Enhance Your Brand
Using Online Resources
and Social Networks
Ben Rapson
Interactive Media Specialist
ACT - A Contemporary...
I. A reminder
II. What is branding?
III. Tips for optimizing social media
I. A reminder
II. What is branding?
III. Tips for optimizing social media
This is supposed to be fun!
•Social media vs. social media marketing
•Social media marketing vs. other marketing
•You have...
This is supposed to be fun!
•You have advantages as a small business:
1. Nimble
2. Cool
3. Personality
4. Personal
actthea...
I. A reminder
II. What is branding?
III. Tips for optimizing social media
What is branding?
Don’t put the cart before the horse
…or something like that.
acttheatre.org
facebook.com/acttheatre
twit...
What is branding?
Relieve some of the pressure
of marketing.
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre
What is branding?
75% experiencing the product
25% discovering the company
out in the world
acttheatre.org
facebook.com/ac...
What is branding?
75% experiencing the product
Great marketing, even social media,
is no substitute for a good experience ...
What is branding?
25% discovering the company
out in the world
•Clarifying the experience
•Sparking memory
•Encouraging wo...
I. A reminder
II. What is branding?
III. Tips for optimizing social media
III. Tips for optimizing social media
• More effective generators of word of mouth
• More fun for you
• More efficient use...
III. Tips for optimizing social media
1. General web
2. Facebook
3. Twitter
4. eNews
5. Beyond
Tips: General web
•Your website
•Google alerts
•User-based sites
•Static listing sites
acttheatre.org
facebook.com/actthea...
III. Tips for optimizing social media
1. General web
2. Facebook
3. Twitter
4. eNews
5. Beyond
Tips: Facebook
•Good status updates
•Tagging
•Updates
•Giveaways/promotions
•Icons
•Photos and captions
acttheatre.org
fac...
Tips: Facebook
•Events
•Other pages
•Interaction
•Response
•Advertising
acttheatre.org
facebook.com/acttheatre
twitter.com...
Tips: Facebook
Efficiency: what to do on Facebook each day?
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre
III. Tips for optimizing social media
1. General web
2. Facebook
3. Twitter
4. eNews
5. Beyond
Tips: Twitter
Twitter is a cocktail party.
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre
Tips: Twitter
What makes for good Tweets? A combination:
•Original Tweets
•RTs
•@mentions
acttheatre.org
facebook.com/actt...
Tips: Twitter
Why do individuals love to find on Twitter?
The big four:
1. Food
2. Animals
3. Humor
4. Music
acttheatre.or...
Tips: Twitter
•Business description
•Background
•Icons
•j.mp
•Following back
acttheatre.org
facebook.com/acttheatre
twitte...
Tips: Twitter
Efficiency: what to do on Twitter each day?
•Schedule your Tweets with TweetDeck or HootSuite
•Find your inn...
III. Tips for optimizing social media
1. General web
2. Facebook
3. Twitter
4. eNews
5. Beyond
Tips: email communications
Many ways to use:
•Digest style
•Special offers
•Customer follow-ups
•Specific interests
actthe...
Tips: email communications
•Templates, templates, templates
•Subject lines: urgent or eye-catching
•Lure them to your site...
Tips: email communications
Efficiency:
•Prioritize
•Strategize
•Schedule-ize
acttheatre.org
facebook.com/acttheatre
twitte...
III. Tips for optimizing social media
1. General web
2. Facebook
3. Twitter
4. eNews
5. Beyond
Tips: Beyond the online
•Ambassadors
•Street Team
•Horizontal networking
•Vertical networking
acttheatre.org
facebook.com/...
Tips: Beyond the online
•Vertical networking:
Never underestimate the dual powers
of coffee and compliments.
acttheatre.or...
Remember:
this is supposed to be fun!
Ben Rapson
Interactive Media Specialist
ACT - A Contemporary Theatre, Seattle WA
act...
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Ben Rapson (ACT Theatre) - Enhancing Brand Online - Get Engaged Tour 2010

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Overview of branding online, and quick tips for many social media platforms.

