Innovation in the China Mobile Industry




                                                 MobileMonday Global Summit 20...
My profile

    •     Established in China since 1997.
    •     VP Business Development for Ventech (China), VC fund focu...
What’s New?

                                                        Telco reorganization, 3G, Mobile TV…




MobileMonday...
China Telecom Industry to Restructure

       • Emergence of 3 national champions, with fixed and mobile
         capabili...
3G finally coming, but the ecosystem is weak

   • Large scale commercial trial of home-grown technology TD-
     SCDMA is...
Mobile TV standard Also given a Thumbs Up

 • DMB-T and CMMB main standards adopted by SARFT (State
   Administration of R...
Market Update

                           China MVAS growth fueled by commoditized services




MobileMonday Global Summit...
Mobile Subscribers growth only getting stronger



       • 575 Mil Mobile Subscribers (March 2008). +9.4 Mil new
        ...
And so is MVAS growth



  Wireless value-added
  services accounted for
  25.7% of China Mobile's
  total income in 2007,...
But Innovation does not drive Growth, Mature Services Do

         • Mature, commoditized services are driving growth,
   ...
2007 Most acclaimed Mobile Applications
  •     由《通信产业报》主办的“2007中国手机客户端软件TOP50评选”。Out of 50, the top 20 cover:

  •     1....
Yet, too little innovation could lead to failure

         • By end 2007, Fetion (China Mobile IM service) had over
      ...
Mobile Innovators in China

                                                                Making the Most of 2.5G networ...
Mobile 2.0 in China is Late but Youth are driving usage
   • Widsets (Mobile Widgets)
     reached “only” 3 mil users
    ...
Barriers to Innovation - I

         Political Reasons

         • Payment mechanisms with operators are mature and
      ...
Barriers to Innovation - II

          Technical and Marketing Reasons

          • slow speeds are slowing down innovatio...
Barriers to Innovation - III

          Cultural Reasons

          • Competitors don’t cooperate in China! - Most popular...
Established Innovators


         • Tencent still leading the train of innovation, leveraging
           on their integrat...
2007 Adopted Innovations


          • Mobile Advertising established in the landscape (but no
            real expectatio...
2008 Innovation Trends

         • For SNS, location-aware features will be key (POI,
           discovery of friends in t...
Tencent

                                                                     Undisputed MVAS leader




MobileMonday Glob...
Tencent’s IM “QQ” is China’s youth “email” and much more
         •    Integrated offer of service leveraging on a rich IM...
Tencent’s QQ Labs at the cornerstone of innovation

         •    In-house R&D (QQ labs) enabling diversification into cas...
Bedo.cn

                                                                Pure-IP based location aware SNS




MobileMonday...
The Essence of Mobile 2.0 Chinese Innovation

     bedo.cn is a location based mobile SNS providing the
     following IP-...
Local blogs are
                                                                              Bedo.cn - Mobile Interface
 ...
Bedo.cn - Website Interface


   • Find who is nearby
   • Roaming to any
     place through a
     nation wide map

   • ...
Bedo.cn - PC Client Interface


      • Desktop users can also use
        a PC client for multimedia
        instant comm...
Text chat, and Voice Talk!

       With advanced voice compression algorithm,
       smartphone users can chat, push-to-ta...
Free mobile blogs & spaces

    Users can enjoy free mobile blogs & spaces,
    content sharing etc
   • Picture and video...
5th Media Mobile

                                                          Idle Screen mobile content channels




Mobile...
A new media, sliding on idle screen
  Basic
                                                                              ...
Well-defined Media Rich channels, updated automat. or manually




                     Sports
                     Sports...
User Defined Channels, fed with partners content




                      Arts
                      Arts                ...
Free Content Download, Ticket Selling, Promotional activities
              Reservation
                                  ...
Roboo

                                                     New Generation Mobile Search Service




MobileMonday Global S...
“UGC”-based and Channel-based Search

   12 Mobile Search Channels
      ringtones; songs/music; wallpapers/screensavers;
...
Roboo Search Channels Overview




MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008    38                    ...
Datuu

                                                                Fully Automated Suite of Services




MobileMonday ...
New Generation Browsing and Search


            • Choice of 200 most popular and up-to-date websites
              (appea...
Search-to-listen mobile music download


      • Integrated search, stream/download and play-the-track user
        experi...
MTI

