Ben Rigby's presentation for California Association of Hospitals and Health Systems (CAHHS)

Ben Rigby, Founder & Technical Director, MobileVoter.org Mobilizing Generation 2.0

1972 Hello World 1981 4 th Grade 1986-90 High School 1981-83 through 6 th Grade

1991 – 95 Stanford 1995-7 The Main Quad 1997-2003 Akimbo Design 1997 DFILM

2004 – today: Mobile Voter 2007 Book: Mobilizing Generation 2.0 2004-06: Youth Voter Registration by SMS 2008: The Extraordinaries

How are organizations using Web 2.0 to engage youth?

First, what is Web 2.0?

It’s us. Massively connected to one another by the Internet.

Blogs Social Networks Web Photo & Video Wikis Maps Virtual Worlds Games Mobile Phones

SO, how are organizations using these tools engage youth?

Tendencies Jump In Blind (do everything) Do Nothing Do It 1.0

A better way. Step 1: Learn your tools.

Blogs
Tell your story
Offer participation in a community
Report alternative news
Harness super supporters
Create a sounding board
Frame & promote your story

Blogs Reporting Alternative News

Social Networks
Recruit supporters
Promote your story
Raise money
Build a new network to engage an existing community

Social Networks http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=293503589 Recruiting Supporters

Web Photo & Video
Scrutinize opponents
Respond to news
Report news
Energize & focus supporters
Mobilize supporters
Have a conversation

Web Photo & Video http://www.youtube.com/watch?v=Rww0P0Uae5E BAD !

Web Photo & Video http://www.communitycounts.us/townhall/miller/ GOOD !

Web Photo & Video What’s on TV?

Wikis
Capture enthusiasm
Create a community resource
Conduct advocacy
Extend organizational capabilities
Enhance an existing service

Wikis AbbotsGreed.com

Maps
Direct to community services
Visualize hard-to-decipher data
Tell your story
Recruit supporters
Focus collective action
Connect people

Maps Crisis in Darfur Holocaust Museum

Virtual Worlds
Outreach & giveaways
Earn media recognition…
Connect offline groups
Organize meetups
Sell virtual objects
Pledge drives
Educate experientially

Virtual Worlds Meetup at Nonprofit Commons

Games
Alternate Reality Games (ARGs)
Casual games
Games that generate data as a byproduct of playing

Games "Akoha combines online games, social networking and real-world activity to help make the world a better place. Akoha players carry out acts of kindness - known as "missions" - to collect points recruit new players and, as important, spread acts of kindness. The Montreal-based company was founded in 2007 by long-time friends and entrepreneurs Austin Hill and Alex Eberts, who believe that games and online communities could make make a positive impact on people around the world."

Mobile Phones
Recruit supporters
Conduct petitions
Conduct on-demand advocacy
Coordinate protesters
Mobilize
Fundraise
Do citizen journalism
On-demand volunteerism

Mobile Phones Mobilizing Supporters

Mobile Phones On-demand Volunteerism

Trends Leading to Success
Understand how your community uses its technologies
Dedicate resources
Focus on getting *people* together
Embrace the Web 2.0 ethos

Hospitals, Volunteering, & The Web? Brainstorm: 3-Way calling, translation, recruitment for ground positions, call banking, support calls, reminders, follow up surveys, focus grouping, data cleaning, web site tech support, health advocacy/prevention, elderly calls, webcam visits, outbreak reporting, emergency response comm team, blogging, research on patient’s behalf… ????

On-Demand Volunteerism

Busy people rarely volunteer. 74% of citizens don’t do it. “ Lack of time” is main reason. Source: 2008 U.S. Bureau of Labor Statistics survey http://www.bls.gov/news.release/volun.nr0.htm

But we DO have time… A few minutes here, a few there: Bus is late. Post office line is eternal. Dentist hasn’t called me yet. Friend is late to dinner. Dad is going off on the phone. Work is so boring.

Most of us won’t give a Saturday. But we’d give a few minutes of our spare time.

The Extraordinaries is designed to create real social good from these moments of spare time. It’s a mobile phone application that allows people to volunteer on-the-spot and on-demand.

How it works Select an opportunity Learn about it. Take action.

What you can do
Translate a nonprofit’s Website into a foreign language
Identify craters on the surface of Mars with NASA’s Clickworker program
Record the GPS location of potholes and city infrastructure issues for municipalities
Confirm addresses for a nonprofit’s membership list
Identify birds for the Cornell Lab of Ornithology
Tag images for the Smithsonian
Digitize old books from university libraries (ReCaptcha)
Review congressional bills for hidden pork
Fact check for reporters

It’s crowdsourcing for social good Each task is infinitely repeatable and incredibly valuable.

It’s volunteerism crafted for the mobile generation. But that serves as a feeder to traditional longer-term volunteer engagements. It’s the hook.

Appendix: Mobile Phones & Mobile Phone Gaming 60m iPhone apps sold in first 2 months that they were available. Being downloaded at a rate of 2m/day. 31m mobile phone gamers in the U.S. Average time spent playing mobile games: 4.6hrs/week. Over 80% of the U.S. population owns a mobile phone. 4 billion mobile subscribers worldwide. Game mechanics drive loyalty and engagement. http://apple20.blogs.fortune.cnn.com/2008/08/11/steve-jobs-60-million-iphone-apps-downloaded/ http://www.emarketer.com/Article.aspx?id=1006508 http://www.clickz.com/3623306 http://pewresearch.org/pubs/998/networked-families http://mobileactive.org/mobile-web-and-your-organization http://www.slideshare.net/amyjokim/putting-the-fun-in-functiona

Appendix: Volunteerism 74% of Americans did not volunteer in 2007. 15% of those who did, performed tasks related to their occupational skills. 46% of non-volunteers cited “lack of time” as the main reason for not volunteering. http://www.bls.gov/news.release/volun.nr0.htm http://ww.volunteeringinamerica.gov/assets/resources/VolunteeringbyOccupation.pdf ??

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Ben Rigby's presentation for California Association of Hospitals and Health Systems (CAHHS)

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