Ben Rigby, Founder & Technical Director, MobileVoter.org Mobilizing Generation 2.0
1972  Hello World 1981  4 th  Grade 1986-90  High School 1981-83  through 6 th  Grade
1991 – 95  Stanford 1995-7  The Main Quad 1997-2003  Akimbo Design 1997  DFILM
2004 – today:  Mobile Voter 2007 Book: Mobilizing Generation 2.0 2004-06: Youth Voter Registration by SMS  2008:  The Extr...
How are organizations using Web 2.0 to engage youth?
First, what is Web 2.0?
It’s us. Massively connected to one another by the Internet.
Blogs Social Networks Web Photo & Video Wikis Maps Virtual Worlds Games Mobile Phones
SO, how are organizations using these tools engage youth?
Tendencies Jump In Blind (do everything) Do Nothing Do It 1.0
A better way. Step 1: Learn your tools.
Blogs <ul><li>Tell your story </li></ul><ul><li>Offer participation in a community </li></ul><ul><li>Report alternative ne...
Blogs Reporting Alternative News
Social Networks <ul><li>Recruit supporters </li></ul><ul><li>Promote your story </li></ul><ul><li>Raise money </li></ul><u...
Social Networks http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=293503589 Recruiting Supporters
Web Photo & Video <ul><li>Scrutinize opponents </li></ul><ul><li>Respond to news </li></ul><ul><li>Report news </li></ul><...
Web Photo & Video http://www.youtube.com/watch?v=Rww0P0Uae5E BAD !
Web Photo & Video http://www.communitycounts.us/townhall/miller/ GOOD !
Web Photo & Video What’s on TV?
Wikis <ul><li>Capture enthusiasm </li></ul><ul><li>Create a community resource </li></ul><ul><li>Conduct advocacy </li></u...
Wikis AbbotsGreed.com
Maps <ul><li>Direct to community services </li></ul><ul><li>Visualize hard-to-decipher data </li></ul><ul><li>Tell your st...
Maps Crisis in Darfur Holocaust Museum
Virtual Worlds <ul><li>Outreach & giveaways </li></ul><ul><li>Earn media recognition…  </li></ul><ul><li>Connect offline g...
Virtual Worlds Meetup at Nonprofit Commons
Games <ul><li>Alternate Reality Games (ARGs) </li></ul><ul><li>Casual games </li></ul><ul><li>Games that generate data as ...
Games &quot;Akoha  combines online games, social networking and real-world activity to help make the world a better place....
Mobile Phones <ul><li>Recruit supporters </li></ul><ul><li>Conduct petitions </li></ul><ul><li>Conduct on-demand advocacy ...
Mobile Phones Mobilizing Supporters
Mobile Phones On-demand Volunteerism
Trends Leading to Success <ul><li>Understand how your community uses its technologies </li></ul><ul><li>Dedicate resources...
 
Hospitals, Volunteering, & The Web? Brainstorm: 3-Way calling, translation, recruitment for ground positions, call banking...
On-Demand Volunteerism
Busy people rarely volunteer. 74% of citizens don’t do it. “ Lack of time” is main reason.  Source:  2008 U.S. Bureau of L...
But we DO have time…  A few minutes here, a few there: Bus is late. Post office line is eternal. Dentist hasn’t called me ...
Most of us won’t give a Saturday.  But we’d give a few minutes of our  spare time.
The Extraordinaries is designed to create real social good from these moments of spare time. It’s a mobile phone applicati...
How it works Select an opportunity Learn about it. Take action.
What you can do <ul><li>Translate a nonprofit’s Website into a foreign language </li></ul><ul><li>Identify craters on the ...
It’s crowdsourcing for social good Each task is infinitely repeatable and incredibly valuable.
It’s volunteerism crafted for the mobile generation.  But that serves as a  feeder  to traditional longer-term volunteer e...
 
