11 Ways to Adjust Your
Business Writing For a
Digital Reader
Write to be read.
The Goal
The distracted reader
The Challenge
Measurable Action
The Opportunity
How to Write
to Be Read
in a Digital Age
Provide context.
ONE
Use simple sentences.
TWO
Choose smaller words.
THREE
Include bullets and numbers.
Four
Start with a captivating
lead sentence.
FIVE
Practice the inverted pyramid.
SIX
Only cover one big idea.
SEVEN
Link when possible.
EIGHT
Substitute words for
pictures, video, or audio files
when appropriate.
NINE
Bookend your message.
TEN
Prompt a response.
ELEVEN
Test your writing with
a four year old.
HOMEWORK
Twitter: @ben_stroup
LinkedIn: Ben Stroup
E-mail: ben@benstroup.com
Google+ Page: +Ben Stroup Enterprises
Web: benstroup.c...
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11 Ways to Adjust Your Business Writing For a Digital Reader

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Business writing needs to be adjusted for the digital age. How our intended audience consumes content should influence how we create content.

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11 Ways to Adjust Your Business Writing For a Digital Reader

  1. 1. 11 Ways to Adjust Your Business Writing For a Digital Reader
  2. 2. Write to be read. The Goal
  3. 3. The distracted reader The Challenge
  4. 4. Measurable Action The Opportunity
  5. 5. How to Write to Be Read in a Digital Age
  6. 6. Provide context. ONE
  7. 7. Use simple sentences. TWO
  8. 8. Choose smaller words. THREE
  9. 9. Include bullets and numbers. Four
  10. 10. Start with a captivating lead sentence. FIVE
  11. 11. Practice the inverted pyramid. SIX
  12. 12. Only cover one big idea. SEVEN
  13. 13. Link when possible. EIGHT
  14. 14. Substitute words for pictures, video, or audio files when appropriate. NINE
  15. 15. Bookend your message. TEN
  16. 16. Prompt a response. ELEVEN
  17. 17. Test your writing with a four year old. HOMEWORK
  18. 18. Twitter: @ben_stroup LinkedIn: Ben Stroup E-mail: ben@benstroup.com Google+ Page: +Ben Stroup Enterprises Web: benstroup.com BEN STROUP Enterprises

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