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Improved top 20 questions hugo Presentation Transcript

  • 1. Improved Learning Questions for
    20 Chapters in Marketing Management
    Francis Benson C. Hugo
    April 29, 2011
    francishugo.blogspot.com
  • 2. TOP 10 Learning Questions for
    Chapter 1: Defining Marketing for the 21st Century
    RiaAbendan / Chiz Hugo
    April 2011
  • 3. Original question:
    10. Which is NOT true about the 4Ps Marketing Mix?
    Direct Marketing is under Promotions
    Inventory is under Product
    Volume discounts is under Price
    Locations is under Place
    None of the above (all are correct)
    3
  • 4. 10. Which statement is FALSE about the 4Ps of Marketing?
    Direct Marketing is a Promotional strategy
    Inventory management is a Product decision
    Volume discount is a Pricing decision
    Location is a Place decision
    None of the above
    4
    Improved question:
    francishugo.blogspot.com
  • 5. Marketing-Mix Tools: The Four Ps
    • To Create, Communicate, and Deliver VALUE to consumers, marketers should devise marketing activities classified as “marketing mix” tools of four broad kinds – the Four Ps
    http://pauldunay.com/wp-content/uploads/2010/01/4ps.png
  • 6. Product involves variety, quality, design, features, brand name…
    • The tangible object or intangible service that is produced or manufactured by a company
    • 7. Example:
    • 8. Beer products by San Miguel
  • Price involves list price, discounts, allowances, payment period, credit terms…
    • The amount a customer pays for the product (wholesale / retail)
    • 9. Example:
  • Place involves channels, coverage, locations, inventory…
    • Represents the location where a product can be purchased
    • 10. Examples for San Miguel products:
    supermarkets
    sari-sari stores
    convenience stores
  • 11. Promotion involves sales promotions, advertising, public relations, direct marketing…
    • All communications that a marketer may use in the market place
    • 12. Examples:
    events
    merchandising
    tv commercials
  • 13. 10. Which statement is FALSE about the 4Ps of Marketing?
    Direct Marketing is a Promotional strategy
    Inventory management is a Product decision
    Volume discount is a Pricing decision
    Location is a Place decision
    None of the above
    10
    Improved answer:
    francishugo.blogspot.com
  • 14. 10 QuestionsChapter 2: Developing MarketingStrategies and Plans
    Steven Michael Y. Andrada / Chiz Hugo
    April 15, 2011
    www.stevenandrada.blogspot.com
    1/73
  • 15. 7. According to Ansof’s product – market expansion grid, What kind of strategy that develops new markets for the current products?
    Market penetration strategy
    Product development strategy
    Market development strategy
    Diversification strategy
    None of the above
    40/73
    Original question:
    www.stevenandrada.blogspot.com
  • 16. 7. According to Ansof’s product – market expansion grid, what kind of strategy involves development of new markets for existing products?
    Market penetration strategy
    Product development strategy
    Market development strategy
    Diversification strategy
    None of the above
    40/73
    Improved question:
    francishugo.blogspot.com
  • 17. Ansoff’s Product – Market Expansion Grid
    41/73
    Current Products
    New Products
    Current
    Markets
    Market-penetration
    strategy
    Product-development
    strategy
    New
    Markets
    Market-development
    strategy
    Diversification
    strategy
    Source: 13th Edition, Marketing Management, Kotler & Keller
    www.stevenandrada.blogspot.com
  • 18. Gain market share with current products in the current market
    42/73
    Question 7:
    Ansoff’s Product – Market Expansion Grid
    Current Products
    New Products
    Current
    Markets
    Market-penetration
    strategy
    Product-development
    strategy
    New
    Markets
    Market-development
    strategy
    Diversification
    strategy
    Source: 13th Edition, Marketing Management, Kotler & Keller
    www.stevenandrada.blogspot.com
  • 19. 43/73
    Question 7:
    Develop new products of potential interest to the current markets
    Ansoff’s Product – Market Expansion Grid
    Current Products
    New Products
    Current
    Markets
    Market-penetration
    strategy
    Product-development
    strategy
    New
    Markets
    Market-development
    strategy
    Diversification
    strategy
    Source: 13th Edition, Marketing Management, Kotler & Keller
    www.stevenandrada.blogspot.com
  • 20. 44/73
    Question 7:
    Develop new markets for the current products
    Ansoff’s Product – Market Expansion Grid
    Current Products
    New Products
    Current
    Markets
    Market-penetration
    strategy
    Product-development
    strategy
    New
    Markets
    Market-development
    strategy
    Diversification
    strategy
    Source: 13th Edition, Marketing Management, Kotler & Keller
    www.stevenandrada.blogspot.com
  • 21. 45/73
    Question 7:
    Develop new products to the new markets
    Ansoff’s Product – Market Expansion Grid
    Current Products
    New Products
    Current
    Markets
    Market-penetration
    strategy
    Product-development
    strategy
    New
    Markets
    Market-development
    strategy
    Diversification
    strategy
    Source: 13th Edition, Marketing Management, Kotler & Keller
    www.stevenandrada.blogspot.com
  • 22. Examples
    46/73
    Question 7:
    Macbook Pro
    Iphone
    Ipod
    Ipad
    www.stevenandrada.blogspot.com
  • 23. 7. According to Ansof’s product – market expansion grid, what kind of strategy involves development of new markets for existing products?
