Set Your Rich Media Free     Ben Seymour | Snr. Solution Specialist, Adobe© 2012 Adobe Systems Incorporated. All Rights Re...
Changing the world                                                          through digital                               ...
Digital Marketing Solutions                                                                              Creative Process ...
Adobe Digital Marketing Suite© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Revolutionising Creative & Marketing© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Scene7 : Overview                Adobe Scene7 is the leading on-demand rich media                 platform that enables c...
Scene7: eye catching, attention grabbing© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.       ...
Dynamic Media Delivery: Single Master Media, Single URL                                                                   ...
Scene7 & Adobe Creative Suite – Optimise marketing assets                                                                 ...
Photoshop – extension for Scene7     Scene7 extension for Creative Suite (Flash Pro, Premiere Pro, Indesign Illustrator)© ...
One Master Image: Image Presets© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Page load time is a fundamental part of the User eXperience                                                               ...
Responsive Web Design : Responsive Images                                                                                 ...
Responsive Web Design : Responsive Images                                                                                 ...
Responsive Web Design : Responsive Images                                                                                 ...
Dynamic Imaging : Zoom, Spin…                                                                              Key Features:  ...
Exploding Amounts of Devices & Content© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   17
Adobe Digital Marketing Insights ReportTablet Visitors spendover 50% moreper purchase than visitors who usesmartphones and...
Characteristics of Each Screen                                    DESKTOP                                             TABL...
Scene7 Creates Universal Rich Media for All Screens                     Scene7 makes it easy to provide optimised rich med...
Scene7 Back Office© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   21
Basic Templates© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Layered Template                                                                                 Layered Templates       ...
Dynamic Imaging: Configurators© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Streamline the Creative workflow : 1                   Scene7 extension for Creative Suite (Flash Pro, Premiere Pro, Indes...
Streamline the Creative workflow : 2              Setup the desired parameters in the Scene7 back office (or via Web Servi...
Streamline the Creative workflow : 3                        Control the visuals at request-time using those parameters in ...
Streamline the Creative workflow : 4                             Control and review the templates directly within other co...
Streamline the Creative workflow : 5© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Some Analytics Tagging directly within Scene7© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.  ...
Enhance: Flash Dynamic Banners                                                                              Key Features: ...
HTML5 SupportHTML5 supportOptimising delivery of rich experiences for non-Flash supported channelsDynamic Banners    Flas...
Video                                                                              Key Features:                          ...
Video : iOS Adaptive streaming                                                                                   Dynamical...
Targeting, Testing and Personalisation  Target and customize rich media content to improve conversion                     ...
On v. Off Model Photography : which drives greater conversion A© 2012 Adobe Systems Incorporated. All Rights Reserved. Ado...
Viewer optimisation test                                                                              One viewer showed te...
Target your audience based on their preferences        Dynamic media + data-driven personalization:              Time of ...
Profile parameters output into images      In this example, the license plate on this image of the car is dynamically    ...
Screen Fill Use-Case•Adobe Scene7 is able to dynamically fill a screen with promotional, localised or personalised images....
Social Rich Media Examples                                                                                 Enhance corpor...
Collect & share UGC everywhere                                                                                 Nearly 64%...
Meta Data Server : Similarity Search© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Image Authoring – beyond your source images                     Flowlines: A series of vertices, horizontal and vertical ...
Render Server - Infinite possibilities                 One Vignette                 Unlimited images© 2012 Adobe Systems I...
Rich Personalised experiences across all devices                                                                          ...
Set Your Rich Media Free                                                         Thank you for listening!                 ...
My contact details:                                                                              My contact details:      ...
Upcoming SlideShare
Loading in...5
×

Set Your Rich Media Free - with Adobe Scene7

3,739

Published on

Set Your Rich Media Free - part of the Adobe Webinar Wednesday series.
More details via my blog: http://allbs.co.uk/2012/06/27/set-your-rich-media-free/

