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Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

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Presented to the AMBA Global Leadership Conference 2014 in Nantes, France

Presented to the AMBA Global Leadership Conference 2014 in Nantes, France

Published in: Business, Technology

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Transcript

  • 1. Global Leadership Conference 2014 Ben Matthews - @benrmatthews
  • 2. The Changing Face of Media
  • 3. Digital Grows as a Source for News
  • 4. For Many, Mobile Means More News
  • 5. More People Getting News on Social Networks
  • 6. Journalists Getting Trained in Social
  • 7. Size of Social Media Networks
  • 8. Top Facebook Publishers
  • 9. Facebook Overtakes Google for Referral Traffic
  • 10. Facebook Adapting to be More News Focussed
  • 11. Shift in Mobile Users - And Advertising Revenue
  • 12. Facebook’s Plot to Conquer Mobile
  • 13. Poke, Messaging - Now Paper
  • 14. Paper is Beautiful Reading for Messy News
  • 15. Twitter is a Beautiful News Reader
  • 16. Twitter is Already Optimised for Mobile
  • 17. The Search for the Perfect News Feed
  • 18. A Change is Coming...
  • 19. Old Media Plays New Media #Instafax #GuardianCam
  • 20. What Do You Need to Succeed? 1. Mobile First
  • 21. What Do You Need to Succeed? 1. Mobile First 2. Beautiful Images
  • 22. What Do You Need to Succeed? 1. Mobile First 2. Beautiful Images 3. Great headlines
  • 23. What Do You Need to Succeed? 1. Mobile First 2. Beautiful Images 3. Great headlines 4. Be there first
  • 24. What Do You Need to Succeed? 1. Mobile First 2. Beautiful Images 3. Great headlines 4. Be there first 5. Build relationships
  • 25. Beautiful, Mobile, Attention Grabbing Media?
  • 26. Thank You @benrmatthews benrmatthews.com http://bit.ly/bensamba