Appendix: Mobile Phones & Mobile Phone Gaming 60m iPhone apps sold in first 2 months that they were available. Being downl...
Appendix: Volunteerism 74% of Americans did not volunteer in 2007.  15% of those who did, performed tasks related to their...
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Ben Rigby's presentation for California Association of Hospitals and Health Systems (CAHHS)

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California Association of Hospitals and Health Systems (CAHHS). PowerPoint presentation used by Ben Rigby for session on 2009.02.23

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  • Ben Rigby's presentation for California Association of Hospitals and Health Systems (CAHHS)

    1. 1. Ben Rigby, Founder & Technical Director, MobileVoter.org Mobilizing Generation 2.0
    2. 2. 1972 Hello World 1981 4 th Grade 1986-90 High School 1981-83 through 6 th Grade
    3. 3. 1991 – 95 Stanford 1995-7 The Main Quad 1997-2003 Akimbo Design 1997 DFILM
    4. 4. 2004 – today: Mobile Voter 2007 Book: Mobilizing Generation 2.0 2004-06: Youth Voter Registration by SMS 2008: The Extraordinaries
    5. 5. How are organizations using Web 2.0 to engage youth?
    6. 6. First, what is Web 2.0?
    7. 7. It’s us. Massively connected to one another by the Internet.
    8. 8. Blogs Social Networks Web Photo & Video Wikis Maps Virtual Worlds Games Mobile Phones
    9. 9. SO, how are organizations using these tools engage youth?
    10. 10. Tendencies Jump In Blind (do everything) Do Nothing Do It 1.0
    11. 11. A better way. Step 1: Learn your tools.
    12. 12. Blogs <ul><li>Tell your story </li></ul><ul><li>Offer participation in a community </li></ul><ul><li>Report alternative news </li></ul><ul><li>Harness super supporters </li></ul><ul><li>Create a sounding board </li></ul><ul><li>Frame & promote your story </li></ul>
    13. 13. Blogs Reporting Alternative News
    14. 14. Social Networks <ul><li>Recruit supporters </li></ul><ul><li>Promote your story </li></ul><ul><li>Raise money </li></ul><ul><li>Build a new network to engage an existing community </li></ul>
    15. 15. Social Networks http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=293503589 Recruiting Supporters
    16. 16. Web Photo & Video <ul><li>Scrutinize opponents </li></ul><ul><li>Respond to news </li></ul><ul><li>Report news </li></ul><ul><li>Energize & focus supporters </li></ul><ul><li>Mobilize supporters </li></ul><ul><li>Have a conversation </li></ul>
    17. 17. Web Photo & Video http://www.youtube.com/watch?v=Rww0P0Uae5E BAD !
    18. 18. Web Photo & Video http://www.communitycounts.us/townhall/miller/ GOOD !
    19. 19. Web Photo & Video What’s on TV?
    20. 20. Wikis <ul><li>Capture enthusiasm </li></ul><ul><li>Create a community resource </li></ul><ul><li>Conduct advocacy </li></ul><ul><li>Extend organizational capabilities </li></ul><ul><li>Enhance an existing service </li></ul>
    21. 21. Wikis AbbotsGreed.com
    22. 22. Maps <ul><li>Direct to community services </li></ul><ul><li>Visualize hard-to-decipher data </li></ul><ul><li>Tell your story </li></ul><ul><li>Recruit supporters </li></ul><ul><li>Focus collective action </li></ul><ul><li>Connect people </li></ul>
    23. 23. Maps Crisis in Darfur Holocaust Museum
    24. 24. Virtual Worlds <ul><li>Outreach & giveaways </li></ul><ul><li>Earn media recognition… </li></ul><ul><li>Connect offline groups </li></ul><ul><li>Organize meetups </li></ul><ul><li>Sell virtual objects </li></ul><ul><li>Pledge drives </li></ul><ul><li>Educate experientially </li></ul>
    25. 25. Virtual Worlds Meetup at Nonprofit Commons
    26. 26. Games <ul><li>Alternate Reality Games (ARGs) </li></ul><ul><li>Casual games </li></ul><ul><li>Games that generate data as a byproduct of playing </li></ul>
    27. 27. Games &quot;Akoha combines online games, social networking and real-world activity to help make the world a better place. Akoha players carry out acts of kindness - known as &quot;missions&quot; - to collect points recruit new players and, as important, spread acts of kindness. The Montreal-based company was founded in 2007 by long-time friends and entrepreneurs Austin Hill and Alex Eberts, who believe that games and online communities could make make a positive impact on people around the world.&quot;
