10 Mistakes Brands & Causes Make When Creating Content
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10 Mistakes Brands & Causes Make When Creating Content

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Brands, businesses, and causes make common mistakes when they create content. By recognizing the sources of those mistakes, you can improve the effectiveness your content. Learn How to Use Content To ...

Brands, businesses, and causes make common mistakes when they create content. By recognizing the sources of those mistakes, you can improve the effectiveness your content. Learn How to Use Content To Move People to Action: http://goo.gl/us0z3

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10 Mistakes Brands & Causes Make When Creating Content Presentation Transcript

  • 1. 10 Mistakes Brands & Causes Make When Creating Content
  • 2. You assume too much. ONE
  • 3. You dump everything at once instead of drip it slowly. TWO
  • 4. You believe the reader cares as much as you do. THREE
  • 5. You try to answer questions no one else is asking. Four
  • 6. You fail to provide a call to action. FIVE
  • 7. You get too technical. SIX
  • 8. You fail to make your content available in more than one place. SEVEN
  • 9. Once published, you forget about it and never promote it. EIGHT
  • 10. You use words and phrases only familiar to you. NINE
  • 11. You try to prove a point rather than prompt a conversation. TEN
  • 12. is NOT about stating your case. CONTENT WRITING...
  • 13. is MEETING someone in the midst of their question or obstacle. CONTENT WRITING...
  • 14. should OFFER a different perspective and LEAD to action. CONTENT WRITING...
  • 15. Twitter: @ben_stroup LinkedIn: Ben Stroup E-mail: ben@benstroup.com Google+ Page: +Ben Stroup Enterprises Web: benstroup.com BEN STROUP Enterprises