                                                                Location-based hardware solutions




MobileMonday Gl...
Healtcare and safety location-based Services


      •    MTI has developed an LBS platform and a cell Capture®
          ...
Kare®: Kid Tracking device




                                             Dad                                  home


  ...
Kare II®: Device for the elderly


                                                           免提喇叭
                       ...
3G.cn

                                                                     Rich Media Mobile Portal




MobileMonday Glob...
Mobile Portal with Rich Media Client


        • No.1 wireless portal in China,
          +50 million registered users,
  ...
Most Innovative Rich Clients: GGLive and GGMusic

       • Services include: live broadcasting, Movie, Video-on-
         ...
Tokiva

                                                                     MVNO for Global Travellers




MobileMonday G...
An inexpensive suite of communication services
Inexpensive phone calls around the world, using call back. Also integrated ...
Patent Pending Technology


                      Data Channel                                  USPTO Provisional Patent
 ...
Pang Hu Lu

                                                                     Mobile RSS and Widgets




MobileMonday G...
A simple syndication tool, competing with Widsets

       Panghulu enables users to subscribe for any digital content and ...
Business model: ad + revenue sharing

           Placing advertisements amidst free contents
           Sharing premium co...
Thank You!

              Bruno Bensaid - 布鲁诺 - email/msn: bensaid@fastmail.fm




MobileMonday Global Summit 2008 – Kuala...
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Mobilemonday Global Summit KL Bruno Bensaid 20080519

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presentation on china mobile innovation given at WCIT / Mobilemonday Global Summit in May 2008 (Kuala Lumpur)

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Mobilemonday Global Summit KL Bruno Bensaid 20080519