    Market penetration strategy
    Product development strategy
    Market development strategy
    Diversification strategy
    None of the above
    40/73
    Improved answer:
    francishugo.blogspot.com
  • 24. 7. According to Ansof’s product – market expansion grid, what kind of strategy involves development of new markets for existing products?
    Market penetration strategy
    Product development strategy
    Market development strategy
    Diversification strategy
    None of the above
    40/73
    francishugo.blogspot.com
  • 25. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment
    Ma. Katrina S. Avellana / Chiz Hugo
    April 2011
    http://kavellana.blogspot.com
  • 26. 4. What is NOT a step in improving market intelligence?
    Original question:
    Motivate channel members to share intelligence
    Utilize government data resources
    Collect customer feedback online
    Network externally
    None of the above
    23
    http://kavellana.blogspot.com
  • 27. 4. Which is NOT a step in improving market intelligence?
    Improved question:
    Motivate channel members to share intelligence
    Utilize government data resources
    Collect customer feedback online
    Network externally
    None of the above
    24
    http://kavellana.blogspot.com
  • 28. Steps to Improve Marketing Intelligence
    Motivate channel members to share intelligence
    Motivate channel members to share intelligence
    Motivate channel members to share intelligence
    Motivate channel members to share intelligence
    Train Sales Force to scan for developments
    Utilize government data resources
    Utilize government data resources
    Utilize government data resources
    Utilize government data resources
    Utilize a customer advisory panel
    Collect customer feedback online
    Collect customer feedback online
    Collect customer feedback online
    Purchase information
    Network externally
    Network externally
    25
    http://kavellana.blogspot.com
  • 29. 4. Which is NOT a step in improving market intelligence?
    Improved question:
    Motivate channel members to share intelligence
    Utilize government data resources
    Collect customer feedback online
    Network externally
    None of the above
    26
    http://kavellana.blogspot.com
  • 30. TOP 10 Learning Questions for
    Chapter 4: Conducting Marketing Research and Forecasting Demand
    MeghaBehani / Chiz Hugo
    15th April ’2011
    francishugo.blogspot.com
  • 31. #1: In order to generate primary data, which amongst the following research approaches use concepts and tools from anthropology to understand how people live and work?
    A. Behavioural Data Research
    B. Ethnographic Research
    C. Focus Group Research
    D. Observational
    E. Experimentation
    28
    Original question:
    francishugo.blogspot.com
  • 32. Which of the following research approaches use concepts and tools from anthropology to understand how people live and work?
    A. Behavioural Data Research
    B. Ethnographic Research
    C. Focus Group Research
    D. Observational
    E. Experimentation
    29
    Improved question:
    francishugo.blogspot.com
  • 33. Concept: What are the various research approaches to gather primary data?
    Observational
    Ethnographic
    Focus Group
    Survey
    Behavioral Data
    Experimentation
    30
    francishugo.blogspot.com
  • 34. Ethnographic Research: Uses concepts and tools from anthropology and other discipline
    To provide deep understanding of how people live and work
    31
    Different ethnic group has
    different wedding cap. So,
    researchers help to design
    customized products
    francishugo.blogspot.com
  • 35. Which of the following research approaches use concepts and tools from anthropology to understand how people live and work?
