Rethinking creativity & innovation (for LiveWire)

Re-Thinking Creativity & Innovation & P layThis is a Keynote presentation by Ben Rennie for theLiveWire 2011 ReShaping Governments Conference in WollongongBy Ben Rennie | Director @ 6.2 | an innovation labVisit: www.sixpointtwo.netRead: www.unclutteredwhitespaces.com

an innovation labThis is a snap shot on the work we do at 6.2. Its about cutting through noise.This image is also reflective of my mornings.

Before we start... lets go back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasnt easy -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?

Before we start... lets go back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasnt easy1999 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?

Before we start... lets go back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasnt easy1999 2001 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?

Before we start... lets go back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasnt easy1999 2001 2003 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?

Before we start... lets go back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasnt easy1999 2001 2003 2005 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?

Before we start... lets go back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasnt easy1999 2001 2003 2005 2007 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?

Before we start... lets go back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasnt easy1999 2001 2003 2005 2007 2009 2011 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?

Before we start... lets go back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasnt easy1999 2001 2003 2005 2007 2009 2011 2013 2014 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?

What is Innovation?

What is Innovation?It’s about looking at people& seeing things from their viewpoint.Not your own.

What is Innovation?It’s about looking at people& seeing things from their viewpoint.Not your own.Innovation is a business affair.It is the commercialisation ofan idea or a process.

What is Creativity?

What is Creativity?Unlike many phenomena in science,there is no single authoritativeperspective or definition of creativity.- Wikipedia

What is Creativity?Unlike many phenomena in science,there is no single authoritativeperspective or definition of creativity.- WikipediaCreativity means not copying.- Paul Breen

We Need to Re-Think howwe run our companies & organisations.

We Need to Re-Think howwe run our companies & organisations. extrinsic

We Need to Re-Think how we run our companies & organisations. extrinsicWe still work in organisationswhere we pay people bonusesbased on results.

We Need to Re-Think how we run our companies & organisations. extrinsicWe still work in organisationswhere we pay people bonusesbased on results.This dulls and blocks creativity.Rewards narrow focus andconcentrate the mind.

We Need to Re-Think how we run our companies & organisations. extrinsic intrinsicWe still work in organisationswhere we pay people bonusesbased on results.This dulls and blocks creativity.Rewards narrow focus andconcentrate the mind.

We Need to Re-Think how we run our companies & organisations. extrinsic intrinsicWe still work in organisations Rewarding people to solvewhere we pay people bonuses complex problems doesnt solvebased on results. the problem, it actually does the opposite.This dulls and blocks creativity. There is a mismatch betweenRewards narrow focus and what science knows andconcentrate the mind. companies do.

We Need to Re-Think how we run our companies & organisations. extrinsic intrinsicWe still work in organisations Rewarding people to solvewhere we pay people bonuses complex problems doesnt solvebased on results. the problem, it actually does the opposite.This dulls and blocks creativity. There is a mismatch betweenRewards narrow focus and what science knows andconcentrate the mind. companies do. Google Dan H. Pink

creativity.

creativity. play

creativity. play good ideas

creativity. play good ideas 1% Idea > 99% Execution.

creativity. play good ideas innovation 1% Idea > 99% Execution.

creativity. play good ideas innovation 1% Idea > 99% Execution. It is about ACTION. Creating what you can not see.It is about CONNECTION. Connecting to culture & humanity. It is about DEVIATION. Forging new paths.

HelloI thought of thatyears ago, we justdidnt have themoney/ the timingwasnt right!

Why didnt I thinkof that? HelloI thought of thatyears ago, we justdidnt have themoney/ the timingwasnt right!

Why didnt I thinkof that? We hear this all too often. For innovation to happen, for ideas to come to life, there needs to be a dramatic HelloI thought of that shift in our mind set.years ago, we just It is a whole new discipline.didnt have themoney/ the timingwasnt right!

Attitude | Awareness | Authenticity Google “Neil Pasricha”

Just Buy this Book. Attitude | Awareness | Authenticity Google “Neil Pasricha”

9 Lessons aboutinnovation worth sharing.

1 Innovation starts at the top.Leaders need to create the vision and live the values.

2 R&D? Innovation can happen anywhere.anyone can do it, but not everyone is good at it.

3 Innovation is a Team SportOperating inside silo’s is deadly. Collaborate.

4Innovation is never easy.But it is always possible. Step by step. Project by Project.

5 Listen to ideasInnovation Reward Braveryrelies on trust. Embrace Risk Learn from Failure

6. Define Your Measures of Success Small ideas need room and time to grow.

7Just becauseit works forGoogle doesnot mean itwill work foryou. Create an innovation culture that fits.

More on that last point...Dont let your environmentdefine your strategy...Create a strategy thatdefines your environment!

8The Customer is not alwaysright, but they do sit at theheart of all innovation.

9 Finally: Speed is Mission Critical

9 Finally: Speed is Mission Critical Fail Early Fail Fast Fail inexpensively

In the next 30 days, you can change the world by doing just 3 things.

Create Something

Share yourCreate Something ideas liberally

Share your Innovate your life.Create Something Simply view the world from ideas liberally someone elses viewpoint.

6.2 | an innovation labPresentation by Ben RennieBen on Twitter: benrennie6.2 online: www.sixpointtwo.netContact Ben: ben@sixpointtwo.netTwitter: @benrennie

Simply view the world fromsomeone elses viewpoint. 6.2 | an innovation lab Presentation by Ben Rennie Ben on Twitter: benrennie 6.2 online: www.sixpointtwo.net Contact Ben: ben@sixpointtwo.net Twitter: @benrennie

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Rethinking creativity & innovation (for LiveWire)

by Ben Rennie on Sep 29, 2011

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Rethinking creativity & innovation (for LiveWire) — Presentation Transcript