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Ben Rigby's presentation for California Association of Hospitals and Health Systems (CAHHS)
- 1. Ben Rigby, Founder & Technical Director, MobileVoter.org Mobilizing Generation 2.0
- 2. 1972 Hello World 1981 4 th Grade 1986-90 High School 1981-83 through 6 th Grade
- 3. 1991 – 95 Stanford 1995-7 The Main Quad 1997-2003 Akimbo Design 1997 DFILM
- 4. 2004 – today: Mobile Voter 2007 Book: Mobilizing Generation 2.0 2004-06: Youth Voter Registration by SMS 2008: The Extraordinaries
- 5. How are organizations using Web 2.0 to engage youth?
- 6. First, what is Web 2.0?
- 7. It’s us. Massively connected to one another by the Internet.
- 8. Blogs Social Networks Web Photo & Video Wikis Maps Virtual Worlds Games Mobile Phones
- 9. SO, how are organizations using these tools engage youth?
- 10. Tendencies Jump In Blind (do everything) Do Nothing Do It 1.0
- 11. A better way. Step 1: Learn your tools.
- 13. Blogs Reporting Alternative News
- 15. Social Networks http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=293503589 Recruiting Supporters
- 17. Web Photo & Video http://www.youtube.com/watch?v=Rww0P0Uae5E BAD !
- 18. Web Photo & Video http://www.communitycounts.us/townhall/miller/ GOOD !
- 19. Web Photo & Video What’s on TV?
- 23. Maps Crisis in Darfur Holocaust Museum
- 25. Virtual Worlds Meetup at Nonprofit Commons
- 27. Games "Akoha combines online games, social networking and real-world activity to help make the world a better place. Akoha players carry out acts of kindness - known as "missions" - to collect points recruit new players and, as important, spread acts of kindness. The Montreal-based company was founded in 2007 by long-time friends and entrepreneurs Austin Hill and Alex Eberts, who believe that games and online communities could make make a positive impact on people around the world."
- 29. Mobile Phones Mobilizing Supporters
- 30. Mobile Phones On-demand Volunteerism
- 33. Hospitals, Volunteering, & The Web? Brainstorm: 3-Way calling, translation, recruitment for ground positions, call banking, support calls, reminders, follow up surveys, focus grouping, data cleaning, web site tech support, health advocacy/prevention, elderly calls, webcam visits, outbreak reporting, emergency response comm team, blogging, research on patient’s behalf… ????
- 35. Busy people rarely volunteer. 74% of citizens don’t do it. “ Lack of time” is main reason. Source: 2008 U.S. Bureau of Labor Statistics survey http://www.bls.gov/news.release/volun.nr0.htm
- 36. But we DO have time… A few minutes here, a few there: Bus is late. Post office line is eternal. Dentist hasn’t called me yet. Friend is late to dinner. Dad is going off on the phone. Work is so boring.
- 37. Most of us won’t give a Saturday. But we’d give a few minutes of our spare time.
- 38. The Extraordinaries is designed to create real social good from these moments of spare time. It’s a mobile phone application that allows people to volunteer on-the-spot and on-demand.
- 39. How it works Select an opportunity Learn about it. Take action.
- 41. It’s crowdsourcing for social good Each task is infinitely repeatable and incredibly valuable.
- 42. It’s volunteerism crafted for the mobile generation. But that serves as a feeder to traditional longer-term volunteer engagements. It’s the hook.
- 44. Appendix: Mobile Phones & Mobile Phone Gaming 60m iPhone apps sold in first 2 months that they were available. Being downloaded at a rate of 2m/day. 31m mobile phone gamers in the U.S. Average time spent playing mobile games: 4.6hrs/week. Over 80% of the U.S. population owns a mobile phone. 4 billion mobile subscribers worldwide. Game mechanics drive loyalty and engagement. http://apple20.blogs.fortune.cnn.com/2008/08/11/steve-jobs-60-million-iphone-apps-downloaded/ http://www.emarketer.com/Article.aspx?id=1006508 http://www.clickz.com/3623306 http://pewresearch.org/pubs/998/networked-families http://mobileactive.org/mobile-web-and-your-organization http://www.slideshare.net/amyjokim/putting-the-fun-in-functiona
- 45. Appendix: Volunteerism 74% of Americans did not volunteer in 2007. 15% of those who did, performed tasks related to their occupational skills. 46% of non-volunteers cited “lack of time” as the main reason for not volunteering. http://www.bls.gov/news.release/volun.nr0.htm http://ww.volunteeringinamerica.gov/assets/resources/VolunteeringbyOccupation.pdf ??