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Olifun mobile monday startup competition 2014
Olifun mobile monday startup competition 2014
Olifun mobile monday startup competition 2014
Olifun mobile monday startup competition 2014
Olifun mobile monday startup competition 2014
Olifun mobile monday startup competition 2014
Olifun mobile monday startup competition 2014
Olifun mobile monday startup competition 2014
Olifun mobile monday startup competition 2014
Olifun mobile monday startup competition 2014
Olifun mobile monday startup competition 2014
Olifun mobile monday startup competition 2014
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Olifun mobile monday startup competition 2014

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  • 1. MobileMonday China Startup Challenge 2014 Olifun: The Happy Hour Project Shanghai and China
  • 2. MobileMonday China Startup Challenge 2014 Problem… - Have this problem of thinking where to go tonight? - Thinking of catch-up with friends but not sure where to meet? - Thirsty for drink and thinking about happy hour? - Wants to bring a colleague visiting Shanghai’s to happy hour? Solution… Project Olifun: helping people to find that interesting happy hour, nearby to them, right now.
  • 3. MobileMonday China Startup Challenge 2014 Why are we different? Tech: 1. Mobile 1st centric 2. Great UX & Fun UI 3. Integration with social network 4. Beautiful filtered photos Community: 5. User generated photos 6. Interesting events with happy hours 7. User participation with user voting system 8. Community centric – “We love happy hour!”
  • 4. MobileMonday China Startup Challenge 2014 Market size: Official registered foreigners in China (2011) – 600,000 1. Shanghai – 200,000 2. Beijing – 100,000 3. Guangdong – 300,000 Un-official populations: ? (students, part-time, visitors, models, interns) Average age: 33 Visitors in Shanghai in 2013: 5,000,000
  • 5. MobileMonday China Startup Challenge 2014 Pre-launch signup: 351 sign-ups via emails since 1st June Expected signups before launch (60 days) : 2000 users User Acquisition Channels: Social Media - Facebook pages, Email wewsletters, Wechat service account Offline Events - Happy Hour Bar-streets (Yongkang Lu, French Concessions) Young Communities - MBA classes and universities Bars, Cafes and Restaurants - In contact with >500 venues listing for happy hour deals Meetup groups - Dining, Wine, Beer, Social groups.
  • 6. MobileMonday China Startup Challenge 2014 Direct Competitors: 1. Expat websites - SmartShanghai, Cityweekend, Timeout, That’s Shanghai, Shanghai Expat 2. Other startup apps - Party & nightlife apps; Happyhourfinder, wherethefuckshouldigotodrink In-direct Competitors: 2. Dianping 3. Foursquare 4. Meituan 5. Meetup.com
  • 7. MobileMonday China Startup Challenge 2014 Business Model: 1. Sponsored Ads - “hosts” or venues to pay for advertising on 1st page results. 2. Keywords Ads - For keyword searches, paid searches results. 3. Commission Fees - From extra happy hour deals sold, cut from commission. 4. Servicing Model - Extra customization for specialized advertisement/marketing 5. Work with other Startups! - Get a cut from Uber for private limo!
  • 8. MobileMonday China Startup Challenge 2014 What are you looking for today competing at MobileMonday competition: 1. More signups! 60 days to launch. 2. Bar owners? Talk to us! 3. Want to contribute and do something cool? Be part of Olifun project! 4. Investors – We need resources and help! 5. PR – Help to spread the happiness!
  • 9. MobileMonday China Startup Challenge 2014 The Olifun Team: Victor Lee Tech Lead & everything Standard Chartered Bank Digital Innovation PM & Founded 2 internet consumer startups Andrew Elliston Biz Dev & User Acquistion Head of Social Entrepreneurship in HULT MBA & Founded his 1st company at 19 in Canada. Jensen Zang Design Lead UX/UI Designer and Digital Marketing PM from Orange Pixel China
  • 10. MobileMonday China Startup Challenge 2014
  • 11. MobileMonday China Startup Challenge 2014 Victor Lee Founder of Olifun: The Happy Hour Project victor.lee@olifun.com +86 186 160 944 80 www.olifun.com
  • 12. MobileMonday China Startup Challenge 2014 Video demo of Olifun Mobile App

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