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Ben Rapson (ACT Theatre) - Enhancing Brand Online - Get Engaged Tour 2010

  1. 1. Enhance Your Brand Using Online Resources and Social Networks Ben Rapson Interactive Media Specialist ACT - A Contemporary Theatre, Seattle WA acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  2. 2. I. A reminder II. What is branding? III. Tips for optimizing social media
  3. 3. I. A reminder II. What is branding? III. Tips for optimizing social media
  4. 4. This is supposed to be fun! •Social media vs. social media marketing •Social media marketing vs. other marketing •You have advantages as a small business acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  5. 5. This is supposed to be fun! •You have advantages as a small business: 1. Nimble 2. Cool 3. Personality 4. Personal acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  6. 6. I. A reminder II. What is branding? III. Tips for optimizing social media
  7. 7. What is branding? Don’t put the cart before the horse …or something like that. acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  8. 8. What is branding? Relieve some of the pressure of marketing. acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  9. 9. What is branding? 75% experiencing the product 25% discovering the company out in the world acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  10. 10. What is branding? 75% experiencing the product Great marketing, even social media, is no substitute for a good experience with a business acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  11. 11. What is branding? 25% discovering the company out in the world •Clarifying the experience •Sparking memory •Encouraging word of mouth acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  12. 12. I. A reminder II. What is branding? III. Tips for optimizing social media
  13. 13. III. Tips for optimizing social media • More effective generators of word of mouth • More fun for you • More efficient use of your time
  14. 14. III. Tips for optimizing social media 1. General web 2. Facebook 3. Twitter 4. eNews 5. Beyond
  15. 15. Tips: General web •Your website •Google alerts •User-based sites •Static listing sites acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  16. 16. III. Tips for optimizing social media 1. General web 2. Facebook 3. Twitter 4. eNews 5. Beyond
  17. 17. Tips: Facebook •Good status updates •Tagging •Updates •Giveaways/promotions •Icons •Photos and captions acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  18. 18. Tips: Facebook •Events •Other pages •Interaction •Response •Advertising acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  19. 19. Tips: Facebook Efficiency: what to do on Facebook each day? acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  20. 20. III. Tips for optimizing social media 1. General web 2. Facebook 3. Twitter 4. eNews 5. Beyond
  21. 21. Tips: Twitter Twitter is a cocktail party. acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  22. 22. Tips: Twitter What makes for good Tweets? A combination: •Original Tweets •RTs •@mentions acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  23. 23. Tips: Twitter Why do individuals love to find on Twitter? The big four: 1. Food 2. Animals 3. Humor 4. Music acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  24. 24. Tips: Twitter •Business description •Background •Icons •j.mp •Following back acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  25. 25. Tips: Twitter Efficiency: what to do on Twitter each day? •Schedule your Tweets with TweetDeck or HootSuite •Find your inner circle and make a list •Use j.mp links •What time of day? acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  26. 26. III. Tips for optimizing social media 1. General web 2. Facebook 3. Twitter 4. eNews 5. Beyond
  27. 27. Tips: email communications Many ways to use: •Digest style •Special offers •Customer follow-ups •Specific interests acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  28. 28. Tips: email communications •Templates, templates, templates •Subject lines: urgent or eye-catching •Lure them to your site(s) •Collect email addresses – with permission •Make a calendar of emails and content •Use photos - avoid the WALL OF WORDS acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  29. 29. Tips: email communications Efficiency: •Prioritize •Strategize •Schedule-ize acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  30. 30. III. Tips for optimizing social media 1. General web 2. Facebook 3. Twitter 4. eNews 5. Beyond
  31. 31. Tips: Beyond the online •Ambassadors •Street Team •Horizontal networking •Vertical networking acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  32. 32. Tips: Beyond the online •Vertical networking: Never underestimate the dual powers of coffee and compliments. acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
  33. 33. Remember: this is supposed to be fun! Ben Rapson Interactive Media Specialist ACT - A Contemporary Theatre, Seattle WA acttheatre.org facebook.com/acttheatre twitter.com/acttheatre

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