Improved Learning Questions for<br />20 Chapters in Marketing Management<br />Francis Benson C. Hugo<br />April 29, 2011<b...
TOP 10 Learning Questions for<br />Chapter 1: Defining Marketing for the 21st Century<br />RiaAbendan / Chiz Hugo<br />Apr...
Original question:<br />10. Which is NOT true about the 4Ps Marketing Mix?<br />Direct Marketing is under Promotions<br />...
10. Which statement is FALSE about the 4Ps of Marketing?<br />Direct Marketing is a Promotional strategy<br />Inventory ma...
Marketing-Mix Tools: The Four Ps<br /><ul><li>To Create, Communicate, and Deliver VALUE to consumers, marketers should dev...
Product involves variety, quality, design, features, brand name…<br /><ul><li>The tangible object or intangible service th...
Example:
Beer products by San Miguel</li></li></ul><li>Price involves list price, discounts, allowances, payment period, credit ter...
Example:</li></li></ul><li>Place involves channels, coverage, locations, inventory…<br /><ul><li>Represents the location w...
Examples for San Miguel products:</li></ul>supermarkets<br />sari-sari stores<br />convenience stores<br />
Promotion involves sales promotions, advertising, public relations, direct marketing…<br /><ul><li>All communications that...
Examples:</li></ul>events<br />merchandising<br />tv commercials<br />
10. Which statement is FALSE about the 4Ps of Marketing?<br />Direct Marketing is a Promotional strategy<br />Inventory ma...
10 QuestionsChapter 2: Developing MarketingStrategies and Plans<br />Steven Michael Y. Andrada / Chiz Hugo<br />April 15, ...
7. According to Ansof’s product – market expansion grid, What kind of strategy that develops new markets for the current p...
7. According to Ansof’s product – market expansion grid, what kind of strategy involves development of new markets for exi...
Ansoff’s Product – Market Expansion Grid<br />41/73<br />Current Products<br />New Products<br />Current <br />Markets<br ...
Gain market share with current products in the current market<br />42/73<br />Question 7:<br />Ansoff’s Product – Market E...
43/73<br />Question 7:<br />Develop new products of potential interest to the current markets<br />Ansoff’s Product – Mark...
44/73<br />Question 7:<br />Develop new markets for the current products<br />Ansoff’s Product – Market Expansion Grid<br ...
45/73<br />Question 7:<br />Develop new products to the new markets<br />Ansoff’s Product – Market Expansion Grid<br />Cur...
Examples<br />46/73<br />Question 7:<br />Macbook Pro<br />Iphone<br />Ipod<br />Ipad<br />www.stevenandrada.blogspot.com<...
7. According to Ansof’s product – market expansion grid, what kind of strategy involves development of new markets for exi...
7. According to Ansof’s product – market expansion grid, what kind of strategy involves development of new markets for exi...
TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment<br />Ma. Katrina S. Avellana / Chiz Hug...
4. What is NOT a step in improving market intelligence? <br />Original question:<br />Motivate channel members to share in...
4. Which is NOT a step in improving market intelligence? <br />Improved question:<br />Motivate channel members to share i...
Steps to Improve Marketing Intelligence<br />Motivate channel members to share intelligence<br />Motivate channel members ...
4. Which is NOT a step in improving market intelligence? <br />Improved question:<br />Motivate channel members to share i...
TOP 10 Learning Questions for<br />Chapter 4: Conducting Marketing Research and Forecasting Demand<br />MeghaBehani / Chiz...
#1: In order to generate primary data, which amongst the following research approaches use concepts and tools from anthrop...
Which of the following research approaches use concepts and tools from anthropology to understand how people live and work...
Concept: What are the various research approaches to gather primary data?<br />Observational <br />Ethnographic <br />Focu...
Ethnographic Research: Uses concepts and tools from anthropology  and other discipline<br />To provide deep understanding ...
Which of the following research approaches use concepts and tools from anthropology to understand how people live and work...
TOP 10 Learning Questions forCreating Customer Value, Satisfaction & Loyalty and Ch 5 <br />Joan Soliven / Chiz Hugo<br />...
8. Which step on the customer development  process that  the costumer recommends the product?<br />Members <br />Advocates...
8. In the customer development  process, when a costumer recommends a product, he is classified as a<br />Member <br />Adv...
Customer Development Process<br />Inactive or <br />Ex-customers<br />Source: Marketing Management 13th Edition by Philip ...
Behavior of Customer in the Customer-Development Process <br />Potentials – interested<br />Prospects – motivated<br />Fir...
Clients - need to be treated special <br />Members – enjoying the benefits <br />Advocates – recommending the product<br /...
8. In the customer development  process, when a costumer recommends a product, he is classified as a<br />Member <br />Adv...
TOP 10 Learning Questions for<br />Ch6: Analyzing Consumer Markets<br />Roleigh “Rolly” Tuazon / Chiz Hugo<br />15 April 2...
8. What step is not included in the consumer buying process? <br />A. Problem Recognition<br />B. Evaluation<br />C. Post-...
Which step is not included in the consumer buying process? <br />A. Problem Recognition<br />B. Evaluation<br />C. Post-Pu...
Steps in the Consumer Buying Process:<br />43<br />Improved presentation of concept:<br />Problem Recognition<br />Informa...
Which step is not included in the consumer buying process? <br />A. Problem Recognition<br />B. Evaluation<br />C. Post-Pu...
TOP 10 Learning Questions for<br />Ch 9: Creating Brand Equity<br />Soleil Gan / Chiz Hugo<br />April 2011<br />http://tae...
7. Derek Ramsey and Angel Locsin’s advertisement for Century Tuna is a sample of what Brand Equity Driver?<br />Characters...
7. Derek Ramsey and Angel Locsin’s advertisement for Century Tuna is a sample of what Brand Equity Driver?<br />Brand Elem...
Drivers of Brand EquityCreate the right brand knowledge<br />BRAND ELEMENTS<br />MARKETING ACTIVITIES<br />MEANING TRASFER...
Marketing Activities is the correct brand equity driver in the list of choices<br />MARKETING ACTIVITIES<br />The Print AD...
7. Derek Ramsey and Angel Locsin’s advertisement for Century Tuna is a sample of what Brand Equity Driver?<br />Brand Elem...
51<br />TOP 10 Learning Questions for<br />				Chapter 10<br />Identifying Market Segments &Targets<br />Sheilanor C. Turi...
52<br />Original question:<br />2. The following are levels of target marketing, except?<br />Individual<br />Segment<br /...
53<br />Improved question:<br />The following are levels of target marketing, except?<br />Individual<br />Segment<br />Lo...
4 Levels of Target Marketing<br />Segment Marketing<br />Local Marketing<br />Niche Marketing<br />Individual Marketing<br...
55<br />4 Levels of Target Marketing<br />1. Individual – one-to-one/customized marketing<br />2. Segment – customers with...
