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Social media 101

Social media 101



Social Media is no longer coming, it is now pervasive. I use this slideshow for a one hour introduction to Social Media, often presented to business people with little or no experience with the ...

Social Media is no longer coming, it is now pervasive. I use this slideshow for a one hour introduction to Social Media, often presented to business people with little or no experience with the subject.



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    Social media 101 Social media 101 Presentation Transcript

    • 1
      Circa 1960
    • Social Media and You (Yes, You)
      Ben Robbins – ACS Connect
    • Ben Robbins’ Profile
      Personal Information ____________________________________________
      Company: ACS Connect
      Position: Director of Marketing
      Location: Tampa, FL
      Relationship Status: Married
      Social Media Contact ____________________________________________
      LinkedIn Profile: http://linkedin.com/in/benrobbins
      Twitter Profile: http://twitter.com/benrobbins
      Construction Blog: http://www.acs-connect.com/conexec
      Interests _______________________________________________________
      Associations & Groups: CFMA, ABC, AGC, American Marketing Association, Google Analytics Professionals
      Hobbies: Camping, hiking, writing, news junkie
    • Today’s Topic
      What is Social Media?
      Why does it matter to me?
      Why does it matter to my company?
      How do I get started?
    • What is Social Media?
      Any medium that allows a community to create, consume and share ideas or information in a collaborative and democratic way.
    • Examples of Social Media
      Social Networking
      Social Bookmarking
      Blogging & Podcasting
      User Generated Content
      All of the above, in 140 characters or less
    • We Use Social Media Without Realizing
      The “crowdsourcing” of movie reviews is a simple example of how the “wisdom of crowds” can have an influence on both individual decisions and global trends.
    • How We Communicate & Network is Changing
      Social Media is rapidly replacing many of the methods we take for granted now:
      Cable & Broadcast TV, DVD & Blu-ray
      Meetings, Tradeshows & Seminars
      Researching Vendors & Subcontractors
    • Personal Opportunities from Social Media
      WIIFM? Why Social Media is helpful:
      Extends ability to network with peers
      Job hunting is easier
      Easy to keep current on industry trends
      It’s a platform for demonstrating expertise
      It allows you to build a personal brand
      Less Spam
    • Personal Risks from Social Media
      When using social media, keep in mind:
      Any publicly available information that can be scrutinized during and after hiring
      Your company’s policies for use of social media on company time or using company resources
      Seemingly benign information that can put your job or company at risk if disclosed publicly
    • Corporate Opportunities from Social Media
      Your competition is using social media for:
      Recruiting Employees
      Employee Relations
      Recruiting Subcontractors
      Consumer Marketing & Brand Building
      Business Development
    • Corporate Risks Resulting from Social Media
      Regardless of a company’s policies and participation, the following risks are real:
      Negative Press
      Negative Word of Mouth
      Leaked Proprietary Information
      Lawsuits Related to Privacy Concerns
    • Social Media Policies
      Every company should have policies in place proactively & explicitly addressing:
      Use of social media on company resources for both personal communications and for conducting business
      Privacy expectations
      Disclosure of proprietary information
      Public statements about or on behalf of the company
    • Getting Started - Sign Up for These Sites First
      Not really!
    • Getting Started – Be Realistic
      None of us can be everywhere:
      Join fewer networks, but commit to those you do join.
      Syndicate & automate if you like, but keep it fresh and real. Every audience is unique.
      Go where the content is.
    • Getting Started – Begin With LinkedIn
      A few tips for new LinkedIn members:
      Write your profile in the 1st person
      Add all your email addresses to your account
      Join relevant groups & select a weekly email
      Get in the habit: Connect with every person you meet IRL within 24 hours
      Travelling? Let contacts in your destination know you’re coming, and never eat alone.
    • Getting Started – General Best Practices
      5 Rules that apply throughout social media:
      Engage, don’t just broadcast. Just like IRL.
      Make it personal. Even if you represent a business, people want to talk to people.
      Learn the lingo.
      Don’t be afraid to ask for things, but don’t be needy (See # 1).
      Pay it forward.
    • Suggestions for Further Reading
      Social Media books for personal & business:
      Socialnomics – Erik Qualman
      Me 2.0 – Dan Schawbel
      Trust Agents - Chris Brogan, Julien Smith