Welcome to CENTURY 21 (Company Name)! We are thrilled to be here and to have you as a part of our family. We are very excited to show you the power of the CENTURY 21 System and what this company can do for you. Now let’s take a look at what makes us The Gold Standard.
Read and add emphasis on bolded words: We are a strong, vibrant and global real estate family. We strive every day to deliver unsurpassed market intelligence and insights , and use our strengths to help you successfully buy and sell real estate. We embrace your goals and are committed to achieving them. Our network is your edge: 72 countries, 8,000 offices and over 120,000 agents strong Every member of Century 21 lives and breathes this commitment – to you, to ourselves and to every client we work with. Because at Century 21 – we are The Gold Standard
The CENTURY 21 System is robust and multifaceted, each piece of the system is designed to help you achieve your goals. All of these programs and features are here to help you achieve your ultimate goal: Market Share, profitability and personal growth. Let’s take a few minutes to look at each of the categories: Brand Awareness Awards and Recognition Industry Leading Marketing Award Winning Training Technology Business Benefits
We will begin with Brand Awareness. Brand Awareness is critical to any businesses success. If the consumer doesn’t know you, they aren’t going to do business with you. Century 21 has the highest brand awareness of any other real estate brand!
Century21 truly has a global footprint With more than 121,000 brokers and sales associates in 72 countries and territories worldwide and over 7700 offices, Century21 offices can be found on 5 continents ( and we are currently in talks with some entrepreneurial penguins in Antarctica – so stay tuned. This is a joke- only say it if you feel comfortable. ) This global network offers a world of opportunity for you to expand your scope of business.
When it comes to real estate brands simply put the Century 21 brand is the most recognized brand in the industry. As in previous years, consumers in 2010 continued to identify CENTURY 21 ® as “the most recognized name in real estate.” Forty-one percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor (RE/MAX) trailing by a substantial 7 percentage points . In 2010 , the CENTURY 21 ® System continued to maintain the highest brand awareness level when compared with any other real estate organization surveyed; a trend we have upheld since 1999. CENTURY 21 ® continues to remain one of the top agencies on Future Consideration in 2010. CENTURY 21 ® continues to remain one of the top recommended agencies in “Likelihood to Recommend” for 2010
A significant focus of our efforts this year will be to increase our presence at industry events. We know that our agents are Bolder, Faster and Smarter and we want to make sure the rest of the Industry gets the message. You will see us at: Agent Reboot where we are a National Gold Sponsor and Agent Connect where we are a Platinum Sponsor to You will see us in print advertising as well; Realtor magazine, Inman News and a stronger presence on Realtor.com
The new “ CENTURY 21® Agents: Smarter. Bolder. Faster. ” marketing campaign revolutionizes our brand like never before. The inspiration for the campaign is the confidence, attitude, energy and devotion of the CENTURY 21 agent.
The 2011 Advertising plan integrates all forms of media to drive the repositioning of the brand and raise our industry image through the confident tone of our Smarter, Bolder. Faster. campaign. National + local + industry promotion including: Television Advertising Online pre-roll videos and display advertising Radio advertising Industry print ads High visibility at industry events Mobile advertising Social media advertising
In addition to our television buy our commercials will also run on various websites in a pre-roll format. Prior to watching video content CENTURY 21 commercials will be served up to viewers. Yahoo Real Estate, New York Daily News etc. are a sampling of the websites we will advertise on.
But it doesn’t stop there! We have also purchased prime “Drive-time” spots to include National Radio Advertising.
Let’s talk about our Online Presence. CENTURY 21 ® online marketing programs are designed to capture more qualified consumer leads to help close more sides of business, earn more revenue and increase market share.
Search engine marketing , (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion. We purchase: Brand, Generic, and Regional terms The CENTURY 21 National Marketing team currently bidding on over 175,000 keywords
Although we have shifted dollars to television this does not mean we are cutting back on our digital strategy. Consumers are engaged in all kinds of media and 90% start their home search online. We will continue to advertise to consumers and the industry on sites such as Realtor.com, Homefinder.com, Facebook.com, Zillow.com etc.