  1. 1. Innovation in the China Mobile Industry MobileMonday Global Summit 2008 – Kuala Lumpur May 19, 2008 Bruno Bensaid MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 1 Bruno Bensaid 1
  2. 2. My profile • Established in China since 1997. • VP Business Development for Ventech (China), VC fund focusing on China TMT companies. 100% sub of Paris-based Ventech, French venture fund focusing on TMT and biotech. Ventech was elected best VC of the year (2007) • Founder of Mobilemonday in shanghai (2006). Running 150-people events monthly covering all angles of the industry. • Launched and managed Wireless businesses in Shanghai from 2002-2006 (In- Fusio, Faith Inc, Freever, Open-Plug), consulted to European Telecom operators • Worked with Cisco Systems @ APAC HQ in Singapore (1999-2002) • Reachable on linkedin, msn, skype, twitter, facebook and….phone! MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 2 Bruno Bensaid
  3. 3. What’s New? Telco reorganization, 3G, Mobile TV… MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 3 Bruno Bensaid 3
  4. 4. China Telecom Industry to Restructure • Emergence of 3 national champions, with fixed and mobile capabilities (Government-led reorganization). To be confirmed: • China Railcom to be merged into China Mobile • China Netcom (fixed line operator) to be merged with China Unicom (GSM network) • Unicom's CDMA business to be merged with China Telecom (largest fixed operator) • TD-SCDMA (China 3G home grown standard) launched with at least one operator (China Mobile). Other standards (WCDMA and/or CDMA2000) will likely co-exist too. MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 4 Bruno Bensaid
  5. 5. 3G finally coming, but the ecosystem is weak • Large scale commercial trial of home-grown technology TD- SCDMA is currently conducted by China Mobile in eight major cities, including Beijing, Shanghai and Guangzhou. • China Mobile to provide 20,000 trial users with handsets and data cards free of charge. 40,000 handsets to be rolled out to paid customers soon. • Yet, the ecosystem is not healthy. Commit, a TD-SCDMA design house invested by Nokia, TI, LG (etc) went bankrupt (May 2008). Government backing to TD-SCDMA is weak. • Meanwhile, Edge deployed by China Mobile in tier-1 cities, CDMA1X (Unicom) deployed in key provinces. LTE trialed. MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 5 Bruno Bensaid
  6. 6. Mobile TV standard Also given a Thumbs Up • DMB-T and CMMB main standards adopted by SARFT (State Administration of Radio, Film and Television) for mobile TV. • 6 mobile TV licenses - SMG, CCTV, Beijing TV, Guangdong media group, Renmin Guangbo Diantai, China Radio Int’l. • CMMB used for mobile phones and data connected devices, with interaction and billing. DMB-T to be used on mobile display terminals (transportation) without need for interaction. • CMMB trialed in Beijing, Shanghai & Shenzhen. 90% of Beijing covered, 20 channels offered. Devices from Lenovo, ZTE, Innofidei etc shipping. SMG launching dongles in Shanghai. MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 6 Bruno Bensaid
  7. 7. Market Update China MVAS growth fueled by commoditized services MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 7 Bruno Bensaid 7
  8. 8. Mobile Subscribers growth only getting stronger • 575 Mil Mobile Subscribers (March 2008). +9.4 Mil new mobile subscribers in March. • Net loss of 1.4 Mil subscribers of fixed operators (326 Mil). • Mobile penetration ~ 45% • ~ 60 Bil SMS sent per month (+29% YoY) • 210 Mil Internet subscribers (end 2007), ~ +6 Mil new suscribers / month MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 8 Bruno Bensaid
  9. 9. And so is MVAS growth Wireless value-added services accounted for 25.7% of China Mobile's total income in 2007, with ringback tones, WAP and MMS services all continuing to grow. * Source China Mobile MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 9 Bruno Bensaid
  10. 10. But Innovation does not drive Growth, Mature Services Do • Mature, commoditized services are driving growth, fueled by operators’ walled garden strategies. • The Most Acclaimed applications and services are not the most innovative: IM, Digital Newspaper, short novels/ebooks and Entertainment MVAS dominate (music, logos/pictures, small videos) • Operator walled garden strategy successful. End 2007, China Mobile had 12.81 mln active Fetion (IM) users, 23.55 mln paid mobile newspaper subscribers, and 34.56 mln Wireless Music Club VIP members. MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 10 Bruno Bensaid
  11. 11. 2007 Most acclaimed Mobile Applications • 由《通信产业报》主办的“2007中国手机客户端软件TOP50评选”。Out of 50, the top 20 cover: • 1.手机QQ IM Entertainment • 2.掌上书院 Mobile ebooks • 3.PICA IM • 4.PingCo IM Micro-Blogging • 5.ucweb优视浏览 Mail / browsing • 6.百阅 Mobile ebooks • 7.飞信 IM • 8.空中-Opera2.0 Browsing • 9.手机MSN IM • 10.百灵鸟音乐客户端 wap platform • 11.手机大头 IM Entertainment Browsing • 12.掌讯通 Mobile ebooks Entertainment • 13.掌媒 Mobile ebooks • 14.维信 Mobile Widgets • 15.胖葫芦 Mobile Widgets • 16.网秦手机杀毒 Anti-virus • 17.凤凰移动台 Entertainment • 18.MM狂下载 Entertainment • 19.V8书客 Mobile ebooks • 20.贝多 IM MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 11 Bruno Bensaid