    A. Behavioural Data Research
    B. Ethnographic Research
    C. Focus Group Research
    D. Observational
    E. Experimentation
    32
    Improved answer:
    francishugo.blogspot.com
  • 36. TOP 10 Learning Questions forCreating Customer Value, Satisfaction & Loyalty and Ch 5
    Joan Soliven / Chiz Hugo
    April 15, 2011
    http://joansoliven.blogspot.com/
  • 37. 8. Which step on the customer development process that the costumer recommends the product?
    Members
    Advocates
    Repeat Customers
    Clients
    First-time customers
    http://joansoliven.blogspot.com/
    Original question:
  • 38. 8. In the customer development process, when a costumer recommends a product, he is classified as a
    Member
    Advocate
    Repeat Customer
    Client
    First-time customer
    http://joansoliven.blogspot.com/
    Improved question:
  • 39. Customer Development Process
    Inactive or
    Ex-customers
    Source: Marketing Management 13th Edition by Philip Kotler
    http://joansoliven.blogspot.com/
  • 40. Behavior of Customer in the Customer-Development Process
    Potentials – interested
    Prospects – motivated
    First-time & repeat customers – need to be encouraged through marketing efforts
    Source: Marketing Management 13th Edition by Philip Kotler
    http://joansoliven.blogspot.com/
  • 41. Clients - need to be treated special
    Members – enjoying the benefits
    Advocates – recommending the product
    Partners
    Behavior of Customer in the Customer-Development Process
    Source: Marketing Management 13th Edition by Philip Kotler
    http://joansoliven.blogspot.com/
  • 42. 8. In the customer development process, when a costumer recommends a product, he is classified as a
    Member
    Advocate
    Repeat Customer
    Client
    First-time customer
    http://joansoliven.blogspot.com/
    Improved question:
  • 43. TOP 10 Learning Questions for
    Ch6: Analyzing Consumer Markets
    Roleigh “Rolly” Tuazon / Chiz Hugo
    15 April 2011
    http://rbtuazon.blogspot.com
  • 44. 8. What step is not included in the consumer buying process?
    A. Problem Recognition
    B. Evaluation
    C. Post-Purchase Behavior
    D. Only two of the above
    E. All of the above
    41
    Original question:
    http://rbtuazon.blogspot.com
  • 45. Which step is not included in the consumer buying process?
    A. Problem Recognition
    B. Evaluation
    C. Post-Purchase Behavior
    D. Only two of the above
    E. None of the above
    42
    Improved question and choice/s:
    francishugo.blogspot.com
  • 46. Steps in the Consumer Buying Process:
    43
    Improved presentation of concept:
    Problem Recognition
    Information Search
    Evaluation
    Purchase Decision
    Post-Purchase Behavior
    Kotler, Keller. Marketing Management, 13th Edition.
    francishugo.blogspot.com
  • 47. Which step is not included in the consumer buying process?
    A. Problem Recognition
    B. Evaluation
    C. Post-Purchase Behavior
    D. Only two of the above
    E. None of the above
    44
    Improved answer since all of them are considered in the process:
    francishugo.blogspot.com
  • 48. TOP 10 Learning Questions for
    Ch 9: Creating Brand Equity
    Soleil Gan / Chiz Hugo
    April 2011
    http://taeyangxinyi.blogspot.com
  • 49. 7. Derek Ramsey and Angel Locsin’s advertisement for Century Tuna is a sample of what Brand Equity Driver?
    Characters
    Marketing Activities
    Endorsements
    Relevance
    Print Advertisement
    46
    http://taeyangxinyi.blogspot.com
    Original question:
  • 50. 7. Derek Ramsey and Angel Locsin’s advertisement for Century Tuna is a sample of what Brand Equity Driver?
    Brand Elements
    Marketing Activities
    Endorsements
    Meaning Transference
    Print Advertisement
    47
    http://taeyangxinyi.blogspot.com
    Improved question:
  • 51. Drivers of Brand EquityCreate the right brand knowledge
    BRAND ELEMENTS
    MARKETING ACTIVITIES
    MEANING TRASFERENCE
    =
    From Philip Kotler’s, Marketing Management, 13th ed.
    http://taeyangxinyi.blogspot.com
  • 52. Marketing Activities is the correct brand equity driver in the list of choices
    MARKETING ACTIVITIES
    The Print AD and TV Commercials of the endorsers are MARKETING ACTIVITIES.