    28. 28. Mobile Phones <ul><li>Recruit supporters </li></ul><ul><li>Conduct petitions </li></ul><ul><li>Conduct on-demand advocacy </li></ul><ul><li>Coordinate protesters </li></ul><ul><li>Mobilize </li></ul><ul><li>Fundraise </li></ul><ul><li>Do citizen journalism </li></ul><ul><li>On-demand volunteerism </li></ul>
    29. 29. Mobile Phones Mobilizing Supporters
    30. 30. Mobile Phones On-demand Volunteerism
    31. 31. Trends Leading to Success <ul><li>Understand how your community uses its technologies </li></ul><ul><li>Dedicate resources </li></ul><ul><li>Focus on getting *people* together </li></ul><ul><li>Embrace the Web 2.0 ethos </li></ul>
    32. 33. Hospitals, Volunteering, & The Web? Brainstorm: 3-Way calling, translation, recruitment for ground positions, call banking, support calls, reminders, follow up surveys, focus grouping, data cleaning, web site tech support, health advocacy/prevention, elderly calls, webcam visits, outbreak reporting, emergency response comm team, blogging, research on patient’s behalf… ????
    33. 34. On-Demand Volunteerism
    34. 35. Busy people rarely volunteer. 74% of citizens don’t do it. “ Lack of time” is main reason. Source: 2008 U.S. Bureau of Labor Statistics survey http://www.bls.gov/news.release/volun.nr0.htm
    35. 36. But we DO have time… A few minutes here, a few there: Bus is late. Post office line is eternal. Dentist hasn’t called me yet. Friend is late to dinner. Dad is going off on the phone. Work is so boring.
    36. 37. Most of us won’t give a Saturday. But we’d give a few minutes of our spare time.
    37. 38. The Extraordinaries is designed to create real social good from these moments of spare time. It’s a mobile phone application that allows people to volunteer on-the-spot and on-demand.
    38. 39. How it works Select an opportunity Learn about it. Take action.
    39. 40. What you can do <ul><li>Translate a nonprofit’s Website into a foreign language </li></ul><ul><li>Identify craters on the surface of Mars with NASA’s Clickworker program </li></ul><ul><li>Record the GPS location of potholes and city infrastructure issues for municipalities </li></ul><ul><li>Confirm addresses for a nonprofit’s membership list </li></ul><ul><li>Identify birds for the Cornell Lab of Ornithology </li></ul><ul><li>Tag images for the Smithsonian </li></ul><ul><li>Digitize old books from university libraries (ReCaptcha) </li></ul><ul><li>Review congressional bills for hidden pork </li></ul><ul><li>Fact check for reporters </li></ul>
    40. 41. It’s crowdsourcing for social good Each task is infinitely repeatable and incredibly valuable.
    41. 42. It’s volunteerism crafted for the mobile generation. But that serves as a feeder to traditional longer-term volunteer engagements. It’s the hook.
    42. 44. Appendix: Mobile Phones & Mobile Phone Gaming 60m iPhone apps sold in first 2 months that they were available. Being downloaded at a rate of 2m/day. 31m mobile phone gamers in the U.S. Average time spent playing mobile games: 4.6hrs/week. Over 80% of the U.S. population owns a mobile phone. 4 billion mobile subscribers worldwide. Game mechanics drive loyalty and engagement. http://apple20.blogs.fortune.cnn.com/2008/08/11/steve-jobs-60-million-iphone-apps-downloaded/ http://www.emarketer.com/Article.aspx?id=1006508 http://www.clickz.com/3623306 http://pewresearch.org/pubs/998/networked-families http://mobileactive.org/mobile-web-and-your-organization http://www.slideshare.net/amyjokim/putting-the-fun-in-functiona
    43. 45. Appendix: Volunteerism 74% of Americans did not volunteer in 2007. 15% of those who did, performed tasks related to their occupational skills. 46% of non-volunteers cited “lack of time” as the main reason for not volunteering. http://www.bls.gov/news.release/volun.nr0.htm http://ww.volunteeringinamerica.gov/assets/resources/VolunteeringbyOccupation.pdf ??

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