MobileMonday China
Startup Challenge 2014
Olifun: The Happy Hour Project
Shanghai and China
MobileMonday China
Startup Challenge 2014
Problem…
- Have this problem of thinking where to go tonight?
- Thinking of catc...
MobileMonday China
Startup Challenge 2014
Why are we different?
Tech:
1. Mobile 1st centric
2. Great UX & Fun UI
3. Integr...
MobileMonday China
Startup Challenge 2014
Market size:
Official registered foreigners in China (2011) – 600,000
1. Shangha...
MobileMonday China
Startup Challenge 2014
Pre-launch signup:
351 sign-ups via emails since 1st June
Expected signups befor...
MobileMonday China
Startup Challenge 2014
Direct Competitors:
1. Expat websites
- SmartShanghai, Cityweekend, Timeout, Tha...
MobileMonday China
Startup Challenge 2014
Business Model:
1. Sponsored Ads
- “hosts” or venues to pay for advertising on 1...
MobileMonday China
Startup Challenge 2014
What are you looking for today competing at MobileMonday competition:
1. More si...
MobileMonday China
Startup Challenge 2014
The Olifun Team:
Victor Lee
Tech Lead & everything
Standard Chartered Bank
Digit...
MobileMonday China
Startup Challenge 2014
MobileMonday China
Startup Challenge 2014
Victor Lee
Founder of Olifun: The Happy Hour Project
victor.lee@olifun.com
+86 1...
MobileMonday China
Startup Challenge 2014
Video demo
of Olifun
Mobile App
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Olifun mobile monday startup competition 2014

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Olifun mobile monday startup competition 2014

  1. 1. MobileMonday China Startup Challenge 2014 Olifun: The Happy Hour Project Shanghai and China
  2. 2. MobileMonday China Startup Challenge 2014 Problem… - Have this problem of thinking where to go tonight? - Thinking of catch-up with friends but not sure where to meet? - Thirsty for drink and thinking about happy hour? - Wants to bring a colleague visiting Shanghai’s to happy hour? Solution… Project Olifun: helping people to find that interesting happy hour, nearby to them, right now.
  3. 3. MobileMonday China Startup Challenge 2014 Why are we different? Tech: 1. Mobile 1st centric 2. Great UX & Fun UI 3. Integration with social network 4. Beautiful filtered photos Community: 5. User generated photos 6. Interesting events with happy hours 7. User participation with user voting system 8. Community centric – “We love happy hour!”
  4. 4. MobileMonday China Startup Challenge 2014 Market size: Official registered foreigners in China (2011) – 600,000 1. Shanghai – 200,000 2. Beijing – 100,000 3. Guangdong – 300,000 Un-official populations: ? (students, part-time, visitors, models, interns) Average age: 33 Visitors in Shanghai in 2013: 5,000,000
  5. 5. MobileMonday China Startup Challenge 2014 Pre-launch signup: 351 sign-ups via emails since 1st June Expected signups before launch (60 days) : 2000 users User Acquisition Channels: Social Media - Facebook pages, Email wewsletters, Wechat service account Offline Events - Happy Hour Bar-streets (Yongkang Lu, French Concessions) Young Communities - MBA classes and universities Bars, Cafes and Restaurants - In contact with >500 venues listing for happy hour deals Meetup groups - Dining, Wine, Beer, Social groups.
  6. 6. MobileMonday China Startup Challenge 2014 Direct Competitors: 1. Expat websites - SmartShanghai, Cityweekend, Timeout, That’s Shanghai, Shanghai Expat 2. Other startup apps - Party & nightlife apps; Happyhourfinder, wherethefuckshouldigotodrink In-direct Competitors: 2. Dianping 3. Foursquare 4. Meituan 5. Meetup.com
  7. 7. MobileMonday China Startup Challenge 2014 Business Model: 1. Sponsored Ads - “hosts” or venues to pay for advertising on 1st page results. 2. Keywords Ads - For keyword searches, paid searches results. 3. Commission Fees - From extra happy hour deals sold, cut from commission. 4. Servicing Model - Extra customization for specialized advertisement/marketing 5. Work with other Startups! - Get a cut from Uber for private limo!
  8. 8. MobileMonday China Startup Challenge 2014 What are you looking for today competing at MobileMonday competition: 1. More signups! 60 days to launch. 2. Bar owners? Talk to us! 3. Want to contribute and do something cool? Be part of Olifun project! 4. Investors – We need resources and help! 5. PR – Help to spread the happiness!
  9. 9. MobileMonday China Startup Challenge 2014 The Olifun Team: Victor Lee Tech Lead & everything Standard Chartered Bank Digital Innovation PM & Founded 2 internet consumer startups Andrew Elliston Biz Dev & User Acquistion Head of Social Entrepreneurship in HULT MBA & Founded his 1st company at 19 in Canada. Jensen Zang Design Lead UX/UI Designer and Digital Marketing PM from Orange Pixel China
  10. 10. MobileMonday China Startup Challenge 2014
  11. 11. MobileMonday China Startup Challenge 2014 Victor Lee Founder of Olifun: The Happy Hour Project victor.lee@olifun.com +86 186 160 944 80 www.olifun.com
  12. 12. MobileMonday China Startup Challenge 2014 Video demo of Olifun Mobile App
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