    From Philip Kotler’s, Marketing Management, 13th ed.
    http://taeyangxinyi.blogspot.com
  • 53. 7. Derek Ramsey and Angel Locsin’s advertisement for Century Tuna is a sample of what Brand Equity Driver?
    Brand Elements
    Marketing Activities
    Endorsements
    Meaning Transference
    Print Advertisement
    50
    http://taeyangxinyi.blogspot.com
  • 54. 51
    TOP 10 Learning Questions for
    Chapter 10
    Identifying Market Segments &Targets
    Sheilanor C. Turingan / Chiz Hugo
    April 14, 2011
    http://sheilanorturingan.blogspot.com
  • 55. 52
    Original question:
    2. The following are levels of target marketing, except?
    Individual
    Segment
    Local
    Niche
    Mass
    http://sheilanorturingan.blogspot.com
  • 56. 53
    Improved question:
    The following are levels of target marketing, except?
    Individual
    Segment
    Local
    Group
    Niche
    francishugo.blogspot.com
  • 57. 4 Levels of Target Marketing
    Segment Marketing
    Local Marketing
    Niche Marketing
    Individual Marketing
    francishugo.blogspot.com
    http://sheilanorturingan.blogspot.com
  • 58. 55
    4 Levels of Target Marketing
    1. Individual – one-to-one/customized marketing
    2. Segment – customers with similar needs
    3. Local – tailored to needs of customers in trading areas, neighborhoods
    4. Niche – customers with distinct set of needs
    http://sheilanorturingan.blogspot.com
  • 59. 56
    Improved answer:
    The following are levels of target marketing, except?
    Individual
    Segment
    Local
    Group
    Niche
    francishugo.blogspot.com
  • 60. TOP 10 Learning Concepts for
    Chapter 11:
    Dealing with Competition
    Lady CharmayneHao / Chiz Hugo
    April 2011
  • 61. 7. The following are specific attack strategies for competition except
    Product Launch
    Lower priced goods
    Product Discounts
    Product Innovation
    Value priced goods
    58
    Original question:
  • 62. 7. The following are specific attack strategies for competition except
    Research and development
    Intensive advertising promotions
    Product proliferation
    Product innovation
    Value priced goods
    59
    Improved question:
  • 63. Determine specific attack strategies for effective competition.
    60
    Improved Service
    Product Discounts
    Product Innovation
    Prestige Goods
    Distribution Innovation
    Lower Priced Goods
    Manufacturing –Cost
    Reduction
    Product Proliferation
    Intensive Advertising
    Promotion
    Value-priced Goods
  • 64. Determine specific attack strategies for effective competition.
    61
    Improved Service
    Product Discounts
    Product Innovation
    Prestige Goods
    Distribution Innovation
    Lower Priced Goods
    Manufacturing –Cost
    Reduction
    Product Proliferation
    Intensive Advertising
    Promotion
    Value-priced Goods
  • 65. 7. The following are specific attack strategies for competition except
    Research and development
    Intensive advertising promotions
    Product proliferation
    Product innovation
    Value priced goods
    62
  • 66. TOP 10 Learning Questions for
    Setting Product Strategy Ch12
    Ivy Villamor / Chiz Hugo
    April 14, 2011
    A Downloadable Template
    For use in the Marketing Management Class of
    Prof. Remigio Joseph De Ungria
    francishugo.blogspot.com
  • 67. 1. It is the a classification of product based on use and shopping habits of customers?
    Durability and Tangibility
    Industrial Goods
    Consumer Goods
    Homo/Heterogeneous Goods
    None of the above
    64
    francishugo.blogspot.com
    Original question:
  • 68. Products based on use and shopping habits of customers are classified as
    Capital Goods
    Industrial Goods
    Consumer Goods
    Homo/Heterogeneous Goods
    None of the above
    65
    francishugo.blogspot.com
    Improved question:
  • 69. Market Survival Mix of Different Product Classifications – Use (Consumer Goods)
    • Consumer Goods for end users’ consumption on the basis of shopping habits.
    Convenience
    Shopping
    Specialty
    Unsought
    http://www.slideshare.net/ivyvillamor
  • 70. Products based on use and shopping habits of customers are classified as
    Capital Goods
    Industrial Goods
    Consumer Goods
    Homo/Heterogeneous Goods
    None of the above
    67
    francishugo.blogspot.com
  • 71. Top 10 Learning Questions
    Ch 13 Designing and Managing Services
    Ronald Patrick G. Wenceslao / Chiz Hugo
    April 2011
    francishugo.blogspot.com
  • 72. 1. The following are tips to improve service quality except for__________?