  12. 12. Yet, too little innovation could lead to failure • By end 2007, Fetion (China Mobile IM service) had over 73 million registered users with about 67 million addition in 2007, but only 12.8 million are active users. • Despite solid growth, real usage is actually down (10% only of H2’2007 additions are really active, compared with 30% in H1’2007). • Reflects the limited growth potential of Fetion, which most of users use for free SMS communication between PC and mobile phone (compared with Tencent’s QQ complete suite of services using IM as a pillar). MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 12 Bruno Bensaid
  13. 13. Mobile Innovators in China Making the Most of 2.5G networks MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 13 Bruno Bensaid 13
  14. 14. Mobile 2.0 in China is Late but Youth are driving usage • Widsets (Mobile Widgets) reached “only” 3 mil users by end 2007, in a ~ 50-60 Mil Active Mobile Internet users population (the real mobile internet potential population is 3x higher). Hard to call it a success! • But outlook is positive. Recent research indicate Youth will drive mobile 2.0 usage: • 31% Youth used mobile phones to access the Internet in the past six months (40.2% with College students, the highest usage among all populations surveyed) Source: CNNIC April 2008 MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 14 Bruno Bensaid
  15. 15. Barriers to Innovation - I Political Reasons • Payment mechanisms with operators are mature and varied (SMS, WAP etc), but made difficult to implement if Service Providers / Content Providers have not reached a “critical mass”. • Walled gardens is a real threat. Once popular, a service can virtually be monopolized and run by China Mobile and kick early entrant out. • Late entrants Innovators clearly discouraged to operate independently or face heavy losses in the first years (leveraging too much on ad rather than paid services) MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 15 Bruno Bensaid
  16. 16. Barriers to Innovation - II Technical and Marketing Reasons • slow speeds are slowing down innovation and adoption (though the infrastructure is massively upgraded to Edge or CDMA 1x, and TD-SCDMA now trialed on large scale) • Flat rates or quasi-flat rates are back, but not communicated well enough. Data packages are confusing • No or little service is bundled with data packages (except overly expensive Blackberry data package and service, a possible failure) MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 16 Bruno Bensaid
  17. 17. Barriers to Innovation - III Cultural Reasons • Competitors don’t cooperate in China! - Most popular web and mobile platforms are still proprietary (“silo mentality”). When API is open, it is limited in scope. • Few platforms enable mashups and interoperability. • Older netizens generation is a BBS generation (anonymous). Moving towards SNS (public) is slow, but Younger generation, self-conscious and open, will drive adoption of new services and social networks. MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 17 Bruno Bensaid
  18. 18. Established Innovators • Tencent still leading the train of innovation, leveraging on their integrated suit of free and paid services, across mobile and online platforms (and in process of opening their QQ SDK). • Baidu, online search leader (80% market share) successfully launched its wap suit of services and is following with tons online/mobile (just launched an IM client, Baidu Hi). Expect strong content innovation in 2008-2009, as search is the entry point to other services MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 18 Bruno Bensaid
  19. 19. 2007 Adopted Innovations • Mobile Advertising established in the landscape (but no real expectation on revenue until 2010). • IM feature a must, in proprietary format or open source. • VoIP calls, call-back and push-to-talk (Vivame, Bedo) • Click-to-call very popular (after search results or banner based, like with MadHouse) • Photo/video sharing and geo-tagging (more recent) • Content compression widely adopted • Mobile Clients, like GGlive (3G.cn) enable rich content streaming and TV-like experience. • Free content with advertising (Datuu, 5MM etc). MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 19 Bruno Bensaid
  20. 20. 2008 Innovation Trends • For SNS, location-aware features will be key (POI, discovery of friends in the vicinity etc), using GPS or cell ID (Bedo, Gypsii, Mimo etc). • Information organized into CHANNELS: o Customized Search, pre-arranged or pre-fetched search content (Datuu, Roboo, Cgogo etc). o 3rd generation mobile browsers (client-server) enabling content categorization and behavioral features, helping prioritize content downloaded (Dratek, Datuu etc). • M-commerce should emerge (NFC payment trial in Shanghai, or wap-based m-payment, like with 3G.cn), But mobile widgets and RSS still niche (Panghulu…) MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 20 Bruno Bensaid
  21. 21. Tencent Undisputed MVAS leader MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 21 Bruno Bensaid 21
  22. 22. Tencent’s IM “QQ” is China’s youth “email” and much more • Integrated offer of service leveraging on a rich IM client deployed over 300 mil accounts (84% market share). Courtesy MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 22 Bruno Bensaid