56<br />Improved answer:<br />The following are levels of target marketing, except?<br />Individual<br />Segment<br />Loca...
TOP 10 Learning Concepts for<br />Chapter 11:<br />Dealing with Competition<br />Lady CharmayneHao / Chiz Hugo<br />April ...
7. The following are specific attack strategies for competition except<br />Product Launch<br />Lower priced goods<br />Pr...
7. The following are specific attack strategies for competition except<br />Research and development<br />Intensive advert...
Determine specific attack strategies for effective competition.<br />60<br />Improved Service<br />Product Discounts<br />...
Determine specific attack strategies for effective competition.<br />61<br />Improved Service<br />Product Discounts<br />...
7. The following are specific attack strategies for competition except<br />Research and development<br />Intensive advert...
TOP 10 Learning Questions for<br />Setting Product Strategy Ch12<br />Ivy Villamor / Chiz Hugo<br />April 14, 2011<br />A ...
1. It is the a classification of product based on use and shopping habits of customers? <br />Durability and Tangibility<b...
Products based on use and shopping habits of customers are classified as<br />Capital Goods<br />Industrial Goods<br />Con...
Market Survival Mix of Different Product Classifications – Use (Consumer Goods)<br /><ul><li>Consumer Goods for end users’...
Products based on use and shopping habits of customers are classified as<br />Capital Goods<br />Industrial Goods<br />Con...
Top 10 Learning Questions<br />Ch 13 Designing and Managing Services<br />Ronald Patrick G. Wenceslao / Chiz Hugo<br />Apr...
1. The following are tips to improve service quality except for__________? <br />Fair play<br />Teamwork<br />Servant Lead...
1. The following are tips to improve service quality except for__________? <br />Fair play<br />Teamwork<br />Servant Lead...
Improving Service Quality<br />71<br />francishugo.blogspot.com<br />Improved question:<br />
1. The following are tips to improve service quality except for__________? <br />Fair play<br />Teamwork<br />Servant Lead...
TOP 10 Learning Questions for<br />Ch 14 Developing Pricing Strategies and Programs<br />Zaragoza / Chiz Hugo<br />April 1...
2. The “Good Value” Pricing Structure of Payment Plan Alternatives are an example of consumers arriving at price perceptio...
2. The “Good Value” Pricing Structure of Payment Plan Alternatives is an example of consumers arriving at price perception...
Prices with rightmost numbers “9” or an odd number are deemed to be a BARGAIN<br />76<br />From Philip Kotler’s, Marketing...
77<br />Moreover, products tagged with prices with rightmost numbers “.00 c” are deemed to be of SUPERIOR QUALITY<br /> Tr...
2. An installment payment plan is an example of consumer price perceptions via which key point?<br />References Prices<br ...
2. The “Good Value” Pricing Structure of Payment Plan Alternatives is an example of consumers arriving at price perception...
TOP 10 Learning Questions for<br />Chapter 16 – Managing Retailing, Wholesaling, and Logistics<br />Joseph Gabriel N. Mora...
Question 7<br />All are part of marketing decisions of retailers except:<br />Target Market<br />Prices<br />Services<br /...
Question 7<br />All are part of marketing decisions of retailers except:<br />Target Market<br />Prices<br />Services<br /...
Target Market<br />-  To whom will we sell the product?<br />83<br />Retailer’s Marketing Decisions<br />Source: Marketing...
Product Assortment<br /><ul><li>What products and variety will be offered?
Broadness & depth of products?</li></ul>84<br />Retailer’s Marketing Decisions<br />Shallow<br />Deep<br />Broad<br />Narr...
Product Assortment<br /><ul><li>What products and variety will be offered?
Length (# of products in the product line)
Breadth (# of products company offers)
Depth (Different varieties of product)
Consistency (Rel. bet. Products in their final destination)</li></ul>85<br />Retailer’s Marketing Decisions<br />Source: M...
Procurement<br /><ul><li>Managing the inventory</li></ul>86<br />Retailer’s Marketing Decisions<br />Source: Marketing Man...
Prices<br />-  How will I price my product?<br />87<br />Retailer’s Marketing Decisions<br />Source: Marketing Management ...
Services – the Mix<br /><ul><li>Pre Purchase – advertising, interior design, shopping hours, fitting rooms
Post Purchase – delivery, installation, gift-wrapping
Ancillary (subordinate) -  parking, restroom, credit terms</li></ul>88<br />Retailer’s Marketing Decisions<br />Source: Ma...
Store Atmosphere<br /><ul><li>Interior design of store; ambiance</li></ul>89<br />Retailer’s Marketing Decisions<br />Sour...
Store Activities<br /><ul><li>creating in-store activities to attract customers
Product sampling / Tasting
Working Demo Units
Free seminars</li></ul>90<br />Retailer’s Marketing Decisions<br />Source: Marketing Management 13th Ed by Philip Kotler<b...
Communications<br /><ul><li>To generate customer traffic & sale</li></ul>91<br />Retailer’s Marketing Decisions<br />Sourc...
Location – Where’s the best place?<br /><ul><li>Central Business District?
Regional Shopping centers?
Community Shopping centers?
Shopping strips?
Location within a larger store?</li></ul>92<br />Retailer’s Marketing Decisions<br />Source: Marketing Management 13th Ed ...
Question 7<br />All are part of marketing decisions of retailers except:<br />Target Market<br />Prices<br />Services<br /...
Chapter 17 Designing and Managing Integrated Marketing<br />Yang Zhao / Chiz Hugo<br />Apr. 5.2011<br />http://zhaointote....
4.Which is not following Nonpersonal Communication Channels?<br />Media<br />Sales Promotions<br />Events and Experiences<...
All are examples of Non-personal Communication Channels except for_____?<br />Media<br />Sales Promotions<br />Events and ...
Four channels in Nonpersonal Communications<br />Sales Promotion<br />Media<br />Personal selling<br />Event & Experience<...
Concepts of Nonpersonal Communications <br />Media-Consist of print media(Newspaper and magazines); Broadcast media radio ...
All are examples of Non-personal Communication Channels except for_____?<br />Media<br />Sales Promotions<br />Events and ...
http://jankenneth-obar.blogspot.com<br />TOP 10 Learning Questions for<br />Ch 17: Designing and Managing Integrated Marke...
http://jankenneth-obar.blogspot.com<br />9. A tool used to draw a stronger and quicker response. To push target audience t...
http://jankenneth-obar.blogspot.com<br />What tool is used to draw a stronger and quicker response and push target audienc...
http://jankenneth-obar.blogspot.com<br />Sales Promotion:<br />-Lead target audience to make the final step (purchase).<br...
http://jankenneth-obar.blogspot.com<br />Sales Promotion:Tools used to draw a stronger  and quicker buyer response.<br />-...
http://jankenneth-obar.blogspot.com<br />What tool is used to draw a stronger and quicker response and push target audienc...