    Fair play
    Teamwork
    Servant Leadership
    Reliability
    Product-centric
    69
    francishugo.blogspot.com
    Original question:
  • 73. 1. The following are tips to improve service quality except for__________?
    Fair play
    Teamwork
    Servant Leadership
    Reliability
    Training
    70
    francishugo.blogspot.com
    Improved question:
  • 74. Improving Service Quality
    71
    francishugo.blogspot.com
    Improved question:
  • 75. 1. The following are tips to improve service quality except for__________?
    Fair play
    Teamwork
    Servant Leadership
    Reliability
    Training
    72
    francishugo.blogspot.com
  • 76. TOP 10 Learning Questions for
    Ch 14 Developing Pricing Strategies and Programs
    Zaragoza / Chiz Hugo
    April 15, 2011
    meghanngettingthere.blogspot.com
  • 77. 2. The “Good Value” Pricing Structure of Payment Plan Alternatives are an example of consumers arriving at price perceptions via which Key Point?
    References Prices
    Price – quality Inferences
    Price Endings
    Price Cues
    None of the Above
    74
    meghanngettingthere.blogspot.com
    Original question:
  • 78. 2. The “Good Value” Pricing Structure of Payment Plan Alternatives is an example of consumers arriving at price perceptions via which Key Point?
    References Prices
    Price – quality Inferences
    Price Endings
    Price Cues
    None of the Above
    75
    meghanngettingthere.blogspot.com
    Improved question:
  • 79. Prices with rightmost numbers “9” or an odd number are deemed to be a BARGAIN
    76
    From Philip Kotler’s, Marketing Management, 13th Edition
    meghanngettingthere.blogspot.com
  • 80. 77
    Moreover, products tagged with prices with rightmost numbers “.00 c” are deemed to be of SUPERIOR QUALITY
    Trattoria
    Steaks-to-Go
    $50.00
    $16.99
    From Philip Kotler’s, Marketing Management, 13th Edition
    meghanngettingthere.blogspot.com
  • 81. 2. An installment payment plan is an example of consumer price perceptions via which key point?
    References Prices
    Price – quality Inferences
    Price Endings
    Price Cues
    None of the Above
    78
    meghanngettingthere.blogspot.com
    Original answer:
  • 82. 2. The “Good Value” Pricing Structure of Payment Plan Alternatives is an example of consumers arriving at price perceptions via which Key Point?
    79
    References Prices
    Price – quality Inferences
    Price Endings
    Price Cues
    None of the Above
    meghanngettingthere.blogspot.com
    Corrected Q & A:
  • 83. TOP 10 Learning Questions for
    Chapter 16 – Managing Retailing, Wholesaling, and Logistics
    Joseph Gabriel N. Morales / Chiz Hugo
    April 14, 2011
  • 84. Question 7
    All are part of marketing decisions of retailers except:
    Target Market
    Prices
    Services
    Store atmosphere
    Store discounts
    81
  • 85. Question 7
    All are part of marketing decisions of retailers except:
    Target Market
    Prices
    Services
    Store atmosphere
    Product advertising
    82
  • 86. Target Market
    - To whom will we sell the product?
    83
    Retailer’s Marketing Decisions
    Source: Marketing Management 13th Ed by Philip Kotler
  • 87. Product Assortment
    • What products and variety will be offered?
    • 88. Broadness & depth of products?
    84
    Retailer’s Marketing Decisions
    Shallow
    Deep
    Broad
    Narrow
    Source: Marketing Management 13th Ed by Philip Kotler
  • 89. Product Assortment
    • What products and variety will be offered?
    • 90. Length (# of products in the product line)
    • 91. Breadth (# of products company offers)
    • 92. Depth (Different varieties of product)
    • 93. Consistency (Rel. bet. Products in their final destination)
    85
    Retailer’s Marketing Decisions
    Source: Marketing Management 13th Ed by Philip Kotler
  • 94. Procurement
    • Managing the inventory
    86
    Retailer’s Marketing Decisions
    Source: Marketing Management 13th Ed by Philip Kotler
  • 95. Prices
    - How will I price my product?
