Hult #MGT360 Presentation 18.05.2012

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A presentation given to the Management Communications class at Hult Business School, covering Bright One Communications, Charity PR, Social Media, Personal PR, and a lot more....

A presentation given to the Management Communications class at Hult Business School, covering Bright One Communications, Charity PR, Social Media, Personal PR, and a lot more....

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Transcript

  • 1. 18 May 2012@benrmatthewsben@brightone.org.uk
  • 2. “Thousands of candles can be lit from asingle candle, and the life of the candle will not be shortened. Happiness never decreases by being shared.”
  • 3. The Pixel Project
  • 4. Pixel Reveal Campaign
  • 5. Paint It Purple
  • 6. Twitter Tag Team - "Chase The Sun"
  • 7. Walk a Mile in Her Shoes
  • 8. Have one overarching goal, but support this withsmaller tactics that support the overall campaign
  • 9. Centrepoint Gifts
  • 10. Break larger campaigns down into smaller target audiences & approach each with bespoke messages
  • 11. Someone Once Told Me
  • 12. Tap into existing communities and leverage their community size
  • 13. Childs i Foundation
  • 14. Childs i Foundation
  • 15. Build a great community by letting them choose how they support you and then nurture that support
  • 16. When you need them most, that community will give the love back
  • 17. Community raised £10,000 for Child’s i in 38 hours to savebaby Joey’s life
  • 18. Have one overarching goal, but support this with smaller tacticsthat support the overall campaign
  • 19. Have one overarching goal, but support this with smaller tacticsthat support the overall campaignBreak larger campaigns down into smaller target audiences &approach each with bespoke messages
  • 20. Have one overarching goal, but support this with smaller tacticsthat support the overall campaignBreak larger campaigns down into smaller target audiences &approach each with bespoke messagesTap into existing communities and leverage their community size
  • 21. Have one overarching goal, but support this with smaller tacticsthat support the overall campaignBreak larger campaigns down into smaller target audiences &approach each with bespoke messagesTap into existing communities and leverage their community sizeBuild a great community by letting them choose how theysupport you and then nurture that support
  • 22. Personal PR
  • 23. Align your valueswith your client’s
  • 24. Align your valueswith your client’s(or if you can’t…)
  • 25. Be passionateabout the work you do for them
  • 26. Act, speak, behave, relate, andcommunicate in ways that represent your values
  • 27. Be purposeful and representative in howyou present yourself and your business -- be aware.
  • 28. This applies to yourpersonal brand too
  • 29. Laura Tosney33 Digital
  • 30. Jed HallamWolfstar
  • 31. “The key to starting out in social mediawas finding platforms that I wascomfortable on. For some people this willbe podcasting or shooting videos but forme I found Twitter and blogging gave mea comfortable outlet full of supportive andgenerous people” - Jed Hallam
  • 32. Ben CottonEdelman
  • 33. “Whilst social media may seem dauntingat first, providing you are authentic,which means being open, honest andtransparent in your conversations, thereis a host of opportunities and knowledgeout there ready to be tapped into” - Ben Cotton
  • 34. Your career beginsbefore you get your first job
  • 35. “I’m constantly surprised by thetremendous level of goodwill I’veencountered from people, who I’m yet tomeet in person, but have been willing toanswer questions, offer advice and letme know about potential openings” - Ben Cotton
  • 36. But it doesn’t stop at your first job
  • 37. Young PR Professional of the Year
  • 38. ThankYou@benrmatthewsben@brightone.org.uk