TOP 10 Learning Questions for<br />Ch18: Managing Mass Communications<br />Ira A. Ong /Chiz Hugo<br />April 2011<br />fran...
1. Which of the 5Ms refers to the evaluation of advertising impact on sales?<br />Money<br />Mission<br />Media<br />Messa...
1. Which of the 5Ms of advertising refers to the evaluation of advertising impact on sales?<br />Money<br />Mission<br />M...
In developing an advertising program, remember 5M’s!<br />Reference: Philip Kotler’s Marketing Management, 13th edition<br...
It helps to answer the following questions…<br />Reference: Philip Kotler’s Marketing Management, 13th edition<br />franci...
How do we evaluate the results?<br />Sales Impact<br />Communication Impact<br />francishugo.blogspot.com<br />
1. Which of the 5Ms of advertising refers to the evaluation of advertising impact on sales?<br />Money<br />Mission<br />M...
TOP 10 Learning Questions forCh 19: Managing Personal Communications<br />Caroline P. Quarte / Chiz Hugo<br />April 2011<b...
6. What are the public issues in Direct Marketing except?<br />Original question:<br />Irritation, Unfairness, Deception, ...
6. What are the public issues in Direct Marketing?<br />Irritation, Unfairness, Deception, Invasion of Privacy<br />Surpri...
Public and Ethical Issues in Direct Marketing<br />Irritation / Unfairness / Deception / Invasion of Privacy<br />francish...
6. What are the public issues in Direct Marketing?<br />Answer<br />Irritation, Unfairness, Deception, Invasion of Privacy...
TOP 10 Learning Questions for<br />Chapter 20 Introducing New Market Offerings<br />Louie Mark Quizon / Chiz Hugo<br />Apr...
Vertical<br />Lateral<br />Diagonal<br />Both A and B<br />None<br />4. A Shell gas station with a Shell Select store is a...
Vertical only<br />Lateral only<br />Vertical and Lateral<br />Diagonal only<br />None<br />4. A Shell gas station with a ...
Transform a Product to Satisfy New or Different Needs through Lateral Marketing!<br />Gas Station<br />Cafeteria<br />Cere...
Lateral marketing combines two product concepts or ideas to create a new offering.<br />Gas Station<br />Food<br />Cafeter...
Example: Shell and Shell Select Store<br />Shell Gas Station<br />Food<br />http://louiemarkquizon.blogspot.com<br />123<b...
Example: Shell and Shell Select Store<br />Shell Gas Station with Select Store <br />http://louiemarkquizon.blogspot.com<b...
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Improved top 20 questions hugo

  1. 1. Improved Learning Questions for<br />20 Chapters in Marketing Management<br />Francis Benson C. Hugo<br />April 29, 2011<br />francishugo.blogspot.com<br />
  2. 2. TOP 10 Learning Questions for<br />Chapter 1: Defining Marketing for the 21st Century<br />RiaAbendan / Chiz Hugo<br />April 2011<br />
  3. 3. Original question:<br />10. Which is NOT true about the 4Ps Marketing Mix?<br />Direct Marketing is under Promotions<br />Inventory is under Product<br />Volume discounts is under Price<br />Locations is under Place<br />None of the above (all are correct)<br />3<br />
  4. 4. 10. Which statement is FALSE about the 4Ps of Marketing?<br />Direct Marketing is a Promotional strategy<br />Inventory management is a Product decision<br />Volume discount is a Pricing decision<br />Location is a Place decision<br />None of the above<br />4<br />Improved question:<br />francishugo.blogspot.com<br />
  5. 5. Marketing-Mix Tools: The Four Ps<br /><ul><li>To Create, Communicate, and Deliver VALUE to consumers, marketers should devise marketing activities classified as “marketing mix” tools of four broad kinds – the Four Ps </li></ul>http://pauldunay.com/wp-content/uploads/2010/01/4ps.png<br />
  6. 6. Product involves variety, quality, design, features, brand name…<br /><ul><li>The tangible object or intangible service that is produced or manufactured by a company
  7. 7. Example:
  8. 8. Beer products by San Miguel</li></li></ul><li>Price involves list price, discounts, allowances, payment period, credit terms…<br /><ul><li>The amount a customer pays for the product (wholesale / retail)
  9. 9. Example:</li></li></ul><li>Place involves channels, coverage, locations, inventory…<br /><ul><li>Represents the location where a product can be purchased
  10. 10. Examples for San Miguel products:</li></ul>supermarkets<br />sari-sari stores<br />convenience stores<br />
  11. 11. Promotion involves sales promotions, advertising, public relations, direct marketing…<br /><ul><li>All communications that a marketer may use in the market place
  12. 12. Examples:</li></ul>events<br />merchandising<br />tv commercials<br />
  13. 13. 10. Which statement is FALSE about the 4Ps of Marketing?<br />Direct Marketing is a Promotional strategy<br />Inventory management is a Product decision<br />Volume discount is a Pricing decision<br />Location is a Place decision<br />None of the above<br />10<br />Improved answer:<br />francishugo.blogspot.com<br />
  14. 14. 10 QuestionsChapter 2: Developing MarketingStrategies and Plans<br />Steven Michael Y. Andrada / Chiz Hugo<br />April 15, 2011<br />www.stevenandrada.blogspot.com<br />1/73<br />
  15. 15. 7. According to Ansof’s product – market expansion grid, What kind of strategy that develops new markets for the current products?<br />Market penetration strategy<br />Product development strategy<br />Market development strategy<br />Diversification strategy<br />None of the above<br />40/73<br />Original question:<br />www.stevenandrada.blogspot.com<br />
  16. 16. 7. According to Ansof’s product – market expansion grid, what kind of strategy involves development of new markets for existing products?<br />Market penetration strategy<br />Product development strategy<br />Market development strategy<br />Diversification strategy<br />None of the above<br />40/73<br />Improved question:<br />francishugo.blogspot.com<br />
  17. 17. Ansoff’s Product – Market Expansion Grid<br />41/73<br />Current Products<br />New Products<br />Current <br />Markets<br />Market-penetration<br />strategy<br />Product-development<br />strategy<br />New<br />Markets<br />Market-development<br />strategy<br />Diversification<br />strategy<br />Source: 13th Edition, Marketing Management, Kotler & Keller<br />www.stevenandrada.blogspot.com<br />
  18. 18. Gain market share with current products in the current market<br />42/73<br />Question 7:<br />Ansoff’s Product – Market Expansion Grid<br />Current Products<br />New Products<br />Current <br />Markets<br />Market-penetration<br />strategy<br />Product-development<br />strategy<br />New<br />Markets<br />Market-development<br />strategy<br />Diversification<br />strategy<br />Source: 13th Edition, Marketing Management, Kotler & Keller<br />www.stevenandrada.blogspot.com<br />