    87
    Retailer’s Marketing Decisions
    Source: Marketing Management 13th Ed by Philip Kotler
  • 96. Services – the Mix
    • Pre Purchase – advertising, interior design, shopping hours, fitting rooms
    • 97. Post Purchase – delivery, installation, gift-wrapping
    • 98. Ancillary (subordinate) - parking, restroom, credit terms
    88
    Retailer’s Marketing Decisions
    Source: Marketing Management 13th Ed by Philip Kotler
  • 99. Store Atmosphere
    • Interior design of store; ambiance
    89
    Retailer’s Marketing Decisions
    Source: Marketing Management 13th Ed by Philip Kotler
  • 100. Store Activities
    • creating in-store activities to attract customers
    • 101. Product sampling / Tasting
    • 102. Working Demo Units
    • 103. Free seminars
    90
    Retailer’s Marketing Decisions
    Source: Marketing Management 13th Ed by Philip Kotler
  • 104. Communications
    • To generate customer traffic & sale
    91
    Retailer’s Marketing Decisions
    Source: Marketing Management 13th Ed by Philip Kotler
  • 105. Location – Where’s the best place?
    • Central Business District?
    • 106. Regional Shopping centers?
    • 107. Community Shopping centers?
    • 108. Shopping strips?
    • 109. Location within a larger store?
    92
    Retailer’s Marketing Decisions
    Source: Marketing Management 13th Ed by Philip Kotler
  • 110. Question 7
    All are part of marketing decisions of retailers except:
    Target Market
    Prices
    Services
    Store atmosphere
    Product advertising
    93
  • 111. Chapter 17 Designing and Managing Integrated Marketing
    Yang Zhao / Chiz Hugo
    Apr. 5.2011
    http://zhaointote.blogspot.com/
    francishugo.blogspot.com
  • 112. 4.Which is not following Nonpersonal Communication Channels?
    Media
    Sales Promotions
    Events and Experiences
    Public relations
    Personal selling
    francishugo.blogspot.com
    http://zhaointote.blogspot.com/
    Original question:
  • 113. All are examples of Non-personal Communication Channels except for_____?
    Media
    Sales Promotions
    Events and Experiences
    Public relations
    Personal selling
    francishugo.blogspot.com
    http://zhaointote.blogspot.com/
    Improved question:
  • 114. Four channels in Nonpersonal Communications
    Sales Promotion
    Media
    Personal selling
    Event & Experience
    Public Relations
    http://zhaointote.blogspot.com/
    francishugo.blogspot.com
  • 115. Concepts of Nonpersonal Communications
    Media-Consist of print media(Newspaper and magazines); Broadcast media radio and Television);network Media; Most nonpersonal messages come through paid media.
    Sales Promotion- Consist of consumer promotions; trade promotions; and business and sale-force promotions.
    Events and Experiences-Include sports, arts, entertainment, and cause events as well as less formal activities that create novel brand interactions with consumers.
    Public Relations- Include communications directed internally to employees of the company or externally to consumers, other firms, the government, and media.
    Personal selling does not belong to Nonpersonal communications
    francishugo.blogspot.com
    http://zhaointote.blogspot.com/
  • 116. All are examples of Non-personal Communication Channels except for_____?
    Media
    Sales Promotions
    Events and Experiences
    Public relations
    Personal selling
    francishugo.blogspot.com
    http://zhaointote.blogspot.com/
  • 117. http://jankenneth-obar.blogspot.com
    TOP 10 Learning Questions for
    Ch 17: Designing and Managing Integrated Marketing Communication
    Jan Kenneth Obar / Chiz Hugo
    April 15, 2011
  • 118. http://jankenneth-obar.blogspot.com
    9. A tool used to draw a stronger and quicker response. To push target audience to make the final step.
    Sales Promotions
    Free Samples
    Interactive Marketing
    Sponsored events
    Direct Selling
    101
    Original question:
  • 119. http://jankenneth-obar.blogspot.com
    What tool is used to draw a stronger and quicker response and push target audience to make a purchase?
    Sales Promotions
    Free Samples
    Interactive Marketing
    Sponsored events
    Direct Selling
    102
    Improved question:
  • 120. http://jankenneth-obar.blogspot.com
    Sales Promotion:
    -Lead target audience to make the final step (purchase).
