Marketing Trends: Social Media, Where did it come from? Where is it going?

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Ben Smith - VP Marketing for Polygon Homes takes a look at the technology, demographics, and psychographics that brought us social media, shows us where the "Big 5" are today in size and use, and …

Ben Smith - VP Marketing for Polygon Homes takes a look at the technology, demographics, and psychographics that brought us social media, shows us where the "Big 5" are today in size and use, and makes some hypotheses about where the trends will take us.

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  • 1. Marketing Trends: Social Media where did it come from? where is it going?
  • 2. TREND: The general direction in which something tends to move.
  • 3. FAD: an intense but short-lived fashion
  • 4. History of Technology
  • 5. Sociology of Influencers
  • 6. Relationship to Internet
  • 7. Social Media
  • 8. BIG 5: Current size / use
  • 9. May 1990
  • 10. Windows 3.0
  • 11. October 1990
  • 12. MAC Classic
  • 13. 1993
  • 14. Commercial providers allowed to sell internet connections to individuals
  • 15. 1994
  • 16. Netscape Navigator
  • 17. 1995
  • 18. 1996
  • 19. Hotmail Commercially Launched
  • 20. 1993 Mass Market Internet 1990 1995 2009 Windows 3.0 Windows 1990 1996 Mac Classic Hotmail 1994 Netscape Navigator
  • 21. High School Student in 1995
  • 22. 13 – 18 1977 - 1982
  • 23. 27 - 32
  • 24. Influential Years On a Computer
  • 25. Average age of First Time Homebuyer…
  • 26. 30
  • 27. 1970 – 1990 (1982 – 1994)
  • 28. Gen Y
  • 29. Offspring of Baby Boomers
  • 30. Millenials
  • 31. Echo Boomers
  • 32. Net Gen Dot-Com Gen
  • 33. Influential Years On a Computer
  • 34. 3x size of Gen X
  • 35. Larger than Baby Boomers by 2010
  • 36. Influential Years On a Computer
  • 37. Gen Y = 75,000,000
  • 38. 25% of US Population
  • 39. Influential Years On a Computer
  • 40. WHO CARES?
  • 41. Next 5 years…
  • 42. 39,000,000hh
  • 43. HDTV
  • 44. 30,000,000
  • 45. Add Network Connectivity
  • 46. 44% US hh
  • 47. Average US Family
  • 48. 2 Personal Computers
  • 49. Media Consumption…
  • 50. Split 50/50 old vs. new
  • 51. Those Under 40…
  • 52. 2 Hours / Week More On New Media
  • 53. “Every time a newspaper reader dies, he will not be replaced.” Jeffrey Cole Director of the Center for the Digital Future, USC
  • 54. 4 in 5 US hh…
  • 55. Got teenagers?
  • 56. 24,500,000+ (8%) and growing…
  • 57. Can you see where this is going…
  • 58. "US consumers are making an inexorable transition to an all-digital, Internet-powered world… The Internet pervades all aspects of Americans' lives, from how we shop and buy, how we communicate, how we entertain ourselves, and how we seek out information to how we manage our personal relationships. While today these digital activities are constrained to the home and the office, in the next several years consumers will increasingly rely on a ubiquitous Net that is instantaneously accessible on a wide variety of devices, from mobile phones to laptops to new form factors such as eReaders.“ Forrester Research Principal Analyst Charles S. Golvin.
  • 59. Great, I get it, the world is going online, so what, where does social media fit in?
  • 60. 1991
  • 61. 1993
  • 62. 1991 - 1997
  • 63. 1994
  • 64. Baby Boomers…
  • 65. Making $$$ & Building Careers
  • 66. Family Health Environment