  19. 19. 43/73<br />Question 7:<br />Develop new products of potential interest to the current markets<br />Ansoff’s Product – Market Expansion Grid<br />Current Products<br />New Products<br />Current <br />Markets<br />Market-penetration<br />strategy<br />Product-development<br />strategy<br />New<br />Markets<br />Market-development<br />strategy<br />Diversification<br />strategy<br />Source: 13th Edition, Marketing Management, Kotler & Keller<br />www.stevenandrada.blogspot.com<br />
  20. 20. 44/73<br />Question 7:<br />Develop new markets for the current products<br />Ansoff’s Product – Market Expansion Grid<br />Current Products<br />New Products<br />Current <br />Markets<br />Market-penetration<br />strategy<br />Product-development<br />strategy<br />New<br />Markets<br />Market-development<br />strategy<br />Diversification<br />strategy<br />Source: 13th Edition, Marketing Management, Kotler & Keller<br />www.stevenandrada.blogspot.com<br />
  21. 21. 45/73<br />Question 7:<br />Develop new products to the new markets<br />Ansoff’s Product – Market Expansion Grid<br />Current Products<br />New Products<br />Current <br />Markets<br />Market-penetration<br />strategy<br />Product-development<br />strategy<br />New<br />Markets<br />Market-development<br />strategy<br />Diversification<br />strategy<br />Source: 13th Edition, Marketing Management, Kotler & Keller<br />www.stevenandrada.blogspot.com<br />
  22. 22. Examples<br />46/73<br />Question 7:<br />Macbook Pro<br />Iphone<br />Ipod<br />Ipad<br />www.stevenandrada.blogspot.com<br />
  23. 23. 7. According to Ansof’s product – market expansion grid, what kind of strategy involves development of new markets for existing products?<br />Market penetration strategy<br />Product development strategy<br />Market development strategy<br />Diversification strategy<br />None of the above<br />40/73<br />Improved answer:<br />francishugo.blogspot.com<br />
  24. 24. 7. According to Ansof’s product – market expansion grid, what kind of strategy involves development of new markets for existing products?<br />Market penetration strategy<br />Product development strategy<br />Market development strategy<br />Diversification strategy<br />None of the above<br />40/73<br />francishugo.blogspot.com<br />
  25. 25. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment<br />Ma. Katrina S. Avellana / Chiz Hugo<br />April 2011<br />http://kavellana.blogspot.com<br />
  26. 26. 4. What is NOT a step in improving market intelligence? <br />Original question:<br />Motivate channel members to share intelligence<br />Utilize government data resources<br />Collect customer feedback online<br />Network externally<br />None of the above<br />23<br />http://kavellana.blogspot.com<br />
  27. 27. 4. Which is NOT a step in improving market intelligence? <br />Improved question:<br />Motivate channel members to share intelligence<br />Utilize government data resources<br />Collect customer feedback online<br />Network externally<br />None of the above<br />24<br />http://kavellana.blogspot.com<br />
  28. 28. Steps to Improve Marketing Intelligence<br />Motivate channel members to share intelligence<br />Motivate channel members to share intelligence<br />Motivate channel members to share intelligence<br />Motivate channel members to share intelligence<br />Train Sales Force to scan for developments<br />Utilize government data resources<br />Utilize government data resources<br />Utilize government data resources<br />Utilize government data resources<br />Utilize a customer advisory panel<br />Collect customer feedback online<br />Collect customer feedback online<br />Collect customer feedback online<br />Purchase information<br />Network externally<br />Network externally<br />25<br />http://kavellana.blogspot.com<br />
  29. 29. 4. Which is NOT a step in improving market intelligence? <br />Improved question:<br />Motivate channel members to share intelligence<br />Utilize government data resources<br />Collect customer feedback online<br />Network externally<br />None of the above<br />26<br />http://kavellana.blogspot.com<br />
  30. 30. TOP 10 Learning Questions for<br />Chapter 4: Conducting Marketing Research and Forecasting Demand<br />MeghaBehani / Chiz Hugo<br /> 15th April ’2011<br />francishugo.blogspot.com<br />
  31. 31. #1: In order to generate primary data, which amongst the following research approaches use concepts and tools from anthropology to understand how people live and work?<br />A. Behavioural Data Research<br />B. Ethnographic Research<br />C. Focus Group Research<br />D. Observational<br />E. Experimentation <br />28<br />Original question:<br />francishugo.blogspot.com<br />
  32. 32. Which of the following research approaches use concepts and tools from anthropology to understand how people live and work?<br />A. Behavioural Data Research<br />B. Ethnographic Research<br />C. Focus Group Research<br />D. Observational<br />E. Experimentation <br />29<br />Improved question:<br />francishugo.blogspot.com<br />
  33. 33. Concept: What are the various research approaches to gather primary data?<br />Observational <br />Ethnographic <br />Focus Group <br />Survey<br />Behavioral Data<br />Experimentation<br />30<br />francishugo.blogspot.com<br />
  34. 34. Ethnographic Research: Uses concepts and tools from anthropology and other discipline<br />To provide deep understanding of how people live and work<br />31<br />Different ethnic group has <br />different wedding cap. So,<br />researchers help to design <br />customized products<br />francishugo.blogspot.com<br />
  35. 35. Which of the following research approaches use concepts and tools from anthropology to understand how people live and work?<br />A. Behavioural Data Research<br />B. Ethnographic Research<br />C. Focus Group Research<br />D. Observational<br />E. Experimentation <br />32<br />Improved answer:<br />francishugo.blogspot.com<br />
  36. 36. TOP 10 Learning Questions forCreating Customer Value, Satisfaction & Loyalty and Ch 5 <br />Joan Soliven / Chiz Hugo<br />April 15, 2011<br />http://joansoliven.blogspot.com/<br />
  37. 37. 8. Which step on the customer development process that the costumer recommends the product?<br />Members <br />Advocates<br />Repeat Customers <br />Clients <br />First-time customers <br />http://joansoliven.blogspot.com/<br />Original question:<br />
  38. 38. 8. In the customer development process, when a costumer recommends a product, he is classified as a<br />Member <br />Advocate<br />Repeat Customer<br />Client<br />First-time customer <br />http://joansoliven.blogspot.com/<br />Improved question:<br />
  39. 39. Customer Development Process<br />Inactive or <br />Ex-customers<br />Source: Marketing Management 13th Edition by Philip Kotler<br />http://joansoliven.blogspot.com/<br />
  40. 40. Behavior of Customer in the Customer-Development Process <br />Potentials – interested<br />Prospects – motivated<br />First-time & repeat customers – need to be encouraged through marketing efforts <br />Source: Marketing Management 13th Edition by Philip Kotler<br />http://joansoliven.blogspot.com/<br />