It’s an axiom as old as the industry itself - location is everything! That’s why in addition to being in most MLS’s we also feature all of our listings on many of the Internet’s most visited real estate websites through the CENTURY 21 Syndicated Listing Program, Sites include: MSN.com Trulia.com WSJ.com Yahoo Realtor.com Homes.com Cyberhomes Frontdoor.com Aol Homefinder Zillow and Openhouse.com
The real benefit of CENTURY 21 ® marketing your property on over 500 real estate websites are the buyer leads. It’s nearly impossible for serious buyers shopping for real estate online not to find a CENTURY 21 listing. Our network of websites generate millions of buyer leads for our sellers.
Social Media is an important piece of the online marketing mix. Not only do are we on facebook, twitter, flickr and YouTube, but we have resources, posts, ads and videos that allow you to add tremendous value to your clients.
We supply the tools and systems to set you apart from all competitors: C21.com – Help drive leads right to you 21Online.com – Your resource for all things to build your business Mobile apps for smart phones – Today’s consumer wants to have the information they want at their fingertips, when and where they want it. LeadRouter-To manage your leads
Packed with customizable marketing materials to help you launch your Smarter. Bolder. Faster. local campaigns Print-ready posters Brand ads Open house ads Listing flyers Mastheads
Our exclusive Preferred Client Club ® (PCC) is a turnkey solution for keeping in touch with past clients and prospects, building their loyalty through a series of high quality, personalized communications over a 5-year or 7-year period – whichever you choose. This innovative program is a significant time-saver when it comes to maintaining your client relationships over the long-term. For about $8 per year, clients of your choice will receive: Personalized welcome letter Personalized spring and fall postcards Bi-monthly magazine
Being a part of the CENTURY 21 System gives you the opportunity to stay in touch with your customers utilizing our eCampaign Center. Pick from hundreds of drip campaigns, e-newsletters, or e-Greetings. All this will help the associate keep in contact with their clients. All this is FREE!!!! Drip campaign emails E-Greetings E-Newsletters
Create a powerful marketing plan for each property: Brochures, sell sheets, business cards, just listed/sold cards and postcards (to name a few) are all available at Merrill Marketing. Targeting general, luxury, commercial and other markets
CENTURY 21 Real Estate clients and prospects put the C21 Mobile App on their phone C21 Mobile App clients search all IDX listings by GPS location, address, city or zip code C21 Mobile, Broker Mobile and Agent Mobile are all linked together
More than 2 million visitors come to our site every month. Clients homes will get a tremendous amount of exposure and listings include detailed information about the property and the surrounding community. Our state-of-the-art Website helps make buying and selling real estate easier with many features for buyers and sellers, including: An award-winning online marketing program helps drive over 2 million visitors to our site each month A new expanded search that features one-click access to millions of listings Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, with multiple photos, property details, and open house information
The My C21 Site program offers no-cost websites for every CENTURY 21 System member – Sales Associates, Teams and Offices. These websites provide you with an online presence that dramatically increases Search Engine Optimization rankings via the collective power of this linked network or ecosystem of web sites. This will drive more traffic to CENTURY 21 and ultimately drive more leads to our brokers and agents.
In this day and age, a consumer needs to speak to someone immediately! Studies show that 74% of consumers go with the first agent that contacts them. CENTURY 21 LeadRouter software is a great way for all agents to receive leads in a timely manner so they can respond to the customer in a timely manner as well! The CENTURY 21 LeadRouter Program is a software-based system that captures leads from homebuyers and sellers, and then matches the lead information with the most appropriate sales associate according to business rules established by the local broker/owner. Converting data to voice, the CENTURY 21 LeadRouter product instantly informs the sales associates of the lead via phone or designated communication vehicle. This enables sales associates to respond to consumers within minutes of receiving the request.
The Golden Ruler is a measurement tool that provides reports on the number of consumer views and leads for your online property listings. The Golden Ruler reports on consumer views and leads resulting from the distribution of your CREST and 21online.com enhanced listings to ultimately over 500 real estate industry and aggregator Web sites.
Educate agents and potential sellers - Information and NAR statistics provide a level of credibility. Be the Internet marketing expert! Utilize as a Differentiator – When talking with potential sellers, highlight the broad exposure that you provide through the Golden Ruler.
21Online is your proprietary, online resource center Customizable based on your needs (My 21Online) Easy access to information, marketing tools, email… No cost to you!