Published in: Technology, Business

Set Your Rich Media Free - with Adobe Scene7

  1. 1. Set Your Rich Media Free Ben Seymour | Snr. Solution Specialist, Adobe© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  2. 2. Changing the world through digital experiences© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
  3. 3. Digital Marketing Solutions Creative Process Personalisation & Social Commerce & Measurement Managing Mobile© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  4. 4. Adobe Digital Marketing Suite© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  5. 5. Revolutionising Creative & Marketing© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  6. 6. Scene7 : Overview  Adobe Scene7 is the leading on-demand rich media platform that enables companies to grow revenues, enhance customer experience and cut production costs. This easy-to-use, Web-based system gives business users the control to upload, manage, enhance, publish and deliver dynamic rich content with minimal IT support. It is performance optimized to dynamically generate and deliver unlimited variations from master imagery – shortening time to market and drastically reducing costs. It’s like having a stack of Photoshop’s power - controlled via a URL© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
  7. 7. Scene7: eye catching, attention grabbing© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
  8. 8. Dynamic Media Delivery: Single Master Media, Single URL  Sizing  Template  FlashBannerSelect customers dynamically serving content viaScene7:© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.8
  9. 9. Scene7 & Adobe Creative Suite – Optimise marketing assets Streamline design-to-publish workflows by integrating Scene7 services in Adobe Creative Suite 6  Improve your design-to-publish workflow productivity  Accelerate iterative design processes  Facilitate cross-team collaboration (creative design, merchandising) Scene7 Extension for Creative Suite 6  Extending core Adobe libraries to the cloud  PhotoShop, Illustrator, InDesign, Flash Pro  Upload, manage, download creative assets  Parameterize dynamic content  Publish rich media assets to live S7 URLs  In-place edit hosted creative assets© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  10. 10. Photoshop – extension for Scene7 Scene7 extension for Creative Suite (Flash Pro, Premiere Pro, Indesign Illustrator)© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
  11. 11. One Master Image: Image Presets© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  12. 12. Page load time is a fundamental part of the User eXperience Loading time is a major factor in page abandonment. Scene7 Image Presets help you to control and optimise your site imagery using the SPS back office.© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
  13. 13. Responsive Web Design : Responsive Images Responsive Web Design needs Responsive Images but CSS needs a helping hand© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
  14. 14. Responsive Web Design : Responsive Images Screen shots: Tablet© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
  15. 15. Responsive Web Design : Responsive Images Screen shots: Smartphone© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
  16. 16. Dynamic Imaging : Zoom, Spin… Key Features:  Dynamic, scalable image optimization & interactive zoom  Colors & multiple views in context  110+ configurable viewers: single, sets, and mixed media combinations  Zoom ―hotspots‖ with text  Guided tours, 360 spin  Self-configurable rules to auto- generate rich media sets  Upload your own (UGC images, graphics) Select Customers:  Macy’s: Increased sales by 300%  HSN: Double-digit sales increases using integrated zoom & colors  Otto Freemans: Increased online business by more than 50%© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.16
  17. 17. Exploding Amounts of Devices & Content© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
  18. 18. Adobe Digital Marketing Insights ReportTablet Visitors spendover 50% moreper purchase than visitors who usesmartphones and over 20% more than visitors who use desktop/laptop computers. They are also three times more likely to make a purchase than smartphone© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. visitors.
  19. 19. Characteristics of Each Screen DESKTOP TABLET SMARTPHONE Embedded Rich Media Embedded Rich Media Full-screen Rich Media Mouse-driven Touch-driven Touch-driven Click-driven No Buttons No Buttons Button Controls© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
  20. 20. Scene7 Creates Universal Rich Media for All Screens Scene7 makes it easy to provide optimised rich media experiences for each screen through a simple URL URL© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
  21. 21. Scene7 Back Office© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
  22. 22. Basic Templates© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  23. 23. Layered Template  Layered Templates allow building a layered image-think Photoshop layered image- mixing graphics and text, where any layer or text piece can be changed dynamically via calling to a parameter in the URL© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  24. 24. Dynamic Imaging: Configurators© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  25. 25. Streamline the Creative workflow : 1 Scene7 extension for Creative Suite (Flash Pro, Premiere Pro, Indesign Illustrator)© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
  26. 26. Streamline the Creative workflow : 2 Setup the desired parameters in the Scene7 back office (or via Web Service API)© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 26
  27. 27. Streamline the Creative workflow : 3 Control the visuals at request-time using those parameters in the URL: …./tie_banner?$header_text=One Day Only&$month_text=march tie_banner2?$date_text=17&$footer_text=Guaranteed%20in- time%20delivery&$header_text=Father%27s%20Day&$month_text=june© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 27