  41. 41. Clients - need to be treated special <br />Members – enjoying the benefits <br />Advocates – recommending the product<br />Partners <br />Behavior of Customer in the Customer-Development Process <br />Source: Marketing Management 13th Edition by Philip Kotler<br />http://joansoliven.blogspot.com/<br />
  42. 42. 8. In the customer development process, when a costumer recommends a product, he is classified as a<br />Member <br />Advocate<br />Repeat Customer<br />Client<br />First-time customer <br />http://joansoliven.blogspot.com/<br />Improved question:<br />
  43. 43. TOP 10 Learning Questions for<br />Ch6: Analyzing Consumer Markets<br />Roleigh “Rolly” Tuazon / Chiz Hugo<br />15 April 2011<br />http://rbtuazon.blogspot.com<br />
  44. 44. 8. What step is not included in the consumer buying process? <br />A. Problem Recognition<br />B. Evaluation<br />C. Post-Purchase Behavior<br />D. Only two of the above<br />E. All of the above<br />41<br />Original question:<br />http://rbtuazon.blogspot.com<br />
  45. 45. Which step is not included in the consumer buying process? <br />A. Problem Recognition<br />B. Evaluation<br />C. Post-Purchase Behavior<br />D. Only two of the above<br />E. None of the above<br />42<br />Improved question and choice/s:<br />francishugo.blogspot.com<br />
  46. 46. Steps in the Consumer Buying Process:<br />43<br />Improved presentation of concept:<br />Problem Recognition<br />Information Search<br />Evaluation<br />Purchase Decision<br />Post-Purchase Behavior<br />Kotler, Keller. Marketing Management, 13th Edition. <br />francishugo.blogspot.com<br />
  47. 47. Which step is not included in the consumer buying process? <br />A. Problem Recognition<br />B. Evaluation<br />C. Post-Purchase Behavior<br />D. Only two of the above<br />E. None of the above<br />44<br />Improved answer since all of them are considered in the process:<br />francishugo.blogspot.com<br />
  48. 48. TOP 10 Learning Questions for<br />Ch 9: Creating Brand Equity<br />Soleil Gan / Chiz Hugo<br />April 2011<br />http://taeyangxinyi.blogspot.com<br />
  49. 49. 7. Derek Ramsey and Angel Locsin’s advertisement for Century Tuna is a sample of what Brand Equity Driver?<br />Characters<br />Marketing Activities<br />Endorsements<br />Relevance<br />Print Advertisement<br />46<br />http://taeyangxinyi.blogspot.com<br />Original question:<br />
  50. 50. 7. Derek Ramsey and Angel Locsin’s advertisement for Century Tuna is a sample of what Brand Equity Driver?<br />Brand Elements<br />Marketing Activities<br />Endorsements<br />Meaning Transference<br />Print Advertisement<br />47<br />http://taeyangxinyi.blogspot.com<br />Improved question:<br />
  51. 51. Drivers of Brand EquityCreate the right brand knowledge<br />BRAND ELEMENTS<br />MARKETING ACTIVITIES<br />MEANING TRASFERENCE<br />=<br />From Philip Kotler’s, Marketing Management, 13th ed. <br />http://taeyangxinyi.blogspot.com<br />
  52. 52. Marketing Activities is the correct brand equity driver in the list of choices<br />MARKETING ACTIVITIES<br />The Print AD and TV Commercials of the endorsers are MARKETING ACTIVITIES. <br />From Philip Kotler’s, Marketing Management, 13th ed. <br />http://taeyangxinyi.blogspot.com<br />
  53. 53. 7. Derek Ramsey and Angel Locsin’s advertisement for Century Tuna is a sample of what Brand Equity Driver?<br />Brand Elements<br />Marketing Activities<br />Endorsements<br />Meaning Transference<br />Print Advertisement<br />50<br />http://taeyangxinyi.blogspot.com<br />
  54. 54. 51<br />TOP 10 Learning Questions for<br /> Chapter 10<br />Identifying Market Segments &Targets<br />Sheilanor C. Turingan / Chiz Hugo<br />April 14, 2011<br />http://sheilanorturingan.blogspot.com<br />
  55. 55. 52<br />Original question:<br />2. The following are levels of target marketing, except?<br />Individual<br />Segment<br />Local<br />Niche<br />Mass<br />http://sheilanorturingan.blogspot.com<br />
  56. 56. 53<br />Improved question:<br />The following are levels of target marketing, except?<br />Individual<br />Segment<br />Local<br />Group<br />Niche<br />francishugo.blogspot.com<br />
  57. 57. 4 Levels of Target Marketing<br />Segment Marketing<br />Local Marketing<br />Niche Marketing<br />Individual Marketing<br />francishugo.blogspot.com<br />http://sheilanorturingan.blogspot.com<br />
  58. 58. 55<br />4 Levels of Target Marketing<br />1. Individual – one-to-one/customized marketing<br />2. Segment – customers with similar needs<br />3. Local – tailored to needs of customers in trading areas, neighborhoods<br />4. Niche – customers with distinct set of needs<br />http://sheilanorturingan.blogspot.com<br />
  59. 59. 56<br />Improved answer:<br />The following are levels of target marketing, except?<br />Individual<br />Segment<br />Local<br />Group<br />Niche<br />francishugo.blogspot.com<br />
  60. 60. TOP 10 Learning Concepts for<br />Chapter 11:<br />Dealing with Competition<br />Lady CharmayneHao / Chiz Hugo<br />April 2011<br />
  61. 61. 7. The following are specific attack strategies for competition except<br />Product Launch<br />Lower priced goods<br />Product Discounts<br />Product Innovation<br />Value priced goods<br />58<br />Original question:<br />
  62. 62. 7. The following are specific attack strategies for competition except<br />Research and development<br />Intensive advertising promotions<br />Product proliferation<br />Product innovation<br />Value priced goods<br />59<br />Improved question:<br />
  63. 63. Determine specific attack strategies for effective competition.<br />60<br />Improved Service<br />Product Discounts<br />Product Innovation<br />Prestige Goods<br />Distribution Innovation<br />Lower Priced Goods<br />Manufacturing –Cost<br />Reduction<br />Product Proliferation<br />Intensive Advertising <br />Promotion<br />Value-priced Goods<br />
  64. 64. Determine specific attack strategies for effective competition.<br />61<br />Improved Service<br />Product Discounts<br />Product Innovation<br />Prestige Goods<br />Distribution Innovation<br />Lower Priced Goods<br />Manufacturing –Cost<br />Reduction<br />Product Proliferation<br />Intensive Advertising <br />Promotion<br />Value-priced Goods<br />
  65. 65. 7. The following are specific attack strategies for competition except<br />Research and development<br />Intensive advertising promotions<br />Product proliferation<br />Product innovation<br />Value priced goods<br />62<br />
  66. 66. TOP 10 Learning Questions for<br />Setting Product Strategy Ch12<br />Ivy Villamor / Chiz Hugo<br />April 14, 2011<br />A Downloadable Template<br />For use in the Marketing Management Class of <br /> Prof. Remigio Joseph De Ungria<br />francishugo.blogspot.com<br />