Choose which information to share based on the audience AdvisorRE , is a Century 21 Real Estate LLC sponsored limited function referral organization, will enhance the qualified referral leads you receive by capitalizing on the size and scope of our Brand’s system. In turn, the AdvisorRE platform will help drive more business through intimate local relationships for the benefit of all of our firms and professionals. AdvisorRE agents will have access to a network of top performing real estate transaction professionals – your CENTURY 21® professionals! A network built on reputation, experience and real estate excellence – your reputation and excellence! For you, AdvisorRE takes the risk, expense, time-drain, and lost opportunity factors out of dealing with your unproductive agent base. In return, you will continue to benefit from all of their referral leads, have more time to expand your recruiting efforts and most importantly, focus on your profitable business.
Ok, let’s move on to discuss Century 21’s Award Winning Training
C21 is the destination brand for agents no matter where they are in their career. Whether you are recently licensed or have years of transactions under your belt. We have training that matches your career goals.
We have custom certification tracks for both Agents and Office Administrators to help you build your expertise step by step.
Our state-of-the-art learning resources include over 500 free training classes. On-demand video tutorials, and exclusive partnerships with YouReach Media, The CE shop and CDPE.
Good work deserves great rewards. The CENTURY 21® System Awards and Recognition program gives companies, offices, teams, and individual producers the same outstanding opportunity to be recognized and honored for their achievements.
The CENTURY 21 ® System honors outstanding work with distinguished awards that will enhance your reputation among your colleagues and help increase your stature with clients. More than just a common plaque or trophy, these awards embody the CENTURY 21 System's salute to your ambition and hard work. The different categories of awards include: CENTURION ® GOLD MEDALLION ® National Awards International Awards Masters Awards Preferred Agent Club 2100 Club Quality Service Survey
Each award level has specific and clearly defined criteria - for teams, individuals and offices. Award levels that incent and match your level of motivation, hard-work and achievement.
Century 21 is well known for it’s fantastic destination conventions. You probably heard about our Revolution that took place in Las Vegas this past March. Unlike most of what happens in Vegas, the relaunch of Century 21 did not stay in Vegas.
The Top Agent Retreat is for those top producing CENTURY 21 sales associates, and offers opportunities to network, get motivated, boost their real estate knowledge, and relax. This by-invitation-only event features motivational speakers, educational sessions, networking events, and a Supplier Fair. Each year, we pick a new and exciting location to host the event. We’ve been to great places, including San Diego, CA ,Hollywood, FL, Wak…, Waki…, Wakiki…, – we’ve been to Hawaii too! ( the pronunciation of Waikoloa, HI -this is a joke- only say it if you feel comfortable )
So, how are we doing? I told Century 21 offers amazing support for your business. Who likes a deal? Me too! You and your clients will love our business benefits!
We have arranged discounts that you can offer as a service to your staff and clients. With arrangements with more 60 nationally recognized companies to choose from including: Office Solutions Marketing Benefits for you and your clients Helps agents save time, save money, and make more money. Some of the savings are: Dell – 15% Staples – Up to 70% Konicka/Minolta – Significant discounts UPS – Up to 55% off Virtual Tours – Significant discounts
Our listing distribution partners, which are free to you, include: Oodle, Yahoo Homefinder Frontdoor Trulia Enormo Zillow Google and Homes.com
Anyone use one of these phone providers? We have negotiated significant savings that puts money right back in your pocket and the pockets of your agents.
Buyers and sellers can earn up to $3,000 on their transaction Under a straight 3% commission, the Realogy customer will receive 1/3% of the home sale price into their Upromise account Brokers must be active in CGRN in order to participate in Upromise Brokers pay 20% referral fee on all Upromise leads Market Upromise logo in print ads and on web sites, differentiate yourself from Prudential, Keller Williams and RE/MAX as they cannot offer this program to consumers
But wait! There’s more!! (laugh)
Being a part of the CENTURY 21 System allows you to offer a full suite of real estate products and services to the consumer. Including Mortgage services, CGRN, Settlement Services, Cartus and Home Protection Plans.
At Century21 we believe that volunteering in your local community can help create a feeling of camaraderie in your office, foster a sense of involvement, and allow you and your colleagues to share talents, experience, and good fortune. Since 1979, CENTURY 21® System members have supported Easter Seals through local fundraising activities and volunteerism.
The CENTURY 21 System is proud of our 30 year relationship with the Easter Seals Foundation. To date, we have raised over 100 million dollars, making us the largest sponsor for Easter Seals Foundation.
We can provide you a personalized plan designed to professionally transition your business as seamless as possible.