Ipdi.2008

Ben Rigby Co-Executive Director MobileVoter.org. Book presentation.

What is Web 2.0?

Web 2.0 – In Politics & for NGOs
Massively connected
Network effects
Constituents as creators
Emergent design
Decentralization
Openness & re-mixability
Everything is social
Authenticity vs. spin

The Potential
Supplement existing tactics
Create categorically new ways to recruit, engage, mobilize, and empower young people
Change the world

Tendencies Jump In Blind (do everything) Do Nothing Do It 1.0

Web 2.0 Technologies & Examples

Blogs
Tell your story
Offer participation in a community
Report alternative news
Harness super supporters
Create a sounding board
Frame & promote your story

Social Networks
Recruit supporters
Promote your story
Raise money
Build a new network to engage an existing community

Social Networks http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=293503589 Lots of demographic info.

Web Photo & Video
Scrutinize opponents
Respond to news
Report news
Energize & focus supporters
Mobilize supporters
Have a conversation

Web Photo & Video http://www.youtube.com/watch?v=Rww0P0Uae5E BAD !

Web Photo & Video http://www.communitycounts.us/townhall/miller/ GOOD !

Mobile Phones
Recruit supporters
Conduct petitions
Conduct on-demand advocacy
Coordinate protesters
Mobilize
Fundraise
Do citizen journalism

Mobile Phones Mobilizing example

Wikis
Capture enthusiasm
Create a community resource
Conduct advocacy
Extend organizational capabilities
Enhance an existing service

Maps
Direct to community services
Visualize hard-to-decipher data
Tell your story
Recruit supporters
Focus collective action
Connect people

Maps ILoveMountains.org

Virtual Worlds
Outreach & giveaways
Earn media recognition…
Connect offline groups
Organize meetups
Sell virtual objects
Pledge drives
Educate experientially

Virtual Worlds Meetup at Nonprofit Commons

Trends Leading to Success
Understand how young people use their technologies
Dedicate resources
Focus on people vs. technology
Embrace the Web 2.0 ethos

http://www.mobileyouth.org	94
http://blog.mobilevoter.org	86
http://blog.mobilizingyouth.org	15
http://experiencefreak.com	8
http://nihongono.typepad.com	6
http://www.hanrss.com	1

Ipdi.2008

by benrigby on Mar 04, 2008

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