  67. 67. 1. It is the a classification of product based on use and shopping habits of customers? <br />Durability and Tangibility<br />Industrial Goods<br />Consumer Goods<br />Homo/Heterogeneous Goods<br />None of the above<br />64<br />francishugo.blogspot.com<br />Original question:<br />
  68. 68. Products based on use and shopping habits of customers are classified as<br />Capital Goods<br />Industrial Goods<br />Consumer Goods<br />Homo/Heterogeneous Goods<br />None of the above<br />65<br />francishugo.blogspot.com<br />Improved question:<br />
  69. 69. Market Survival Mix of Different Product Classifications – Use (Consumer Goods)<br /><ul><li>Consumer Goods for end users’ consumption on the basis of shopping habits.</li></ul>Convenience<br />Shopping<br />Specialty<br />Unsought<br />http://www.slideshare.net/ivyvillamor<br />
  70. 70. Products based on use and shopping habits of customers are classified as<br />Capital Goods<br />Industrial Goods<br />Consumer Goods<br />Homo/Heterogeneous Goods<br />None of the above<br />67<br />francishugo.blogspot.com<br />
  71. 71. Top 10 Learning Questions<br />Ch 13 Designing and Managing Services<br />Ronald Patrick G. Wenceslao / Chiz Hugo<br />April 2011<br />francishugo.blogspot.com<br />
  72. 72. 1. The following are tips to improve service quality except for__________? <br />Fair play<br />Teamwork<br />Servant Leadership<br />Reliability<br />Product-centric<br />69<br />francishugo.blogspot.com<br />Original question:<br />
  73. 73. 1. The following are tips to improve service quality except for__________? <br />Fair play<br />Teamwork<br />Servant Leadership<br />Reliability<br />Training<br />70<br />francishugo.blogspot.com<br />Improved question:<br />
  74. 74. Improving Service Quality<br />71<br />francishugo.blogspot.com<br />Improved question:<br />
  75. 75. 1. The following are tips to improve service quality except for__________? <br />Fair play<br />Teamwork<br />Servant Leadership<br />Reliability<br />Training<br />72<br />francishugo.blogspot.com<br />
  76. 76. TOP 10 Learning Questions for<br />Ch 14 Developing Pricing Strategies and Programs<br />Zaragoza / Chiz Hugo<br />April 15, 2011<br />meghanngettingthere.blogspot.com<br />
  77. 77. 2. The “Good Value” Pricing Structure of Payment Plan Alternatives are an example of consumers arriving at price perceptions via which Key Point?<br />References Prices<br />Price – quality Inferences<br />Price Endings<br />Price Cues<br />None of the Above<br />74<br />meghanngettingthere.blogspot.com<br />Original question:<br />
  78. 78. 2. The “Good Value” Pricing Structure of Payment Plan Alternatives is an example of consumers arriving at price perceptions via which Key Point?<br />References Prices<br />Price – quality Inferences<br />Price Endings<br />Price Cues<br />None of the Above<br />75<br />meghanngettingthere.blogspot.com<br />Improved question:<br />
  79. 79. Prices with rightmost numbers “9” or an odd number are deemed to be a BARGAIN<br />76<br />From Philip Kotler’s, Marketing Management, 13th Edition<br />meghanngettingthere.blogspot.com<br />
  80. 80. 77<br />Moreover, products tagged with prices with rightmost numbers “.00 c” are deemed to be of SUPERIOR QUALITY<br /> Trattoria<br /> Steaks-to-Go<br /> $50.00<br /> $16.99 <br />From Philip Kotler’s, Marketing Management, 13th Edition<br />meghanngettingthere.blogspot.com<br />
  81. 81. 2. An installment payment plan is an example of consumer price perceptions via which key point?<br />References Prices<br />Price – quality Inferences<br />Price Endings<br />Price Cues<br />None of the Above<br />78<br />meghanngettingthere.blogspot.com<br />Original answer:<br />
  82. 82. 2. The “Good Value” Pricing Structure of Payment Plan Alternatives is an example of consumers arriving at price perceptions via which Key Point?<br />79<br />References Prices<br />Price – quality Inferences<br />Price Endings<br />Price Cues<br />None of the Above<br />meghanngettingthere.blogspot.com<br />Corrected Q & A:<br />
  83. 83. TOP 10 Learning Questions for<br />Chapter 16 – Managing Retailing, Wholesaling, and Logistics<br />Joseph Gabriel N. Morales / Chiz Hugo<br />April 14, 2011<br />
  84. 84. Question 7<br />All are part of marketing decisions of retailers except:<br />Target Market<br />Prices<br />Services<br />Store atmosphere<br />Store discounts<br />81<br />
  85. 85. Question 7<br />All are part of marketing decisions of retailers except:<br />Target Market<br />Prices<br />Services<br />Store atmosphere<br />Product advertising<br />82<br />
  86. 86. Target Market<br />- To whom will we sell the product?<br />83<br />Retailer’s Marketing Decisions<br />Source: Marketing Management 13th Ed by Philip Kotler<br />
  87. 87. Product Assortment<br /><ul><li>What products and variety will be offered?
  88. 88. Broadness & depth of products?</li></ul>84<br />Retailer’s Marketing Decisions<br />Shallow<br />Deep<br />Broad<br />Narrow<br />Source: Marketing Management 13th Ed by Philip Kotler<br />
  89. 89. Product Assortment<br /><ul><li>What products and variety will be offered?
  90. 90. Length (# of products in the product line)
  91. 91. Breadth (# of products company offers)
  92. 92. Depth (Different varieties of product)
  93. 93. Consistency (Rel. bet. Products in their final destination)</li></ul>85<br />Retailer’s Marketing Decisions<br />Source: Marketing Management 13th Ed by Philip Kotler<br />
  94. 94. Procurement<br /><ul><li>Managing the inventory</li></ul>86<br />Retailer’s Marketing Decisions<br />Source: Marketing Management 13th Ed by Philip Kotler<br />
  95. 95. Prices<br />- How will I price my product?<br />87<br />Retailer’s Marketing Decisions<br />Source: Marketing Management 13th Ed by Philip Kotler<br />
  96. 96. Services – the Mix<br /><ul><li>Pre Purchase – advertising, interior design, shopping hours, fitting rooms
  97. 97. Post Purchase – delivery, installation, gift-wrapping
  98. 98. Ancillary (subordinate) - parking, restroom, credit terms</li></ul>88<br />Retailer’s Marketing Decisions<br />Source: Marketing Management 13th Ed by Philip Kotler<br />
  99. 99. Store Atmosphere<br /><ul><li>Interior design of store; ambiance</li></ul>89<br />Retailer’s Marketing Decisions<br />Source: Marketing Management 13th Ed by Philip Kotler<br />
  100. 100. Store Activities<br /><ul><li>creating in-store activities to attract customers
  101. 101. Product sampling / Tasting
  102. 102. Working Demo Units
  103. 103. Free seminars</li></ul>90<br />Retailer’s Marketing Decisions<br />Source: Marketing Management 13th Ed by Philip Kotler<br />
  104. 104. Communications<br /><ul><li>To generate customer traffic & sale</li></ul>91<br />Retailer’s Marketing Decisions<br />Source: Marketing Management 13th Ed by Philip Kotler<br />
  105. 105. Location – Where’s the best place?<br /><ul><li>Central Business District?