    103
  • 121. http://jankenneth-obar.blogspot.com
    Sales Promotion:Tools used to draw a stronger and quicker buyer response.
    -Coupons
    -Contests
    -Premiums
    104
  • 122. http://jankenneth-obar.blogspot.com
    What tool is used to draw a stronger and quicker response and push target audience to make a purchase?
    Sales Promotions
    Free Samples
    Interactive Marketing
    Sponsored events
    Direct Selling
    105
  • 123. TOP 10 Learning Questions for
    Ch18: Managing Mass Communications
    Ira A. Ong /Chiz Hugo
    April 2011
    francishugo.blogspot.com
  • 124. 1. Which of the 5Ms refers to the evaluation of advertising impact on sales?
    Money
    Mission
    Media
    Message
    None of the above
    francishugo.blogspot.com
    Original question:
  • 125. 1. Which of the 5Ms of advertising refers to the evaluation of advertising impact on sales?
    Money
    Mission
    Media
    Message
    None of the above
    francishugo.blogspot.com
    Improved question:
  • 126. In developing an advertising program, remember 5M’s!
    Reference: Philip Kotler’s Marketing Management, 13th edition
    francishugo.blogspot.com
  • 127. It helps to answer the following questions…
    Reference: Philip Kotler’s Marketing Management, 13th edition
    francishugo.blogspot.com
  • 128. How do we evaluate the results?
    Sales Impact
    Communication Impact
    francishugo.blogspot.com
  • 129. 1. Which of the 5Ms of advertising refers to the evaluation of advertising impact on sales?
    Money
    Mission
    Media
    Message
    None of the above
    francishugo.blogspot.com
  • 130. TOP 10 Learning Questions forCh 19: Managing Personal Communications
    Caroline P. Quarte / Chiz Hugo
    April 2011
    http://carolinequarte.blogspot.com/
  • 131. 6. What are the public issues in Direct Marketing except?
    Original question:
    Irritation, Unfairness, Deception, Invasion of Privacy
    Surprise, Unfairness, Deception, Invasion of Privacy
    Irritation, Clarity, Deception, Invasion of Privacy
    Irritation, Unfairness, Rewards, Invasion of Privacy
    http://carolinequarte.blogspot.com/
  • 132. 6. What are the public issues in Direct Marketing?
    Irritation, Unfairness, Deception, Invasion of Privacy
    Surprise, Unfairness, Deception, Invasion of Privacy
    Irritation, Clarity, Deception, Invasion of Privacy
    Irritation, Unfairness, Rewards, Invasion of Privacy
    francishugo.blogspot.com
    Correct question:
  • 133. Public and Ethical Issues in Direct Marketing
    Irritation / Unfairness / Deception / Invasion of Privacy
    francishugo.blogspot.com
  • 134. 6. What are the public issues in Direct Marketing?
    Answer
    Irritation, Unfairness, Deception, Invasion of Privacy
    Surprise, Unfairness, Deception, Invasion of Privacy
    Irritation, Clarity, Deception, Invasion of Privacy
    Irritation, Unfairness, Rewards, Invasion of Privacy
    francishugo.blogspot.com
  • 135. TOP 10 Learning Questions for
    Chapter 20 Introducing New Market Offerings
    Louie Mark Quizon / Chiz Hugo
    April 15, 2011
    http://louiemarkquizon.blogspot.com
  • 136. Vertical
    Lateral
    Diagonal
    Both A and B
    None
    4. A Shell gas station with a Shell Select store is an example of _________ marketing?
    http://louiemarkquizon.blogspot.com
    119
    Original question:
  • 137. Vertical only
    Lateral only
    Vertical and Lateral
    Diagonal only
    None
    4. A Shell gas station with a Shell Select store is an example of what type of marketing?
    http://louiemarkquizon.blogspot.com
    120
    Improved question:
  • 138. Transform a Product to Satisfy New or Different Needs through Lateral Marketing!
    Gas Station
    Cafeteria
    Cereal
    Candy
    Audio
    http://louiemarkquizon.blogspot.com
    121
  • 139. Lateral marketing combines two product concepts or ideas to create a new offering.
