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Ipdi.2008
Ipdi.2008
Ipdi.2008
Ipdi.2008
Ipdi.2008
Ipdi.2008
Ipdi.2008
Ipdi.2008
Ipdi.2008
Ipdi.2008
Ipdi.2008
Ipdi.2008
Ipdi.2008
Ipdi.2008
Ipdi.2008
Ipdi.2008
Ipdi.2008
Ipdi.2008
Ipdi.2008
Ipdi.2008
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Ipdi.2008

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Ben Rigby's presentation at IPDI Politics to Go 2008 on Mobilizing Generation 2.0 using Web 2.0 technology.

Ben Rigby's presentation at IPDI Politics to Go 2008 on Mobilizing Generation 2.0 using Web 2.0 technology.

Published in: Economy & Finance, Technology
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Transcript

  • 1. Ben Rigby Co-Executive Director MobileVoter.org. Book presentation.
  • 2. What is Web 2.0?
  • 3. Web 2.0 – In Politics & for NGOs
    • Massively connected
    • Network effects
    • Constituents as creators
    • Emergent design
    • Decentralization
    • Openness & re-mixability
    • Everything is social
    • Authenticity vs. spin
  • 4. The Potential
    • Supplement existing tactics
    • Create categorically new ways to recruit, engage, mobilize, and empower young people
    • Change the world
  • 5. Tendencies Jump In Blind (do everything) Do Nothing Do It 1.0
  • 6. Web 2.0 Technologies & Examples
  • 7. Blogs
    • Tell your story
    • Offer participation in a community
    • Report alternative news
    • Harness super supporters
    • Create a sounding board
    • Frame & promote your story
  • 8. Social Networks
    • Recruit supporters
    • Promote your story
    • Raise money
    • Build a new network to engage an existing community
  • 9. Social Networks http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=293503589 Lots of demographic info.
  • 10. Web Photo & Video
    • Scrutinize opponents
    • Respond to news
    • Report news
    • Energize & focus supporters
    • Mobilize supporters
    • Have a conversation
  • 11. Web Photo & Video http://www.youtube.com/watch?v=Rww0P0Uae5E BAD !
  • 12. Web Photo & Video http://www.communitycounts.us/townhall/miller/ GOOD !
  • 13. Mobile Phones
    • Recruit supporters
    • Conduct petitions
    • Conduct on-demand advocacy
    • Coordinate protesters
    • Mobilize
    • Fundraise
    • Do citizen journalism
  • 14. Mobile Phones Mobilizing example
  • 15. Wikis
    • Capture enthusiasm
    • Create a community resource
    • Conduct advocacy
    • Extend organizational capabilities
    • Enhance an existing service
  • 16. Maps
    • Direct to community services
    • Visualize hard-to-decipher data
    • Tell your story
    • Recruit supporters
    • Focus collective action
    • Connect people
  • 17. Maps ILoveMountains.org
  • 18. Virtual Worlds
    • Outreach & giveaways
    • Earn media recognition…
    • Connect offline groups
    • Organize meetups
    • Sell virtual objects
    • Pledge drives
    • Educate experientially
  • 19. Virtual Worlds Meetup at Nonprofit Commons
  • 20. Trends Leading to Success
    • Understand how young people use their technologies
    • Dedicate resources
    • Focus on people vs. technology
    • Embrace the Web 2.0 ethos

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