CraigsList Nonprofit Bootcamp - Mobile Voter - Extraordinaries Presentation

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These are the slides from the presentation that Ben Rigby and Jacob Colker gave in the Craigslist Bootcamp session today called "Mobilizing Generation 2.0" - how to use the web to engage young people in civic life, nonprofits, and politics.

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CraigsList Nonprofit Bootcamp - Mobile Voter - Extraordinaries Presentation

  1. Ben Rigby, Co-Executive Director MobileVoter.org Jacob Colker, Grassroots Field Consultant
  2. What is Web 2.0?
  3. A Phenomenon Tectonic shifts in economy, society, and technology, recognized by everyone.
  4. The Potential <ul><li>Supplement existing tactics </li></ul><ul><li>Create categorically new ways to recruit, engage, mobilize, and empower young people </li></ul><ul><li>Change the world </li></ul>
  5. Tendencies Jump In Blind (do everything) Do Nothing Do It 1.0
  6. Know your tools Know your people
  7. <ul><li>Blogs </li></ul><ul><li>Social Networking & Lots of Examples </li></ul><ul><li>Web Photo & Video </li></ul><ul><li>Wikis </li></ul><ul><li>Maps </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Games </li></ul><ul><li>Mobile Phones </li></ul>Talk Overview
  8. Blogs <ul><li>Tell your story </li></ul><ul><li>Offer participation in a community </li></ul><ul><li>Report alternative news </li></ul><ul><li>Harness super supporters </li></ul><ul><li>Create a sounding board </li></ul><ul><li>Frame & promote your story </li></ul>
  9. Blogs Reporting Alternative News
  10. Social Networks <ul><li>Recruit supporters </li></ul><ul><li>Promote your story </li></ul><ul><li>Raise money </li></ul><ul><li>Build a new network to engage an existing community </li></ul>
  11. Social Networks <ul><li>Targeting: </li></ul><ul><li>Alexa data </li></ul><ul><li>Demographics of people that use a particular site (market segments) </li></ul><ul><li>Keyword searches in the network / Adwords </li></ul><ul><li>Statistics / Insights </li></ul>
  12. Social Networks <ul><li>Evaluating: </li></ul><ul><li>Embed custom links to gain metrics </li></ul><ul><li>Ease of communicating with friends </li></ul><ul><li>Ability to “brand” the page </li></ul><ul><li>Demographics of people that use a particular site </li></ul>
  13. Social Networks <ul><li>Viral: Not guaranteed, steps you can </li></ul><ul><li>take to maximize potential. </li></ul><ul><li>Links in every email </li></ul><ul><li>Links on website </li></ul><ul><li>Engaging conversations and comment posts </li></ul>
  14. Social Networks
  15. Social Networks http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=293503589 Recruiting Supporters
  16. TARGETING & MARKET SEGMENTATION _____________________ Niche Networks
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  20. TARGETING & MARKET SEGMENTATION _____________________ Country & Region
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  25. TARGETING & MARKET SEGMENTATION _____________________ Use whatever data you can find, and approaching it from an academic research perspective.
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  29. ABILITY TO “BRAND”
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  32. ABILITY TO COMMUNICATE WITH FRIENDS
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  35. PROBLEM: LOSS OF CONTROL
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  37. Web Photo & Video <ul><li>Scrutinize opponents </li></ul><ul><li>Respond to news </li></ul><ul><li>Report news </li></ul><ul><li>Energize & focus supporters </li></ul><ul><li>Mobilize supporters </li></ul><ul><li>Have a conversation </li></ul>
  38. Web Photo & Video http://www.youtube.com/watch?v=Rww0P0Uae5E BAD !
  39. Web Photo & Video http://www.communitycounts.us/townhall/miller/ GOOD !
  40. Wikis <ul><li>Capture enthusiasm </li></ul><ul><li>Create a community resource </li></ul><ul><li>Conduct advocacy </li></ul><ul><li>Extend organizational capabilities </li></ul><ul><li>Enhance an existing service </li></ul>
  41. Wikis AbbotsGreed.com
  42. Maps <ul><li>Direct to community services </li></ul><ul><li>Visualize hard-to-decipher data </li></ul><ul><li>Tell your story </li></ul><ul><li>Recruit supporters </li></ul><ul><li>Focus collective action </li></ul><ul><li>Connect people </li></ul>
  43. Maps connecting communities
  44. Virtual Worlds <ul><li>Outreach & giveaways </li></ul><ul><li>Earn media recognition… </li></ul><ul><li>Connect offline groups </li></ul><ul><li>Organize meetups </li></ul><ul><li>Sell virtual objects </li></ul><ul><li>Pledge drives </li></ul><ul><li>Educate experientially </li></ul>
  45. Virtual Worlds Meetup at Nonprofit Commons
  46. Games <ul><li>Alternate Reality Games </li></ul><ul><li>Casual games </li></ul><ul><li>Games that generate data </li></ul><ul><li>Game mechanics everywhere </li></ul>
  47. Games Generating valuable datasets
  48. Mobile Phones <ul><li>Recruit supporters </li></ul><ul><li>Conduct petitions </li></ul><ul><li>Conduct on-demand advocacy </li></ul><ul><li>Coordinate protesters </li></ul><ul><li>Mobilize </li></ul><ul><li>Fundraise </li></ul><ul><li>Do citizen journalism </li></ul><ul><li>On-demand volunteerism </li></ul>
  49. Mobile Phones Mobilizing Supporters
  50. Mobile Phones On-demand Volunteerism
  51. Trends Leading to Success <ul><li>Understand how young people use their technologies </li></ul><ul><li>Dedicate resources </li></ul><ul><li>Focus on people vs. technology </li></ul><ul><li>Embrace the Web 2.0 ethos </li></ul>

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