Genomics.entrepreneurship@UBC Social Media Workshop

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Back in July 2013, genomics.entrepreneurship@UBC brought you an introductory Social Media workshop with science communicator, Ben Paylor. The focus of this session was to introduce you to the value of social media for communicating research to a lay audience in the context of storytelling. Scientists, in general, have been somewhat reticent to normalize the use of social media as a tool to engage the public, as well as network with their colleagues.

Building on the previous, this upcoming workshop will:

provide perspective on how social media has affected the course of several well-known scientific stories and lessons to be learned from these cases, and
provide practical training on how to utilize basic (Twitter, Facebook) and advanced (Hootsuite) social media tools to engage both public and scientific communities alike.
Due to the positive feedback from participants and a high demand for this more hands-on, “how to” session, we are excited to present a follow-up Social Media workshop. This time, Ben will be teaming up with Amy Elderkin, partner and managing director of POPCORN.

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  • Value of communicating science
    Networking
  • 95 in 1989, 15 in 2012
  • Scientific advances are not merely result of steady accumulation of more sophisticated data
    Scientific thought undergoes “paradigm shifts” in which accepted “ways of knowing” are replaced by new methods of understanding the world
    Scientific progress can only be understood within specific social contexts
  • Scientific advances are not merely result of steady accumulation of more sophisticated data
    Scientific thought undergoes “paradigm shifts” in which accepted “ways of knowing” are replaced by new methods of understanding the world
    Scientific progress can only be understood within specific social contexts
  • Value of communicating science
    Networking
  • Genomics.entrepreneurship@UBC Social Media Workshop

    1. 1. Social Media - #scitweets genomics.entrepreneurship@UBC Ben Paylor - @benpaylor Amy Elderkin - @vancityamy November 26th, 2013
    2. 2. SCHEDULE • • 9:00-9:10: Introductions • 9:50-10:50: How to Use Social Media? • • 10:50-11:00: Break 9:10-9:50: Why Should You Communicate? 11:00-12:00: Group Case Work
    3. 3. @scienceadvocacy
    4. 4. Science Communication at the Banff Centre 2-week Intensive Workshop 20 Participants admitted each year Covers: Communication, Writing, Podcasting, Video Production, Media Training, Public Speaking, Drinking, Etc. http://www.banffscience.ca/
    5. 5. Lesson’s Learnt 1. Be aware: You Are A Brand 2. Getting outside your comfort zone will benefit your career 3. Improving your communication skills will be valuable regardless of what you do 4. There are numerous training/educational opportunities out there - use them
    6. 6. Changing Face of Science • Dedicated science journalists are increasingly rare (Science blogs increasingly common) • Difficulties maintaining public trust in science
    7. 7. QuickTime™ and a H.264 decompressor are needed to see this picture.
    8. 8. Developing for “Alternative” Skills
    9. 9. Building A Community Around Scientific Progress
    10. 10. Moral Imperative to Communicate “A Social (Media) Contract for Science” “Urgent and unprecedented environmental and social changes contract. scientists to challenge define a new social New fundamental research, faster existing and more effective transmission of new and knowledgecommunication of this knowledge to policy- and decision-makers, and better will all be required to meet this to the public challenge.” - Jane Lubchenco, President of NOAA (09-13)
    11. 11. Deficit VS Public Engagement Model Nisbett 2012
    12. 12. Why Scientists Should Communicate @Nancy_Baron
    13. 13. 2013 2008
    14. 14. Why use Twitter? •Powerful news aggregator •Dialogue with others at conferences •Create professional networks / Develop personal identity •Social Media (Facebook, Twitter) use both predicts and increases citations of papers
    15. 15. Mainstream media coverage led to 72% more citations!
    16. 16. http://youtu.be/1w8MBAM5lqo?t=18s
    17. 17. Social Media and Science
    18. 18. The Effects of Social Media on Science A (meta) case study
    19. 19. #ArsenicLife
    20. 20. #mermaids
    21. 21. #Neutrinos
    22. 22. #RipplesOfDoubt
    23. 23. Lesson’s Learnt •#socialmedia provides scientific scrutiny •Discussion will take place regardless of whether scientists are engaged •“Blog or be blogged about” •Influence is not limited to science itself •(Social) Media influences public opinion & policy
    24. 24. Group Case Studies Social Media and Science
    25. 25. Deep Sea Exploration: Engaging the Public Engaging the Public
    26. 26. Finding Funding Finding Funding
    27. 27. Greenhouse Gases: Public/Policy Understanding Public/Policy Understanding

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