  106. 106. Regional Shopping centers?
  107. 107. Community Shopping centers?
  108. 108. Shopping strips?
  109. 109. Location within a larger store?</li></ul>92<br />Retailer’s Marketing Decisions<br />Source: Marketing Management 13th Ed by Philip Kotler<br />
  110. 110. Question 7<br />All are part of marketing decisions of retailers except:<br />Target Market<br />Prices<br />Services<br />Store atmosphere<br />Product advertising<br />93<br />
  111. 111. Chapter 17 Designing and Managing Integrated Marketing<br />Yang Zhao / Chiz Hugo<br />Apr. 5.2011<br />http://zhaointote.blogspot.com/<br />francishugo.blogspot.com<br />
  112. 112. 4.Which is not following Nonpersonal Communication Channels?<br />Media<br />Sales Promotions<br />Events and Experiences<br />Public relations<br />Personal selling<br />francishugo.blogspot.com<br />http://zhaointote.blogspot.com/<br />Original question:<br />
  113. 113. All are examples of Non-personal Communication Channels except for_____?<br />Media<br />Sales Promotions<br />Events and Experiences<br />Public relations<br />Personal selling<br />francishugo.blogspot.com<br />http://zhaointote.blogspot.com/<br />Improved question:<br />
  114. 114. Four channels in Nonpersonal Communications<br />Sales Promotion<br />Media<br />Personal selling<br />Event & Experience<br />Public Relations<br />http://zhaointote.blogspot.com/<br />francishugo.blogspot.com<br />
  115. 115. Concepts of Nonpersonal Communications <br />Media-Consist of print media(Newspaper and magazines); Broadcast media radio and Television);network Media; Most nonpersonal messages come through paid media.<br />Sales Promotion- Consist of consumer promotions; trade promotions; and business and sale-force promotions.<br />Events and Experiences-Include sports, arts, entertainment, and cause events as well as less formal activities that create novel brand interactions with consumers.<br />Public Relations- Include communications directed internally to employees of the company or externally to consumers, other firms, the government, and media.<br />Personal selling does not belong to Nonpersonal communications<br />francishugo.blogspot.com<br />http://zhaointote.blogspot.com/<br />
  116. 116. All are examples of Non-personal Communication Channels except for_____?<br />Media<br />Sales Promotions<br />Events and Experiences<br />Public relations<br />Personal selling<br />francishugo.blogspot.com<br />http://zhaointote.blogspot.com/<br />
  117. 117. http://jankenneth-obar.blogspot.com<br />TOP 10 Learning Questions for<br />Ch 17: Designing and Managing Integrated Marketing Communication<br />Jan Kenneth Obar / Chiz Hugo<br />April 15, 2011<br />
  118. 118. http://jankenneth-obar.blogspot.com<br />9. A tool used to draw a stronger and quicker response. To push target audience to make the final step.<br />Sales Promotions<br />Free Samples<br />Interactive Marketing <br />Sponsored events<br />Direct Selling<br />101<br />Original question:<br />
  119. 119. http://jankenneth-obar.blogspot.com<br />What tool is used to draw a stronger and quicker response and push target audience to make a purchase?<br />Sales Promotions<br />Free Samples<br />Interactive Marketing <br />Sponsored events<br />Direct Selling<br />102<br />Improved question:<br />
  120. 120. http://jankenneth-obar.blogspot.com<br />Sales Promotion:<br />-Lead target audience to make the final step (purchase).<br />103<br />
  121. 121. http://jankenneth-obar.blogspot.com<br />Sales Promotion:Tools used to draw a stronger and quicker buyer response.<br />-Coupons<br />-Contests<br />-Premiums<br />104<br />
  122. 122. http://jankenneth-obar.blogspot.com<br />What tool is used to draw a stronger and quicker response and push target audience to make a purchase?<br />Sales Promotions<br />Free Samples<br />Interactive Marketing <br />Sponsored events<br />Direct Selling<br />105<br />
  123. 123. TOP 10 Learning Questions for<br />Ch18: Managing Mass Communications<br />Ira A. Ong /Chiz Hugo<br />April 2011<br />francishugo.blogspot.com<br />
  124. 124. 1. Which of the 5Ms refers to the evaluation of advertising impact on sales?<br />Money<br />Mission<br />Media<br />Message<br />None of the above<br />francishugo.blogspot.com<br />Original question:<br />
  125. 125. 1. Which of the 5Ms of advertising refers to the evaluation of advertising impact on sales?<br />Money<br />Mission<br />Media<br />Message<br />None of the above<br />francishugo.blogspot.com<br />Improved question:<br />
  126. 126. In developing an advertising program, remember 5M’s!<br />Reference: Philip Kotler’s Marketing Management, 13th edition<br />francishugo.blogspot.com<br />
  127. 127. It helps to answer the following questions…<br />Reference: Philip Kotler’s Marketing Management, 13th edition<br />francishugo.blogspot.com<br />
  128. 128. How do we evaluate the results?<br />Sales Impact<br />Communication Impact<br />francishugo.blogspot.com<br />
  129. 129. 1. Which of the 5Ms of advertising refers to the evaluation of advertising impact on sales?<br />Money<br />Mission<br />Media<br />Message<br />None of the above<br />francishugo.blogspot.com<br />
  130. 130. TOP 10 Learning Questions forCh 19: Managing Personal Communications<br />Caroline P. Quarte / Chiz Hugo<br />April 2011<br />http://carolinequarte.blogspot.com/<br />
  131. 131. 6. What are the public issues in Direct Marketing except?<br />Original question:<br />Irritation, Unfairness, Deception, Invasion of Privacy<br />Surprise, Unfairness, Deception, Invasion of Privacy<br />Irritation, Clarity, Deception, Invasion of Privacy<br />Irritation, Unfairness, Rewards, Invasion of Privacy<br />http://carolinequarte.blogspot.com/<br />
  132. 132. 6. What are the public issues in Direct Marketing?<br />Irritation, Unfairness, Deception, Invasion of Privacy<br />Surprise, Unfairness, Deception, Invasion of Privacy<br />Irritation, Clarity, Deception, Invasion of Privacy<br />Irritation, Unfairness, Rewards, Invasion of Privacy<br />francishugo.blogspot.com<br />Correct question:<br />
  133. 133. Public and Ethical Issues in Direct Marketing<br />Irritation / Unfairness / Deception / Invasion of Privacy<br />francishugo.blogspot.com<br />
