleadership.
  • 8. Unexpected Surprise ! You get a great excuse to connect with some of your biggest champions and give them a chance to share their enthusiasm for you and your product or service.
  • 9. What are you waiting for?
  • 10. BEN STROUP ENTERPRISES TWITTER: @ben_stroup LINKEDIN: Ben Stroup E-MAIL: ben@benstroup.com ! GOOGLE+: +Ben Stroup Enterprises WEB: benstroup.com