  23. 23. Tencent’s QQ Labs at the cornerstone of innovation • In-house R&D (QQ labs) enabling diversification into casual games, CtoC , In large cities, such as Shanghai, Beijing, Guangzhou, Shenzhen, Entreprise IM, Blogs, wap portal, bookmarks, video download, online and penetration has reached over 100%. Subscribers growth is now mobile ad serving etc. occurring in 2-tier and 3-tier cities as well as rural townships. Courtesy MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 23 Courtesy of Bruno Bensaid
  24. 24. Bedo.cn Pure-IP based location aware SNS MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 24 Bruno Bensaid 24
  25. 25. The Essence of Mobile 2.0 Chinese Innovation bedo.cn is a location based mobile SNS providing the following IP-based services: • Communication o Mobile instant messaging o Push to talk Location • Content o Mobile blog/spaces o Music/software sharing • Location o Local friend finder/matcher o Geo-tagged contents o Local events Communication Content o Using GPS or free cell-ID MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 25 Bruno Bensaid
  26. 26. Local blogs are Bedo.cn - Mobile Interface displayed as a star Click star to view the blog, which could be in Click buddy’s icon to “Radar” – Find who is nearby. text, photo, voice chat/voice talk instantly format View her latest blog Support both GPS phones and non-GPS updates, sharing phones (via Cell-ID) newest findings Find what happened around (blogs, pictures, events etc) Click to chat, or push-to-talk; One to one, or one to many; Phone to phone, or phone to PC Chat with MSN/Yahoo friends Picture sharing and geo-tagging & mobile blogs Local weather & nearby POI advertisement can be displayed automatically in the bottom area Can view the internet comments/ratings of the POI service provider MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 26 26 Bruno Bensaid
  27. 27. Bedo.cn - Website Interface • Find who is nearby • Roaming to any place through a nation wide map • Read local blogs, events • Post, reply & comment • Update location through the map MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 27 27 Bruno Bensaid
  28. 28. Bedo.cn - PC Client Interface • Desktop users can also use a PC client for multimedia instant communications with mobile users • Talk/chat/share with their mobile friends • Users can learn: o presence & distance of their buddies o coming up local events o local UGC blogs etc MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 28 28 Bruno Bensaid
  29. 29. Text chat, and Voice Talk! With advanced voice compression algorithm, smartphone users can chat, push-to-talk, and share pictures/videos... • Chat between Pep, MSN, and Yahoo users • Push to talk between GPRS/wifi phones, between mobile and PC (only 0.6KB/second) • One to one, or one to many MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 29 29 Bruno Bensaid
  30. 30. Free mobile blogs & spaces Users can enjoy free mobile blogs & spaces, content sharing etc • Picture and video sharing • Personal spaces & virtual homes in the map • RSS subscription • Music/software sharing MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 30 30 Bruno Bensaid
  31. 31. 5th Media Mobile Idle Screen mobile content channels MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 31 Bruno Bensaid 31
  32. 32. A new media, sliding on idle screen Basic Slide Through Content Channel Rolling bar for 人姓名 TrackID 可帮助 News, Product Tips Click Through MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 32 Bruno Bensaid
  33. 33. Well-defined Media Rich channels, updated automat. or manually Sports Sports Consumers Consumers Life Style Life Style Fashions Fashions Music Music Travel Travel Home Home Food Food MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 33 Bruno Bensaid
  34. 34. User Defined Channels, fed with partners content Arts Arts Games Games Cars Cars Night Life Night Life Movies Movies Men Men Women Women Finance Finance MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 34 Bruno Bensaid
  35. 35. Free Content Download, Ticket Selling, Promotional activities Reservation Content/ad to be shown Ticketing “ 爱 的 契 机 ” 席 琳 —狄翁 2008世界巡回演唱会 1-click to call... 日期:2008.4 场馆:上海体育场、北 1-click 1-click to call... 京工人体育场 票价(RMB): 300, 500, to call 800, 1000, 2000, 3000 立即预定 Music Games NO1 胡彦斌 - 男人KTV 哆啦A梦大雄的恐龙官 铃音下载 整曲下载 方 授权手游小恐龙回 NO2 韩雪 - 你不会知道 到白垩纪的日本,途中 铃音下载 整曲下载 经 历的一系列精彩故 NO3尚雯婕 -在梵高的星空 事!画面精美且易上手、 下 多 种道具完美结合, 铃音下载 整曲下载 经 典再现电影故事情 NO4王力宏 - 改变自己 节。 铃音下载 整曲下载 马上体验哆啦A梦神奇 NO5金莎 - 不可思议 的百宝袋 铃音下载 整曲下载 MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 35 Bruno Bensaid
  36. 36. Roboo New Generation Mobile Search Service MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 36 Bruno Bensaid 36
  37. 37. “UGC”-based and Channel-based Search 12 Mobile Search Channels ringtones; songs/music; wallpapers/screensavers; pictures; video; games; software; hardware; pages; eBooks; news; stocks; weather/local life • Personalized Ad: display proper ads by matching query with contents, plus phone characteristics, city, popularity, user profiles (gender, interests…). • Innovative: user participation (input comments on search results, upload contents onto search engine!!!) “human-centered” PopRank algorithm: • user modeling, user comments / scoring • matching of user queries with user profiles / phone characteristics • content popularity MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 37 Bruno Bensaid