  • 67. Gen Y…
  • 68. Rebelling & Subverting
  • 69. Anti-trust Anti-corporate Anti-advertising
  • 70. 1993 Smashing Pumpkins: Siamese Dream 1997 2002 2009 1990 Bre-X Livent 1991 1994 1997 2001 Pearl Jam: Reality Bites Lollapalooza: Enron Ten Final Year 2003 Nirvana: Nortel Nevermind
  • 71. Left to Baby Boomers…
  • 72. Web 1.0
  • 73. Giving info vs. Exchanging it
  • 74. Expert Reviewers Anonymous Filtered Comments
  • 75. Gen Y fuels Web 2.0
  • 76. Information Exchange
  • 77. Peer reviews Profiles/Vulnerable Open Source
  • 78. A Social Medium
  • 79. Social Media
  • 80. “It’s not about technology and wanting to be online constantly. It’s about wanting to belong and be connected constantly.” Johan Jervoe Corporate VP, Global Marketing, McDonald’s Corp
  • 81. 350,000,000+ Active Users
  • 82. 50% logged in on any given day
  • 83. Average User 130 Friends
  • 84. 12,000,000+ in Canada (18+)
  • 85. 3,400,000+ in Canada (40+) 2,200,000+ in Canada (27–32)
  • 86. 580,000+ in YVR (18+) 1,500,000+ in BC (18+)
  • 87. Vancouver SUN 500,000+ readers CBC (Canucks Game) 893,000 Viewers
  • 88. $1,000 cpc 4,500,000+ imp $15,000 1 Full page ad
  • 89. Fastest Growing Age Group…
  • 90. 55+
  • 91. 10+ Million Users Become Fans Daily
  • 92. 45+ million active user groups exist on the site
  • 93. 2+ billion photos uploaded monthly
  • 94. 14+ million videos uploaded monthly
  • 95. 3+ million events created monthly
  • 96. Micro Blog a personal Basic or chronological log small-scale of thoughts published on a Web page
  • 97. What are you doing? 140 characters
  • 98. tweets profile background
  • 99. 27,000,000 ppl per Month
  • 100. Majority 25 – 64 years old 42% College Graduates 45 – 54 highest indexing age 36% more likely to tweet
  • 101. Business (lots of ‘em) Celebrity Personal Media
  • 102. 52,000,000+
  • 103. 1,000,000 / month
  • 104. 750,000 Senior Executives
  • 105. From all Fortune 500 companies
  • 106. Average Age 41
  • 107. Average Income $109,000
  • 108. 6,000+ Photos Uploaded
  • 109. Every Minute
  • 110. 4+ Billion Images Hosted
  • 111. (estimated 20+B on Facebook)
  • 112. 8+ million users
  • 113. 21,000,000+ People Per Month
  • 114. 70,000,000 Visits Per Month
  • 115. 20 Hours Uploaded
  • 116. Every Minute
  • 117. 1 Billion Videos
  • 118. Per Day
  • 119. 60,000 Feature Films
  • 120. A Week
  • 121. #1 Entertainment Site
  • 122. #6 Largest Destination
  • 123. Average Visit
  • 124. 21 Minutes
  • 125. 10.6 Times Per Month
  • 126. Americans Stream
  • 127. 21.4B Videos Per Month
  • 128. Average Online Viewer Spends
  • 129. 500 Minutes (8.3 hrs) / Month
  • 130. Okay, I’m impressed, but what are the benefits to me…
  • 131. Great for Networking
  • 132. You Will Learn More, Faster, With Better Filters
  • 133. Makes Sharing & Referral Easy
  • 134. People Will Find You Easily You’ll Find Them Easier
  • 135. You’ll Save Time
  • 136. Now my brain hurts, what’s next…
  • 137. Don’t be afraid
  • 138. 1950
  • 139. Credit Cards are the devil’s playthings
  • 140. Content Creation It’s all about search
  • 141. Mobile: Apps, GPS, Environmental Interactivity
  • 142. Fundamental shift from linear to more organic everything
  • 143. Questions?
  • 144. Thank-You
  • 145. twitter.com/bensmithinc linkedin.com/in/bensmithinc facebook.com/polygonhomes twitter.com/polygonhomes linkedin.com [polygon homes] flickr.com/polygonhomes