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Bournemouth Uni | Digital PR
 

Bournemouth Uni | Digital PR

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A presentation on Digital PR given at the University of Bournemouth in March 2009.

A presentation on Digital PR given at the University of Bournemouth in March 2009.

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Bournemouth Uni | Digital PR Bournemouth Uni | Digital PR Presentation Transcript

  • Bournemouth Uni | Digital PR
  • Social Media | Landscape
  • Social Media | Landscape
  • Social Media | Social Networks
  • Social Media | Blog Platforms
  • Social Media | RSS & Blog Readers
  • Social Media | Blog Conversations
  • Social Media | Video
  • Social Media | Photos
  • Social Media | Social Bookmarking
  • Social Media | Twitter
  • Social Media | What is Twitter? • Microblogging = 140 character long status updates • ‘Follow’ other people to see what they are doing or interested in • Search for ‘Twitter in Plain English’
  • Social Media | Twitter
  • Social Media | Search.twitter.com
  • Skittles | Integrated Social Media Campaign
  • Skittles | Wikipedia
  • Skittles | Facebook
  • Skittles | YouTube
  • Skittles | Flickr
  • Skittles | Twitter
  • “More companies should learn: It's not about them, but about what their customers are saying about them.”
  • Skittles | But it can backfire
  • Twestival | Social media for social good www.twestival.com
  • Twestival | Tweet. Meet. Give. On 12 February 2009, 202 cities around the world held Twestivals, bringing together the Twitter community for an evening of fun and to raise money and awareness for charity: water.
  • Twestival | Global Events
  • Twestival | The Events
  • Twestival | Funds & Awareness Raising
  • Twestival | Results =
  • Twestival | Measurement
  • Social Media | Lessons To Learn
  • Social Media | Listen
  • Social Media | Learn
  • Social Media | Share
  • Social Media | Dive in!
  • Connect with me | Ben Matthews www.twitter.com/benrmatthews www.puddingrelations.com Ben.Matthews@HotwirePR.com