  38. 38. Roboo Search Channels Overview MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 38 Bruno Bensaid
  39. 39. Datuu Fully Automated Suite of Services MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 39 Bruno Bensaid 39
  40. 40. New Generation Browsing and Search • Choice of 200 most popular and up-to-date websites (appearing in browser and search results) • Content Filtration - browser and search engine remove unwanted material and separates text from pictures into two individual pages MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 40 Bruno Bensaid
  41. 41. Search-to-listen mobile music download • Integrated search, stream/download and play-the-track user experience. Datuu acting as a proxy, not storing songs • Songs ranked by popularity. • High compression (from 3Mb to ~500Kb) • Creation of playlists on the fly MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 41 Bruno Bensaid
  42. 42. MTI Location-based hardware solutions MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 42 Bruno Bensaid 42
  43. 43. Healtcare and safety location-based Services • MTI has developed an LBS platform and a cell Capture® technology and algorithm to catch roaming position without GPS and Carriers support. It has been used in the Stand- alone device, Kare® and Smartcard®, to support a LBS service in positions of vehicle, kid, senior, field-workers, valuable assets, even pets…All devices are voice enabled • MTI cooperates with local carriers for co-marketing Kare® and Smartman®, billing monthly fees Smartman ® device MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 43 Bruno Bensaid
  44. 44. Kare®: Kid Tracking device Dad home Localization of the child Regular alerts to at any time based on Cell parents’ phone ID Hands free speaker Mic. Localization Assistance Emergency Key (calls pre- 24x7 Customer service Localization reports sent emergency number) sent by the child MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 44 Bruno Bensaid
  45. 45. Kare II®: Device for the elderly 免提喇叭 多功能滚轮 收音机 服务菜单 WAP/Internet 一按无忧键 子女 家庭 电源开关 紧急求助拔销 MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 45 Bruno Bensaid
  46. 46. 3G.cn Rich Media Mobile Portal MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 46 Bruno Bensaid 46
  47. 47. Mobile Portal with Rich Media Client • No.1 wireless portal in China, +50 million registered users, and 8 mil daily users. 全方位的图文资 • Information in text and picture, 讯,超过50个频道 from +50 channels 分类专业提供 广泛深度的互动娱 • GGLive: Live TV client (8 mil 乐,包括社区、交 友、游戏、3G秀等 downloads, 800k daily users) 高品质的影音享 • GGMusic: Music streaming rich 受,包括电视、音 乐、电影、体育直 client, with search and playlist 播的流媒体提供 management. MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 47 Bruno Bensaid
  48. 48. Most Innovative Rich Clients: GGLive and GGMusic • Services include: live broadcasting, Movie, Video-on- demand and interactive entertainment • GGLive also offers GG radio, live radio streaming • GGMusic: Online music Streaming, with automatic search and download of lyrics of played song MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 48 Bruno Bensaid
  49. 49. Tokiva MVNO for Global Travellers MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 49 Bruno Bensaid 49
  50. 50. An inexpensive suite of communication services Inexpensive phone calls around the world, using call back. Also integrated with IM, phone book, SMS. The service was launched in September 2007, with over 700k registered users as of 01/2008. MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 50 Bruno Bensaid
  51. 51. Patent Pending Technology Data Channel USPTO Provisional Patent USPTO Provisional Patent Voice Channel #60/808560, 60/990996 #60/808560, 60/990996 Internet VoIP Gateway GPRS Network GPRS Network Tokiva Toronto Mobile Platform Shanghai Web / SNS Voice Messaging Sharing Billing Service Service Service Service Service MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 51 Bruno Bensaid
  52. 52. Pang Hu Lu Mobile RSS and Widgets MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 52 Bruno Bensaid 52
  53. 53. A simple syndication tool, competing with Widsets Panghulu enables users to subscribe for any digital content and play it on the mobile phone. Free Internet Resources RSS Feeds Other Information Sites Online Services Automatic Conversion Gateway BBS SNS Multimedia Compression Search Technology Ticket Booking Handset Adaptation … Technology Traditional Media Publishing CMS Broadcast MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 53 Bruno Bensaid
  54. 54. Business model: ad + revenue sharing Placing advertisements amidst free contents Sharing premium content subscription fee with CPs Sharing advertising revenue with online service providers and CPs MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 54 Bruno Bensaid
  55. 55. Thank You! Bruno Bensaid - 布鲁诺 - email/msn: bensaid@fastmail.fm MobileMonday Global Summit 2008 – Kuala Lumpur – May 19, 2008 55 Bruno Bensaid 55
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