Ipdi.2008

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Ben Rigby's presentation at IPDI Politics to Go 2008 on Mobilizing Generation 2.0 using Web 2.0 technology.

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Ipdi.2008

  1. 1. Ben Rigby Co-Executive Director MobileVoter.org. Book presentation.
  2. 2. What is Web 2.0?
  3. 3. Web 2.0 – In Politics & for NGOs <ul><li>Massively connected </li></ul><ul><li>Network effects </li></ul><ul><li>Constituents as creators </li></ul><ul><li>Emergent design </li></ul><ul><li>Decentralization </li></ul><ul><li>Openness & re-mixability </li></ul><ul><li>Everything is social </li></ul><ul><li>Authenticity vs. spin </li></ul>
  4. 4. The Potential <ul><li>Supplement existing tactics </li></ul><ul><li>Create categorically new ways to recruit, engage, mobilize, and empower young people </li></ul><ul><li>Change the world </li></ul>
  5. 5. Tendencies Jump In Blind (do everything) Do Nothing Do It 1.0
  6. 6. Web 2.0 Technologies & Examples
  7. 7. Blogs <ul><li>Tell your story </li></ul><ul><li>Offer participation in a community </li></ul><ul><li>Report alternative news </li></ul><ul><li>Harness super supporters </li></ul><ul><li>Create a sounding board </li></ul><ul><li>Frame & promote your story </li></ul>
  8. 8. Social Networks <ul><li>Recruit supporters </li></ul><ul><li>Promote your story </li></ul><ul><li>Raise money </li></ul><ul><li>Build a new network to engage an existing community </li></ul>
  9. 9. Social Networks http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=293503589 Lots of demographic info.
  10. 10. Web Photo & Video <ul><li>Scrutinize opponents </li></ul><ul><li>Respond to news </li></ul><ul><li>Report news </li></ul><ul><li>Energize & focus supporters </li></ul><ul><li>Mobilize supporters </li></ul><ul><li>Have a conversation </li></ul>
  11. 11. Web Photo & Video http://www.youtube.com/watch?v=Rww0P0Uae5E BAD !
  12. 12. Web Photo & Video http://www.communitycounts.us/townhall/miller/ GOOD !
  13. 13. Mobile Phones <ul><li>Recruit supporters </li></ul><ul><li>Conduct petitions </li></ul><ul><li>Conduct on-demand advocacy </li></ul><ul><li>Coordinate protesters </li></ul><ul><li>Mobilize </li></ul><ul><li>Fundraise </li></ul><ul><li>Do citizen journalism </li></ul>
  14. 14. Mobile Phones Mobilizing example
  15. 15. Wikis <ul><li>Capture enthusiasm </li></ul><ul><li>Create a community resource </li></ul><ul><li>Conduct advocacy </li></ul><ul><li>Extend organizational capabilities </li></ul><ul><li>Enhance an existing service </li></ul>
  16. 16. Maps <ul><li>Direct to community services </li></ul><ul><li>Visualize hard-to-decipher data </li></ul><ul><li>Tell your story </li></ul><ul><li>Recruit supporters </li></ul><ul><li>Focus collective action </li></ul><ul><li>Connect people </li></ul>
  17. 17. Maps ILoveMountains.org
  18. 18. Virtual Worlds <ul><li>Outreach & giveaways </li></ul><ul><li>Earn media recognition… </li></ul><ul><li>Connect offline groups </li></ul><ul><li>Organize meetups </li></ul><ul><li>Sell virtual objects </li></ul><ul><li>Pledge drives </li></ul><ul><li>Educate experientially </li></ul>
  19. 19. Virtual Worlds Meetup at Nonprofit Commons
  20. 20. Trends Leading to Success <ul><li>Understand how young people use their technologies </li></ul><ul><li>Dedicate resources </li></ul><ul><li>Focus on people vs. technology </li></ul><ul><li>Embrace the Web 2.0 ethos </li></ul>

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