  28. 28. Streamline the Creative workflow : 4 Control and review the templates directly within other conversion products, such as Search & Promote, or Test & Target:© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 28
  29. 29. Streamline the Creative workflow : 5© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  30. 30. Some Analytics Tagging directly within Scene7© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 30
  31. 31. Enhance: Flash Dynamic Banners Key Features:  Easy creation and real-time manipulation of image and Flash content for targeted promotions  Create source files on desktop (Photoshop CS5/Flash CS5 )  Define variable content in Scene7 Publishing System  Publish to Scene7 imaging servers for custom URL  Real-time compilation to SWF (Flash)  Real-time modification with URL commands  Edit or replace text, image, graphics, or movie clip content & attributes Benefits & ROI:  Higher response/click thru rates via targeting  Time & cost savings to create and publish banners  No ActionScript programming skills required for Flash  No costly content updates requiring creative teams and desktop apps© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.31
  32. 32. HTML5 SupportHTML5 supportOptimising delivery of rich experiences for non-Flash supported channelsDynamic Banners Flash-to-HTML5 real-time file conversion (using Adobe Wallaby, scripting and video limitations) JavaScript embed code -> universal URL to automatically serve in the right format no video© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  33. 33. Video Key Features:  Video publishing to web & mobile devices  Custom transcoding for optimised delivery  Configurable video players for single video, video sets or mixed media  Commerce-enable video with clickable product hotspots and call-to-actions  Dynamic editing to cut videos, add titles, captions, audio, graphics for targeting  Video templates for personalisation and targeting of promos/ads Streaming Flash & MP4 video for smooth playback Select Customers:  Otto Freemans: 10% reduction in returns; 30% increase in conversions  Shop Direct: Double-digit increases in conversion, 1500+ videos on site  Medion: Sales of products with videos increased significantly vs. those with only static images© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.33
  34. 34. Video : iOS Adaptive streaming Dynamically adjust video quality in real-time based on device connection - m3u8 manifest allows the iOS device to request different encoded versions of the same video – in accordance to the bandwidth as it varies© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 34
  35. 35. Targeting, Testing and Personalisation Target and customize rich media content to improve conversion In real-time, use the T&T visitor profile to customize Scene7 templated assets based on individual behavior orStreamline creating T&T campaigns with Scene7 characteristicsassets to easily include dynamic or static Scene7 content in tests and targeted campaigns© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  36. 36. On v. Off Model Photography : which drives greater conversion A© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 36 B
  37. 37. Viewer optimisation test One viewer showed textual information on the image, using hotspots and image maps. Sport Thieme saw a 3x lift in conversion© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 37
  38. 38. Target your audience based on their preferences Dynamic media + data-driven personalization:  Time of day/day of week variables  Category affinity  Conversion, order data; inventory© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  39. 39. Profile parameters output into images  In this example, the license plate on this image of the car is dynamically generated based on a T&T geo-targeting profile parameter: mboxCreate(s7, profile.geolocation.city);© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 39
  40. 40. Screen Fill Use-Case•Adobe Scene7 is able to dynamically fill a screen with promotional, localised or personalised images.•This drives conversion and add a new component to your web-site which can be used for marekting.•Even more important the solution can be automated and reduced production costs and time completely. Andrej© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 40
  41. 41. Social Rich Media Examples  Enhance corporate facebook page  Embed all rich merchandising viewers including: eCatalogs, image or video viewers  Publish updates to social sites including UGC  Allow fans to share  Viewers enable social sharing: copy URL, embed code, visit site link & email a friend  Custom-products ideal for sharing and rating by community  Tag, rate, share of all rich content **  Collaborate of experiences such as shop with a friend or design with a friend  ** beyond S7© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  42. 42. Collect & share UGC everywhere  Nearly 64% watched a user- generated video review; more than ¾ said it helped with purchase decision—for or against a product or brand.  81.3% listed ability to see products in action as favorite thing about video reviews. -Internet Retailer, June 2010 backcountry nike© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  43. 43. Meta Data Server : Similarity Search© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  44. 44. Image Authoring – beyond your source images  Flowlines: A series of vertices, horizontal and vertical lines that are manipulated to control the shape and contours of fabric in a masked area.© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  45. 45. Render Server - Infinite possibilities One Vignette Unlimited images© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  46. 46. Rich Personalised experiences across all devices Tablet Screen shots© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 46
  47. 47. Set Your Rich Media Free Thank you for listening! Questions?© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 47
  48. 48. My contact details: My contact details: Ben Seymour Solution Specialist Adobe Systems 07824 690430 bseymour@adobe.com @bseymour© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

×