18 May 2012@benrmatthewsben@brightone.org.uk
“Thousands of candles can be lit from asingle candle, and the life of the candle will    not be shortened. Happiness never...
The Pixel Project
Pixel Reveal Campaign
Paint It Purple
Twitter Tag Team - "Chase The Sun"
Walk a Mile in Her Shoes
Have one overarching goal, but support this withsmaller tactics that support the overall campaign
Centrepoint Gifts
Break larger campaigns down into smaller target   audiences & approach each with bespoke                  messages
Someone Once Told Me
Tap into existing communities and leverage their                 community size
Childs i Foundation
Childs i Foundation
Build a great community by letting them choose  how they support you and then nurture that                   support
When you need them most, that community will            give the love back
Community raised £10,000 for Child’s i in 38 hours to savebaby Joey’s life
Have one overarching goal, but support this with smaller tacticsthat support the overall campaign
Have one overarching goal, but support this with smaller tacticsthat support the overall campaignBreak larger campaigns do...
Have one overarching goal, but support this with smaller tacticsthat support the overall campaignBreak larger campaigns do...
Have one overarching goal, but support this with smaller tacticsthat support the overall campaignBreak larger campaigns do...
Personal PR
Align your valueswith your client’s
Align your valueswith your client’s(or if you can’t…)
Be passionateabout the work you   do for them
Act, speak, behave,      relate, andcommunicate in ways that represent your        values
Be purposeful and representative in howyou present yourself and  your business -- be        aware.
This applies to yourpersonal brand too
Laura Tosney33 Digital
Jed HallamWolfstar
“The key to starting out in social mediawas finding platforms that I wascomfortable on. For some people this willbe podcas...
Ben CottonEdelman
“Whilst social media may seem dauntingat first, providing you are authentic,which means being open, honest andtransparent ...
Your career beginsbefore you get your      first job
“I’m constantly surprised by thetremendous level of goodwill I’veencountered from people, who I’m yet tomeet in person, bu...
But it doesn’t stop at    your first job
Young PR Professional of the Year
ThankYou@benrmatthewsben@brightone.org.uk
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
Hult #MGT360 Presentation 18.05.2012
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Hult #MGT360 Presentation 18.05.2012

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A presentation given to the Management Communications class at Hult Business School, covering Bright One Communications, Charity PR, Social Media, Personal PR, and a lot more....

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Hult #MGT360 Presentation 18.05.2012

  1. 1. 18 May 2012@benrmatthewsben@brightone.org.uk
  2. 2. “Thousands of candles can be lit from asingle candle, and the life of the candle will not be shortened. Happiness never decreases by being shared.”
  3. 3. The Pixel Project
  4. 4. Pixel Reveal Campaign
  5. 5. Paint It Purple
  6. 6. Twitter Tag Team - "Chase The Sun"
  7. 7. Walk a Mile in Her Shoes
  8. 8. Have one overarching goal, but support this withsmaller tactics that support the overall campaign
  9. 9. Centrepoint Gifts
  10. 10. Break larger campaigns down into smaller target audiences & approach each with bespoke messages
  11. 11. Someone Once Told Me
  12. 12. Tap into existing communities and leverage their community size
  13. 13. Childs i Foundation
  14. 14. Childs i Foundation
  15. 15. Build a great community by letting them choose how they support you and then nurture that support
  16. 16. When you need them most, that community will give the love back
  17. 17. Community raised £10,000 for Child’s i in 38 hours to savebaby Joey’s life
  18. 18. Have one overarching goal, but support this with smaller tacticsthat support the overall campaign
  19. 19. Have one overarching goal, but support this with smaller tacticsthat support the overall campaignBreak larger campaigns down into smaller target audiences &approach each with bespoke messages
  20. 20. Have one overarching goal, but support this with smaller tacticsthat support the overall campaignBreak larger campaigns down into smaller target audiences &approach each with bespoke messagesTap into existing communities and leverage their community size
  21. 21. Have one overarching goal, but support this with smaller tacticsthat support the overall campaignBreak larger campaigns down into smaller target audiences &approach each with bespoke messagesTap into existing communities and leverage their community sizeBuild a great community by letting them choose how theysupport you and then nurture that support
  22. 22. Personal PR
  23. 23. Align your valueswith your client’s
  24. 24. Align your valueswith your client’s(or if you can’t…)
  25. 25. Be passionateabout the work you do for them
  26. 26. Act, speak, behave, relate, andcommunicate in ways that represent your values
  27. 27. Be purposeful and representative in howyou present yourself and your business -- be aware.
  28. 28. This applies to yourpersonal brand too
  29. 29. Laura Tosney33 Digital
  30. 30. Jed HallamWolfstar
  31. 31. “The key to starting out in social mediawas finding platforms that I wascomfortable on. For some people this willbe podcasting or shooting videos but forme I found Twitter and blogging gave mea comfortable outlet full of supportive andgenerous people” - Jed Hallam
  32. 32. Ben CottonEdelman
  33. 33. “Whilst social media may seem dauntingat first, providing you are authentic,which means being open, honest andtransparent in your conversations, thereis a host of opportunities and knowledgeout there ready to be tapped into” - Ben Cotton
  34. 34. Your career beginsbefore you get your first job
  35. 35. “I’m constantly surprised by thetremendous level of goodwill I’veencountered from people, who I’m yet tomeet in person, but have been willing toanswer questions, offer advice and letme know about potential openings” - Ben Cotton
  36. 36. But it doesn’t stop at your first job
  37. 37. Young PR Professional of the Year
  38. 38. ThankYou@benrmatthewsben@brightone.org.uk

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