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How the iphone redesigned mobile user experience
 

How the iphone redesigned mobile user experience

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presentation given at mobilemonday shanghai event on June 29, 2009 by Nicholas Kruse. ...

presentation given at mobilemonday shanghai event on June 29, 2009 by Nicholas Kruse.

More on mobilemonday:
www.mobilemondayshanghai.net
http://www.facebook.com/group.php?gid=5010806187

More on Reign Design:
http://www.reigndesign.com/blog/reigndesign-talks-at-mobile-monday/

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    How the iphone redesigned mobile user experience How the iphone redesigned mobile user experience Presentation Transcript

    • How the iPhoneredefinedMobile User Experience
      Nicholas Kruse, ReignDesign(@n_kruse)
      Mobile Monday, 2009.06.29
    • Computer:
      Elephant
      Mobile device:
      Mouse
    • PDA:Business / focused
      Mobile: Social / limited
      Smartphone: Techie / complicated
    • Smartphone
      iPhone!
      Mobile
      PDA
    • How did they do that?
      Big, HD display
      Good touch-screen
      “Feel-good” UX
      App Store – variety!
    • Before:
      “It’s painful to explore!”
      Now:
      “It’s fun to explore!”
    • Big idea 1:
      Make use of “Gap Time”
      and “Half-Time”
    • What apps work?
      Time wasters & games
      Supplement to a web app / service
      Bite-size chunks of information
    • Big idea 2:
      Alleviate Inconvenience
    • What apps “work”?
      Time-sensitive info / alerts
      Location-based apps
    • Big idea 3:
      Contentis almost FREE –
      But people willPAY for great UX
    • What about iPhone
      Interaction Design?
    • Keep It Simple, Stupid
      Only a few options per screen
    • Navigation sucks
      Rely on spatial & linear patterns
    • Tap, swipe, and drag
      are uncharted territory
      See Dan Saffer’s talk for more:http://www.vimeo.com/groups/8949/videos/2761844
    • Thank you!
      This presentation is online at: http://www.reigndesign.com/blog/