  134. 134. 6. What are the public issues in Direct Marketing?<br />Answer<br />Irritation, Unfairness, Deception, Invasion of Privacy<br />Surprise, Unfairness, Deception, Invasion of Privacy<br />Irritation, Clarity, Deception, Invasion of Privacy<br />Irritation, Unfairness, Rewards, Invasion of Privacy<br />francishugo.blogspot.com<br />
  135. 135. TOP 10 Learning Questions for<br />Chapter 20 Introducing New Market Offerings<br />Louie Mark Quizon / Chiz Hugo<br />April 15, 2011<br />http://louiemarkquizon.blogspot.com<br />
  136. 136. Vertical<br />Lateral<br />Diagonal<br />Both A and B<br />None<br />4. A Shell gas station with a Shell Select store is an example of _________ marketing?<br />http://louiemarkquizon.blogspot.com<br />119<br />Original question:<br />
  137. 137. Vertical only<br />Lateral only<br />Vertical and Lateral<br />Diagonal only<br />None<br />4. A Shell gas station with a Shell Select store is an example of what type of marketing?<br />http://louiemarkquizon.blogspot.com<br />120<br />Improved question:<br />
  138. 138. Transform a Product to Satisfy New or Different Needs through Lateral Marketing!<br />Gas Station<br />Cafeteria<br />Cereal<br />Candy<br />Audio<br />http://louiemarkquizon.blogspot.com<br />121<br />
  139. 139. Lateral marketing combines two product concepts or ideas to create a new offering.<br />Gas Station<br />Food<br />Cafeteria<br />Internet<br />Cereal<br />Snacking<br />Candy<br />Toy<br />Audio<br />Portable<br />http://louiemarkquizon.blogspot.com<br />122<br />
  140. 140. Example: Shell and Shell Select Store<br />Shell Gas Station<br />Food<br />http://louiemarkquizon.blogspot.com<br />123<br />
  141. 141. Example: Shell and Shell Select Store<br />Shell Gas Station with Select Store <br />http://louiemarkquizon.blogspot.com<br />124<br />
  142. 142. Vertical only<br />Lateral only<br />Vertical and Lateral<br />Diagonal only<br />None<br />4. A Shell gas station with a Shell Select store is an example of what type of marketing?<br />http://louiemarkquizon.blogspot.com<br />125<br />Improved question:<br />
  143. 143. TOP 10 Learning Questions for<br />Tapping into Global Markets 21<br />Sandel, Lee Aizabel L. / Chiz Hugo<br />April 14, 2011<br />www.leeaizabelsandel.blogspot.com<br />
  144. 144. 3. McDonalds, KFC and Apple Stores is an example of global companies that go into in foreign markets through which mode of entry?<br />Indirect exporting<br />Direct exporting<br />Licensing<br />Joint Venture<br />Direct Investment<br />127<br />www.leeaizabelsandel.blogspot.com<br />Original question:<br />
  145. 145. 3. McDonalds, KFC and Apple Stores are examples of global companies that go into foreign markets through which mode of entry?<br />Indirect exporting<br />Direct exporting<br />Licensing<br />Joint Venture<br />Direct Investment<br />128<br />www.leeaizabelsandel.blogspot.com<br />Improved question:<br />
  146. 146. 5 Modes Of Entry IntoForeign Markets<br />129<br />Level of Commitment, Risk, Control, Profit Potential<br />Direct Investments<br />Joint venture<br />Licensing <br />Direct Exporting<br />Indirect Exporting<br />www.leeaizabelsandel.blogspot.com<br />
  147. 147. Licensing is a way of exporting through issuing a license for the use of manufacturing process, trademark, patent, trade secret, or other items of value for a fee or royalty.<br />130<br />Level of Commitment, Risk, Control, Profit Potential<br />Direct Investments<br />Joint venture<br />Licensing <br />Direct Exporting<br />Indirect Exporting<br />www.leeaizabelsandel.blogspot.com<br />
  148. 148. 3. McDonalds, KFC and Apple Stores are examples of global companies that go into foreign markets through which mode of entry?<br />Indirect exporting<br />Direct exporting<br />Licensing<br />Joint Venture<br />Direct Investment<br />131<br />www.leeaizabelsandel.blogspot.com<br />Improved answer:<br />
  149. 149. TOP 10 Learning Questions for<br />Chapter 22: Managing A Holistic Marketing Organization For The Long Run<br />Mira Lynn Serrano / Chiz Hugo<br />April 14, 2011<br />miralynnserrano.blogspot.com<br />
  150. 150. 7. In which STEP does the management determines the Causes of Serious Performance Deviations? <br />Goal Setting<br />Performance Measurement<br />Performance Diagnosis<br />Corrective Action<br />None of the above<br />133<br />miralynnserrano.blogspot.com<br />Original question:<br />
  151. 151. 7. In which STEP does the management determines the Causes of Serious Performance Deviations? <br />Performance Control Review<br />Performance Measurement<br />Performance Diagnosis<br />Performance Assessment<br />None of the above<br />134<br />miralynnserrano.blogspot.com<br />Improved question:<br />
  152. 152. 135<br />Marketing Control Done thru a CONTROL PROCESS<br />A) What do we want to achieve?<br />B) What is happening?<br />C) Why is it happening?<br />D) What should we do about it?<br />miralynnserrano.blogspot.com<br />
  153. 153. 136<br />Goal Setting<br />A) What do we want to achieve? <br />B) What is happening?<br />C) Why is it happening?<br />D) What should we do about it?<br />miralynnserrano.blogspot.com<br />
  154. 154. 137<br />Performance Measurement<br />A) What do we want to achieve?<br />B) What is happening?<br />C) Why is it happening?<br />D) What should we do about it?<br />miralynnserrano.blogspot.com<br />
  155. 155. 138<br />Performance Diagnosis<br />A) What do we want to achieve?<br />B) What is happening?<br />C) Why is it happening?<br />D) What should we do about it?<br />miralynnserrano.blogspot.com<br />
  156. 156. 139<br />Corrective Action<br />A) What do we want to achieve?<br />B) What is happening?<br />C) Why is it happening?<br />D) What should we do about it?<br />miralynnserrano.blogspot.com<br />
  157. 157. 7. In which STEP does the management determines the Causes of Serious Performance Deviations? <br />Performance Control Review<br />Performance Measurement<br />Performance Diagnosis<br />Performance Assessment<br />None of the above<br />140<br />miralynnserrano.blogspot.com<br />Improved question:<br />
  158. 158. Chapters included in this PPT:1234569101112131416Two chapter 171819202122<br />francishugo.blogspot.com<br />

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