    Gas Station
    Food
    Cafeteria
    Internet
    Cereal
    Snacking
    Candy
    Toy
    Audio
    Portable
    http://louiemarkquizon.blogspot.com
    122
  • 140. Example: Shell and Shell Select Store
    Shell Gas Station
    Food
    http://louiemarkquizon.blogspot.com
    123
  • 141. Example: Shell and Shell Select Store
    Shell Gas Station with Select Store
    http://louiemarkquizon.blogspot.com
    124
  • 142. Vertical only
    Lateral only
    Vertical and Lateral
    Diagonal only
    None
    4. A Shell gas station with a Shell Select store is an example of what type of marketing?
    http://louiemarkquizon.blogspot.com
    125
    Improved question:
  • 143. TOP 10 Learning Questions for
    Tapping into Global Markets 21
    Sandel, Lee Aizabel L. / Chiz Hugo
    April 14, 2011
    www.leeaizabelsandel.blogspot.com
  • 144. 3. McDonalds, KFC and Apple Stores is an example of global companies that go into in foreign markets through which mode of entry?
    Indirect exporting
    Direct exporting
    Licensing
    Joint Venture
    Direct Investment
    127
    www.leeaizabelsandel.blogspot.com
    Original question:
  • 145. 3. McDonalds, KFC and Apple Stores are examples of global companies that go into foreign markets through which mode of entry?
    Indirect exporting
    Direct exporting
    Licensing
    Joint Venture
    Direct Investment
    128
    www.leeaizabelsandel.blogspot.com
    Improved question:
  • 146. 5 Modes Of Entry IntoForeign Markets
    129
    Level of Commitment, Risk, Control, Profit Potential
    Direct Investments
    Joint venture
    Licensing
    Direct Exporting
    Indirect Exporting
    www.leeaizabelsandel.blogspot.com
  • 147. Licensing is a way of exporting through issuing a license for the use of manufacturing process, trademark, patent, trade secret, or other items of value for a fee or royalty.
    130
    Level of Commitment, Risk, Control, Profit Potential
    Direct Investments
    Joint venture
    Licensing
    Direct Exporting
    Indirect Exporting
    www.leeaizabelsandel.blogspot.com
  • 148. 3. McDonalds, KFC and Apple Stores are examples of global companies that go into foreign markets through which mode of entry?
    Indirect exporting
    Direct exporting
    Licensing
    Joint Venture
    Direct Investment
    131
    www.leeaizabelsandel.blogspot.com
    Improved answer:
  • 149. TOP 10 Learning Questions for
    Chapter 22: Managing A Holistic Marketing Organization For The Long Run
    Mira Lynn Serrano / Chiz Hugo
    April 14, 2011
    miralynnserrano.blogspot.com
  • 150. 7. In which STEP does the management determines the Causes of Serious Performance Deviations?
    Goal Setting
    Performance Measurement
    Performance Diagnosis
    Corrective Action
    None of the above
    133
    miralynnserrano.blogspot.com
    Original question:
  • 151. 7. In which STEP does the management determines the Causes of Serious Performance Deviations?
    Performance Control Review
    Performance Measurement
    Performance Diagnosis
    Performance Assessment
    None of the above
    134
    miralynnserrano.blogspot.com
    Improved question:
  • 152. 135
    Marketing Control Done thru a CONTROL PROCESS
    A) What do we want to achieve?
    B) What is happening?
    C) Why is it happening?
    D) What should we do about it?
    miralynnserrano.blogspot.com
  • 153. 136
    Goal Setting
    A) What do we want to achieve?
    B) What is happening?
    C) Why is it happening?
    D) What should we do about it?
    miralynnserrano.blogspot.com
  • 154. 137
    Performance Measurement
    A) What do we want to achieve?
    B) What is happening?
    C) Why is it happening?
    D) What should we do about it?
    miralynnserrano.blogspot.com
  • 155. 138
    Performance Diagnosis
    A) What do we want to achieve?
    B) What is happening?
    C) Why is it happening?
    D) What should we do about it?
    miralynnserrano.blogspot.com
  • 156. 139
    Corrective Action
    A) What do we want to achieve?
    B) What is happening?
    C) Why is it happening?
    D) What should we do about it?
    miralynnserrano.blogspot.com
  • 157. 7. In which STEP does the management determines the Causes of Serious Performance Deviations?
    Performance Control Review
    Performance Measurement
    Performance Diagnosis
    Performance Assessment
    None of the above
    140
    miralynnserrano.blogspot.com
    Improved question:
  • 158. Chapters included in this PPT:1234569101112131416Two chapter 171819202122
    francishugo.blogspot.com